Latest news with #FrazerLang
Zawya
12-05-2025
- Business
- Zawya
Scottish Africa Business Association and Scottish Development International Join Forces to Unlock Global Opportunities for Scottish Companies
The Scottish Africa Business Association (SABA) ( is delighted to announce its upcoming event, 'SABA Briefing: Unlocking Global Opportunities with SDI,' taking place on 29 th May, 2025. This important online briefing, delivered in partnership with Scottish Development International (SDI), will offer Scottish businesses practical insights into accessing and expanding in African markets — some of the fastest-growing and most dynamic economies in the world. With increasing demand across sectors such as renewable energy, infrastructure, agritech and maritime, Africa represents a major opportunity for Scottish companies with the ambition and capability to expand globally. From its growing middle class to its thriving innovation hubs, the continent offers diverse commercial prospects that align closely with Scotland's world-class strengths. The briefing will provide expert guidance on market entry, highlight real-world success stories and offer networking opportunities with peers and industry specialists. Frazer Lang, CEO of SABA, commented: 'At SABA, we believe that partnerships are at the heart of meaningful and sustainable international growth. We're proud to work alongside Scottish Development International and other valued partners to deliver our SABA Briefings, which give Scottish companies the insights, connections and confidence they need to succeed in African markets. Africa is full of opportunity, but success comes from understanding local contexts, building trusted relationships and collaborating with the right partners. This event is the perfect starting point for companies looking to explore these dynamic markets.' Scottish businesses of all sizes and sectors are encouraged to sign up for this free event to better understand the commercial potential across Africa and how to navigate opportunities effectively. Register here: Distributed by APO Group on behalf of Scottish Africa Business Association (SABA). About the Scottish Africa Business Association (SABA): SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland's world class expertise and Africa's priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa. As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services.
Zawya
09-04-2025
- Business
- Zawya
Scotland-Côte d'Ivoire: Sparking New Collaborations Through Research & Innovation Exchange
Last week, the Scottish Africa Business Association (SABA) ( was proud to host the Scotland–Côte d'Ivoire: Research&Innovation Exchange, a dynamic and insightful webinar that brought together more than 50 attendees from both countries. The event focused on building bridges between universities, research institutes and innovation-driven organisations across Côte d'Ivoire and Scotland. With representation from academia, research institutions, government agencies and private sector actors, the discussion explored how collaborative partnerships can address pressing challenges and unlock mutual opportunities — particularly in agriculture, renewable energy, infrastructure and education. One of the standout themes of the exchange was sectoral alignment. Both Côte d'Ivoire and Scotland share ambitions around sustainable agriculture, green energy transition and technological innovation. This webinar helped identify where those priorities overlap — and how collaboration can amplify impact. From tackling food security through climate-smart agriculture to boosting capacity in clean energy research, the potential for partnership is tangible and exciting. Another pressing issue that emerged was the skills shortage faced by both countries, particularly in sectors that are growing fast but require specialist knowledge. Participants discussed the importance of developing joint training programmes, knowledge exchange initiatives and twinning models between universities to help bridge this gap. Perhaps most encouraging was the momentum generated during and after the session. Conversations between Scottish and Ivorian organisations have already begun. We are seeing meaningful steps being taken towards developing formal partnerships, co-designed research projects and even potential staff and student exchange programmes. "This webinar is part of a wider series of initiatives we're delivering with partners in Côte d'Ivoire, all aimed at building momentum behind what we believe will become a significant and mutually beneficial trade and innovation relationship between our two countries," said Frazer Lang, CEO of the Scottish Africa Business Association. "We're seeing strong appetite on both sides, and SABA is excited to be helping shape the foundation of long-term partnerships." SABA is proud to have been at the forefront of bringing this initiative together with support from the Ambassador, Her Excellency Mrs Sara Amani and her team, along with Mr Franck Sahou of CEPICI. As an organisation that exists to build meaningful commercial, research and innovation ties between Scotland and Africa, this exchange reflects our ongoing commitment to creating platforms where connections spark action. Distributed by APO Group on behalf of Scottish Africa Business Association (SABA). About the Scottish Africa Business Association (SABA): SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland's world class expertise and Africa's priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa. As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services.
Zawya
11-03-2025
- Business
- Zawya
Scottish Africa Business Association (SABA) and APO Group Partner to Promote African Trade and Investment Between Scotland and Africa
The Scottish Africa Business Association (SABA) ( a membership organisation seeking to facilitate commercial success by connecting Scotland and Africa, and APO Group ( the award-winning pan-African communications consultancy and press release distribution service, are pleased to announce a partnership in terms of which APO Group will provide strategic communications support to SABA in its activities aimed at fostering business relations and facilitating trade between Scotland and the African continent. Strategic partnerships between Africa and Scotland are opening new markets in several sectors. The latter's expertise in renewable energy has seen Scottish businesses active ( in 72 countries, including African nations such as Burundi, Cabo Verde, and Mozambique. Collaborations between Scottish universities and African institutions ( focus on research, capacity building and knowledge exchange, and there is growing interest in technological collaborations, particularly in areas such as fintech, health tech and agritech. Turning Scotland-Africa Connections into Commercial Success SABA was established in response to a need by both African and Scottish stakeholders for streamlined, secure engagement with potential trade and investment partners on the continent. It aims to help deliver tangible commercial outputs that benefit African countries and Scottish companies and institutions by making executing opportunities easier for both sides. With an in-depth understanding of African sectoral needs in the energy, agriculture, education, healthcare, fintech, and other industries, and insight into Scotland's strengths and capabilities in these sectors, SABA works closely with members, African governments, and its partners and local network to help identify, research, and define specific opportunities and potential funding options. 'At SABA, we are committed to building meaningful connections that drive commercial success for Scotland and Africa. Our partnership with APO Group is a key step in amplifying our aims, ensuring that the opportunities we create reach the right audiences and have a lasting impact. With APO Group's deep expertise in strategic communications across the continent, we can better support our members and businesses in Scotland, showcase Scotland's strengths in key sectors, and increase trade and investment that benefits businesses on both sides. Together, we are strengthening Scotland-Africa partnerships and unlocking new opportunities for collaboration and growth,' said SABA Chief Executive Officer, Frazer Lang. A Commitment to Advancing Excellence in Africa With a long-standing and accomplished track record of supporting global clients on the African continent, APO Group's multilingual, multicultural team has extensive experience and expertise in navigating Africa's complex media and business landscape. The collaboration with SABA aligns with the company's vision of championing Africa's narratives, amplifying Africa's voices, and bridging Africa and the world. Emphasising the two organisations' mutual goal of promoting tangible business opportunities on the African continent, APO Group Founder and Chairman, Nicolas Pompigne-Mognard ( said, 'APO Group's unrivalled network and ecosystem, strong media relationships, and strategic partnerships open doors to diverse markets across Africa. With a shared commitment to showcasing the continent's innovation and opportunities for economic growth, and telling the many positive stories that exist, our 360-degree consultancy approach brings the best of APO Group to SABA. We look forward to working with SABA to increase Africa's visibility in the global business landscape while strengthening Scotland's position as a key player in African economic development.' In addition to initiatives like the recently launched SABA Briefings ( aimed at equipping Scottish businesses with the tools, information, and support to successfully enter and thrive in African markets, SABA offers a diverse range of Africa-focused events ( and trade missions to increase trade, collaboration, and business opportunities between Scotland and African markets. APO Group will work with SABA to maximise these opportunities. 'At SABA, our mission is to make doing business in Africa easier and more effective for Scottish companies. This partnership with APO Group will strengthen our ability to support our members as they navigate the opportunities across the continent. By enhancing our reach and engagement through APO Group, we can better connect Scottish and African businesses in these key markets,' added Seona Shand, Chief Operating Officer at SABA. Distributed by APO Group on behalf of APO Group. About the Scottish Africa Business Association (SABA): SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland's world class expertise and Africa's priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa. As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services. About APO Group: Founded in 2007, APO Group ( is the leading award-winning pan-African communications consultancy and press release distribution service. Renowned for our deep-rooted African expertise and expansive global perspective, we specialise in elevating the reputation and brand equity of private and public organisations across Africa. As a trusted partner, our mission is to harness the power of media, crafting bespoke strategies that drive tangible, measurable impact both on the continent and globally. Our commitment to excellence and innovation has been recognised with multiple prestigious awards, including the PRovoke Media Global SABRE Award and multiple PRovoke Media Africa SABRE Awards. In 2023, we were named the Leading Public Relations Firm and the Leading Pan-African Communications Consultancy in Africa in the World Business Outlook Awards, and the Best Public Relations and Media Consultancy of the Year in 2024 in the same awards. In 2025, Brands Review Magazine acknowledged us as the Leading Communications Consultancy in Africa for the second consecutive year. They also named us the Best PR Agency and the Leading Press Release Distribution Platform in Africa in 2024. APO Group's esteemed clientele, which includes global giants such as Canon, Nestlé, Western Union, the UNDP, Network International, African Energy Chamber, Mercy Ships, Marriott, Africa's Business Heroes, and Liquid Intelligent Technologies, reflects our unparalleled ability to navigate the complex African media landscape. With teams on the ground in numerous African countries, we offer unmatched insights and reach across the continent. APO Group is dedicated to reshaping narratives about Africa, challenging stereotypes, and bringing inspiring African stories to global audiences, with our expertise in developing and supporting public relations campaigns worldwide uniquely positioning us to amplify brand messaging, enhance reputations, and connect effectively with target audiences. For more information, please visit our website:
Zawya
21-02-2025
- Business
- Zawya
Scotland London Africa Week Celebrates Success as Dates Announced for 2025 Programme
Following the resounding success of Scotland London Africa Week 2024, the Scottish Africa Business Association (SABA) ( is delighted to announce that the business programme will return this year from 25th to 27th November 2025. Scotland London Africa Week has quickly established itself as a pivotal event for increasing trade, collaboration and business opportunities between Scotland and African markets. The 2024 programme brought together senior diplomats, government officials and business leaders to strengthen partnerships and unlock new opportunities for more than 20 delegates. The 2025 programme is already shaping up to build on this success, with confirmed highlights including a strategic meeting with the Department for Business and Trade (DBT) Africa Team and a high-profile networking reception at Dover House, with kind permission of the Secretary of State for Scotland The Rt Hon Ian Murray MP. SABA is also working closely with High Commissioners and Ambassadors from across the African continent to ensure the event continues to offer Scottish businesses unrivalled access to African market insights, key decision-makers and potential partners within London's thriving African business ecosystem. Frazer Lang, Chief Executive of SABA, said: 'Scotland London Africa Week has proven to be an invaluable platform for Scottish businesses looking to expand into Africa. The engagement we saw last year from both African and UK stakeholders was fantastic and we are excited to bring an even more impactful programme to our participants in 2025. As a result of last year's programme, one of our success stories was the news that VG Energy and Norco signed a Memorandum of Understanding, binding the two companies in an exclusive partnership that will bring growth and technical innovation to Nigeria.' Commenting on the partnership, Frank Burns, Contract Support Engineer at Norco said: "We are extremely pleased to be able to declare our exclusive partnership with VG Energy via this Memorandum of Agreement. This is a new and exciting chapter for Norco as we expand our presence and service offering in Nigeria. Together with VG Energy, who bring significant experience in identifying and securing new business opportunities, we feel well-placed to unlock new growth opportunities in the energy sector and beyond.' This year's Scotland London Africa Week will feature sector-specific briefings, market insights and networking opportunities designed to equip Scottish businesses with the tools and connections to thrive in African markets. Scottish businesses interested in participating are encouraged to register their interest early to secure a place. Distributed by APO Group on behalf of Scottish Africa Business Association (SABA). About the Scottish Africa Business Association (SABA): SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland's world class expertise and Africa's priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa. As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services.
Zawya
20-02-2025
- Business
- Zawya
Scottish Africa Business Association Embarks on Pioneering Trade Mission to Kenya
The Scottish Africa Business Association (SABA) ( is excited to announce a trade mission to Kenya to explore new business opportunities for Scottish companies and institutions, supported by the Scottish Government. This mission will take place from 12-16 th May and will focus on key sectors that promise mutual growth and innovation. One of our key sectors of focus will be around exploring opportunities in both traditional and innovative energy solutions; our delegates will hear about how they can help enhance energy security and efficiency through strategic partnerships and technological advancements. As Kenya leads East Africa in renewable energy production, Scottish companies specialising in wind, solar, geothermal and tidal energy will have the chance to find out more about the opportunities in country. Building on the strong educational links between Scotland and Africa, the delegation will explore opportunities around vocational training, skills development, and university partnerships to empower the next generation. With Kenya's extensive coastline and rich marine resources, the maritime and blue economy sectors offer vast potential. Our mission will explore sustainable practices in aquaculture, fisheries, marine transport and port logistics and infrastructure to boost economic growth while preserving marine ecosystems. Seona Shand, Chief Operating Officer at SABA, said: 'SABA'S trade mission to Kenya will feature a comprehensive and engaging programme designed to maximise the benefits for our participants. We'll be hosting B2B meetings, round tables, site visits, networking and receptions providing supreme opportunities for them to win new business.' Scottish businesses should be interested in the Kenyan market – one of Africa's fastest growing economies with a diverse and resilient economic base, as the largest economy in East Africa it serves as a gateway to a regional market of over 450 million people. The country is a leader in renewable energy, with over 90% of its electricity coming from renewable sources such as geothermal, wind and solar power. In addition, its growing youth population places high demand on quality education and skills development. With Scotland's globally respected higher education institutions and training providers, opportunities are abundant for leveraging talent in a pool primed for innovation. Frazer Lang, Chief Executive at SABA, added: 'We are pleased to be organising this trade mission to Kenya, a country with immense potential and a shared vision for sustainable growth. This mission represents a significant step towards strengthening our economic ties and exploring new avenues for collaboration. Scottish businesses can not only drive their international growth but contribute to transformative changes in one of Africa's most vibrant markets. Our thanks go to the Scottish Government for supporting SABA to help Scottish businesses in this market.' Any Kenyan businesses interested in meeting with the Scottish delegation from the aforementioned sectors are encouraged to get directly in touch with the team from SABA, along with those interested in sponsoring or partnering with SABA. For more information, click here ( Distributed by APO Group on behalf of Scottish Africa Business Association (SABA). For more information, please contact: Frazer Lang Chief Executive Scottish Africa Business Association E: Seona Shand Chief Operating Officer Scottish Africa Business Association E: About the Scottish Africa Business Association (SABA): SABA is the preeminent non-political, Africa focussed, members trade organisation with an unrivalled board of experienced directors which promotes trade, investment and knowledge sharing between Scotland's world class expertise and Africa's priority sectors including energy, agriculture, the blue economy, healthcare, skills training and education by leveraging extensive commercial, trade, political and government contacts across Scotland and Africa. As part of this, our team organises private meetings, round tables, seminars, conferences, global trade missions and offers market research, intelligence sharing and consultancy services.
