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Rollti Secures Halal Status For Four More Outlets, Strengthens Muslim-Friendly Brand Image
Rollti Secures Halal Status For Four More Outlets, Strengthens Muslim-Friendly Brand Image

Barnama

time23-06-2025

  • Business
  • Barnama

Rollti Secures Halal Status For Four More Outlets, Strengthens Muslim-Friendly Brand Image

KUALA LUMPUR, June 23 (Bernama) -- Rollti, a homegrown food company specialising in serving roti canai with unique Malaysian-style fillings, has secured halal certification for four more of its outlets, bringing the total to five out of six. Rollti's director and founder, Fred Chan, said halal certification has been a key priority to ensure the brand remains accessible to Malaysia's Muslim population, and the company managed to secure it for the four outlets in under six months. He said the company would ensure its entire supply chain and kitchen practices follow halal standards, from sourcing halal-certified ingredients and proper labelling to staff practices, including having at least two Muslim staff members at each halal-certified outlet. 'And we do occasional halal audits as well on a quarterly basis to ensure that we adhere to the halal standards of Malaysia. And of course, halal standards in Malaysia are very high. So we have to follow that,' he told Bernama when met at one of Rollti's outlets at a mall, here today. He said Rollti is also eyeing halal certification for its upcoming international outlets at Gandaria City Mall in Jakarta, Indonesia and Republic Plaza in Singapore, set for soft launches in mid-August and November, respectively. As roti canai is the foundation of Rollti's products and part of Malaysia's culinary heritage, Fred says the company wishes to maintain proper branding, including achieving a clear vision and mission abroad through its halal compliance. 'As there is a large population of young people in both locations, they are surely looking for something quick, easy and unique, like a roti canai wrap, which is not commonly found, especially in Jakarta. So, we decided to take a bold step and expand further into a new country,' he said. Domestically, Rollti also plans for expansion, particularly in the Klang Valley and Johor, but is placing a greater focus on overseas markets, as it has received support from the government through various grants. To mark the durian season, the company has launched a limited-time Durian Festive menu, combining roti canai with durian and ice cream filling, available until the end of July.

Citadel Trustee launches new trust to help Malaysians preserve wealth
Citadel Trustee launches new trust to help Malaysians preserve wealth

Free Malaysia Today

time20-05-2025

  • Business
  • Free Malaysia Today

Citadel Trustee launches new trust to help Malaysians preserve wealth

Citadel Trustee Bhd staff and potential clients at the launch of the Citadel Dynasty Trust in Petaling Jaya today. (Citadel Trustee pic) PETALING JAYA : Citadel Trustee Bhd has launched the Citadel Dynasty Trust, a new private trust structure aimed at helping Malaysian families preserve their wealth across multiple generations. The trust is designed to operate within the 80-year framework permitted under Malaysian trust law and addresses common issues in legacy planning, including legal limitations, probate delays and high estate administration costs. At the trust's launch here today, Citadel Group director Fred Chan noted that most Malaysians lacked awareness of estate planning, which often resulted in delays and complications in wealth distribution to their heirs and beneficiaries. Chan said the trust allowed for full, partial or customised distributions triggered by specific events such as death or total permanent disability, with beneficiaries able to receive funds within three working days, substantially faster than standard probate timelines. The Citadel Dynasty Trust only requires a one-time setup fee with no ongoing trustee charges. 'The Citadel Dynasty Trust offers a legally sound and flexible framework for families who want to secure their wealth for future generations,' he said. 'Unlike other trustees that charge an annual interest fee of up to 4.5%, which gradually erodes the initial trust capital, we require only a one-time payment of RM40,000. 'This ensures that the initial trust capital, for example, RM1 million, remains intact for up to 80 years until distribution,' he said. He also said Citadel Dynasty Trust expects to achieve its asset under management (AUM) target of RM5 billion in five years after its launch. Chan said Citadel Trustee was looking to promote the Citadel Dynasty Trust among senior citizens and clients from Hong Kong, Indonesia, Singapore and other countries with inheritance tax laws who were looking to invest their wealth in Malaysia. 'We will also have a shariah-compliant version for our Muslim clients in the future,' he said. The launch coincides with Citadel Trustee's fifth anniversary. Since its establishment in 2020, the company has focussed on innovation and client service in the areas of estate and legacy planning. Citadel Trustee is a subsidiary of the Citadel Group, a private trust management company providing wealth planning solutions to over 15,000 clients ranging from individuals, families and businesses.

Citadel rolls out new trust product for multi-generational wealth planning
Citadel rolls out new trust product for multi-generational wealth planning

New Straits Times

time20-05-2025

  • Business
  • New Straits Times

Citadel rolls out new trust product for multi-generational wealth planning

KUALA LUMPUR: Citadel Trustee Bhd has launched the Citadel Dynasty Trust (CDT), a pioneering private trust designed to preserve family legacies within the 80-year legal framework set by Malaysian trust law. In a statement today, the company said this innovative trust structure addresses a critical challenge faced by Malaysian families seeking to secure their legacies across multiple generations. It said the CDT offers a groundbreaking solution by providing a transparent, cost-effective trust structure that ensures rapid access to funds during critical times while giving settlers full control over their wealth transfer. "Unlike conventional trusts, the CDT adopts a forward-looking perpetual approach, allowing families to safeguard assets with flexible options for full, partial, or customised payouts triggered by events such as death or 100 per cent total permanent disability. "Beneficiaries can receive funds within three working days - significantly faster than typical probate timelines-providing timely financial support when it matters most," it said. Citadel Group director Fred Chan said the CDT is a game-changer for Malaysian families as it overcomes long standing legal limitations and offers a transparent, flexible, and legally compliant framework. "This trust is not just a financial instrument but it promises to future generations to protect and grow their legacy," said Chan.

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