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Digital Trends
2 days ago
- Business
- Digital Trends
Insta360 unveils world's first 360 drone, but it's much more than that
Insta360 has just shown off the world's first 360-degree drone. Built by the company's new drone brand — called Antigravity — the new A1 drone comes bundled with first-person-view goggles and shoots in 8K. As anyone with a regular 360 camera will know, each shot covers every angle, so the Vision goggles let you look in every direction, allowing you to feel as if you're right there, flying with your drone. Even better, when you come to edit, you can use any part of the 360-degree image to create your final piece, with a single frame offering numerous viewpoints. One of the most exciting things about Insta360's new A1 drone is its method of flight control. Using Antigravity's proprietary FreeMotion technology, the drone works with the Vision goggles and Grip controller to offer an immersive flying experience that should feel both natural and intuitive. It means that you don't have to mess around with joysticks, instead simply pointing the Grip controller in the direction that you want to fly. The A1 has folding arms for easy transportation, while its weight of just 249g (around 0.5 pounds) makes it ideal for license-free flying in most countries and regions. 'We didn't want to just build another drone, we wanted to create an entirely new way to fly,' said BC Nie, head of marketing at Antigravity. 'A1 is the first step in reimagining flight as something anyone can enjoy — something that is safe, intuitive, expressive, and endlessly creative.' With drone specialist DJI recently launching its first 360 camera — the Osmo 360 — it surely won't be too long before the company unveils its first 360 drone to compete with the A1. And with DJI facing a possible ban on drone sales in the U.S. at the end of this year, it's not yet clear if China-based Insta360 will face any difficulties in launching its new drone in the same market, despite it setting up Antigravity in the U.S. The potential U.S. ban on certain Chinese-made consumer drones is due to national security concerns regarding the transmission of sensitive data and surveillance risks. Insta360's A1 drone will ship globally — including possibly in the U.S. — in January 2026. Pricing and bundle details will be announced closer to launch.
Hypebeast
2 days ago
- Business
- Hypebeast
Antigravity, Insta360's New Sub-Brand, Announces 'The World's First 8K 360 Drone'
Action camera companyInsta360took things to new levels today, literally, announcing a new sub-brand calledAntigravitythat is set to launch 'the world's first drone equipped with 8K 360-degree capture' early next year – the Antigravity A1. Insta360 has been a comfortable leader in the 360-degree camera space for a while – but the Antigravity A1 is the company's first attempt at taking the technology into the skies. The newly unveiled drone features a dual-lens camera system with lenses on both the top and bottom, allowing it to capture its complete surrounds 'with no blind spots.' Thanks to the included Vision goggles and Grip controller, together with Antigravity's proprietary FreeMotion technology, users can look around freely in 360 degrees while piloting the drone using 'intuitive hand gestures' – an experience unlike other drones and one the company describes as an 'unparalleled level of immersion.' As well as immersing users in flight, the Antigravity A1 can also inspire creativity once it's back on land. Its 360-degree field of view captures angles users may have missed – or never even considered – and, asseenin its promotional video, a single take can yield multiple shots. The Antigravity A1 weighs just 249 grams (about 0.5 pounds) and 'meets regulatory requirements in most countries and regions,' according to the brand. 'We didn't want to just build another drone. We wanted to create an entirely new way to fly,' said BC Nie, Head of Marketing at Antigravity. 'A1 is the first step in reimagining flight as something anyone can enjoy — something that is safe, intuitive, expressive, and endlessly creative.' Insta360 has dominated the 360-degree camera market for years, with releases like itsX Seriessetting the gold standard for consumer models. Just two weeks ago, however, the Shenzhen-based company's nearby rivalDJIunveiled theOsmo 360– its very first 360-degree camera – in a move that was seen as a challenge to that dominance. Now, with the launch of its new sub-brand Antigravity and its upcoming A1 drone, the battle lines have been drawn – and it will be interesting to see how the companies' rivalry unfolds. Ahead of the new device's launch next year, Insta360 is inviting creatives from around the world to 'help shape the future of Antigravity products' with select participants being sent 'a pre-production Antigravity A1 to test, explore, and share their ideas.' You can find more information on this at the brand'swebsite. Antigravity A1 launches January 2026. Pricing has not yet been revealed, but stay tuned for more information as we receive it.
