Latest news with #FromAmerica
Daily Mail
01-05-2025
- Automotive
- Daily Mail
Iconic all-American car giant extends megadeals celebrating Trump's tariffs... but prices will then skyrocket
Ford is giving car buyers one more month to lock in employee pricing. After that, prices could take off. CEO Jim Farley said in an interview with CNN that the automaker is extending its From America, For America discount program through July 4. The announcement tacks another month onto the sale's initial June 2 expiration. Shoppers have saved thousands from the discount program. Ford sources told that the company has seen an increase in foot traffic in the dealerships. The F-150, America's best-selling pickup, dropped from a starting price of $37,065 to $34,207 during the promo period. 'I don't know if the other competitors are going to be able to do that,' he said. 'We want to keep our prices competitive and low. We sell some of highest volume vehicles in America.' After July 4, Farley made no guarantees: 'I'm not going to be specific about our pricing.' The promotion was rolled out in April, just after President Donald Trump enacted sweeping 25 percent tariffs on all vehicle imports to the US. Ford, which assembles more than 80 percent of its vehicles sold in the US at domestic plants, appears better positioned than some competitors under the new rules. But it isn't immune. Many parts that make up it's American-made vehicles — everything from carpets to fasteners — are often imported, and many are still subject to broad tariffs. Internal notes sent to Ford dealerships told sellers to prepare for price hikes. Trump has since taken some u-turns on parts of the automotive tariff policies. As his broader strategy continues to shift, automakers are facing budget and pricing whiplash. Multiple executives told that the lack of clarity has made it nearly impossible to even price their products. Experts say this is bad news for consumers. 'Bottom line, vehicle prices will increase, no doubt,' Erin Keating,an executive analyst at Cox Automotive, said. 'How each manufacturer responds will be highly dependent on their specific exposure, and as we expect the whole industry to respond with elevated prices, it may not immediately show winners and losers.' On Thursday morning, executives started to give a peak behind the curtain about how much the tariffs will hurt their bottom lines. Pricing after the program is likely to shoot up The discount programs helps drivers save thousands on their vehicles GM's CEO Mary Barra said tariffs will cost the company an estimated $4 billion to $5 billion in annual income. 'That is what we know now based on the clarity that we were given,' she told CNN. 'We knew we had been working with the administration for several months, working with the President and many members of his administration, so they understood the comlexities of our industry.' She also avoided questions about the future pricing of GM cars, while highlighting that 80 percent of her company's vehicles are compliant with the USMCA trade agreement that Trump signed in his first administration. Automakers have responded to Trump's signature economic policies with wildly different approaches. Volkswagen said it will transparently advertise the cost of tariffs on each car. The company will list the tariff price on new vehicle stickers next to the cost for added features like heated seats and an upgraded audio system. Volvo pulled some cars from the US market. Hyundai is .
Yahoo
01-05-2025
- Automotive
- Yahoo
Ford extends employee-pricing to July amid tariff turmoil. Is it a good deal? What to know
Though the Trump administration has attempted to soften the blow of auto tariffs, shockwaves have already impacted automakers and consumers. Luckily for car buyers, some companies are using incentives to offload inventory in a hyper-competitive market. American 'big three' automaker Ford Motor Company is just as exposed to tariff tremors as any major automaker. CEO Jim Farley is confident the Blue Oval can navigate market turbulence. Ford is officially extending its employee-pricing incentive, which is sweet music to the ears of car buyers and fans of the iconic American brand. According to Automotive Ford is extending its employee-pricing offer to July 6th, 2025 "amid continued uncertainty around President Donald Trump's tariffs on imported vehicles". Originally, the incentive was due to expire by June 2nd, 2025. It was originally rolled out in the beginning of April alongside the announcement of major automotive tariffs. This news is great for consumers who were looking to take advantage of the incentive and lease or purchase a new Ford vehicle. The Blue Oval's website claims that the offer extends to select 2024 and 2025 Ford and Lincoln nameplates. Ford's employee-pricing campaign is called Ford Motor Company From America, For America. The idea behind the campaign is to offer deals on some of the automaker's most popular nameplates as consumers process the effects of auto tariffs. Car import and car part tariffs could drive up the prices of new vehicles in the months to come, so Ford's campaign is offering consumers a unique opportunity. In short, you can buy some of the brand's best vehicles for the same prices that are offered to employees. So, how much can Americans actually save by taking advantage of this campaign? The 2025 Ford F-150 full-size pickup truck has a starting MSRP of $38,810. It starts at just $35,799 for employees. That's a discount of $3,011 on the brand's most popular vehicle. If trucks aren't your thing and you're more into muscle cars, the incentive also extends to the iconic Mustang nameplate. The 2025 Ford Mustang has a starting MSRP of $31,920, but you can get it for $29,671 thanks to the campaign. That equates to savings of $2,249. The Ford F-150 and Ford Mustang are just two of the many models eligible for the incentive. "We want to keep our prices competitive and low," Ford CEO Jim Farley told CNN April 30. That said, there's no telling how tariffs will affect new vehicle prices in the long run. For the moment, there are some sweet deals on some of the best-selling Ford models ever made. That's a win-win for the company and American drivers. If you were already eyeing a Ford model prior to the incentive, this campaign certainly makes leasing or buying a new model a more attractive offer. On the other hand, buyers who are on the fence about a purchasing decision should remain cautious. It may be a great time to get a new Ford, but tariffs are making it a horrible time to shop for most new cars. The White House claims that auto tariffs are ultimately "incentivizing domestic auto production" in America. This may be a net positive in the long run for American automakers like Ford, but even the Blue Oval isn't immune to the financial impact of a global supply chain disruption. Can President Trump truly make American auto manufacturing great again, or is a globalist approach better for the average consumer? Only time will tell. This article originally appeared on USA TODAY: Is Ford employee-pricing a good deal? Company extends it amid tariffs Sign in to access your portfolio
USA Today
01-05-2025
- Automotive
- USA Today
Ford extends employee-pricing to July amid tariff turmoil. Is it a good deal? What to know
Ford extends employee-pricing to July amid tariff turmoil. Is it a good deal? What to know Popular Ford models continue to be heavily discounted as Blue Oval boss bets on America. Show Caption Hide Caption Ford Motor Company: Understanding the automaker's history, legacy Explore the rich history of Ford Motor Company, from its groundbreaking assembly line innovations to iconic cars like the Model T, Mustang, and F-150. Major automakers are reacting to tariff shockwaves in the market. Ford Motor Company CEO Jim Farley believes Blue Oval has rare opportunity to best competition. Ford's 'From America, For America' campaign could save you thousands on your next car. Though the Trump administration has attempted to soften the blow of auto tariffs, shockwaves have already impacted automakers and consumers. Luckily for car buyers, some companies are using incentives to offload inventory in a hyper-competitive market. American 'big three' automaker Ford Motor Company is just as exposed to tariff tremors as any major automaker. CEO Jim Farley is confident the Blue Oval can navigate market turbulence. Ford is officially extending its employee-pricing incentive, which is sweet music to the ears of car buyers and fans of the iconic American brand. When does the Ford employee-pricing incentive expire? According to Automotive Ford is extending its employee-pricing offer to July 6th, 2025 "amid continued uncertainty around President Donald Trump's tariffs on imported vehicles". Originally, the incentive was due to expire by June 2nd, 2025. It was originally rolled out in the beginning of April alongside the announcement of major automotive tariffs. This news is great for consumers who were looking to take advantage of the incentive and lease or purchase a new Ford vehicle. The Blue Oval's website claims that the offer extends to select 2024 and 2025 Ford and Lincoln nameplates. What is Ford Motor Company: From America, For America? Ford's employee-pricing campaign is called Ford Motor Company From America, For America. The idea behind the campaign is to offer deals on some of the automaker's most popular nameplates as consumers process the effects of auto tariffs. Car import and car part tariffs could drive up the prices of new vehicles in the months to come, so Ford's campaign is offering consumers a unique opportunity. In short, you can buy some of the brand's best vehicles for the same prices that are offered to employees. So, how much can Americans actually save by taking advantage of this campaign? The 2025 Ford F-150 full-size pickup truck has a starting MSRP of $38,810. It starts at just $35,799 for employees. That's a discount of $3,011 on the brand's most popular vehicle. If trucks aren't your thing and you're more into muscle cars, the incentive also extends to the iconic Mustang nameplate. The 2025 Ford Mustang has a starting MSRP of $31,920, but you can get it for $29,671 thanks to the campaign. That equates to savings of $2,249. The Ford F-150 and Ford Mustang are just two of the many models eligible for the incentive. Should you get a Ford while it's discounted? "We want to keep our prices competitive and low," Ford CEO Jim Farley told CNN April 30. That said, there's no telling how tariffs will affect new vehicle prices in the long run. For the moment, there are some sweet deals on some of the best-selling Ford models ever made. That's a win-win for the company and American drivers. If you were already eyeing a Ford model prior to the incentive, this campaign certainly makes leasing or buying a new model a more attractive offer. On the other hand, buyers who are on the fence about a purchasing decision should remain cautious. It may be a great time to get a new Ford, but tariffs are making it a horrible time to shop for most new cars. The White House claims that auto tariffs are ultimately "incentivizing domestic auto production" in America. This may be a net positive in the long run for American automakers like Ford, but even the Blue Oval isn't immune to the financial impact of a global supply chain disruption. Can President Trump truly make American auto manufacturing great again, or is a globalist approach better for the average consumer? Only time will tell.
Yahoo
04-04-2025
- Automotive
- Yahoo
Ford Looks to Capitalize on Auto Tariff Shopping Rush With Sweeping Discounts
Ford is offering its employee-pricing plan, known as the A Plan, to shoppers on most of its 2024 and 2025 models through June 2. The A Plan's widened eligibility is part of Ford's 'From America, For America' campaign launching as President Trump's new 25% tariff on all foreign auto imports takes effect. This campaign also includes a June 30 extension of its program, providing a free home charger and complimentary installation for purchases or leases on the automaker's electric Mustang Mach-E SUV, F-150 Lightning pickup truck, or E-Transit cargo van. Ford's discounts apply to its entire 2024 and 2025 model year inventory except for F-150 Raptors, 2025 Super Duty pickups, the Expedition, Lincoln Navigator, and Ford's fleet vehicles. The A-Plan savings program provides a discount of about $2,000 to $10,000 per vehicle. While Ford declined to provide a full list of discounts, a customer purchasing a $65,000 F-150 XLT would spend $55,000 with the A Plan, while a Ford Escape ST SUV would drop from $36,300 to $33,000, according to anonymous dealership information sourced by The Detroit Free had more unsold cars in its inventory in February than all brands except Jaguar, Mini, and Dodge, Cox Automotive reports. This data was measured by how many days an automaker would take to sell all of its inventory's vehicles. At the end of March, Ford had over 568,000 cars in its inventory, representing an 8% year-over-year increase. Rob Kaffl, Ford's director of US sales, told The Detroit Free Press: 'We're in a very competitive position in our stock. And the auto sector, and overall public, has seen a lot of uncertainty in the market right now especially in the automotive space. So we feel by providing this message in 'From America, For America,' we're providing some security.' On Tuesday, Ford's first quarter report revealed sales were down 1.3% from a year ago, but its electric vehicle (EV) sales increased 25.5% to represent 15% of its overall sales. Ford and General Motors (GM) are the two largest vehicle producers in the US, but GM imports 46% of its inventory sold in the US compared to Ford's 21%, according to Electrek. Today, Ford released a video highlighting its commitment to domestic auto manufacturing and sales as part of its From America, For America campaign. The video notes that Ford employs the most hourly auto workers in the US and assembles the most vehicles domestically. In February, think tank Anderson Economic Group predicted that costs for North America-assembled cars could increase anywhere from $4,000 to $12,000—with EVs facing $12,000-plus price hikes, CNN reports. Auto consumers are losing value in other areas, like complimentary maintenance plans. Hyundai, one of the most popular vehicle brands among US drivers, announced to its dealers that it would be ending its complimentary maintenance program covering routine maintenance on new car purchases for the first three years or 36,000 miles, whichever comes first. Shoppers priced out of the new vehicle market likely won't find much better value with used listings, as rising prices from tariffs are expected to increase pre-owned vehicle demand, further raising costs. While Ford's offering of its employee discount is aimed at clearing out its inventory surplus, the promotion's savings are substantial enough to warrant attention from shoppers, who appear to be buying cars at a higher rate to beat tariff price hikes. In March, the same month that Trump announced his administration's auto tariffs, Hyundai, Toyota, Volkswagen, and Mazda reported increased customer demand, according to Jalopnik.
USA Today
04-04-2025
- Automotive
- USA Today
Ford's bold move: Employee pricing opens to all amid tariff turmoil
Ford's bold move: Employee pricing opens to all amid tariff turmoil Industry experts, economists and automakers seem in alignment on President Trump's newest tariffs: They will increase the prices customers pay for new cars and car parts, and — as a helpful knock-off effect — even on used vehicles, which will start to look more attractive as alternatives to ever-pricier new vehicles. So color pretty much everyone surprised when, the day after the latest tariffs went into effect, Ford rolled out a splashy marketing push declaring it's opening discounted employee pricing up to all customers, regardless of whether or not they know a Ford employee, retiree or anyone else with anything to do with the Ford Motor Company. Ford's catchphrase for this effort is clever, too, with its website blaring "EMPLOYEE PRICING — Ford Motor Company. From America. For America." That's followed up by "You Pay What We Pay." Wow, right? But is it a wow moment? As part of MotorTrend's preparations for the tariff announcements yesterday, we screen-grabbed the prices of nearly every new vehicle offered in America, from everyone. Acura, Honda, Chevrolet, Nissan, Toyota... and, you guessed it, Ford. We figured the info might come in handy as a reference point, given the wariness on the part of corporations of publicly contradicting President Trump, who in recent days is reported to have threatened domestic automakers against raising prices in response to his tariffs, which, it should be shouted as clearly as possible, will increase costs considerably for every automaker, regardless of who it is. Remember, foreign countries don't pay tariffs, American importers of those goods do — so automakers using imported car parts will soon be paying more for those parts (the tariffs on parts and components appear to be delayed until May 3), while of course those who assemble vehicles out of the country will owe up to 25 percent tariffs (vehicles made in Mexico or Canada and subject to the USMCA trade agreement get a small break — any components originally sourced from America won't be subject to tariffs, but the rest will). Those tariffs are more than enough to wipe out an affected model's profit margin and then some. Unless, of course, the prices automakers charge customers go up, likely even for vehicles made in the U.S.A. In case you missed it: Ford CEO Jim Farley reveals off-road supercar in the works Which brings us back to Ford's From America, For America employee pricing bonanza. Call it Ford-a-thon, Happy Blue Oval Days, or whatever, it's bold. It catches your attention because it's listing discounts when you'd be expecting price hikes. There are a few things going on here, though — for starters, a big question is which vehicles are eligible for the EP deal. It's not everything — instead, the promotion running between today, April 3 and June 2, will apply to all 2024 and 2025 model-year Ford and Lincoln vehicles except: the 2025 Ford Expedition SUV; 2025 Lincoln Navigator; all F-Series Super Duty trucks; anything Raptor-badged (so, the Bronco Raptor, Ranger Raptor and F-150 Raptor); Mustang "specialty" models such as the Dark Horse, Mach 1, GTD and Shelby series; and finally, the Bronco Stroppe special edition. Though the discounts aren't listed on Ford's website, the basics of employee pricing are thus: You pay a set price just below the dealer invoice price. Additional incentives can even be applied to that lower price if they're available and you qualify. In many cases, this brings the price of the vehicle down by a few hundred or thousand dollars. Thing is, these discounts won't show up on Ford's website — at least, they don't appear to be showing right now. Instead, all we can see are existing incentives and Ford's listed MSRP — which is higher than the invoice price, or the price a dealer pays for a vehicle. There are some interesting nuggets to be found, however, comparing those MSRPs between April 2 and April 3. In case you missed it: Ford Bronco models hindered by rear shock issues. Now what? While most prices are unchanged, a few Ford vehicles have lower MSRPs, suggesting their employee prices could be even lower than they were yesterday. For example, the electric Mustang Mach-E SUV is now listed at $36,495, down from $39,995 yesterday. Similarly, the Bronco 4x4 is cheaper, too, now listing for $37,995 instead of the $39,630 listed on April 2. The 2025 Expedition SUV not eligible for employee pricing, on the other hand, sees its price jump to $62,000 from $55,630. (All prices, by the way, lack destination charges, for simpler day-to-day comparisons.) Intriguingly, there does not appear to be any changes to the price of the Lincoln Nautilus — even though the luxury SUV (and MotorTrend's 2025 SUV of the Year, pictured in red above) is imported from Hangzhou, China, and thus subject (going forward) to massive duties. The Nautilus marks as good a segue as any as to why Ford is able to pull this off. Reports suggest Ford and Lincoln are sitting on a ton of inventory nationally, meaning plenty of its vehicles are already on dealer lots. These vehicles aren't subject to tariffs, as they've been assembled and, if necessary, imported already. The employee pricing gambit, therefore, is no different than any other run-of-the-mill incentive program for customers. It'll surely boost sales during the eligibility period, which runs until June 2, and should clear out some of that inventory, which according to Cox Automotive data, stood at a massive 126-day supply at the end of February, with Lincoln's supply more than twice the industry average. That's more than enough runway to last through June, even if customers start beating down the doors of their local Ford dealer. Maybe Ford figures that, by then, it'll have the tariffs navigated, or they'll be canceled, or not, but that it'll generate revenue in the near term to cover whatever changes may come, including potentially pausing production on heavily affected models (such as that China-sourced Nautilus and the Mexico-built Bronco Sport SUV and Maverick pickup) or discontinuing others early (the Escape is already on the way to the grave, and Ford stopped producing Edges after the 2024 model year), while garnering it big, splashy press and good vibes. It could even be a clever opening to Ford negotiations with the Trump administration — it's not a secret the President likes flashy, attention-grabbing gambits, and this would seem to be something designed to get on his good side, given it upends conventional wisdom suggesting car prices would rise in response to tariffs, something he's only recently begun acknowledging in public appearances after initially claiming the opposite. Fluff the feathers and see if you can wet your beak with tariff relief, we suppose. Photos by MotorTrend
