Iconic all-American car giant extends megadeals celebrating Trump's tariffs... but prices will then skyrocket

Daily Mail​

01-05-2025

Ford is giving car buyers one more month to lock in employee pricing. After that, prices could take off.
CEO Jim Farley said in an interview with CNN that the automaker is extending its From America, For America discount program through July 4.
The announcement tacks another month onto the sale's initial June 2 expiration.
Shoppers have saved thousands from the discount program. Ford sources told DailyMail.com that the company has seen an increase in foot traffic in the dealerships.
The F-150, America's best-selling pickup, dropped from a starting price of $37,065 to $34,207 during the promo period.
'I don't know if the other competitors are going to be able to do that,' he said. 'We want to keep our prices competitive and low. We sell some of highest volume vehicles in America.'
After July 4, Farley made no guarantees: 'I'm not going to be specific about our pricing.'
The promotion was rolled out in April, just after President Donald Trump enacted sweeping 25 percent tariffs on all vehicle imports to the US.
Ford, which assembles more than 80 percent of its vehicles sold in the US at domestic plants, appears better positioned than some competitors under the new rules.
But it isn't immune. Many parts that make up it's American-made vehicles — everything from carpets to fasteners — are often imported, and many are still subject to broad tariffs.
Internal notes sent to Ford dealerships told sellers to prepare for price hikes.
Trump has since taken some u-turns on parts of the automotive tariff policies. As his broader strategy continues to shift, automakers are facing budget and pricing whiplash.
Multiple executives told DailMail.com that the lack of clarity has made it nearly impossible to even price their products. Experts say this is bad news for consumers.
'Bottom line, vehicle prices will increase, no doubt,' Erin Keating,an executive analyst at Cox Automotive, said.
'How each manufacturer responds will be highly dependent on their specific exposure, and as we expect the whole industry to respond with elevated prices, it may not immediately show winners and losers.'
On Thursday morning, executives started to give a peak behind the curtain about how much the tariffs will hurt their bottom lines.
Pricing after the program is likely to shoot up
The discount programs helps drivers save thousands on their vehicles
GM's CEO Mary Barra said tariffs will cost the company an estimated $4 billion to $5 billion in annual income.
'That is what we know now based on the clarity that we were given,' she told CNN.
'We knew we had been working with the administration for several months, working with the President and many members of his administration, so they understood the comlexities of our industry.'
She also avoided questions about the future pricing of GM cars, while highlighting that 80 percent of her company's vehicles are compliant with the USMCA trade agreement that Trump signed in his first administration.
Automakers have responded to Trump's signature economic policies with wildly different approaches.
Volkswagen said it will transparently advertise the cost of tariffs on each car.
The company will list the tariff price on new vehicle stickers next to the cost for added features like heated seats and an upgraded audio system.
Volvo pulled some cars from the US market. Hyundai is .