Latest news with #Fruity
Elle
2 days ago
- Entertainment
- Elle
Every Cool Girl Is Filling Their Suitcase With This Summer Holiday-Perfect Brand
While many fashionably minded people consider autumn to be the best season to get dressed in, some of us are of the opinion that summer is actually sartorially supreme. In particular, summer holiday outfits. Cotton and gauzy ensembles that look best while enjoying a post-shower, pre-dinner packet of exotically flavoured crisps on a sun-drenched balcony in particular. And which brand did all the cool girls seemingly roll into their carry-ons over the last few months? Fruity Booty. A brand for the natty wine-drinking, Marseille-visiting and rock-jumping among us, Fruity Booty was worn by everyone from performance artist Charli XCX and entrepreneur Matilda Djerf to broadcaster Amelia Dimoldenberg and actor Deba Hekmat in the summer of 2025. Buoyed by it's oh-so-now embrace of bloomers, polka-dots and thigh-skimming hemlines, the London-based brand is chock full of the kind of pieces you can take from beach to bar with ease. Fruity Booty started off as solely an underwear brand in 2017, and since fashion is obsessed with wearing underwear as outerwear, it's perhaps unsurprising founder Hattie Tennant introduced swimwear and ready-to-wear pieces. The brand has a claim to sustainability too - working with deadstock materials, ensuring the eternal appeal of limited runs as well as a little less eco guilt. They also are big on community, bringing women like Ellie Bouhadana on board to host dinner parties and pop ups for their dedicated fan base. And, perhaps most notably in a cost of living crisis, most of their offerings come in at under £100. 'I love Fruity's playfulness. As a brand (and as a team) they have fun and don't take themselves too seriously while still making sweet and chic collections,' Chef Ellie Bouhadana and dedicated Fruity Booty girl, says of the brand. 'I love the ease of slipping on a Fruity one-piece with shorts for the beach and then replacing the shorts with a pair of jeans and heels for an evening look.' With a Y2K feel but plenty wearable, if you've got one last jaunt to the Aegean booked in, consider a few Fruity Booty bits to make that post holiday Instagram dump really do numbers. ELLE Collective is a new community of fashion, beauty and culture lovers. For access to exclusive content, events, inspiring advice from our Editors and industry experts, as well the opportunity to meet designers, thought-leaders and stylists, become a member today HERE. Daisy Murray is the Digital Fashion Editor at ELLE UK, spotlighting emerging designers, sustainable shopping, and celebrity style. Since joining in 2016 as an editorial intern, Daisy has run the gamut of fashion journalism - interviewing Molly Goddard backstage at London Fashion Week, investigating the power of androgynous dressing and celebrating the joys of vintage shopping.
Calgary Herald
08-05-2025
- Entertainment
- Calgary Herald
Calgary comedian, drag performer Karla Marx explores 'silly, wild, unusual' side of trans life in new album
Article content On Karla Marx's sophomore album, Fruity, the comedian revisits an awkward rite of passage that many of a certain age went through in the Canadian education system. Article content The segment, called The Gender Pinnie, revolves around the dreaded partner dance. For many, it was the most feared part of gym class, where 'sweaty teenagers' were forced to touch each other, Marx says. Article content Article content There were always more boys than girls in gym class, which ultimately meant that boys would have to be paired up. But this was 1990s Alberta, a 'queer desert' with a 'strict no homo' policy, Marx says. The 'particular Albertan solution' was to choose a few boys and outfit them in The Gender Pinnie, which designated them as temporary girls for the class. The pinnie started out red, but over the years faded into more of a pinkish colour. Article content Article content Marx would always end up wearing the pinnie. Article content 'It was one of those things that you forget happens to you and it's only later that you think 'Wait, that was (expletive) up. Did that really happen?'' says Marx, in an interview with Postmedia. 'Yeah, they used to put us in pinnies and be like 'Now, you're a girl.' I was like, 'Why do I always end up in a pinnie?' You start wondering, 'Did they know?!'' Article content Karla Marx is the name that Victoria Bucholtz performs under as a drag and burlesque entertainer and comedian. Her second album was recorded live in January at Inglewood's The Attic, where she co-curates The Laugh Loft every week alongside fellow comedian Victoria Banner. Article content Article content Like many comedians, Marx mines her past for jokes. The opening segment on Fruity is Manager Dad, which recounts how she came out to her parents, where she 'just pulled the Band-Aid off' and said, 'I'm a woman, I'm a lesbian and I'm getting married.' On another segment, Trans Day of Visibility, she talks about coming out on Facebook a day after International Trans Day of Visibility. The day is March 31, which means she accidentally posted on April Fool's Day. On We've Been Hacked, she talks about almost being outed in junior high by a librarian who had access to her online search history. Article content Marx said she narrowed down the segments for the album based on audience reaction in the past. Article content 'The audience will tell you when you've got something,' she says. 'That's one of the great things about comedy: it's so honest. People won't sit there and fake-laugh their way through a 45-minute set. They are going to laugh if they really love it. So you know real quick from the audience when you've got a really banger joke.'
