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Wendy's hopes to win back customers with free offer
Wendy's hopes to win back customers with free offer

Miami Herald

time15-07-2025

  • Business
  • Miami Herald

Wendy's hopes to win back customers with free offer

Wendy's (WEN) , like many fast-food chains across the country, is battling a startling shift in customer behavior. In Wendy's first-quarter earnings report for 2025, it revealed that its same-store sales in the U.S. declined by almost 3% year-over-year, while total revenues declined by roughly 2%. Don't miss the move: Subscribe to TheStreet's free daily newsletter Also, according to recent data from foot traffic in Wendy's restaurants shrank by 4.6% year-over-year during the quarter, the steepest decline compared to its competitors such as KFC, Burger King, and Popeyes, which all also suffered waning customer visits. Related: Domino's Pizza announces big menu change after major loss During an earnings call in May, Wendy's Chief Financial Officer Ken Cook said that the fast-food chain is operating in "a challenging environment." "During the first quarter, QSR burger traffic was below these industry forecasts, driven by the combination of adverse winter weather in the first half of the quarter and a pullback in consumer demand," said Cook. He said that the company has noticed that customers who have an annual income of under $75,000 were the most pressured financially during the quarter. The low consumer demand comes after fast-food prices increased by almost 47% over the past decade. To address this alarming consumer trend, Wendy's is making some major changes to win back frugal customers. "In response to changing consumer behavior, we're launching a new one hundred days of summer campaign to provide customers even more of our fresh, famous food through core innovation, collaborations, and value offerings at a time when our customers need it most," said Wendy's CEO Kirk Tanner during the earnings call. Image source:As part of this new strategy, Wendy's has announced the return of a generous offer for customers to boost its low sales. Through the Wendy's app, customers can now claim an offer that includes free fries (excluding seasoned potatoes, topped fries and Fuego Fries) with any purchase. The deal is available every Friday until the end of the year. Customers can use the offer for a mobile order or load it to their digital card and scan it at a register in stores. Related: Chick-fil-A angers customers with major change in stores In April last year, Wendy's launched the same offer, which lasted until the end of 2024. The move from Wendy's comes during a time when it is offering a buy one, get one free 10-piece chicken nuggets deal through its app. It also recently announced a collaboration with Takis to created a limited-time Takis Fuego meal, which consists of a Takis Fuego Chicken sandwich and Takis Fuego fries. It is no surprise that Wendy's is boosting its innovation and deals to repair weak consumer demand. According to data from Ipsos Consumer Tracker last year, 34% of U.S. consumers have cut back on having dinner at fast-food restaurants. Also, 30% said they have avoided getting dinner from takeout or delivery, while 45% said they cook dinner at home more frequently. More Food + Dining: Papa Johns makes major menu change to win back customersSteak 'n Shake's beef tallow fries aren't as healthy as they appearChick-fil-A angers customers with major change in stores "Over 40% of low-income U.S. adults claim to be visiting quick service restaurants (QSRs) less often for dinner and lunch than at the start of this year,"said Wendy Wallner, a executive vice president at Ipsos, in the survey. Wendy's is one of many fast-food chains that have been betting big on deals to reverse consistent low sales. Just last month, Domino's Pizza announced the return of its beloved "Best Deal Ever" promotion, which is set to last until Aug. 3, after revealing that its U.S. same-store sales declined by 0.5% year-over-year during the first quarter. The deal offers pizza with any toppings for $9.99 when customers order online. Earlier this year, McDonald's, which has faced declining sales over the past few financial quarters, launched a McValue menu. It introduced its Buy One, Add One for $1 deal, which offers an item of customers' choosing for $1 when they purchase another full-priced menu item. Related: Pizza Hut makes big menu change amid startling customer behavior The Arena Media Brands, LLC THESTREET is a registered trademark of TheStreet, Inc.

Wendy's, Takis collaborate on new spicy meal: When you can get it
Wendy's, Takis collaborate on new spicy meal: When you can get it

Indianapolis Star

time17-06-2025

  • Business
  • Indianapolis Star

Wendy's, Takis collaborate on new spicy meal: When you can get it

Wendy's and Takis have teamed up to turn up the heat this summer. The fast food chain announced Tuesday, June 17 it has collaborated with Takis on a limited-time meal called the Takis Fuego Meal. The meal features the Takis Fuego Chicken Sandwich and Takis-inspired Fuego Fries, according to Wendy's. The items will be available at Wendy's restaurants in the United States beginning June 20 and in Canadian locations starting June 30. The Takis Fuego Chicken Sandwich combines Wendy's spicy chicken filet with crushed Takis Fuego chips, chili lime sauce, creamy corn spread and a cheddar cheese sauce to create a "one-of-a-kind sandwich that is equal parts spicy, crunch and savory," Wendy's said in a news release. The Fuego Fries are Wendy's classic fries tossed in a tangy chili lime seasoning and served in a custom-made tear away bag "to allow easier access to the fries," the chain said. The sandwich and fries are available in a meal or a la carte, Wendy's said in the news release. More food news: Selena Gomez Oreo cookies are available: Where to get them For a limited time while supplies last, customers can also add a bag of Takis Fuego chips to their meal for some extra heat. Additionally, from June 20 to July 20, customers can play Wendy's in-app game, Spice Invasion, to earn points, win prizes and be entered to win a grand prize of $10,000. "At Wendy's, we know how to keep things spicy, and we love serving up fresh, famous collaborations that tap into consumers passion points, which made this partnership with Takis a no brainer,' said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company, in a news release. 'By joining forces with such an iconic and beloved snacking brand, we're turning up the heat and flavor in a way only Wendy's can!' "We are beyond excited to join forces with Wendy's, a powerhouse brand that shares our passion forIntensity and Flavor,' said Sandra Kirkpatrick, U.S. Sr. Director of Marketing at Barcel USA, the parent company of Takis. "Takis fans are known for turning up the flavor—and now, we're taking it to the next level with Wendy's."

Wendy's, Takis collaborate on new spicy meal: When you can get it
Wendy's, Takis collaborate on new spicy meal: When you can get it

USA Today

time17-06-2025

  • Entertainment
  • USA Today

Wendy's, Takis collaborate on new spicy meal: When you can get it

Wendy's, Takis collaborate on new spicy meal: When you can get it Show Caption Hide Caption How to make the perfect burger Yes, there is a correct way to assemble your burger to keep all the ingredients intact. Here's how to stack to perfect burger. ProblemSolved, Reviewed Wendy's and Takis have teamed up to turn up the heat this summer. The fast food chain announced Tuesday, June 17 it has collaborated with Takis on a limited-time meal called the Takis Fuego Meal. The meal features the Takis Fuego Chicken Sandwich and Takis-inspired Fuego Fries, according to Wendy's. The items will be available at Wendy's restaurants in the United States beginning June 20 and in Canadian locations starting June 30. The Takis Fuego Chicken Sandwich combines Wendy's spicy chicken filet with crushed Takis Fuego chips, chili lime sauce, creamy corn spread and a cheddar cheese sauce to create a "one-of-a-kind sandwich that is equal parts spicy, crunch and savory," Wendy's said in a news release. The Fuego Fries are Wendy's classic fries tossed in a tangy chili lime seasoning and served in a custom-made tear away bag "to allow easier access to the fries," the chain said. The sandwich and fries are available in a meal or a la carte, Wendy's said in the news release. More food news: Selena Gomez Oreo cookies are available: Where to get them Customers can also snag Takis Fuego chips For a limited time while supplies last, customers can also add a bag of Takis Fuego chips to their meal for some extra heat. Additionally, from June 20 to July 20, customers can play Wendy's in-app game, Spice Invasion, to earn points, win prizes and be entered to win a grand prize of $10,000. "At Wendy's, we know how to keep things spicy, and we love serving up fresh, famous collaborations that tap into consumers passion points, which made this partnership with Takis a no brainer,' said Lindsay Radkoski, U.S. Chief Marketing Officer for The Wendy's Company, in a news release. 'By joining forces with such an iconic and beloved snacking brand, we're turning up the heat and flavor in a way only Wendy's can!' "We are beyond excited to join forces with Wendy's, a powerhouse brand that shares our passion forIntensity and Flavor,' said Sandra Kirkpatrick, U.S. Sr. Director of Marketing at Barcel USA, the parent company of Takis. "Takis fans are known for turning up the flavor—and now, we're taking it to the next level with Wendy's." Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at Gdhauari@

Wendy's Is Reportedly Teaming Up With Takis for a New Meal That Already Has the Internet Insanely Divided: 'God Has Abandoned Us'
Wendy's Is Reportedly Teaming Up With Takis for a New Meal That Already Has the Internet Insanely Divided: 'God Has Abandoned Us'

Yahoo

time25-05-2025

  • Entertainment
  • Yahoo

Wendy's Is Reportedly Teaming Up With Takis for a New Meal That Already Has the Internet Insanely Divided: 'God Has Abandoned Us'

Something major could be coming to Wendy's in the very near future and it promises to bring some serious heat. If you're a fan of Takis, you may want to have a seat for this one. According to a post made this week by food influencer @markie_devo, Wendy's recently teased fans with news of a Takis Fuego Meal. But before you get too excited, the news is simply "speculated" at this point. Related: "OYYY!! Mamacita Wendy's is getting extra fuego!!🔥 Kirk Tanner, president, chief executive officer and president of Wendy's recently teased us on a new Takis menu. I got the speculated deets, so let's talk about it," @markie_devo wrote in the caption to their post. The details of the rumored meal are still scarce, but it would reportedly be comprised of a Fuego Chicken Sandwich and Fuego Fries. The Fuego Fries will feature hot natural cut fries and chili lime seasoning. They'll also come in a tear-away bag. On the heartier side, the Fuego Chicken Sandwich features a spicy chicken fillet with chili lime and cheddar cheese sauce, followed by crushed Takis Fuego chips and creamy corn spread on a toasted bun. In the comments section to @markie_devo's post, fans are pretty mixed in their reactions to the fiery news. One person pointed out that a Takis collab just doesn't seem like a good fit for Wendy's. "Doesn't feel like a good fit for Wendy's. Seems like something Jack in the Box or Carl's Jr would do instead," they wrote. Related: On the positive side, there were those who were absolutely thrilled at the idea of a Takis Fuego Meal. "I'm sure they're gonna be 🔥🔥🔥🔥🔥 yum!" said one fan. "CAN'T WAIT LOVE TAKIS ON EVERYTHING THEY BUSSIN 😍😍❤️❤️," read another comment. And then, there was the dramatic. "God has abandoned us," one user announced. Up NextWendy's Is Reportedly Teaming Up With Takis for a New Meal That Already Has the Internet Insanely Divided: 'God Has Abandoned Us' first appeared on Delishably on May 15, 2025

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