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Scotsman
4 days ago
- Business
- Scotsman
Heatwave scoops record month for ice cream maker
Sunshine, supermarket listings and eye-catching ads combine for landmark sales milestone Sign up to our Scotsman Money newsletter, covering all you need to know to help manage your money. Sign up Thank you for signing up! Did you know with a Digital Subscription to The Scotsman, you can get unlimited access to the website including our premium content, as well as benefiting from fewer ads, loyalty rewards and much more. Learn More Sorry, there seem to be some issues. Please try again later. Submitting... JULY has seen one of Scotland's best-loved food brands record its biggest ever sales month through a combination of blazing summer sunshine, growing retail presence and a landmark marketing push. Family-owned Mackie's of Scotland has confirmed that it sold over 1.9 million litres of ice cream during the month of July, achieving a new all-time monthly sales record. Advertisement Hide Ad Advertisement Hide Ad The standout month comes on the back of a hot summer, with the UK basking in its warmest July since 2019, with Scotland recording average temperatures in the low 20s – ideal conditions for frozen treats. Mackie's Raspberry Ripple Ice cream Helping capitalise on the demand, Mackie's has also significantly expanded its presence in major supermarkets. The brand's popular Traditional tubs saw increased availability in Tesco and Morrisons, while Raspberry Ripple gained a permanent place on Sainsbury's local shelves, helping it become the chain's most widely distributed raspberry ripple ice cream. Adding further momentum was the roll-out of Mackie's biggest-ever outdoor marketing campaign. The Full Cream Ahead series focuses on Mackie's unique recipe blend that prioritises full cream and milk content in its products. With billboards and posters across parts of England, Full Cream Ahead displays a significant investment to broadening brand reach and introducing more households south of the border to Mackie's' farm-crafted, no-nonsense ingredients range. Advertisement Hide Ad Advertisement Hide Ad Stuart Common, Mackie's Managing Director, praised the collective efforts of staff across the business. Stuart Common, Mackie's Managing Director He said: 'The month of July saw impressive results, selling over 1,900,000 litres of ice cream, our best results in the history of the company. That's enough ice cream to fill over 15 000 bathtubs or our local Inverurie swimming pool three times over. 'These results would not have been possible without the hard work of everyone at Mackie's. Staff have volunteered to work extra shifts to keep up with demand, we have also created new summer roles and increased the number in our production team. We are consistently working hard at increasing standards and the July sales are testament to this.' Stuart added: 'We're investing more than ever in letting people know about Mackie's. The marketing campaign is about making a bold statement, but also about being proud of our roots, our values, and the fact that we make our ice cream right here on the family farm.' Advertisement Hide Ad Advertisement Hide Ad The farm's ice cream parlour, Mackie's 19.2 has also enjoyed a record-breaking period of sales in July following the internationally renowned Tall Ships Festival, selling over 18 000 scoops of nautical inspired treats. Mackie's Raspberry Ripple Ice cream Mackie's ice cream continues to grow in popularity and is now purchased by around 25% of households in Scotland and 8% of households across the UK, making it the most popular family-owned ice cream brand nationwide.
The Herald Scotland
5 days ago
- Business
- The Herald Scotland
Ice cream Mackie's of Scotland reports record month in July
Family-owned Mackie's revealed it sold more than 1.9 million litres of ice cream over the month as Scotland regularly basked in temperatures in the low 20s. The brand's sizzling summer was helped by expanded supermarket listings, with increased availability of its Traditional variety in Tesco and Morrisons, while its Raspberry Ripple flavour secured a permanent place in Sainsbury's Local outlets. Mackie's, which is produced on the eponymous family farm in Aberdeenshire, said it was boosted by the roll-out of the brand's biggest-ever outdoor marketing campaign. The Full Cream Ahead series, which is focused on recipes that prioritise full cream and milk, has featured on billboard and posters across parts of England, allowing Mackie's to introduce itself to more households south of the Border. Read more: Stuart Common, managing director of Mackie's, said: 'The month of July saw impressive results, selling over 1,900,000 litres of ice cream, our best results in the history of the company. That's enough ice cream to fill over 15,000 bathtubs or our local Inverurie swimming pool three times over. 'These results would not have been possible without the hard work of everyone at Mackie's. Staff have volunteered to work extra shifts to keep up with demand, we have also created new summer roles and increased the number in our production team. We are consistently working hard at increasing standards and the July sales are testament to this.' Mr Common added: 'We're investing more than ever in letting people know about Mackie's. The marketing campaign is about making a bold statement, but also about being proud of our roots, our values, and the fact that we make our ice cream right here on the family farm.' Mackie's revealed that the farm's ice cream parlour near Inverurie, Mackie's 19.2, also enjoyed record-breaking period sales in July as the internationally renowned Tall Ships Festival was held in Aberdeen, selling over 18,000 scoops of 'nautical-inspired' treats. The company's fifth-generation family dairy farm at Westertown is powered by its own renewable energy installations, including wind turbines, a 10-acre solar farm and a low-carbon refrigeration system, allowing the farm to produce twice as much energy as it consumes. Scotland small-group tours firm Rabbie's eyes global growth Hazel Rickett, who heads Rabbie's Tours, reveals she would like to see the Scottish company's small-group tours running all over the world. The trained botanist joined Rabbie's, which this year received the King's Award for Enterprise in International Trade, as a driver guide. Rabbie's, which has an annual turnover of £30 million and employs 297 people, currently runs tours in Ireland, Italy, Switzerland, Spain and Portugal as well as in the UK. Read Ian McConnell's Q&A with Hazel Rickett here SNP's Kate Forbes leaves big gap to fill on Scottish economy Last week was one that began with a big surprise, continuing what has been a very busy summer on the news front. The announcement from Kate Forbes, who has had a very high profile since being appointed as Deputy First Minister and Cabinet Secretary for Economy and Gaelic in May last year, that she would not be standing at next year's Holyrood election came as a bolt from the blue. (Image: Newsquest) The MSP for Skye, Lochaber and Badenoch declared she did not want to 'miss any more of the precious early years of family life'. While the decision is entirely understandable, there is no doubting Ms Forbes will be a major loss to the SNP. Read Ian McConnell's Business Editor's newsletter in full here
