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Funko Pop! And The Rise Of Bitty Pop!: A Tiny Twist On A Pop Culture Giant
Funko Pop! And The Rise Of Bitty Pop!: A Tiny Twist On A Pop Culture Giant

Forbes

timea day ago

  • Entertainment
  • Forbes

Funko Pop! And The Rise Of Bitty Pop!: A Tiny Twist On A Pop Culture Giant

Funko Pops! are designed to be collectible, featuring a wide range of characters from popular ... More movies, TV shows, and franchises like Harry Potter, Disney, and Star Wars. Full disclosure: I've lost track of how many Funko Pop! figurines I currently own. My collection spans everything from I Love Lucy, The Brady Bunch, Gilligan's Island, and The Golden Girls to animated classics like The Flintstones, The Jetsons, and Top Cat. Add in characters from DC and Marvel, plus more recent fan favorites like The Sopranos, The Office and Stranger Things, and… well, I could go on and on. And I am far from alone in my obsession. Of course, Funko Pops! are instantly recognizable: oversized heads, small bodies, and those signature large, round black eyes. Few collectibles have left as lasting a mark on pop culture as these beloved vinyl figures. With over 10,000 unique figures covering a vast range of genres - from TV and film to video games, anime, comics, sports, and music - Funko has cemented itself as a cornerstone of modern fandom. Being turned into a Funko Pop! isn't just a novelty; it's a badge of honor, signaling a character's cultural impact and devoted following. From Bobbleheads to Pop! What began in 1998 as a humble line of bobbleheads called Wacky Wobblers evolved into the now-iconic Funko Pop! brand. The transformation took off in 2010, when Funko unveiled its first line of Pop! figures - featuring DC Comics characters - at San Diego Comic-Con. Now, in a nostalgic nod to its origins, Funko is offering fans at this year's convention to a limited run of exclusive collectibles inspired by those early designs. Limited to just 2,010 pieces each, collectors can grab exclusive Pop! Batman, Pop! Robin, and Pop! Penguin figures - packaged in their original 2010 clamshell cases while supplies last. The brand has exploded in popularity, offering something for nearly every fandom under the sun. Plus, with 'Pop! Yourself," Funko lets fans personalize figures to resemble themselves, their friends, or loved ones — a feature that further fuels its mass appeal. Today, owning a Funko Pop! isn't just about collecting; it's about identity, nostalgia, and belonging. And for any event with 'Con' in the title, picking one up feels less like a choice and more like a rite of passage. FEATURED | Frase ByForbes™ Unscramble The Anagram To Reveal The Phrase Pinpoint By Linkedin Guess The Category Queens By Linkedin Crown Each Region Crossclimb By Linkedin Unlock A Trivia Ladder So, what's driving the craze? The sheer range allows fans to connect with their favorite franchises and characters — tapping into deep nostalgia for childhood favorites and iconic pop culture moments. LOS ANGELES, CA - MARCH 25: Funko POP! figures are displayed during WonderCon 2016 at the Los ... More Angeles Convention Center on March 25, 2016 in Los Angeles, California. (Photo by) 'We don't just consume pop culture, we collect it, we savor it, and we dream of being a part of it. Funko lets us do it all in a way that is accepted, respected and very much coveted,' noted Mike Tankel, partner/optimist at the marketing and development firm To Be Continued. 'This is far more than a rite of passage, it's a modern family heirloom.' Who's Buying? Fans of all ages (this senior writer included!) have eagerly hopped aboard the speeding Pop! bandwagon. But Funko's success goes beyond nostalgia or trend-chasing. At its core is a rare, cross-generational appeal - particularly among what the company calls 'tweens' and 'kidults.' Tweens, caught in that in-between stage of childhood and adolescence, are naturally drawn to the playful, approachable mini format. Meanwhile, kidults - adults who unapologetically enjoy hobbies and interests traditionally labeled 'for kids' - see Funko Pops! as fun, expressive, and highly collectible pieces of pop culture. Whether displayed on a shelf, desk, or dashboard, these figures become a personal statement, a conversation starter, and a nostalgic nod all at once. It's a collectible that truly spans generations. And it continues to evolve. Enter Bitty Pop! Bitty Pop! Towns Beetlejuice and Dante's Inferno Room. Launched in March 2023, Bitty Pops! are micro-scale versions of Funko Pop! figures — standing just about one inch tall. Each four-pack includes three visible characters and one mystery figure, adding an element of surprise. The first wave featured beloved icons from Harry Potter, Disney Classics, Beetlejuice, and Star Wars. With the introduction of the Bittyverse, the line has expanded to include Bitty Pop! Towns, Rides, and Displays — setting the stage for a bite-sized collectible universe. Sitcom "The Office" is one of the many TV shows - and characters - now represented in the new Bitty ... More Pop! Funko line. 'We saw a clear opportunity to tap into a trend while offering something no one else could: a true micro-scale Pop! that still feels premium and displayable,' said Doug Oglesby, SVP of Product Strategy, Planning & Marketing. 'The idea came from our creative team as they explored how to bring the Funko aesthetic into the fast-growing micro collectibles space.' What's the secret to Bitty Pop!'s appeal? According to Oglesby, 'It's that thoughtful mix of familiarity, fandom, and fun. We took a form fans already love and gave them a new way to experience it — in a format that encourages collecting, trading, and imaginative play.' 'We knew we had the brand recognition, which gave us the opportunity to engage with new consumers and reach additional retail placements, including areas like the toy aisle through a new Funko product line,' he said. With the introduction of the Bittyverse, the line has expanded to include Bitty Pop! Towns, Rides, ... More and Displays So how does a character make it into the Bitty Pop! lineup? 'It's all about staying in tune with our fans and the pulse of pop culture,' noted Oglesby. 'At the same time, we rely on market insights, license performance, retail strategy, and how characters translate to the one-inch format.' What's next for the Bitty brand? 'We've already introduced new formats like Bitty Bots, Bitty Arcades, and Bitty Boxes. This summer, we're soft-launching Bitty City, which takes the idea of world-building to the next level,' said Oglesby. 'Further ahead, we're expanding into music with Bitty Stages and preparing Countdown Calendars for the holiday season. And in 2026, we'll roll out Bitty Sports, a targeted expansion into the world of athletics.' Funko is launching Bitty City this summer to build on its Bitty Pop! brand. Final Thoughts Funko Pop! revolutionized the world of collectibles, turning fandom into a fun, accessible, and deeply personal experience for people of all ages. Now, with Bitty Pop!, the brand is redefining small-scale collecting—making it even more playful, collectible, and immersive. Whether you're a seasoned collector, a casual fan or just starting your Pop! journey, one thing's for sure: there's always another figure to add, another fandom to celebrate, and another shelf waiting to be filled. Just don't ask me how many I own - I've lost count a long time ago!

Funko to Host 2025 Second Quarter Financial Results Conference Call on Thursday, August 7, 2025
Funko to Host 2025 Second Quarter Financial Results Conference Call on Thursday, August 7, 2025

Yahoo

time2 days ago

  • Business
  • Yahoo

Funko to Host 2025 Second Quarter Financial Results Conference Call on Thursday, August 7, 2025

EVERETT, Wash., July 21, 2025--(BUSINESS WIRE)--Funko, Inc. (Nasdaq: FNKO), a leading pop culture lifestyle brand, today announced that it will host a conference call on Thursday, August 7, 2025, at 4:30 p.m. ET to discuss its financial results for the second quarter ended June 30, 2025. The conference call will be webcast and can be accessed on the investor relations section of the Funko website at After the call, a replay of the webcast will be available on the same website. About Funko Funko is a leading global pop culture lifestyle brand, with a diverse collection of brands, including Funko, Loungefly, and Mondo, and an industry-leading portfolio of licenses. Funko delivers industry-defining products that span vinyl figures, micro-collectibles, fashion accessories, apparel, plush, action toys, high-end art, and music collectibles, many of which are at the forefront of the growing Kidult economy. Through these products, which include the iconic original Pop! line, Bitty Pop!, and Pop! Yourself, Funko inspires fans across the globe to express their passions, build community, and have fun. Founded in 1998 and headquartered in Washington state, Funko has offices, retail locations, operations, and licensed partnerships in major consumer geographies across the globe. Learn more at and follow us on TikTok, X, and Instagram. View source version on Contacts Investor Relations: investorrelations@ Media: pr@ Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data

Funko to Host 2025 Second Quarter Financial Results Conference Call on Thursday, August 7, 2025
Funko to Host 2025 Second Quarter Financial Results Conference Call on Thursday, August 7, 2025

Business Wire

time2 days ago

  • Business
  • Business Wire

Funko to Host 2025 Second Quarter Financial Results Conference Call on Thursday, August 7, 2025

EVERETT, Wash.--(BUSINESS WIRE)--Funko, Inc. (Nasdaq: FNKO), a leading pop culture lifestyle brand, today announced that it will host a conference call on Thursday, August 7, 2025, at 4:30 p.m. ET to discuss its financial results for the second quarter ended June 30, 2025. The conference call will be webcast and can be accessed on the investor relations section of the Funko website at After the call, a replay of the webcast will be available on the same website. About Funko Funko is a leading global pop culture lifestyle brand, with a diverse collection of brands, including Funko, Loungefly, and Mondo, and an industry-leading portfolio of licenses. Funko delivers industry-defining products that span vinyl figures, micro-collectibles, fashion accessories, apparel, plush, action toys, high-end art, and music collectibles, many of which are at the forefront of the growing Kidult economy. Through these products, which include the iconic original Pop! line, Bitty Pop!, and Pop! Yourself, Funko inspires fans across the globe to express their passions, build community, and have fun. Founded in 1998 and headquartered in Washington state, Funko has offices, retail locations, operations, and licensed partnerships in major consumer geographies across the globe. Learn more at and follow us on TikTok, X, and Instagram.

Stocks making big moves this week: The Trade Desk, Funko, Agilysys, Steven Madden, and Union Pacific
Stocks making big moves this week: The Trade Desk, Funko, Agilysys, Steven Madden, and Union Pacific

Yahoo

time5 days ago

  • Business
  • Yahoo

Stocks making big moves this week: The Trade Desk, Funko, Agilysys, Steven Madden, and Union Pacific

Check out the companies making headlines this week: The Trade Desk (NASDAQ:TTD): Advertising software maker The Trade Desk (NASDAQ:TTD) rose by 9.9% on Tuesday after its pending inclusion in the prestigious S&P 500 index. See our full article here. Is now the time to buy The Trade Desk? Access our full analysis report here, it's free. Funko (NASDAQ:FNKO): Pop culture collectibles manufacturer Funko (NASDAQ:FNKO) rose by 5% on Thursday after the company's stock benefited from a broader market rally fueled by strong U.S. economic data. See our full article here. Is now the time to buy Funko? Access our full analysis report here, it's free. Agilysys (NASDAQ:AGYS): Hospitality industry software provider Agilysys (NASDAQ:AGYS) rose by 5.3% on Wednesday after the New York State Common Retirement Fund disclosed it had significantly increased its stake in the company. See our full article here. Is now the time to buy Agilysys? Access our full analysis report here, it's free. Steven Madden (NASDAQ:SHOO): Shoe and apparel company Steven Madden (NASDAQ:SHOO) rose by 5.4% on Thursday after analysts at Citigroup moved the stock to "Buy" from "Neutral" and raised their price target. See our full article here. Is now the time to buy Steven Madden? Access our full analysis report here, it's free. Union Pacific (NYSE:UNP): Freight transportation company Union Pacific (NYSE:UNP) fell by 3.2% on Wednesday after reports revealed the company was considering a major acquisition of an East Coast railroad. See our full article here. Is now the time to buy Union Pacific? Access our full analysis report here, it's free. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

Funko (FNKO) Stock Trades Up, Here Is Why
Funko (FNKO) Stock Trades Up, Here Is Why

Yahoo

time6 days ago

  • Business
  • Yahoo

Funko (FNKO) Stock Trades Up, Here Is Why

What Happened? Shares of pop culture collectibles manufacturer Funko (NASDAQ:FNKO) jumped 5% in the afternoon session after the company's stock benefited from a broader market rally fueled by strong U.S. economic data. The positive momentum in the market came after new reports showed unexpected strength in the U.S. economy, buoying investor sentiment. Key data revealed that consumer spending at retailers was stronger than anticipated and unemployment claims fell, signaling a resilient job market. This encouraging economic picture often boosts consumer discretionary stocks like Funko, as it suggests shoppers may have more confidence and capacity to spend on non-essential items. Also, the second quarter (2025) earnings season got off to a strong start. Quarterly earnings reports released during the week exceeded Wall Street's expectations, fueling investor confidence. Around 50 S&P 500 components reported, with 88% of those exceeding analysts' expectations, FactSet data revealed. After the initial pop the shares cooled down and closed the day at $4.75, up 1.9% from previous close. Is now the time to buy Funko? Access our full analysis report here, it's free. What Is The Market Telling Us Funko's shares are extremely volatile and have had 44 moves greater than 5% over the last year. In that context, today's move indicates the market considers this news meaningful but not something that would fundamentally change its perception of the business. The biggest move we wrote about over the last year was 4 months ago when the stock dropped 17.8% on the news that President Trump announced "reciprocal tariffs" on all US imports, set at a minimum rate of 10%. From clothing brands and electronics makers to the e-commerce sites that move their goods, companies built on global supply chains took the biggest hit. Stocks with heavy exposure to Asia were especially hard-hit, as the new tariffs threatened the growth and profits of firms with factories in the region. Vietnam, central to many companies' production plans, faced a 46% tariff. Cambodia and Indonesia were also in the crosshairs, with tariff rates of 49% and 32%. These measures could significantly erode the competitiveness of goods produced in those regions. For example, reduced production volumes would negatively affect the sales growth of all companies benefiting from these manufacturing hubs. Funko is down 64.2% since the beginning of the year, and at $4.87 per share, it is trading 66.4% below its 52-week high of $14.50 from January 2025. Investors who bought $1,000 worth of Funko's shares 5 years ago would now be looking at an investment worth $825.22. Here at StockStory, we certainly understand the potential of thematic investing. Diverse winners from Microsoft (MSFT) to Alphabet (GOOG), Coca-Cola (KO) to Monster Beverage (MNST) could all have been identified as promising growth stories with a megatrend driving the growth. So, in that spirit, we've identified a relatively under-the-radar profitable growth stock benefiting from the rise of AI, available to you FREE via this link. Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

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