Latest news with #Furlenco
Time of India
30-06-2025
- Lifestyle
- Time of India
Shelf care: Why minimalist storage is the new self-care
In today's digital era, we're moving past the days of stuffing things into bulky cabinets or messy drawers. Now, it's all about storage that feels light while also the aesthetics that we see on our Instagram feeds. Tired of too many ads? go ad free now There's a shift happening and it's not just about keeping things tidy but also expressing ourselves with our belongings. Part of this change is being driven by how we consume content. Scrolling through Instagram or Pinterest draws us to homes that feel open, calm and lived in with storage that subtly supports the space while also being aesthetically pleasing. There's something almost meditative about the aesthetic. It's not just a look; it's a mindset that's resonating deeply with people who are tired of chaos and craving minimalism and it's catching on faster than ever. But it's not just about appeal. There's a growing awareness about sustainability, especially among young homeowners and renters. No one really wants to invest in furniture that breaks down easily or feels disposable in a short span of time. Individuals are becoming more mindful and are looking for the pieces that last long, feel good and are eco-friendly. It could be a floating shelf made from old wood or storage boxes made from reused plastic; the message behind it is all clear; we're buying fewer things but we're picking the ones that last. Functionality hasn't been lost either. In fact, it's more valued than ever. The best storage options don't try to conceal everything but invite you to stay organized in a way that feels natural. Storage units, appliance consoles, bookshelves, ottoman chests; each piece earns its space. Tired of too many ads? go ad free now Hence, since many of us are living in smaller homes or shared apartments, multipurpose is the magic word. There's also a psychological pull to this trend. With a constant buzz of life outside; notifications, emails and headlines; coming to a space that's clear feels like luxury. At its heart, the rise of instagrammable, sustainable, minimalist storage isn't just about making your space look good but also about making it feel good. It might seem like a small change, but it slowly impacts everything from how we shop to how we shape our homes. If that cluttered corner's been bothering you, maybe it's time to shift. Storage in this era isn't just about putting things away but about creating spaces that feel calm and more like you. Keyur Zaveri, Chief Design Officer, Furlenco
News18
05-06-2025
- Business
- News18
Flexible, Conscious, Unique: The New Face of Indian Living Spaces
Last Updated: A new wave of consumers is embracing circular living - a lifestyle built on flexibility, conscious consumption, and environmental responsibility As India's urban population grows more mobile and mindful, the concept of 'home" is being radically redefined. No longer tethered to traditional notions of permanence and ownership, a new wave of consumers is embracing circular living – a lifestyle built on flexibility, conscious consumption, and environmental responsibility. This shift is pushing home furnishing brands, both legacy-backed and new-age, to rethink how they design, distribute, and connect with consumers. Flexibility Without Compromise Today's young, urban Indians—often living in rented spaces or moving between cities due to career changes are turning to access-based models that balance utility and style. They seek YOUnique homes that reflect their personality, even in temporary spaces. 'While rental and access-based models offer practicality, we're seeing a growing preference for selectively investing in statement pieces that make even temporary spaces feel personal and premium," said Smita Joshi, Vice President, Nesterra, a brand from the KK Birla Group's Sutlej Textiles & Industries. 'Our premium home furnishings are thoughtfully designed with a customer-first approach, crafted for those who may rent their homes but want to truly own their space." Nesterra's collections are deeply inspired by nature, culture, and individuality, helping consumers create spaces that are vibrant, comfortable, and authentically theirs. In keeping with the circular ethos, the brand also upcycles fabric waste into functional decor and accessories proof that sustainability can coexist with style. 'Circular living, to me, means conscious living owning what matters, and making it last," added Joshi. 'Circular economy is no longer an abstract idea but a practical choice for the millennial consumer," noted Rajiv Merchant, CEO, Texzone Information Services Pvt Ltd. 'With growing awareness around sustainability and a desire to refresh their home aesthetics every few years, younger buyers are moving away from long-term ownership models." According to Merchant, this behavioral change is already influencing how brands operate. From modular designs and shorter innovation cycles to flexible product offerings, the Indian home decor space is rapidly adapting to meet the needs of this new consumer. 'We believe circular living is shaping not just how Indian homes look, but how the next generation lives—flexible, conscious, and always evolving." Building Conscious Systems At the forefront of circular living is Furlenco, a rental-first brand that's embedded sustainability into its very DNA. Its entire business model is predicated on reuse and refurbishment—a stark contrast to the traditional buy-and-dispose cycle. 'At Furlenco, circularity is not an initiative, it's core to who we are," said Ajay Agarwal, Chief Operations Officer at Furlenco. 'Our furniture returns to us after use, gets carefully refurbished, and is then delivered to the next customer. This closed-loop model ensures extended product lifecycles and reduces environmental impact." The results are telling: Furlenco has kept thousands of high-quality furniture pieces in circulation, saving over 50,000 trees and reducing landfill waste. The company has also minimized its carbon footprint by switching to electric vehicles for last-mile delivery and cutting down plastic-based packaging. 'Circular living is about creating a positive, lasting impact. It's about building systems that are not just convenient but conscious," Agarwal emphasized. As consumer lifestyles continue to evolve, so too will their expectations from home brands. The rise of circular living isn't just a passing trend it's a movement redefining what it means to live well. Whether through upcycled fabrics, modular furniture, or rental-based models that emphasize reuse, India's home furnishing sector is embracing change with open arms. And as the lines between permanence and impermanence blur, one thing remains clear: the future of home is flexible, sustainable, and deeply personal. First Published: June 05, 2025, 06:05 IST
