Latest news with #Further
West Australian
07-05-2025
- Business
- West Australian
Bali's trendy Further Hotel opens rooftop pool in Pererenan
An Italian travel philosophy centred on community is behind the evolution of one of Bali's most design-forward hotels. Albergo diffuso is a concept where hotel guest rooms are dispersed between multiple buildings, guided by a vision to breathe life into historic villages off the tourist path. The model has found its way to hip surf locale Pererenan in Bali, where Further Hotel has made itself a central pillar of the up-and-coming region by spreading itself across several sites on the main jalan, or street. This innovative approach was intended by Further's owners to blend a modern aesthetic with Bali's rich cultural heritage, and when the first building opened in 2022 locals said it felt like it had always been there, 'as though it had emerged naturally from the ground'. Further has now expanded to encompass 25 suites across five buildings within a 500m radius — the latest opening arguably being the most anticipated, with the addition of a contemporary rooftop pool. To not have a pool at a hotel seems unheard of in Bali, but guests did not go without in the meantime, with golf buggies ready to transport them to idyllic beach clubs amongst the Pererenan rice terraces. Further's resident pool seems to have been well worth the wait, having been recently unveiled after an exacting design process from architecture studio MORQ, which has its Australian base in North Fremantle. The refined rooftop retreat is serviced by a restaurant and bar, Portion, and its elevated vantage point offers panoramic views over the village exclusive to hotel guests while they laze in the water with a fresh cocktail in hand. The pool building reflects the broader aesthetic of Further as a whole, which co-founder Claudio Cuccu says pays homage to the culture and community of the surrounding area. 'The design is a harmonious blend of modern aesthetics and traditional Balinese elements, emphasising natural materials and open spaces to create a seamless connection with the environment,' he says. 'The clay brick has been part of the Balinese constructions for centuries, especially for their temples.' The diffused philosophy of Further extends beyond the pool site to the main hotel complete with 18 distinct suites, a Parisian wine bar, surfboard retailer and concept store, Gallery, which includes two high-end penthouses and an outpost from Melbourne coffee darlings ST. ALi, the large Studio A perched above artisan perfumery Oaken Lab and the soon-to-launch Urban Retreat Day Spa. Luxe touches that can be found throughout Further's spaces include plush beds sunken into platforms, deep bathtubs hewn from travertine, terrace rain showers, black and white photographic prints, marble chess sets, hand-carved furniture and custom incense. Cuccu says it is rare to find the unique Albergo diffuso structure outside Italy. 'It's a different approach to hospitality, that instead of developing vertically it develops horizontally,' he explains. 'The concept was launched in Italy in the early 1980s as a means of reviving small, historic Italian villages and town centres off the usual tourist track. The term is translated into English as 'dispersec', 'scattered', or 'virtual' hotel.' Cuccu says each of Further's buildings has its own character and purpose to cater to different aspects of visitors' experiences. 'We want guests to feel a sense of discovery and connection,' he says. 'Further is designed to integrate seamlessly with the local community. By spreading our accommodations across different locations within the village, we aim to provide guests with an authentic and immersive experience. 'We believe this approach allows our guests to truly connect with the amazing local Balinese and expat community, culture, and daily life of the village, making each stay unique and memorable. 'We feel that connection is what made all of us fall in love with Bali in the first place.' Further seems to have popped up just as Pererenan is gaining traction as the must-stay area on the west coast of Bali. Situated north of Canggu, it has a vibrant restaurant and bar scene but remains a well-kept secret to those in the know and — for now at least — is far quieter than the tourist magnets further south. For more, visit
Martechvibe
25-04-2025
- Business
- Martechvibe
Further Launches Compass Marketing Intelligence
Compass Marketing Intelligence offers a single source of truth for marketing data across the entire Google ad stack and accounts. Furthe announced the launch of Compass Marketing Intelligence, an accelerator solution that empowers businesses to harness the full potential of their Google Marketing Platform (GMP) data within Google Cloud Platform (GCP). Compass's turnkey solution integrates with Conversational AI powered by Gemini to enable businesses to centralise, visualise and activate all of their GMP data in minutes, transforming marketing decision-making. It also enables many Advanced AI use cases such as media mix modeling, propensity models, and more. With these key features, Further's Compass Marketing Intelligence doesn't just help brands run better ads, but run a better business. According to Forrester, only 42% of marketers believe that their companies are capable of converting data into insight to act on customer needs. Compass Marketing Intelligence bridges this gap by offering a single source of truth for marketing data across the entire Google ad stack and accounts. ALSO READ: Veeva CRM Pulse Enhances Targeting with Brick-Level HCP Data This powerful combination lets marketers access and measure campaign performance, optimise campaigns with advanced AI and ML techniques through Vertex AI models, speed up learning cycles, make data-driven decisions and implement first-party data strategies. Propensity models leverage Google's Vertex AI models and are showing a 5-20% increase in conversion rates for the Alpha customers who were first on the platform. 'We are excited to introduce Compass Marketing Intelligence, a solution that will change how marketers use their Google data,' said Jason Tabeling, Head of Solutions at Further. 'Compass eliminates data silos and lets businesses make smarter, more efficient marketing decisions, drive significant revenue growth and optimise marketing spend with the power of AI.' Compass Marketing Intelligence is also readily available on the Google Cloud Marketplace, providing a streamlined procurement process and seamless integration within existing Google Cloud environments. Google Cloud customers can easily discover, deploy, and manage Compass Marketing Intelligence, accelerating their journey towards data-driven marketing success. Compass Marketing Intelligence Key Features: AI-Driven Optimisation: Use first-party machine learning propensity models by Vertex AI to identify high-value audiences and retarget in Google Ads via GA4 Increased Revenue and Efficiency: Compass is designed to guide teams to more revenue and more efficient marketing spend, with a potential media uplift of 5-20% Accelerate AI use Cases: Build a solid base for your marketing data to be used by Google AI solutions to address business problems Unified Data View: Get a blended view of GMP data across multiple accounts Interactive Dashboards: Get out-of-the-box, interactive Looker dashboards for real-time Google marketing data Conversational AI: Talk to your data with Conversational AI by Gemini to get insights faster Faster Decisions: Get always-on views of Google marketing efforts and make faster and more informed decisions about target customers and ad effectiveness Compass Marketing Intelligence lets marketers go beyond data analysis and into AI-driven insights. By centralising and activating Google GMP data in GCP, you can achieve more efficiency, effectiveness, and growth. ALSO READ: Gojek SG Partners with yuu Rewards Club to Deliver Greater Loyalty Rewards The Martechvibe team works with a staff of in-house writers and industry experts. View More AIGCPGMPMarketing Intelligence Locala's omnichannel advertising platform leverages granular insights and cutting-edge AI to help marketers plan, activate, and measure campaigns that are personalised to the local consumer. It specialises in transforming complex mobility and consumer data into actionable audience insights, fueling advanced media strategies. VISIT WEBSITE Blue Prism is a global software provider, offering ROM 2, an intelligent automation implementation methodology that empowers teams to scale their digital workflow. One of its use cases is sales and marketing solutions, which is powered by artificial intelligence (AI) and machine learning (ML) algorithms. 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VISIT WEBSITE Developed for midsize enterprises and large organisations, Creatio offers end-to-end CRM software solutions, allowing users to manage sales, marketing, and services all in one place. For marketing professionals, it provides Marketing Creatio, an omnichannel marketing platform to orchestrate customer journeys and accelerate lead-to-revenue. VISIT WEBSITE Salesforce is a global technology provider, offering low code/no-code, AI-powered capabilities. Marketers and advertisers can harness its technologies for multiple use cases like B2B strategies, cross-channel personalisation, real-time analytics, and more. VISIT WEBSITE SAS offers embedded CDP capabilities, letting marketers unify customer data, understand digital activity and enable analytically driven, real-time activation. It comes with data activation facility that enables marketers to pull only the data they want, further reducing data migration costs. 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Moat helps reach prospective customers, capture consumer attention, and measure the outcomes to unlock business potential. VISIT WEBSITE Meta Ads is a social media advertising platform leveraging the user base from Facebook, Instagram and Whatsapp to deliver personalised ads at scale. It offers Meta Business Suite and Meta Business Manager for managing and tracking ad performance. Utilising its AI-powered tools, advertisers can partially or fully automate with complete control over their ads. VISIT WEBSITE WebEngage is an end-to-end customer data platform, helping brands to strategise their customer engagement and retention functions. It supports third-party integration for use cases including customer segmentation, omnichannel engagement, and survey & feedback. VISIT WEBSITE ServiceNow features Robotic Process Automation Hub (RPA Hub), a scalable genAI-powered platform for orchestrating and managing a robotic workforce to execute various business processes. Its workflow automation enables tasks like lead management and campaign execution and supports integration with popular marketing tools to streamline processes. VISIT WEBSITE Tealium is a comprehesive customer data platform helping brands orchestrate and manage their data activation from a marketing standpoint. Its AudienceStream CDP functionality enables marketers to create custom campaigns via 1300+ integration options for several use cases. VISIT WEBSITE Qualaroo is a saas-based online survey creator offering Qualaroo Nudge, a proprietary technology for uploading custom properties for airtight targeting. It enables marketers to 'nudge' when user clicks on a page element, helping them to target visitors on their real-time activity. VISIT WEBSITE Zendesk is a Danish-American company that offers software-as-a-service products with the capabilities of omnichannel integrations. Its omnichannel messaging platform enables sales and marketing teams to easily track and consolidate customer tickets from various sources, ensuring enhanced customer experiences. VISIT WEBSITE WebEngage is an all-in-one marketing platform that integrates omnichannel engagement with live analytics features. It offers AI/ML-driven product recommendations engine that enables marketers to boost conversion for all channels, including the web and mobile apps. VISIT WEBSITE Sprinklr is a comprehensive enterprise software company offering omnichannel support capabilities for all customer-focused marketing functions. It provides no-code, easy-to-build API integrations to access real-time customer data from multiple sources — such as CRM, CDP and ecommerce platforms. VISIT WEBSITE SAP provides omnichannel marketing capabilities through its flagship product: SAP Emarsys. By accessing its purpose-built reports, teams can determine the effectiveness of their marketing campaigns, segments, and channels in achieving sales goals. Its B2B account engagement features let brands deliver predictable and personalised marketing-led B2B insights at scale. VISIT WEBSITE MoEngage is a global AI-driven marketing platform that enables brands to orchestrate omnichannel campaigns from a single intuitive interface. Utilising MoEngage's User Path Analysis capabilities, marketing teams can target customers across 10+ channels, depending on their purchase behaviour. VISIT WEBSITE Intuit Mailchimp is an AI-powered omnichannel platform that offers email and marketing automation functions. With its customised pre-built audience segments, marketers can scale their campaigns based on individual contacts' demographic information and shopping behaviour. 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VISIT WEBSITE Adobe Experience Cloud features Adobe Campaign, enabling marketers to synchronise their customer data from various channels for omnichannel marketing. By leveraging its omnichannel integration with Adobe Journey Optimiser, brands can build multi-step journeys, campaigns, and personalised real-time moments that follow their customers across channels. VISIT WEBSITE ActiveCampaign is an intelligent multichannel marketing automation platform that enables marketers to seamlessly connect campaigns across the channels that matter most to them. It helps enterprises streamline personalised marketing, transactional emails, and one-to-one CRM interactions throughout the customer lifecycle. VISIT WEBSITE UiPath offers a comprehensive AI-powered robotic automation platform, enabling marketers to streamline recurring functions, such as lead automation and customer engagement. Utilising its capabilities, marketers can personalise and automate customer interactions, depending on their needs and preferences. VISIT WEBSITE SAP is a composable marketing automation technology provider, offering SAP Intelligent RPA solutions to automate repetitive, rules-based business processes, including marketing and sales. Using its tech stack, marketers can automatically extract product data from manufacturers' websites, update online inventory and import website and email sales. VISIT WEBSITE Microsoft offers Power Automate, a low-code and AI-powered RPA software that helps marketers streamline tasks like lead management, email campaigns, social media management, data analysis, content publishing, and customer feedback. Leveraging its capabilities, businesses can automate repetitive tasks, such as lead capture and email marketing workflows. VISIT WEBSITE IBM offers AI-powered Robotic Process Automation capabilities for CRM and marketing functions. It enables users to automate workflows with integrated OCR and intelligent chatbots, distribute work across multiple bots without human interventions and manage emails via low-code authoring tools. VISIT WEBSITE Hyland offers an AI-powered comprehensive robotic automation software suite, enabling marketers' teams to automate their campaigns. Its Natural Language Processing (NLP) technology allows businesses to automate repetitive marketing functions, such as execution of targeted and personalised strategies in near real-time. VISIT WEBSITE Datamatics is an intelligent automation platform, offering TruBot RPA designer, a low-code bot design tool for marketing teams to create customised bots quickly. It provides 500 pre-built components, enabling low-code design and rapid deployment capabilities with drag-and-drop options. VISIT WEBSITE Automation Anywhere offers Automation Success Platform powered by Vertex AI, enabling enterprises to develop a cloud-based digital workforce at scale. Leveraging its bots, ML, and AI technologies, marketers can automate their marketing and sales processes. One of its popular offerings is Automation Co-Pilot, a genAI-powered assistant that empowers businesses to create and summarise content. VISIT WEBSITE Appian is a global technology provider, delivering end-to-end process automation with RPA, AI, IDP and API integrations. Utilising the readily available APIs of this low-code platform, teams can create a series of connected digital business applications including customer management and marketing. VISIT WEBSITE Powered by Zoho Corporation, Zoho Analytics enables marketers to track all critical metrics in a single platform to enhance marketing outcomes. The company offers 75 pre-built data visualisation reports and dashboards on marketing performance for collaborative analysis. With its AI-powered assistant, marketers can generate automated insights, predict future trends, and configure smart alerts. VISIT WEBSITE Semrush is an online visibility management and content marketing SaaS platform, offering marketing analytics tools to global businesses. Its open-source analytical tools include Market Explorer and Traffic Analytics for understanding market trends and website traffic respectively. VISIT WEBSITE Nielsen is a global audience insights, data and analytics solution provider, helping marketers measure what people listen to and watch. It offers a comprehensive, AI-powered Nielsen Marketing Cloud platform with sub-products such as Audience Segments, Scarborough, and Advanced Audiences to understand audiences for different targeting initiatives. VISIT WEBSITE MoEngage is a full-stack marketing automation platform, offering consumer insights and analytics solutions for marketers to understand customer LTV. With MoEngage Analytics, they can measure user engagement, spot behavioural patterns, and act on retention to prevent app uninstalls. VISIT WEBSITE Microsoft Clarity is a behavioural analysis tool that helps marketers understand user interaction with their website. It supports features like Session recordings, Heatmaps, and ML insights in real time. Processing more than a petabyte of data from over 100 million users per month, Clarity accommodates limitless traffic for various marketing measurements at scale. VISIT WEBSITE Powered by AI-led insights, Merkle offers scalable marketing analytics and CX technology solutions, helping brands to optimise their campaigns. Some of its flagship solutions are Measurement & Media analytics, Consumer & Experience insights, and Product & Market intelligence. VISIT WEBSITE Hubspot offers marketing analytics and dashboard software, enabling businesses to make data-backed decisions for use cases, such as revenue generation, site analytics and detailed reporting. 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VISIT WEBSITE Adobe Experience Cloud offers Adobe Analytics and Adobe Target within its analytics tools solutions, enabling marketers to execute in-depth analysis of their customer data. Adobe Analytics allows the sales and marketing teams to mix, match, and analyse data from any digital point in the customer journey. VISIT WEBSITE Ahrefs features a suite of analytics tools under its Ahref Enterprise offering. It offers API and Looker Studio connectors, enabling marketing teams to elevate their SEO strategy with enterprise-grade and insights. Some of the criteria for its API endpoints include Backlinks, Organic & Paid Traffic, SERPs, Website health score and more. VISIT WEBSITE StackAdapt is a multi-channel programmatic advertising platform, enabling digital marketers to customise their strategy. It offers open and flexible DSP (Digital Signal Processing) capabilities for executing tailored ad campaigns. Furthermore, its ad previewer lets marketing teams preview video, display and native ads on desktop or mobile across 500+ publishers, covering 23 verticals. VISIT WEBSITE Rakuten is a global affiliate ad technology company, enabling advertisers to optimise their marketing strategies with data-driven insights. It offers AI-powered forecasting and benchmarking capabilities and dynamic multi-touch commissioning tools, allowing advertisers to customise their campaigns. It also supports first-party data collection integrations for both B2B and B2C marketers. VISIT WEBSITE Nielsen offers Nielsen Ad Intel, a cross-platform advertising intelligence platform with actionable insights to identify prospects, analyse brand strategies and learn from past advertising campaigns. It offers various advertising intelligence features such as ad spend monitoring, competitive benchmarking, global competitive insights and expert data harmonisation. VISIT WEBSITE Magnite is an independent sell-side advertising technology provider, enabling publishers to monetise their content across all screens and formats. It offers Magnite Streaming, a singular supply-side platform that merges technology from the Magnite CTV and SpotX platforms. Utilising this functionality, marketers can identify their potential audiences to restructure their targeting strategies. VISIT WEBSITE IBM offers a comprehensive suite of Watson Advertising to agencies and marketers. With Watson Advertising's AI-powered assistant, advertisers can customise their advertisements, based on real-time ad results. It also supports functionalities of cookieless advertising, ad fraud management and brand safety measurements. VISIT WEBSITE Google features a comprehensive list of AI-powered Ad tools under its Google Ads offering. Some of its popular tools include Keywords Planner, Ads Editor, Reach Planner, Ads Mobile App, Insights Finder, Ads API, and Recommendations Page. Additionally, it offers Google AdMob to help businesses plan their in-app revenue generation strategy. VISIT WEBSITE Criteo is an all-in-one connected commerce media platform, enabling marketers and agencies to scale their digital and physical assets. Leveraging the capabilities of its AI-powered technology, brands can develop strategies for intent-based product recommendations, multi-prolonged accessibility, contextual advertising, and more. VISIT WEBSITE Basis Tecnologies (formerly known as Centro), is a programmatic advertising platform, offering ad management tools for search, social and site direct via a single interface. Its flagship products are Basis Assistant and Basis Automate+. Basis Assistant is a Chrome extension, connecting 20+ platforms and tools, and Basis Automate+ is a digital advertising automation tool for simplifying campaign process. VISIT WEBSITE AppsFlyer is a mobile attribution company, helping mobile advertisers to identify their ad network. It offers a measurement suite, giving app marketers full visibility into their customer journeys while preserving their privacy. Utilising its AI-powered Creative Optimisation platform, marketers can formulate their creative strategy. VISIT WEBSITE Adtriba is a cross-channel digital marketing management platform based on data-driven attribution modelling. Its solutions include Adtriba Triangulation, enabling advertisers to witness the integration of diverse measurement methods, such as Marketing Mix Modelling (MMM), Multi-Touch Attribution (MTA) and Incrementality Testing. VISIT WEBSITE Adobe Experience Cloud offers connected advertising solutions with its natively integrated Adobe Advertising platform. Its consultancy-based reporting options come with AI-powered optimisation features, helping advertisers analyse their ad performance via 200+ measurement metrics. Utilising its connected TV (CTV) and search, social, and commerce tools, marketers can optimise their customer acquisition strategy. VISIT WEBSITE specialises in Conversational AI, generating autonomous conversations that appear human-like. These conversations form the foundation of brand engagement. Their AI-powered, no-code Dynamic Automation Platform manages around two billion conversations from a multitude of channels in numerous languages. VISIT WEBSITE Sprinklr offers a comprehensive suite of 250+ AI-intent bot templates for various industry verticals to accelerate bot development. Its specialised AI and compliant rule engine enables marketers to modify and automate their promotional campaigns for better engagement via suggestion-based personalised bots. VISIT WEBSITE Meta's new class of generative AI features and creative tools allow users to create and share custom stickers or update the visual style of their photos with a simple text prompt. 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It automatically collects customer feedback after Flex interactions by capturing feedback over post-call voice IVR, outbound voice IVR, conversational SMS, Web SMS, email, and web surveys. VISIT WEBSITE Trustpilot offers ML and AI-powered feedback management tools, helping marketers build trust and loyalty through customer reviews. Its AI-driven Review Insights tool enables marketers to identify growth areas from negative feedback, whereas its Image Generator tool lets them enhance social media engagement. VISIT WEBSITE Survey Monkey is a global online survey and forms tech stack provider, offering AI-fueled market research solutions to businesses. Its enterprise feedback management program provides 250+ templates with the capabilities of customisation, allowing organisations to build tailored survey forms. VISIT WEBSITE Sprinklr is a unified customer experience platform (CXM), offering AI-powered feedback management capabilities with its flagship product: Sprinklr Surveys. It integrates solicited customer feedback with unified-CXM data, enabling brands to derive meaningful, actionable insights. Utilising its genAI-powered survey builder, marketers can create conversational surveys to streamline their NPS strategies. VISIT WEBSITE Salesforce is a comprehensive customer-oriented technology provider offering a feedback management suite. Salesforce's survey responses help marketers create personalised surveys based on their existing customers' data. Some of the supported applications of its feedback management platform are genAI-powered survey form development and sentiment-insights-based survey collections. VISIT WEBSITE QuestionPro is an online feedback software provider, offering ready-made survey templates to businesses across 40+ countries. Leveraging the capabilities of its customer satisfaction templates, advertisers and marketers can create and gather tailored questions. VISIT WEBSITE Qualtrics is an all-in-one customer experience solution provider, offering website & app feedback tools for organisations to collect customer feedback efficiently. Its digital experience analytics capabilities combined with DXA integrations, bring together verbal and behavioural data for in-depth analysis of user feedback. VISIT WEBSITE HubSpot is a one-stop marketing platform, providing customer feedback software under its Service Hub offerings. Its pre-built APIs include net promote score (NPS), customer effort score (CES), and customer satisfaction (CSAT) surveys, allowing marketers to strengthen their customer loyalty strategy. VISIT WEBSITE Medallia is a comprehensive platform, enabling marketers to capture feedback from all customer touch points. 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VISIT WEBSITE Adobe Experience Cloud offers a real-time CDP, letting users create high-value audience segments for B2C and B2B use cases across their marketing funnel. It follows a cookieless marketing approach to automatically unify customer data across various online and offline channels in real-time. VISIT WEBSITE ActionIQ is a composable CDP platform that offers audience segmentation, acquisition marketing, and Customer 360 capabilities. It integrates analytical tools, enabling marketers to collect and analyse their first-party customer data at scale. VISIT WEBSITE Zoho CRM leverages automation and comprehensive analytics to empower any sales team, fostering stronger customer loyalty. Ideal for both small businesses and enterprises, this software enables enhanced productivity and tailored solutions through predictive intelligence. VISIT WEBSITE Zendesk offers Zendesk Sell, an easy-to-deploy CRM platform that is simple to deploy and navigate, catering to businesses of any scale. Its mobile-friendly Sell app has the functionalities of geolocation, helping sales and marketing teams. Offering an all-in-one CRM platform, organisations can implement use cases like prospecting, engagement, lead generation and communication capabilities. VISIT WEBSITE SugarCRM is a global CRM software provider, helping marketing, sales, and service teams improve efficiency through automation, data, and intelligence in near real-time. It offers Sugar Market, an all-in-one marketing automation platform that helps marketers to automate their campaign with higher ROI. VISIT WEBSITE Salesforce is a one-stop sales and support CRM software that regularly updates customer records, tracks emails and calls, and creates organised support processes for quicker customer responses. Its simple and scalable infrastructure is ideal for businesses of all sizes. VISIT WEBSITE Pipedrive stands out with its emphasis on automation, tailorability, and seamless integration. Purposefully built to enhance the efficiency and productivity of sales professionals, this CRM solution has an intuitive setup and robust capabilities. It facilitates lead generation, comprehensive sales analytics, and seamless business expansion. VISIT WEBSITE Oracle NetSuite CRM, a component of Oracle's business software suite, is for all midsize and booming businesses that want a comprehensive, integrated CRM solution with ERP capabilities. Using it, customers and partners can directly interact with the platform, freeing the additional work load for their sales team. VISIT WEBSITE Microsoft Dynamics 365 Sales represents a robust cloud-based CRM solution brimming with features such as pipeline assessment, relationship analytics, and conversational intelligence. It utilises AI-powered insights to provide actionable intelligence via predictive analytics, lead scoring and sentiment analysis. VISIT WEBSITE Less Annoying is a CRM software that utilises a straightforward search feature within its contact management system, making it easy to track contacts. It is ideal for small-sized businesses and offers a highly intuitive and user-friendly interface. VISIT WEBSITE Insightly offers CRM software solutions for enterprises looking to understand their audience data across various marketing functions. It integrates seamlessly with third-party apps, streamlining workflow automation, including bulk emailing and report generation. VISIT WEBSITE HubSpot's sleek dashboard with consolidated CRM tools simplify complex customer data, further transforming it into meaningful insights. Complementing typical CRM functionalities, HubSpot provides tailored options, including conversation intelligence and email monitoring. VISIT WEBSITE Apptivo delivers adaptable and web-based CRM solutions, enabling marketing and sales teams to streamline all customer service requirements across various devices and browsers. Despite its focused feature set, it encompasses over 65 interconnected applications alongside a robust sales pipeline management tool, ensuring efficient tracking of potential leads without any downtime. VISIT WEBSITE Sitecore offers composable cloud solutions with its flagship products, Sitecore Experience Platform(XP) and Sitecore Experience Manager (XM). They help marketers to overcome scalability challenges. Some of its features include intuitive visual editing, headless delivery, marketing automation, scalable personalisation, data and machine learning capabilities. VISIT WEBSITE Salesforce Experience Cloud is a platform that helps enterprises link clients, partners, and employees to securely exchange information and documents. Built on its Customer 360 platform, Salesforce's DXP ensures seamless integration with any solution in the Salesforce ecosystem. VISIT WEBSITE Oracle Cloud offers a comprehensive suite of platform-based marketing automation solutions for personalised B2B and B2C automation campaigns. Some of its featured products are Eloqua Marketing Automation, CrowdTwist Loyalty and Engagement, and Unity Customer Data Platform. VISIT WEBSITE Optimizely is a digital experience platform (DXP) provider that offers Optimizely One, an easy-to-use and fully integrated suite. It provides a single, unified workflow with thoughtfully embedded AI and machine-learning algorithms, accelerating work across the entire marketing lifecycle. VISIT WEBSITE OpenText offers a cloud-native, scalable platform for enterprises to streamline their marketing functions. It provides fully composable content management, digital asset management, creative workflows, personalisation, targeting and customer data technologies in one place, ensuring a holistic approach to B2B, B2E and B2C experiences. VISIT WEBSITE Neptune DXP is a PaaS(Platform-as-a-Service) provider, helping marketing teams build custom apps based on modular, reusable application building blocks. The company offers flexible environments to businesses across different verticals, further providing personalised digital solutions at scale. VISIT WEBSITE Magnolia is a composable DXP that comes with no-code connector packs and low-code micro-frameworks for third-party integrations. It also offers an open-source version alongside its commercial plans enabling enterprises to build tailored use cases. VISIT WEBSITE Liferay DXP helps marketers deliver personalised and connected digital experiences across a broad range of channels, including customer portals, websites, intranets, mobile apps, and connected devices. It offers intuitive CMS, user analytics, and site management tools that businesses need to launch, test and optimise digital experiences for faster go-to-market. VISIT WEBSITE Powered by IBM Consulting, IBM iX offers a composable DXP, providing a comprehensive solution to make enterprises' systems future-ready. Utilising its data-driven insights and intelligent workflows, marketers can design and deliver human-centred experiences across the customer lifecycle. VISIT WEBSITE HCL Digital Experience (DX), forms part of a wider HCL Customer Experience (CX) product portfolio, offering core capabilities such as content management, DAM, CDP called Signals, and low-code application development. It provides services in government, life sciences, insurance, financial services, and other verticals. VISIT WEBSITE Contentstack is a headless CMS and Composable Digital Experience Platform (DXP) solution provider that helps marketers gain a competitive edge. It recently launched into Google Cloud Marketplace, and is also available on Microsoft Azure and AWS. It seamlessly enables mid-market brands to adopt its omnichannel campaign engine to drive higher conversions and sales. VISIT WEBSITE Bloomreach Commerce Experience Cloud provides businesses an edge with its modular capabilities: Content Management System (CMS), Discovery features for search and merchandising optimisation, and Engagement tools such as Customer Data Platforms (CDP) for personalisation and analytics. VISIT WEBSITE Adobe Experience Cloud offers a comprehensive set of services specifically designed to address the day-to-day requirements for personalised customer experience at scale. Its platform helps manage different digital content and assets to improve customer satisfaction. Some of its products include Adobe Gen Studio, Experience Manager Sites, Real-time CDP, and Marketo Engage. VISIT WEBSITE Acquia offers DXP solutions, comprising of two main elements: Acquia Drupal Cloud and Acquia Marketing Cloud. It can be accessed in both platform-as-a-service (PaaS) and software-as-a-service (SaaS) with additional components such as Site Factory for multisite management, digital asset management (DAM), CDP, personalisation, and Campaign Studio. VISIT WEBSITE
Forbes
11-04-2025
- Business
- Forbes
Why AI Restrictions Fail (And What Actually Works)
Cal Al-Dhubaib is a globally recognized data scientist and Head of AI at Further, a privacy-first data, cloud and AI company. Employees aren't waiting for permission to use AI; they're using it to keep up with an ever-growing workload. McKinsey's January 2025 report on AI in the workforce shows that employees are using GenAI tools three times more than managers expect. Anthropic's analysis of millions of Claude conversations reveals that more than one-third of workers use AI for at least 25% of their tasks. Consider a manager tasked with drafting a performance improvement plan. Instead of painstakingly crafting wording and aligning it with policy, they might input key details into an AI tool and then refine the output—focusing on accuracy and personalization rather than starting from scratch. This raises a critical question: If AI is already deeply embedded in daily work, why are many companies still behind in establishing clear policies? I've seen organizations restrict the use of AI or mandate specific tools without providing sufficient training or evaluating whether these solutions truly meet employee needs. Worse, some companies offer no guidance at all, leaving employees uncertain about whether to embrace AI openly, disclose its use or even identify approved tools. Such restrictions only push AI use underground, increasing risk rather than reducing it. Fortunately, practical solutions exist: You eliminate shadow AI not by restricting it but by making responsible options simpler and more appealing. The pressure on knowledge workers has never been higher. More emails. More meetings. More documentation. More pressure to produce faster than ever. Employees generally aren't looking to break the rules. Instead, they're filling process gaps with tools that simplify their workload. The core issue isn't AI itself but that many companies lack clear, realistic policies reflecting the reality of modern knowledge work. Without suitable alternatives, many employees turn to unapproved AI tools. They copy sensitive information into AI systems without fully considering how it's processed or stored. AI tools with longer context windows allow entire attachments to be uploaded, sometimes unintentionally exposing sensitive data buried deep in documents and bypassing established service-level agreements (SLAs). Access to AI tools has never been easier. With solutions like ChatGPT-4o freely available on personal devices, many employees will use them whether or not companies provide sanctioned alternatives. Outright bans historically fail, pushing tech usage into riskier territory. Enterprises have seen this with shadow IT, where restrictive policies led employees to adopt personal cloud services or unauthorized apps. The same pattern is emerging with AI. Restrictive policies don't eliminate AI use; they merely push it into unmonitored channels, heightening potential liabilities. Harvard offers a practical model that works by making compliance simpler. It provides clear, easy-to-follow guidelines outlining exactly which information can be used with specific AI tools. Employees can easily reference lists of approved tools, guidelines specifying data sensitivity and documented examples of successful AI applications. Clearly defining what's allowed and simplifying access to compliant tools removes barriers to responsible AI adoption and makes following the rules simpler than breaking them. Getting ahead of shadow AI means making responsible AI use the easiest option. Organizations must acknowledge that AI is already here and recognize that employees are likely already using AI tools, whether sanctioned or not. Here's where to start: • Keep AI policies clear and practical. Rules should be quick to reference and understand. Clearly define acceptable use and provide an easy-to-reference list of approved tools and data assets along with contact information to request access. • Invest in AI literacy. Offer ongoing training on AI's capabilities, risks and limitations. When employees understand how the unintended consequences of their actions impact brand risk and reputation, they're more likely to make informed choices. • Regularly assess preferred tools. Understand which tools employees prefer and identify barriers preventing approved tool adoption. Celebrate openly when AI positively impacts work outcomes, encouraging transparency and continued responsible use. • Provide better alternatives. Continuously evaluate approved tools to ensure they're still effective. Quickly replace outdated tools with more user-friendly solutions. Document and share internal success stories and AI "recipes," and facilitate a community of practice to spread best practices. • Continuously refine policies. AI evolves rapidly, and so should policies. Regular updates based on employee feedback and industry trends keep governance relevant. Many organizations have (or should consider establishing) an AI council or similar body to actively execute these recommendations. A council can continuously refine clear and practical policies, identify barriers to adoption, oversee regular tool evaluations and coordinate training to boost AI literacy. By ensuring responsible AI use remains the simplest and most attractive choice, AI councils play a critical role in reducing shadow AI. Work is moving faster than ever, and employees are already adapting. The real question isn't how to regulate AI in the workplace. It's whether organizations will rally behind their workforce to make AI an asset—finding smarter, easier ways to integrate it into everyday work. Organizations that succeed won't be those restricting AI out of fear. Instead, they'll empower their workforce with clear policies, practical tools and realistic expectations. AI use isn't a liability; it's a clear signal that work is evolving. The most successful organizations recognize this and proactively evolve with it. Forbes Technology Council is an invitation-only community for world-class CIOs, CTOs and technology executives. Do I qualify?
Yahoo
26-03-2025
- Business
- Yahoo
Further Wins AI Excellence Award for Presence Score Tool
AI Excellence Award Badge Atlanta, March 26, 2025 (GLOBE NEWSWIRE) -- Further, a leading data, cloud, and AI company focused on helping companies turn raw data into the right decisions, today announced its Presence Score tool was named a winner in the 2025 Artificial Intelligence Excellence Awards. This recognition highlights Further's commitment to innovation and its contributions to advancing artificial intelligence that unlocks better business impact. According to Gartner, brands' organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search by 2028. Organizations are navigating decreased website traffic as consumers turn to AI-powered assistants for advice and recommendations which don't base their results on traditional keyword-based search, but instead use LLMs to prioritize relatable and conversational queries. To help organizations combat this growing trend, Further developed Presence Score, a proprietary tool used to assess a brand's presence in AI search. It gives businesses a clear picture of a brand's popularity and online presence, making it easier to assess the effectiveness of marketing efforts. "Traditional Search Engine Optimization strategies are no longer sufficient to understand and ensure your brand is showing up where customers are looking for answers," said President Mike Gustafson. "We are building a solution to help companies understand and improve their relevance in AI-powered search so they can more effectively meet the needs of their customers." Further's Presence Score provides data-driven insights to analyze how brands appear in AI search results, as well as tools that can help shape and optimize that presence for maximum impact. It monitors daily AI responses to uncover trends in brand visibility and identify the best language and phrasing to maximize search performance. To measure success, Further's proprietary algorithm evaluates relevance, accuracy, sentiment, links, and brand visibility to create a holistic look at a brand's digital presence. The Artificial Intelligence Excellence Awards celebrate the most innovative companies, technologies, and professionals who are leading the way in AI innovation. Winners are selected by a panel of industry experts who evaluate nominees based on their creativity, impact, and measurable success in AI-driven solutions. For more information on Further, its solutions, and to stay abreast of upcoming news and updates, visit and follow the company on LinkedIn. About FurtherFurther is a data, cloud, and AI company focused on helping you turn raw data into the right decisions. We help you harness untapped potential, drive robust growth, and achieve unparalleled performance efficiency. Many companies are still playing a guessing game when it comes to critical business decisions. It's time to own the unknown. Only Further brings the practical strategy, flexibility, and focus you need to do that. That's why many of the world's leading brands, including GameStop, Red Hat, Novartis, and Robert Half, rely on us. And it's how we've earned a client retention rate of over 90%. Further. Own The Unknown.™ For more information on Further's AI solutions, please visit our AI & machine learning solutions webpage or contact us directly at 1-866-708-1516. Attachment AI Excellence Award Badge CONTACT: Further further@
