4 days ago
Accelerate your product career with IIM Kozhikode's Professional Certificate Programme in Product Management
Accelerate your product career with IIM Kozhikode's Professional Certificate Programme in Product Management
From the apps that organise your life to the kitchen gadgets you can't live without, every product begins as an idea shaped through insight, design, and a deep understanding of user needs. These ideas transform into everyday essentials through a process that blends customer-centric thinking with strategic execution. Behind it all is a role that has quietly become one of the most critical in today's innovation-driven economy.
As businesses compete not just on price or marketing but on how precisely their products meet customer needs, product management is now at the heart of that transformation. A growing number of organisations are aligning their success metrics with customer satisfaction and product managers are driving the outcomes that deliver real business value. According to the
Future of Product Management
report by Product School, 43% of companies are hiring more product managers, while 26% of current PMs are planning to make a switch within the next year, reflecting both rising demand and evolving career aspirations in this dynamic field*.
Recognising this industry shift,
IIM Kozhikode's Professional Certificate Programme in Product Management
has been designed to equip aspiring and early-stage product professionals with the strategic mind set, analytical tools, and cross-functional skills needed to thrive. Now in its 17th batch, the 39-week programme, delivered in collaboration with Emeritus, covers core concepts such as Product Strategy, Product Analytics, and Product Development through 200+ video lectures, 15+ real-world case studies, and 30+ hours of live interaction with seasoned industry experts. The programme is led by experienced IIM Kozhikode faculty who bring deep expertise in product management and a strong academic-industry perspective to every session. It also features industry-relevant case studies and hands-on projects that enable participants to apply classroom concepts to real-world scenarios. On successful completion, participants are awarded a certificate from IIM Kozhikode.
What sets this programme apart: A look at the highlights
With a strong focus on practical learning, strategic thinking, and real-world application,
IIM Kozhikode's Professional Certificate Programme in Product Management
is designed to equip professionals with end-to-end expertise in the field. The curriculum goes beyond theory to offer hands-on exposure to tools, techniques, and trends shaping the future of product leadership. Standout features of the programme includes:
200+ recorded video lectures
Structured, in-depth modules delivered by IIMK faculty that cover the full spectrum of product management—at your own pace.
22+ assignments & 21+ quizzes
Apply your learning through continuous evaluation tools that help reinforce concepts and track progress throughout the programme.
Generative AI modules
Get future-ready with dedicated modules that explore the role of generative AI in product innovation and decision-making.
Capstone project
Put theory into action with a final project that challenges you to solve a real-world product problem using the skills you've acquired.
15+ industry case studies
Learn from real-world business scenarios across sectors to understand how leading companies approach product strategy and execution.
20+ office hours with industry experts
Gain valuable insights through live interactions with experienced professionals who bring current industry context to classroom concepts.
Live Online Sessions with IIMK Faculty
Participants also benefit from two live, interactive sessions conducted by IIM Kozhikode faculty which focus on essential areas of product management like product strategy and product analytics.
AI & GenAI Masterclasses by industry experts
Attend expert-led masterclasses on leveraging AI and generative AI across the entire product lifecycle.
What will participants learn?
The
programme
is designed to help participants build a strong foundation in product thinking and strategic execution. Key learning outcomes include:
Cultivating a product mindset to take viable products or services from concept to market
Mapping customer journeys and building user personas to identify and solve real problems
Applying strategies and frameworks to develop, market, and sell successful products
Making informed decisions around product roadmapping and prototyping using proven tools and techniques
Creating a plan to develop competitive, scalable products through structured product development strategies
Identifying target markets and customer segments using effective marketing and communication approaches
How to navigate through qualitative and quantitative data to draw effective and meaningful conclusion for decision making.
Using analytical techniques for market segmentation, estimating market size, new product development, estimating market share, and profiling target market.
Inside the curriculum: Modules and learning outcomes
IIM Kozhikode's Professional Certificate Programme in Product Management is designed to equip professionals with in-demand, job-ready skills through a comprehensive and application-focused curriculum. Created in collaboration with industry experts, the programme aligns with the growing demand for product-led growth and helps learners build real-world expertise. In addition to rigorous academic training, participants gain exposure to valuable networking opportunities, enabling them to better understand customer needs, market dynamics, and stakeholder expectations.
Spanning 32 thoughtfully structured modules, the programme offers a holistic understanding of product management across the entire lifecycle. It begins with foundational topics such as an introduction to product strategy, then gradually deepens into advanced areas like value creation, strategic differentiation, disruptive innovation, and new product development processes, product analytics illustrating how data and market information can be used for effective decision making through hands on data analysis. The program also has a separate section on Agile product management including prototyping, Scrum framework and several other relevant topics. The curriculum places strong emphasis on market orientation, competitor analysis, and go-to-market strategies—helping participants master key areas like product positioning, branding, and pricing.
The learning journey culminates in a capstone project, where participants apply the concepts they've learned to a real-world product challenge, translating theory into practice and reinforcing their ability to drive impact in professional settings.
Who is this programme for?
The demand for skilled product management professionals in India is rising rapidly, with over 20,000 related job openings listed on LinkedIn as of mid-2022*. According to Jobted, the average salary for a product manager in India is approximately 246% higher than the national average*, highlighting the career potential in this field. IIM Kozhikode's Professional Certificate Programme in Product Management is a strategic step for professionals looking to break into or advance within this high-growth domain.
The programme is especially well-suited for:
Entry-level managers and entrepreneurs seeking a solid foundation in new product development, product strategy, and the application of product analytics.
Mid-level professionals aiming to build innovative, user-focused products that align with both customer expectations and business goals.
Senior managers and leaders looking to sharpen their expertise in areas like MVP development, product pricing, and product refinement to better meet market demands.
Programme details:
Starts on: September 30, 2025
Duration: 39 Weeks
Programme fee: INR 1,95,000
+ GST
Eligibility: Minimum Graduate or Diploma Holder (10+2+3)
If you're looking to build a future in product management or accelerate your current role, IIM Kozhikode's Professional Certificate Programme can be a powerful catalyst. With its industry-aligned curriculum, expert-led sessions, and practical learning approach, the programme is designed to help you thrive in today's product-first business world. To know more about the programme,
click here
.
*Data as highlighted on the programme landing page
