31-07-2025
G-Shock Rides The Wave With 2 Surf-Inspired Watches For Summer 2025
Surfing has always been more than a sport, it's a culture built on rhythm, resilience, and a respect for nature. G-SHOCK, a longtime favorite among surfers and adventure seekers, has taken inspiration from this lifestyle with two new releases for summer 2025: the G5600SFJ-9, created in collaboration with Surfrider Foundation Japan, and the GBX100S-1, a connected surf watch from the G-LIDE series. Together, they capture two sides of the surf experience: protecting the ocean we ride and being ready for every wave.
G5600SFJ-9 – Sunrise and Sustainability
The G5600SFJ-9 draws its inspiration from those early morning sessions when the first light hits the water and the lineup is still quiet. Its warm yellow and beige tones, created using a unique mixed-color molding process, give each watch a slightly different look, no two are exactly alike. Built from bio-based resin and powered by solar energy, it carries a low environmental impact while maintaining G-SHOCK's signature toughness.
This collaboration with Surfrider Foundation Japan is more than a style choice. It's an attempt to improve ocean conservation, with co-branded detailing, a #oceanfriendlylifestyle message on the strap, and recycled-material packaging. It still offers the rugged performance expected of a G-SHOCK, shock resistance, 200m water resistance, solar charging, and practical tools like world time, stopwatch, and countdown timer, but it does so with a focus on sustainability.
GBX100S-1 – The Surfer's Tool
If the G5600SFJ-9 is about soul surfing at sunrise, the GBX100S-1 is about performance on the wave. Part of the G-LIDE series, it's designed for surfers who want tide and moon data on the wrist, along with sunrise/sunset times, tide graphs, and moon phases. Paired with a smartphone app, it gives access to data for over 3,300 surf spots worldwide.
The GBX100S-1 balances style and practicality with a stainless-steel top bezel, translucent resin lower bezel, and a bio-based urethane strap designed to fit comfortably and shed water easily. The Memory in Pixel display provides clear visibility even in bright sunlight, and the case is built to withstand heavy surf conditions with 200m water resistance and shock resistance. Beyond surf-specific functions, it includes fitness tracking, lap timing, step counting, and training data logging, making it as useful on land as it is in the water.
Watches with a Shared Spirit
Both models speak to a lifestyle built around the ocean. The G5600SFJ-9 focuses on environmental respect and connection to nature, while the GBX100S-1 provides the data and durability required for serious surf sessions. Whether it's dawn patrol on your local break or planning a trip to world-class surf spots, these two G-SHOCK releases bring together the culture, performance, and sustainability values of surfing in 2025.
