Latest news with #GA4
Yahoo
22-05-2025
- Business
- Yahoo
800.com Adds GA4 Integration to Connect Call Tracking with Website Conversions
customers can now measure marketing performance holistically by integrating phone call events with website interactions and conversions. NEW YORK, May 22, 2025--(BUSINESS WIRE)-- a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4), enabling customers to track phone calls alongside website interactions and conversions. With and GA4, businesses gain full visibility into holistic marketing performance to understand phone call events, website interactions, and conversions. In an era of tight marketing budgets and economic volatility, every dollar matters when it comes to cost-efficient marketing campaigns. "Our customers want sophisticated marketing analytics in an easy-to-use platform—and that's exactly what delivers: a full-stack call tracking system with dozens of integrations," said Tom English, VP of Marketing at GA4 integration empowers businesses to track and measure call data for a comprehensive overview of user behavior. With GA4, businesses can integrate call data with other behavioral events within website interactions, measuring call duration, lead source, and qualification status. The integration works based on custom events, allowing businesses to segment and tag customers and leads for phone calls, voicemails, and SMS. The integration between and GA4 allows businesses to: Attribute calls to specific campaigns, ads, or referral sources Measure the impact of phone leads on marketing return on investment (ROI) View call events in relation to clicks, campaigns, and page views Optimize marketing spend based on real conversion data is launching an extensive suite of marketing and e-commerce integrations to build one of the most comprehensive call-tracking solutions in the industry. These include Slack, Meta Ads, and Google Ads, with more coming soon. Compared to other solutions, is an ideal balance of functionality with cost-effective pricing for small businesses. Thousands of happy customers give the platform a 4.7-star rating on G2 and Capterra. For more technical support with your GA4 setup, check out the help article here. To request a demo of robust call tracking platform, visit here: About provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and drive measurable growth. Trusted by over 45,000 businesses, simplifies communication while offering powerful tools to help you scale. Learn more at View source version on Contacts Phone: (800) 800-4321Email: media@ Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
Business Wire
22-05-2025
- Business
- Business Wire
800.com Adds GA4 Integration to Connect Call Tracking with Website Conversions
NEW YORK--(BUSINESS WIRE)-- a leading cloud telecom provider, announces a new direct integration with Google Analytics 4 (GA4), enabling customers to track phone calls alongside website interactions and conversions. With and GA4, businesses gain full visibility into holistic marketing performance to understand phone call events, website interactions, and conversions. In an era of tight marketing budgets and economic volatility, every dollar matters when it comes to cost-efficient marketing campaigns. 'Our customers want sophisticated marketing analytics in an easy-to-use platform - and that's exactly what delivers,' said Tom English, VP of Marketing at Share 'Our customers want sophisticated marketing analytics in an easy-to-use platform—and that's exactly what delivers: a full-stack call tracking system with dozens of integrations,' said Tom English, VP of Marketing at GA4 integration empowers businesses to track and measure call data for a comprehensive overview of user behavior. With GA4, businesses can integrate call data with other behavioral events within website interactions, measuring call duration, lead source, and qualification status. The integration works based on custom events, allowing businesses to segment and tag customers and leads for phone calls, voicemails, and SMS. The integration between and GA4 allows businesses to: Attribute calls to specific campaigns, ads, or referral sources Measure the impact of phone leads on marketing return on investment (ROI) View call events in relation to clicks, campaigns, and page views Optimize marketing spend based on real conversion data is launching an extensive suite of marketing and e-commerce integrations to build one of the most comprehensive call-tracking solutions in the industry. These include Slack, Meta Ads, and Google Ads, with more coming soon. Compared to other solutions, is an ideal balance of functionality with cost-effective pricing for small businesses. Thousands of happy customers give the platform a 4.7-star rating on G2 and Capterra. For more technical support with your GA4 setup, check out the help article here. To request a demo of robust call tracking platform, visit here: provides intuitive cloud-based voice and messaging solutions to help businesses connect with customers and drive measurable growth. Trusted by over 45,000 businesses, simplifies communication while offering powerful tools to help you scale. Learn more at
Time of India
09-05-2025
- Business
- Time of India
Puretech Digital, Genesis Advertising merge to create integrated Martech firm
The announcement, made through an internal communication by Prashant Deorah, CEO and founder, Puretech Digital , signals a strategic move to create a full-funnel service provider. Genesis Advertising , headquartered in Kolkata, brings to the table its extensive experience as Eastern India's oldest and largest brand communications network. Their expertise spans traditional mainline services including brand strategy and creative development, execution of national-level media campaigns across print, television, and outdoor, as well as the management of large-scale corporate and government events. The merger represents a "shift in scale, a new thinking, and a vibrant possibility," according to the communication. The vision is to harmonise strategy, storytelling, performance marketing , data analytics and technology under a single integrated network. With a combined team of 450 professionals operating across Mumbai and Kolkata, the newly formed entity will offer clients seamless solutions across the entire customer journey. This includes a wide array of services such as brand and creative strategy, performance and media buying (search, social, programmatic, marketplace), events and offline activations, content and influencer marketing , organic growth strategies (SEO, lifecycle marketing) and martech and analytics capabilities leveraging platforms like GA4 and CRM dashboards. The integrated network already serves over 120 enterprise brands and this confluence is expected to enhance their ability to deliver services with greater depth, scale and speed, while maintaining the agility and partnership-focused approach. The leadership envisions building India's most respected communication ecosystem for brand building, growth enablement, and technology integration. The combined entity will be founder-led, driven by shared values and a unified ambition to reshape the execution of marketing and communications in the country.
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Time Business News
01-05-2025
- Business
- Time Business News
Google Tag Manager vs. Google Analytics: What's the Difference? [2025 Guide]
Still confused about Google Tag Manager and Google Analytics? You're not alone. In fact, 7 out of 10 marketers misinterpret their roles and functionalities — costing them valuable insights and efficiency. Both tools are cornerstones of digital marketing and analytics, yet they serve fundamentally different purposes. Understanding how they work separately — and together — can significantly level up your marketing game. In this article, we'll dive deep into Google Tag Manager vs. Google Analytics, helping you make sense of the differences, how to use them effectively, and why learning both could be a game-changer for your data strategy. Google Tag Manager is a free tag management system that allows you to easily add and update tracking codes — or 'tags' — on your website or mobile app without altering the source code manually. These tags can include anything from Google Analytics events to custom HTML scripts, pixels from advertising platforms, and much more. Think of GTM as the middleman that helps you deploy marketing and analytics tags faster and more efficiently. Key features of GTM include: Tag deployment without code changes Version control and debugging tools Built-in templates for common tools (like GA4, Facebook Pixel) Event tracking without developer help Google Analytics, on the other hand, is a web analytics tool that collects and reports data about how users interact with your site or app. It shows metrics such as page views, session duration, bounce rate, user demographics, and traffic sources. There are two major versions of Google Analytics in use today: Universal Analytics (legacy) and GA4 (the latest and future-forward version). Google Analytics provides: Real-time and historical user behavior insights Funnel and conversion tracking Audience segmentation Integration with Google Ads and other marketing tools While GTM handles how the data is sent , Google Analytics focuses on how the data is analyzed and reported . This is where confusion typically arises. Let's break down the Google Tag Manager vs. Google Analytics comparison with clear distinctions across five critical areas: GTM is a tag management platform. It doesn't collect or analyze data but helps you deploy tracking codes like those used by Google Analytics, Facebook Ads, LinkedIn Insight Tag, etc. is a tag management platform. It doesn't collect or analyze data but helps you tracking codes like those used by Google Analytics, Facebook Ads, LinkedIn Insight Tag, etc. Google Analytics is a data analysis platform. It collects, processes, and visualizes user interaction data. With Google Analytics , you embed a single tracking script to start collecting user data. , you embed a single tracking script to start collecting user data. With Google Tag Manager, you embed a container code. Inside that container, you can load multiple tags — including your GA4 configuration. Using GTM helps reduce code clutter and increases flexibility, especially for marketers who don't want to rely on developers for every small change. One of the biggest advantages of GTM is event tracking. While GA4 has improved event-tracking capabilities, GTM still provides greater flexibility. Want to track button clicks or scroll depth? GTM lets you do this without writing JavaScript. GA4, on the other hand, relies on predefined events and custom events that may still require developer input or GTM implementation. Google Analytics has a reporting-based dashboard — focused on data visualization, conversion funnels, and reports. has a reporting-based dashboard — focused on data visualization, conversion funnels, and reports. GTM features a tag-based workspace with folders, triggers, variables, and debugging consoles. If you want insights — go to GA. If you want to deploy or edit how data is tracked — use GTM. GTM includes built-in version control and publishing workflows. That means you can create a new version of your tags, test it, and publish it without touching your live codebase — something not available in Google Analytics. Absolutely — and here's why. Using GTM and Google Analytics together creates a complete measurement ecosystem. GTM acts as the messenger , while GA4 serves as the data warehouse . For instance: GTM sends event data like 'Form Submit' or 'Add to Cart' to GA4. GA4 receives that data and visualizes how many users performed the action, when, and from which traffic source. Together, they eliminate developer dependency, improve data consistency, and speed up campaign optimization. Here are some practical use cases: Use GTM when you need to: Quickly deploy or update tracking tags Track custom events (like outbound links or video views) Install third-party marketing pixels when you need to: Use GA4 when you want to: Analyze website traffic and user behavior Set up conversion tracking Compare channel performance and ROI when you want to: Here's how a streamlined setup would look for most websites: Install GTM on your website. Inside GTM, add your Google Analytics 4 tag using the built-in GA4 configuration. Create events in GTM for actions like button clicks, form submissions, or scrolls. Send those events to GA4 for real-time and historical analysis. Use GA4 to generate reports, build audiences, and optimize campaigns based on data. This setup makes your tracking architecture scalable and adaptable to future needs. Let's say you're managing an online clothing store. With GTM, you can track when users: Click on product images Add items to the cart Use coupon codes You send these custom events to GA4 using event tags . . Inside GA4, you build reports to see which products lead to conversions or where users drop off. This dynamic integration helps improve user experience, test hypotheses, and ultimately increase sales. GTM has become a critical skill for digital marketers, analysts, and even product managers. With companies increasingly relying on precise, real-time data, knowing how to manage tags is no longer optional. Taking a Google Tag Manager course can sharpen your ability to: Set up cross-domain tracking Optimize conversion tracking without developer help Integrate smoothly with Google Ads, Meta Pixel, LinkedIn Insight Tag, and other platforms By learning GTM, you become more self-sufficient and valuable in a data-driven organization. Not true. GTM supports GA by helping you send data more effectively — it doesn't analyze anything on its own. Another myth. They serve complementary roles. Using only GA limits your tracking flexibility; using only GTM without a data analytics platform is meaningless. While GTM has some technical learning curves, it's built with marketers in mind. With a bit of practice — or a Google Tag Manager course — anyone can get started. Understanding the difference between Google Tag Manager vs. Google Analytics is essential for any digital marketing professional. GTM is your command center for deploying tracking codes, while GA4 is your analytics engine — together, they unlock powerful insights and marketing agility. As data privacy rules tighten and first-party data becomes increasingly important, leveraging both platforms efficiently can keep your strategies compliant, accurate, and competitive. Pro Tip: If you're new to either tool, start by learning GTM fundamentals. From there, connect your GA4 property and begin tracking user interactions that actually matter to your business. TIME BUSINESS NEWS
Campaign ME
20-02-2025
- Business
- Campaign ME
Key AI trends to reshape SME marketing in MENA
The AI market in the Middle East and North Africa (MENA) is growing rapidly. According to experts, AI integration across various sectors could contribute $30bn to the region's economy by 2030. Small and medium-sized enterprises (SMEs), which form a significant part of the MENA economy, are leading the charge in AI adoption. As companies navigate this evolving digital landscape, AI-powered tools are unlocking new opportunities for personalised marketing, operational efficiency, and customer engagement. These are the transformative trends to look out for in 2025 that will reshape SME marketing: 1. Content personalisation Personalised content isn't new, but today's consumers expect it to reflect their individual preferences more than ever. Research shows that 80 per cent of customers are more likely to buy from companies offering tailored experiences. AI is taking personalisation to a whole new level. By analysing user behavior and demographics, AI allows businesses to deliver hyper-personalised messages in real time. Consider Coca-Cola Arabia's campaign during the FIFA World Cup Qatar 2022. Using Google Ads' AI-powered creative studio, they produced over 30 personalised video ads. The results were remarkable: a 46 per cent video view rate, a 10 per cent market share growth in Saudi Arabia, and a 22 per cent sales increase during the promotion. 2. AI-powered creative content Traditionally, creating visually appealing content required significant resources—something many SMEs lack. AI tools like DALL-E are changing that. Now, small and medium enterprises can quickly generate high-quality visuals, keeping their marketing materials fresh and culturally relevant without breaking the bank. 3. Automated sales and marketing data AI's analytical power is revolutionising how SMEs approach sales and marketing. By identifying patterns, trends, and anomalies, AI helps businesses uncover growth opportunities and fine-tune their strategies. Consider implementing the use of a customer management system integrated into your platform. This helps marketing teams segment audiences, automate interactions like email campaigns, and analyse data effectively. 4. AI-optimised advertising and marketing AI ensures precise ad targeting and efficient budget use. Local SMEs can deliver the right message to the right audience at the right time, saving thousands of dollars. This precision is especially important for SMEs, which often lack the large marketing teams and resources of bigger corporations to manually track and optimise ad performance. For example, a Dubai-based real estate startup used an AI-powered no-code tool to survey customers, understand their preferences, and offer targeted discounts. They also tracked and adjusted their campaigns using predictive analytics tools like Google Analytics 4 (GA4) and Salesforce's Datorama. 5. Conversational AI and chatbots Conversational AI and chatbots are transforming customer service by providing instant, personalised responses to queries. For SMEs, this means improved customer satisfaction without the need for large support teams. Take Freshworks, for instance. They use AI solutions to streamline business operations, reduce wait times, and resolve customer issues more efficiently. Importantly, they keep humans in the loop — AI handles quick resolutions, while complex issues are passed to human agents. Using AI for marketing can lead to sustainable growth As AI continues to evolve, its impact on SME marketing in MENA will only grow. However, challenges like digital readiness and ethical considerations need to be addressed. SMEs must invest in digital education and adopt transparent, culturally sensitive AI practices to build trust and ensure sustainable growth. While AI is a powerful tool, its success hinges on responsible and creative implementation. By embracing these trends, SMEs in the Middle East and North Africa can not only stay competitive but also develop innovative marketing strategies that resonate with their diverse audiences. The future of SME marketing in MENA is bright, driven by AI's potential to blend cutting-edge technology with authentic, personalised engagement. By Solanlly Rijo Lake, Project Manager, Platma.
