5 days ago
CASIO Introduces the All-New G-SHOCK GBA-950: A Connected Sports Watch Engineered for Urban Training
CASIO unveils the G-SHOCK GBA-950, the next evolution in its G-Squad Move lineup, blending the ruggedness of true G-SHOCK engineering with intelligent, fitness-supporting functionality.
Redesigned for Active Urban Lifestyles
Built with a carbon fiber–reinforced resin case, the GBA-950 delivers exceptional SHOCK resistance and water protection up to 20?bar (200?m).
Advanced Comfort with Origami-Inspired Design
The watch features an integrated bezel-and-band structure, molded seamlessly with the case for enhanced durability and design cohesion. Using 'origami engineering', CASIO collaborated with OUTSENSE Inc. to create a uniquely contoured fit that flexes naturally with wrist movement—offering exceptional wearability for extended use.
Smarter Workouts, Simplified
Designed to support modern training, the GBA-950 syncs via Bluetooth to the CASIO Watches app, G-SHOCK MOVE, providing GPS-based distance tracking, step count, pace, and automatic lap timing. Even when offline, it tracks movement with built-in sensors and adjusts for accuracy post-sync, helping users stay on top of their fitness goals without daily charging hassles.
Part of a Winning Lineup: G-SQUAD Series
The GBA-950 builds on the strong reputation of G-SHOCK's G-SQUAD range, which includes fan favorites like the GBD-200—a best-selling compact digital model known for its minimalist square design, Bluetooth connectivity, and exceptional lightness. Both models reflect CASIO's commitment to smart fitness wearables without sacrificing durability or style.
