12-05-2025
- Business
- Travel Daily News
Sabre appoints Jennifer Catto as Executive VP
Sabre appoints Jennifer Catto as EVP and CMO to lead global marketing strategy, enhancing brand presence and customer engagement.
SOUTHLAKE, TEXAS – Sabre Corporation, a leading global travel technology company, announced the appointment of Jennifer Catto as Executive Vice President and Chief Marketing Officer. As a member of Sabre's Executive Leadership Team, Jennifer will shape the company's global marketing strategy and brand, supporting growth, enhancing customer engagement, and positioning Sabre for future success.
Jennifer joined Sabre in February 2025, bringing over 25 years of experience helping companies navigate and accelerate through periods of transformation. A strategist at heart and a natural
disruptor, she has built and repositioned brands at the intersection of technology and customer needs, leading integrated marketing and growth strategies at Travelport, Telaria, Travelocity, Condé
Nast and SAY. Throughout her career, Jennifer has championed data-driven insights, compelling storytelling and cross-functional collaboration to unlock new market opportunities and drive lasting brand relevance in dynamic industries.
'A brand is a promise you make to the market that the business must uphold. I'm thrilled to lead a strong brand for a company that has truly committed to innovation and product excellence –
keeping customers at the centre of every solution it develops,' said Jennifer Catto. 'Sabre has achieved what many only claim – modernising its foundations. It is now a unified, intelligent travel
marketplace that prioritises performance over promises. I'm here to craft a brand that precisely reflects that transformation – instilling confidence in the market and strengthening Sabre's presence across all channels and customer experiences.'
A respected industry leader, Jennifer has been nominated for a Cannes Lions Award, won the AdAge Brand Leader Award, and was named a GBTA WINiT Top 50 honouree. She is also a regular
speaker and commentator for major media outlets, and is passionate about redefining how companies engage audiences and build lasting value through innovation.
'Jennifer's appointment demonstrates our commitment to bold, strategic leadership as we accelerate Sabre's evolution into the premier technology platform for travel,' said Kurt Ekert, President and CEO of Sabre. 'She combines creativity, operational discipline, and deep expertise in digital transformation – an increasingly rare mix. With Jennifer at the helm of marketing, we will elevate Sabre's brand, strengthen ties with customers and partners, and sharpen our competitive edge in the market.'
With this appointment, Sabre continues to reinforce its leadership team and focus on delivering innovative technology solutions that shape the future of travel.
