Latest news with #GHADISCOVERY
Trade Arabia
24-04-2025
- Business
- Trade Arabia
GHA reports strong double-digit gains for Q1
The Global Hotel Alliance (GHA), one of the largest alliance of independent hotel brands, reported strong first-quarter results for 2025, with double-digit gains across all key metrics. The alliance's award-winning loyalty programme, GHA DISCOVERY, now commands a 30-million-strong global membership. Total hotel stay revenues reached $746 million in Q1 2025, up 15% on Q1 2024, while total room nights and Average Daily Rate increased by 3% across its portfolio of 850 hotels. Cross-brand revenue increased by 11%, driven by members staying with different hotel brands. The loyalty programme added around 850,000 new members in Q1 2025, an 8% year-on-year increase compared to Q1 2024. Redemptions of DISCOVERY Dollars (D$) rocketed 60% year-on-year, with members based in Spain, Germany, China, and Singapore leading the way. 'These results reflect the continued evolution of GHA DISCOVERY as a powerful platform for driving growth and guest loyalty,' said Chris Hartley, CEO, Global Hotel Alliance. 'We're seeing its impact deepen across every key metric – from revenue and redemptions to cross-brand engagement. With strong international travel demand and members spending more, even when redeeming rewards, our hotel brands are capturing more revenue from the programme at a lower cost of sale. Q1 2025 HIGHLIGHTS & EMERGING TRENDS: International travel dominates: International stays made by the 30 million GHA DISCOVERY loyalty programme members continue to lead growth, accounting for 70% of hotel room revenues year-on-year. This reflects a sustained appetite for international travel by GHA DISCOVERY members, particularly in Asia. The Maldives and Thailand remained the top two countries for hotel room revenue from international guests (100% and 95% respectively) followed by Hong Kong SAR (84%) and the UAE (82%). Top feeder markets stable: The USA, UK, Australia, China, and Germany remained the top five international source markets for member revenues at GHA hotels in the first quarter of 2025 with the US and the UK maintaining their positions as the top two markets globally. Growth shifting: GHA DISCOVERY member international stay room revenue from China (+19%), France (+15%), and Spain (+13%) outpaced growth from the US (+3%) and UK (+10%) in Q1 2025, signalling increased outbound momentum in EMEA and Asia and a slight slowdown in outbound US travel activity during the period. Q1, 2025 destination hotspots: Thailand and Singapore were the top international choices for GHA DISCOVERY members in key feeder markets. Travellers from Germany and Russia favoured Thailand, while those in China and Australia leaned towards Singapore. UK-based members headed to the UAE, while US members chose the UK as their preferred destination. A significant portfolio boost came in March 2025, further emphasising GHA's growing attraction for independent brands, with Rotana, a leading UAE-based hospitality group, joining the alliance. With 80 hotels across the Middle East, North Africa, Eastern Europe, and Turkey, Rotana expands GHA's presence in strategic markets and strengthens its position in the UAE. 'It's been a great start to the year,' said Hartley. 'We're building on the momentum of a record 2024, continuing to grow our portfolio, and seeing strong returns from member engagement in our loyalty programme. With new brands like Rotana joining the fold and our metrics trending upward across the board, we're well-positioned for another year of solid performance.'
Zawya
24-04-2025
- Business
- Zawya
GHA reports strong double-digit gains for Q1
The Global Hotel Alliance (GHA), one of the largest alliance of independent hotel brands, reported strong first-quarter results for 2025, with double-digit gains across all key metrics. The alliance's award-winning loyalty programme, GHA DISCOVERY, now commands a 30-million-strong global membership. Total hotel stay revenues reached $746 million in Q1 2025, up 15% on Q1 2024, while total room nights and Average Daily Rate increased by 3% across its portfolio of 850 hotels. Cross-brand revenue increased by 11%, driven by members staying with different hotel brands. The loyalty programme added around 850,000 new members in Q1 2025, an 8% year-on-year increase compared to Q1 2024. Redemptions of DISCOVERY Dollars (D$) rocketed 60% year-on-year, with members based in Spain, Germany, China, and Singapore leading the way. 'These results reflect the continued evolution of GHA DISCOVERY as a powerful platform for driving growth and guest loyalty,' said Chris Hartley, CEO, Global Hotel Alliance. 'We're seeing its impact deepen across every key metric – from revenue and redemptions to cross-brand engagement. With strong international travel demand and members spending more, even when redeeming rewards, our hotel brands are capturing more revenue from the programme at a lower cost of sale. Q1 2025 HIGHLIGHTS & EMERGING TRENDS: International travel dominates: International stays made by the 30 million GHA DISCOVERY loyalty programme members continue to lead growth, accounting for 70% of hotel room revenues year-on-year. This reflects a sustained appetite for international travel by GHA DISCOVERY members, particularly in Asia. The Maldives and Thailand remained the top two countries for hotel room revenue from international guests (100% and 95% respectively) followed by Hong Kong SAR (84%) and the UAE (82%). Top feeder markets stable: The USA, UK, Australia, China, and Germany remained the top five international source markets for member revenues at GHA hotels in the first quarter of 2025 with the US and the UK maintaining their positions as the top two markets globally. Growth shifting: GHA DISCOVERY member international stay room revenue from China (+19%), France (+15%), and Spain (+13%) outpaced growth from the US (+3%) and UK (+10%) in Q1 2025, signalling increased outbound momentum in EMEA and Asia and a slight slowdown in outbound US travel activity during the period. Q1, 2025 destination hotspots: Thailand and Singapore were the top international choices for GHA DISCOVERY members in key feeder markets. Travellers from Germany and Russia favoured Thailand, while those in China and Australia leaned towards Singapore. UK-based members headed to the UAE, while US members chose the UK as their preferred destination. A significant portfolio boost came in March 2025, further emphasising GHA's growing attraction for independent brands, with Rotana, a leading UAE-based hospitality group, joining the alliance. With 80 hotels across the Middle East, North Africa, Eastern Europe, and Turkey, Rotana expands GHA's presence in strategic markets and strengthens its position in the UAE. 'It's been a great start to the year,' said Hartley. 'We're building on the momentum of a record 2024, continuing to grow our portfolio, and seeing strong returns from member engagement in our loyalty programme. With new brands like Rotana joining the fold and our metrics trending upward across the board, we're well-positioned for another year of solid performance.' Copyright 2024 Al Hilal Publishing and Marketing Group Provided by SyndiGate Media Inc. (
Zawya
22-04-2025
- Business
- Zawya
GHA's green collection more than doubles in size, reflecting hotel brands' commitment to sustainable hospitality
GHA DISCOVERY's 30 million members make conscious and responsible travel choices, as stays at Green Collection hotels increase by 16% in 2024 GHA DISCOVERY members will earn a D$5 bonus for each Green Collection hotel stay from 14th April through 31st May 2025 Dubai, UAE: UAE-based Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands, has announced significant growth of its Green Collection. Since its launch in March 2023, the collection has expanded by 150%, growing from 189 hotels, resorts and palaces to 472. This rapid expansion underscores the increasing importance of sustainability in the hospitality industry. Every Green Collection property has attained at least one certification from a globally recognised environmental organisation, with EarthCheck, Green Growth 2050, Green Key and Green Globe among the 20 leading certification bodies represented, and each requiring hotels to meet the highest international standards for sustainability initiatives and performance, with regular third-party audits conducted to retain certification. Achieving certification demonstrates a hotel's long-term pledge to upholding these standards, with each Green Collection property being a pioneer of practices that preserve the natural environment and benefit local communities in the destinations where they operate. 'The constant growth of the Green Collection is a powerful testament to the shared commitment among our brands to responsible travel,' said Jelena Kezika, Senior Director Strategy at GHA. 'In just two years, the Collection has grown to represent more than half of our global portfolio, proving that sustainability is not only a priority but a defining pillar of hospitality today. While Green Collection was created to help conscious consumers make more informed choices, it also supports our hotels on their sustainability journeys - by working together, sharing best practices and success stories, and guiding one another on meaningful initiatives that expand our collective impact. I want to sincerely thank and congratulate our hotel brands for being true champions of sustainability and for driving positive impact in the communities they serve.' From city breaks to seaside escapes and business stays to leisure getaways, the collection is geographically diverse and is present in 60 countries and 260 destinations, spanning every region. In Europe, Green Collection properties account for 81% of GHA's portfolio, followed by the Middle East with 58% and Africa at 46%. Spain leads the way, offering the highest number of Green Collection hotels (74), followed by Italy (57), Germany (54), and The Netherlands (35). This geographical spread highlights a strong commitment to sustainability across key European markets. Further strengthening the Green Collection's impact, three prestigious brands - Paramount Hotels, The Leela Palaces, Hotels and Resorts, and Lore Group - joined in 2024, introducing their first hotels to the collection. In total, 25 out of 45 GHA brands now offer properties that are part of the Green Collection. Sustainability is proving to be a significant factor in guest preferences, as evidenced by a notable increase in key performance indicators. In 2024, the average length of stay at Green Collection hotels was 9% longer compared to other hotels in the alliance, while the average spend per stay was 26% higher. Additionally, total stays at Green Collection properties increased by 16% in 2024 compared to 2023, further demonstrating the growing appeal of eco-conscious accommodations. The hotels in Green Collection continue to be a cornerstone of GHA's success, contributing 71% of the total revenue generated and 68% of the total nights stayed across the entire GHA hotel portfolio in 2024. 'As travelers increasingly expect to see eco-friendly choices from their favourite hospitality and travel brands, Green Collection remains at the forefront of sustainable hospitality, demonstrating that luxury and environmental responsibility can go hand in hand', concluded Kezika. In September 2023, GHA started its partnership with EarthCheck, the leading scientific benchmarking and certification group for sustainable travel and tourism. This collaboration is part of GHA's commitment to achieving EarthCheck Certified status for its Dubai headquarters. To support this goal, GHA formed a dedicated Green Team, consisting of departmental champions, whose role is to drive the certification process and embed sustainability initiatives across the company. This week, GHA is proud to share that its Dubai office has been EarthCheck certified, marking a significant milestone in its journey toward greater environmental and social responsibility. The milestone also comes at a meaningful moment, aligning with the second anniversary of the Green Collection and Donate D$ initiatives. To celebrate this occasion, GHA DISCOVERY members earn a D$5 bonus for each Green Collection hotel stay booked and completed during the period from 14th April through 31st May 2025. Examples of Green Collection Hotels' sustainability efforts: NH Collection Copenhagen 's building, originally built in the 1960s, underwent a total transformation. Now, this luxury hotel pioneers sustainability innovation in Denmark. The building is equipped with green plant roofs, seawater cooling, a climate-proof facade, and more. Since 2023, its electricity consumption has been covered by renewable energy. Sustainability is at the heart of The Sukhothai Shanghai hotel's operations. From green architecture and energy-saving techniques to environmentally friendly practices, every aspect of the hotel promotes a sustainable lifestyle. The hotel is leading the way in conversation and has implemented a rainwater irrigation system, a rooftop solar power system for water heating, and removed all plastic bottles from its premises. Kempinski Seychelles Resort has adopted many sustainable practices, reducing resource consumption, fostering biodiversity and collaborating with local communities to support long-term environmental and social well-being. From the use of locally made products and natural ingredients in their spa to solar panels on the property roofs, an on-site water treatment plant that recycles water, coral planting and accessible tours to learn about the marine conservation efforts, the resort is truly committed to protecting the planet. Environmental sensitivity, responsible consumption, and resource efficiency have helped steer The Leela Palaces, Hotels and Resorts' sustainability efforts. The Leela Palace Bengaluru is powered mainly by renewable energy, with 90% of the Palace running on wind energy. The Leela Palace Udaipur, repeatedly awarded as one of the best hotels in the world, is the only hotel to ply electrically operated boats on Lake Pichola. In The Leela's commitment to a circular economy, they've partnered with Phool to transform florals adorning their properties at end-of-life into something extraordinary. Using Phool's innovative 'Flowercycling' technology that integrates principles of the circular economy, they upcycle these flowers into charcoal-free incense sticks and cones that do not produce harmful toxins when burnt, reducing waste and eliminating pollutants. This initiative extends beyond environmental impact; it empowers women entrepreneurs trained to meticulously craft these incense products. One Hundred Shoreditch has committed to becoming a fully sustainable hotel through various initiatives, such as introducing fully renewable electricity consumption, an energy-efficient air management system, and recyclable waste management. Lore Group is focused on reducing its carbon footprint through working with expert organisations, aiming to reduce its emissions at source by adopting renewable energy for electricity throughout the portfolio. PARKROYAL COLLECTION Pickering is an iconic eco-friendly hotel in Singapore with a stunning 'hotel-in-a-garden' concept that incorporates energy-saving features and seamlessly blends cutting-edge environmentally-friendly practices and technologies throughout the building, Awarded 'World's Leading Green City Hotel' in the prestigious World Travel Awards, the hotel positions Singapore as a world leader of green high-rise developments. Corinthia Hotels has developed and updated its comprehensive sustainability strategy for the organisation in 2024, in line with the newest regulatory reporting obligations. The installation of PV panels on both Corinthia properties in Malta, Corinthia Palace and Corinthia St George's Bay, resulted in a reduction of tons of carbon dioxide emissions. -Ends- For more information on Green Collection, including the full list of globally recognised certifying bodies and examples of how GHA hotel brands are making a difference, visit For more information visit Global Hotel Alliance and GHA DISCOVERY GHA DISCOVERY is complimentary to join, and travellers can sign up online or download the GHA DISCOVERY app and register on their mobile phones. Travellers can also connect with GHA DISCOVERY on Instagram and Facebook. Media contact: Andrea Krenn E: About Green Collection Green Collection is a portfolio of hotels, resorts and palaces in the GHA DISCOVERY loyalty programme that demonstrate their commitment to protecting people and the planet. Certified by recognised environmental organisations, they are pioneers of sustainable practices and initiatives that protect the natural environment and benefit the local communities where they operate. Every property in the Green Collection has attained at least one globally recognised certification from leading entities including EarthCheck, Green Growth 2050, Green Key, and Green Globe. Green Collection empowers GHA DISCOVERY's 30 million members to make informed and responsible travel choices based on their values, beliefs and priorities. About GHA and GHA DISCOVERY: Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its award-winning loyalty programme—GHA DISCOVERY—provides 30 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7 billion in revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit or
Zawya
27-03-2025
- Business
- Zawya
Rotana, the UAE's leading hospitality company joins Global Hotel Alliance
Abu Dhabi-based Rotana will offer the 30 million members of the GHA DISCOVERY loyalty programme 80 additional properties to choose from across five brands in the Middle East, North Africa, Eastern Europe & Turkey Dubai, UAE: Two UAE-based hospitality powerhouses have come together in a milestone partnership as Rotana, one of the Middle East's leading hotel management companies, joins Global Hotel Alliance (GHA) – the world's largest alliance of independent hotel brands. This strategic move positions GHA among the top hospitality groups in the UAE, with an impressive portfolio of around 70 hotels offering an unrivalled choice of upscale and luxury hotels to the 30 million members of its GHA DISCOVERY loyalty programme in this popular tourism destination. Headquartered in Abu Dhabi, Rotana currently operates 36 hotels in the UAE, spanning popular destinations such as Abu Dhabi, Dubai, Ras Al Khaimah, Fujairah, and Al Ain, offering a range of hotels, from beach resorts to premium business properties. A fast-growing company, Rotana provides GHA DISCOVERY members access to an expansive portfolio of 80 properties across the Middle East, North Africa, Eastern Europe and Turkey, with more opening soon. GHA has started the integration, and all properties of Rotana's brands - Rotana Hotels & Resorts, Rayhaan Hotels & Resorts by Rotana, Centro by Rotana, Arjaan Hotel Apartments by Rotana, and Edge by Rotana - will be live in the programme in early 2026. For Rotana, joining GHA not only expands its global reach and visibility – with GHA DISCOVERY generating US$2.7 billion in revenue and 11 million room nights in 2024 – but also for current Rotana Rewards members – which will become Rotana DISCOVERY on completion of the integration - it offers an expanded range of loyalty benefits. These include: DISCOVERY Dollars (D$) where members can earn and spend D$ (with D$1 equal to US$1) at any property in the GHA DISCOVERY portfolio; rewards from the first stay and VIP benefits such as room upgrades, flexible check-in/check-out exclusive services, complimentary Wi-Fi, and more; and Local Offers – member-only access to hotel facilities, with or without a stay. Chris Hartley, CEO of Global Hotel Alliance, said: "Welcoming Rotana to GHA is a significant milestone, particularly in a region where the brand is the largest hotel operator. With Rotana commanding a growing presence across the Middle East, North Africa, Eastern Europe and Turkey, this partnership cements GHA DISCOVERY's position as a top loyalty programme both regionally and globally, giving our members access to an even greater selection of properties and destinations. With Rotana joining, we will be close to 950 hotels, and we have high hopes to hit 1,000 hotels very soon.' Rotana thus benefits from the GHA DISCOVERY's cross-brand activity – where members move between alliance brands generated US$370 million in incremental revenue last year. Philip Barnes, CEO of Rotana, added: "At Rotana, we are committed to delivering exceptional hospitality experiences, and being part of GHA enables us to extend this promise to a global audience. GHA and Rotana share the same values – offering a guest-centric approach that gives travellers choice, flexibility, and meaningful rewards. With GHA DISCOVERY, we are enhancing the benefits available to our loyal guests while expanding our reach through a world-class alliance of independent hotel brands.' For more information visit Global Hotel Alliance, GHA DISCOVERY and Rotana GHA DISCOVERY is complimentary to join, and travellers can sign up online or download the GHA DISCOVERY app and register on their mobile phones. Travellers can also connect with GHA DISCOVERY on Instagram and Facebook. Media contacts: Global Hotel Alliance Rotana Hotel Management Corporation Andrea Krenn Larisa Uskar E: E: About GHA and GHA DISCOVERY: Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its award-winning loyalty programme—GHA DISCOVERY—provides 30 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7 billion in revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning. For more information, visit or About Rotana: Rotana currently manages a portfolio of over 114 operational and pipeline properties throughout the Middle East, Africa, Eastern Europe, and Türkiye, with an aggressive expansion plan in place. Rotana has chosen to acknowledge how precious time is by making all time spent in their range of hotels 'Treasured Time'. This means Rotana has pledged to understand and meet the individual needs of all guests. In so doing, Rotana has evolved its product brands to include Rotana Hotels & Resorts, Centro Hotels by Rotana, Rayhaan Hotels & Resorts by Rotana, Arjaan Hotel Apartments by Rotana, Edge by Rotana, and The Residences by Rotana. Treasured Time. The Rotana promise to you.
Zawya
14-03-2025
- Business
- Zawya
Adeera joins global hotel alliance, connecting global travelers to the heart of Saudi hospitality
Riyadh – The Hotel Management Company 'Adeera' a PIF company which is set to be Saudi Arabia's national hospitality champion has joined Global Hotel Alliance (GHA), the world's largest alliance of independent hotel brands. Through participation in the award-winning GHA DISCOVERY loyalty program, Adeera will connect with a global network of international travelers, offering exclusive experiences and benefits under its brand portfolio in the Kingdom of Saudi Arabia. This partnership represents a significant step in Adeera's mission to showcase the warmth and generosity of Saudi hospitality while expanding its international presence in the luxury travel market. GHA brings together a unique collection of 45 brands with more than 850 hotels across 100 countries serving 30 million members with GHA DISCOVERY, a multi-brand rewards programme. As part of GHA DISCOVERY, Adeera will offer future guests VIP recognition, exclusive member rates, DISCOVERY Dollars (D$) rewards and immersive local experiences. They will also enjoy exclusive member privileges and bespoke offers curated by Adeera hotels, opening a privileged gateway to the Kingdom and connecting them to an elite global travel community. Stefan Leser, CEO of Adeera, said: " At Adeera, our vision is to transform the way travelers experience hospitality by immersing them in the rich culture, traditions and warmth of Saudi Arabia. Through our membership in GHA, we will be opening the doors to travelers who seek authentic, curated experiences that create enriching moments and leave a lasting imprint on their journeys. Our efforts align with Saudi Arabia's Vision 2030, as we actively shape the future of the hospitality sector, its local talents and showcase the Kingdom's beauty and generosity to the world." Chris Hartley, CEO of Global Hotel Alliance, added: "Welcoming Adeera to our global network is an exciting step in strengthening GHA's footprint in the Middle East. With its transformative ambition and deep cultural roots, Adeera represents the future of hospitality in Saudi Arabia. We look forward to working together to connect our global travelers with the exceptional service and experiences that Adeera will offer." As Adeera embarks upon its rapid expansion across Saudi Arabia, this collaboration will accelerate the reach and reputation of Adeera with a large audience of regional and international travellers who will be excited to discover the rich cultural diversity of Saudi Arabia. About Adeera Hotel Management Company 'Adeera', Saudi Arabia's national hospitality champion, aims to develop hotel brands and provide a unique visitor experience by embodying the authentic Saudi hospitality and generosity culture to the highest global standards. An imperative goal of Adeera is to empower talents and competencies through its initiatives with partners and leading educational and training institutions, contributing to the achievement of Vision 2030 objectives and placing the Kingdom on the global tourism map. About GHA and GHA DISCOVERY: Global Hotel Alliance (GHA) is the world's largest alliance of independent hotel brands with 45 brands and 850 hotels in 100 countries. Its award-winning loyalty programme—GHA DISCOVERY—provides 30 million members recognition, D$ rewards and exclusive experiences across its hotels and partners, both with and without a stay. GHA DISCOVERY generated US$2.7 billion in revenue and 11 million room nights in 2024. Through membership in GHA, brands expand their global reach, drive incremental revenue and reduce dependence on third-party channels, all while maintaining management independence and individual positioning.
