Latest news with #GOATGummies
Time of India
5 days ago
- Sport
- Time of India
'I want the best': Tom Brady's GOAT Gummies shake up healthy snacking with Gopuff
Tom Brady's vegan GOAT Gummies shake up healthy snacking with Gopuff (Image via Getty) Seven-time Super Bowl champion Tom Brady has officially stepped into the health snack market with the launch of GOAT Gummies, a plant-based, organic gummy snack line created in partnership with instant delivery platform Gopuff. This marks Brady's first foray into the snacking industry since retiring from professional football. Available exclusively through Gopuff's app and website, GOAT Gummies are now accessible in over 1,000 cities across the United States, offering quick delivery typically within 15 minutes. Each pack retails for $4.99, making it an affordable option for consumers seeking convenient, healthy snacks. Tom Brady's wellness focus drives flavorful gummies without artificial additives Crafted in France, GOAT Gummies feature clean, vegan ingredients and come in three unique flavors, Sweet Rush, Sour Burst and Tropic Fusion. Free from artificial dyes, sweeteners, and preservatives, these gummies align perfectly with Brady's well-known focus on clean nutrition and anti-inflammatory eating habits. Tom Brady and Gopuff's bold move into wellness snacks In a solo interview, 47-year-old Tom Brady unpacked the inspiration behind the brand. 'Retirement's been a chance to slow down and enjoy life a little more—and that includes treating myself once in a while. But when I do reach for something more indulgent, I want the best.' His words underline the brand's aim to offer snacks that combine indulgence with health benefits. Gopuff's co-CEO and co-founder, Yakir Gola, emphasized Brady's active role in the product development process, 'It's been invaluable to have access to Tom's expertise in health and wellness throughout the GOAT Gummies development process.' This launch is the first product in a multi-year partnership between Brady and Gopuff, signaling plans for a broader wellness-focused brand in the near future. With growing demand for plant-based and functional snacks, GOAT Gummies aim to capture the attention of health-conscious consumers looking for tasty, guilt-free options. Also read: 'He's got to do better': Tom Brady's Raiders leadership questioned as coaching decisions spark backlash By bringing his wellness philosophy into the snack aisle, Tom Brady continues to influence lifestyle trends well beyond the football field, encouraging fans and consumers to snack smarter and live healthier.
Entrepreneur
5 days ago
- Entertainment
- Entrepreneur
Tom Brady Releases GOAT Gummies
Tom Brady may have retired from playing football (twice!), but the man is clearly not looking to sit back, polish the seven Super Bowl rings he's won over his incredible 23-year NFL career, and relax. There is no "chill switch" on the all-time winningest quarterback in NFL history. He owns the wellness brand TB12, the apparel company Brady Brand, the media company Religion of Sports, and he is also a minority owner of the Las Vegas Raiders and Birmingham City Football Club. And on an upcoming episode of the How Success Happens podcast, he talked about his latest venture, GOAT Gummies, an organic vegan gummy snack he developed as part of his ongoing multi-year partnership with consumer goods and food delivery company Gopuff. Tom, as most people know, is extremely serious about nutrition, but he let his hair down (and took his shirt off) to get the word out about GOAT Gummies. I didn't get a ton of time with Tom, who spoke with me from what appeared to be a very stylish SUV. But as anyone who has ever watched him play against their team knows, this man can get an awful lot done in a very short amount of time. Here are some highlights from our conversation — check out How Success Happens next week for the full conversation and a post-chat analysis from a very special guest. (This interview has been edited for length and clarity.) Dan Bova: Tom, I wanna start by apologizing to you for all the terrible things I've said to you through the television scream while you're playing the Jets. Tom Brady: Oh man, I'm sorry. You're a Jet fan. That must have been rough growing up. Holy cow. But you know what? I appreciate your loyalty. You never left them. There's something to be said for that. Talking about preparing for a football game, you've described yourself as "hyper competitive" and "a psychopath." Is that the same way you approach business? Actually, no. That's what I need help with. And that's why I have business partners who are psychopaths. They cross every t and dot the i's. I approached football in a very different way — I was into the nuances of the sport I understood so well. And I'm realizing that in business, those details are what matter, too. Especially against tough competition. Partnering with great people in the end is what matters the most. You've got to bet on people who have vision, experience, a great work ethic, and great teamwork. And you know that in business, just like sports, things don't always go your way. So you're always going to have to figure out ways to overcome adversity and beat the competition. Subscribe to How Success Happens: Apple | Spotify | YouTube So, when you think about Gummi Bears, do you look at them like the Jets, and you just want to kill? Yeah. I was hands-on from the start with GOAT Gummies. It was super important to develop something that I would eat. that my kids would eat. I want things to be accessible, fun, and with Gopuff, they're delivered to you in 15 minutes, so what more can you ask? How does hoisting a bag of GOAT Gummies compare to hoisting the Vince Lombardi trophy? Oh man. The Vince Lombardi trophy. Seven times in 23 years is pretty great, but it's only less than a third of the time. Hopefully, we hoist these GOAT GUMMIES up much more than a third of the time. We'd love to have these in people's hands every single day. There are great flavors. There's a sweet version, a sour version, a tropical fusion. And they're way better for you than the crap you mentioned earlier. Credit: GOAT Gummies If you could share one piece of advice for entrepreneurs who are looking to level up their business game, what would it be? Just assume that things will never work out, and that you always have to continue to reinvent yourself and find different ways to succeed. So even when things are good, always look for where the problems could come from and never take your eye off the ball. You don't want to spend all the time looking in the rearview mirror, but you'd better understand and learn from all your mistakes. And, you know, that windshield up ahead of you is big and wide, and that's where you need to focus, but also know that there are always people tracking you down. And it's the same way in sports. You've got to stay ahead, don't ever think you've got all the answers and things are figured out. I spoke with Shaquille O'Neal recently about how he set the tone in the locker room when he went to a new team. He said, "I tell them to do things my way or I'll punch them in the face." What's the Tom Brady approach? Well, I'm not 7' 2" and 350 pounds, so it's not necessarily my style. Mine is probably to introduce myself and to get to know the other person so that they can develop some trust in the way that I see things as well. I think there's a collaboration. It's always about understanding what people want and their motivations. That's what teamwork's all about. And that only comes from trust and shared experience. What does the word success mean to you? I think everyone has different versions of that. And your actions reflect your priorities. Everyone has different goals in life. Some people want to win seven Super Bowls, some people want to be in business, some people want to be in politics. When you wake up, whatever priorities you have, do you work your day toward what you want to accomplish? Do you eat, breathe and sleep it? And if it's an off day, is it a good off day? And if it's a travel day, is it a good travel day? So I think those are all the important things. And no punching anybody in the face.
Forbes
6 days ago
- Business
- Forbes
Tom Brady Details The Motivation Behind The Launch Of His New Product ‘GOAT Gummies'
Tom Brady details the inspiration behind his newest entrepreneurial venture, GOAT Gummies, in this ... More one-on-one interview. (Photo by) It's only fitting that the greatest of all time is releasing an organic gummies line. Tom Brady, the seven-time Super Bowl champion, has made a name for himself in the business world during his post-playing career. But now he's dipping into the vegan snacks business. The 47-year-old is launching "GOAT Gummies," which will be released starting today exclusively through GoPuff, an online food ordering website. Brady is well-known for his TB12 diet, a high-protein, plant-based diet. As part of that diet, he prioritizes organic foods, which partly led to the creation of "GOAT Gummies." The selling point is that it's an organic vegan snack made with real fruit. "I met the founders (GoPuff) and they knew my background in health and wellness," says Brady in a one-on-one interview. "We wanted to develop some products that we thought the consumer would love, and we found this unique product. It's the first product I've developed with them and there's more to come." The official release is on June 4 and will see three different flavors as part of the launch: sweet rush, sour burst and tropic fusion. As part of the partnership with GoPuff -- Brady also invests in the instant commerce company -- consumers can have the product delivered to their door in as fast as 15 minutes. He explains why this organic vegan snack stands out compared to others in the marketplace, one that is rather competitive in today's age. Many consumers are very health conscious and there's a number of brands trying to grab the peoples' attention with fit products. Another point Brady wants to make clear about the release of his new product – he was hands-on from the start when it came to creating it. It isn't some product with his name slapped on it with commercials featuring him. "There's no artificial sweetener," says Brady. "They're amazing. No artificial dyes, no artificial flavors. There's no crap in it. It's organic, it's vegan, it's real. I was hands-on from the start, and I'm conscious about what I put in my body, and I know other people are as well. Let's find some things where you don't sacrifice taste, but they're better for you than what's currently out there." Tom Brady's newest entrepreneurial venture will see him release a product line called "GOAT ... More Gummies," which is an organic vegan snack made with real fruit. As mentioned before, Brady is well known for the "TB12 Method," releasing a book in 2017 detailing his diet and workout regimen. It's also a large reason why the greatest quarterback of all time was able to play until the age of 45 and he did it while still playing at a high level. Brady led the Tampa Bay Buccaneers to the playoffs in his final season and set the single-season record for completions (490). Brady makes it very clear that while he abides by his own diet, he's not trying to force that on other people. The future Hall of Fame quarterback encourages people to eat how they want to eat, but he wants to make "fun" snacks that may be a bit healthier than what they currently have. "I realize it's always about, how can we do a little bit better," says Brady. "I don't necessarily want people to always eat how I eat. I have a pretty good regimen and I've been very diligent for a long period of time. But also people, they like to eat the way they eat, but how can I create some things that are fun, that they're going to enjoy, that are a little bit healthier than the things that they currently have? That's really the impetus of what we've done here with this partnership with GoPuff." Brady, who lives in Miami, met the founders of GoPuff in South Florida four years ago. The former 23-year NFL veteran says he initially met the founders, Yakir Gola and Rafael Ilishayev, during COVID. He made an investment shortly after. The partnership initially began with Brady endorsing the platform, but during those early conversations, he had already brought up the idea of having "fun" products to create and release through the platform. After a lot of "trial and error" and "taste testing" as Brady puts it, "GOAT Gummies" was created. GoPuff was founded 12 years ago by two college students at Drexel University and it was once valued at $40 billion back in 2021. Among the major metropolitan areas it serves outside of Miami is Philadelphia (the company's headquarters location), Chicago, Nashville and Phoenix. The entrepreneurship -- which Brady can relate to with his TB12 brand and multiple other business ventures -- of the GoPuff brand is a big reason why he's investing in the company and why he's chosen to associate with it. "That's really the impetus of what we've done here with this partnership with GoPuff and I love this commercial engine that GoPuff has, and the amazing entrepreneurship of the founders and what they've created," says Brady. "We met four years ago and I live in Miami and they live in Miami, and we've developed a great relationship, and we always want to do more things together and this is the first of many things we're doing." Tom Brady's newest entrepreneurial venture will see him release a product line called "GOAT ... More Gummies," which is an organic vegan snack made with real fruit. This is the first product that Brady is releasing exclusively through GoPuff with more to come. While Brady wouldn't detail what future products will be released through GoPuff, he hammers home the "natural" and "organic" traits that have become synonymous with his brand. "The answer is yes," says Brady when asked if he's planning to release more products. "We're going to do things that are really natural, organic to me. Obviously, I love gummies -- that was kind of the first thing. What can we do that's a healthier option than what's out there? Great list of gummies. What are some other things that we want to do and we talked about 10 different things. We'll see as it goes." Brady earned nearly $333 million during his NFL career -- third-most in league history -- and has a net worth of around $300 million, making him one of the wealthiest athletes. His goal when it comes to his future products through GoPuff is making more enjoyable, healthier and tastier food options for people. Another selling point? The fact that these products can be delivered quickly to consumers' doorsteps through the GoPuff platform. "The best part is, how can we make things enjoyable? How can they taste great? How can we do things that are better for you, products that you can get into your hands in a very short period of time? This insta commerce platform that GoPuff has developed really allows thousands of everyday products available at the click of a button. It's fast, it's easy, and that's where the world's at right now."
