Latest news with #GOBOULT
Hans India
3 days ago
- Business
- Hans India
Boult Rolls Out Bold New Identity ‘GOBOULT' to fuel Premium Play, Targets 1000cr Goal this year, 10x Retail Expansion, and Global Push
The digital-first consumers of today live fast, think forward, and act without waiting for permission. They demand brands that move at their speed, and GOBOULT delivers on that momentum. The word "Go" signals a mindset shift, with speed, ambition, and transformation woven into the brand's DNA. And this transformation is extended across the entire business strategy, from product design and retail expansion to global positioning and consumer experience. The new brand logo features two symbolic elements: a screwhead and an arrow. The screw embodies inner strength, innovation, and precision, while the arrow signifies the addition of the word 'Go' in the brand, implying movement of the brand into building futuristic tech, and transformation. Together, they embody who GOBOULT is and where the brand is headed. Varun Gupta, the Co-founder of GOBOULT, shared, "Boult has always been more than a brand to me; it started as a passion project, something I built from scratch with heart, hustle, and belief and with GOBOULT, it's not just a new name; it's a personal milestone. We are changing the way we think, operate, and build. GOBOULT is a brand that aligns with and is prepared for the pace and personality of the next generation. The rebrand reflects our commitment to moving faster, thinking bigger, and taking Indian innovation global. For me, this is not just about keeping up with change but leading it. GOBOULT is a rebuild, a reboot, and a step toward creating a global Indian tech brand that's as bold as the youth we serve.' GOBOULT is advancing into the ₹2,000+ average selling price (ASP) segment, where it will provide a product portfolio that prioritises design and places a greater emphasis on wearables, fashion-aligned audio devices, and tech-driven personal gear. The brand is bolstering its premiumization strategy by prioritising product innovation, Gen Z design sensibilities, and an omnichannel presence. GOBOULT will increase its retail presence from 3,000 to over 30,000 stores in general trade, modern retail, and experience-first formats over the course of the next 18 months. It is expected that this will lead to a significant shift in the company's revenue balance, as offline sales become a critical aspect of the business The company is allocating a sum of 25 crores to R&D and design innovation, with a particular focus on the development of an AI-first company, building more intelligent hardware, the deeper integration of software, and the creation of intuitive user experiences. Furthermore, it plans to build up its engineering and design teams to facilitate this expansion. GOBOULT is presently in the process of preparing for international expansion by next year, with an initial focus on the United States, Europe, Southeast Asia, and East Asia. The new name and identity have been developed to resonate with both Indian and global audiences, positioning GOBOULT as a personal tech brand that is prepared for the future. "We are coordinating to ensure that all touchpoints of our business deliver a premium experience, including the retail floor, packaging, and product. Our expanded retail presence, robust product pipeline, and global expansion strategy position GOBOULT for its next growth chapter as we build toward our ₹2,000 crore vision by 2030," said Tarun Gupta, Co-founder of GOBOULT. Additionally, the organisation is emphasising partnerships that integrate technology and pop culture, as well as design-first collaborations, including limited-edition product releases. Its most recent Mustang collaboration was the catalyst for this trend. This transformation reflects GOBOULT's aspiration to become one of India's most prestigious personal technology brands, thereby laying the foundation for future IPO readiness and long-term global expansion.
Economic Times
04-08-2025
- Business
- Economic Times
Boult rebrands as GOBOULT to position itself as premium player before public listing
Hearable and wearable device maker Boult has rebranded itself as GOBOULT as it looks to move toward premium products before going for public listing, a top official of the company said. ADVERTISEMENT GOBOULT Co-Founder Varun Gupta told PTI that the company has plans to go for public listing after 18 months and the rebranding is key for improving bottom line in the company's financial book for a good initial public offer. "We have an internal target of going for an IPO, which is for 18 months from now. Once we hit the Rs 1,000-crore target that's when we want to go for an IPO. This rebranding is also a gun towards it because we want to have a very clear, defined identity because once we go for an IPO then we cannot make changes in our name or logo," he said. The company in the financial year 2024-25 had a revenue of around Rs 750 crore, and has projected to cross Rs 1,000-crore mark in the current fiscal. Gupta said that GOBOULT has started investing about 25 per cent of the annual profit in research and development for developing premium products with average selling price (ASP) of over Rs 2,000 apiece. "We want to be positioned as the most stable player that we've been around for some time. We do realize that for growth and moving higher up in our ASPs and thus having a better bottom line, we need to do new things to ensure that we're able to command a premium to our customers. Overall, to see a better bottom line for an IPO as well, we needed to go for this rebranding," he said. ADVERTISEMENT Gupta said that GOBOULT will adopt an omni-channel strategy rather than depending only on e-commerce firms. "The word "GO" just showcases that it's more youthful, energetic, more powerful, and that's why we added this. Secondly, we do also realize potential to go into offline channels and as a company now focusing more on becoming omni-channel," he said. ADVERTISEMENT Gupta said that in the last 15 months, GOBOULT now has 38-plus distributors and already live at 3,000-plus stores in the country. "We want to go to 30,000-plus stores in the country, which is where the biggest player in this category is already present," he said. ADVERTISEMENT GOBOULT, formerly Boult, was the third largest player in the wearable category with 8.6 per cent market share, according to market research firm IDC. The company was second largest in TWS (wireless earbuds) category and fourth in smartwatch segment in 2024 in India as per the research firm. (You can now subscribe to our ETMarkets WhatsApp channel)
Time of India
04-08-2025
- Business
- Time of India
Boult rebrands as GOBOULT to position itself as premium player before public listing
Hearable and wearable device maker Boult has rebranded itself as GOBOULT as it looks to move toward premium products before going for public listing, a top official of the company said. GOBOULT Co-Founder Varun Gupta told PTI that the company has plans to go for public listing after 18 months and the rebranding is key for improving bottom line in the company's financial book for a good initial public offer. Productivity Tool Zero to Hero in Microsoft Excel: Complete Excel guide By Metla Sudha Sekhar View Program Finance Introduction to Technical Analysis & Candlestick Theory By Dinesh Nagpal View Program Finance Financial Literacy i e Lets Crack the Billionaire Code By CA Rahul Gupta View Program Digital Marketing Digital Marketing Masterclass by Neil Patel By Neil Patel View Program Finance Technical Analysis Demystified- A Complete Guide to Trading By Kunal Patel View Program Productivity Tool Excel Essentials to Expert: Your Complete Guide By Study at home View Program Artificial Intelligence AI For Business Professionals Batch 2 By Ansh Mehra View Program by Taboola by Taboola Sponsored Links Sponsored Links Promoted Links Promoted Links You May Like Dhoni's Exclusive Home Interior Choice? HomeLane Get Quote Undo "We have an internal target of going for an IPO, which is for 18 months from now. Once we hit the Rs 1,000-crore target that's when we want to go for an IPO. This rebranding is also a gun towards it because we want to have a very clear, defined identity because once we go for an IPO then we cannot make changes in our name or logo," he said. The company in the financial year 2024-25 had a revenue of around Rs 750 crore, and has projected to cross Rs 1,000-crore mark in the current fiscal. Gupta said that GOBOULT has started investing about 25 per cent of the annual profit in research and development for developing premium products with average selling price (ASP) of over Rs 2,000 apiece. Live Events "We want to be positioned as the most stable player that we've been around for some time. We do realize that for growth and moving higher up in our ASPs and thus having a better bottom line, we need to do new things to ensure that we're able to command a premium to our customers. Overall, to see a better bottom line for an IPO as well, we needed to go for this rebranding," he said. Gupta said that GOBOULT will adopt an omni-channel strategy rather than depending only on e-commerce firms. "The word "GO" just showcases that it's more youthful, energetic, more powerful, and that's why we added this. Secondly, we do also realize potential to go into offline channels and as a company now focusing more on becoming omni-channel," he said. Gupta said that in the last 15 months, GOBOULT now has 38-plus distributors and already live at 3,000-plus stores in the country. "We want to go to 30,000-plus stores in the country, which is where the biggest player in this category is already present," he said. GOBOULT, formerly Boult, was the third largest player in the wearable category with 8.6 per cent market share , according to market research firm IDC. The company was second largest in TWS (wireless earbuds) category and fourth in smartwatch segment in 2024 in India as per the research firm.
