26-07-2025
How Lovable became a successful AI-powered app builder
Lovable, a Swedish AI startup, has crossed $100 million in annual recurring revenue, putting it ahead of most other software firms, including OpenAI. Currently, the firm has more than 2.3 million active users, and last reported 180,000 paying subscribers.
Here is a look at Lovable, and how it became such a big company so quickly.
Lovable is essentially a company that offers an AI-powered app development platform, allowing users to build entire web applications using natural language prompts.
It was founded in November 2023 by Anton Osika and Fabian Hedin with an aim to democratise software development by enabling non-coders to turn their ideas into a reality.
The company shot to fame after creating something called GPT Engineer, an open-source tool that showcased the ability of large language models (LLMs) to write functional code from simple prompts. LLMs are trained on massive amounts of text data that can understand and generate human language.
Following the success of GPT Engineer, Loveable launched GPT which was meant to be used by non-technical users.
At the heart of Lovable's success lies its goal to allow anyone to create web apps with natural language, without the need to code. All one has to do is have a vision, and give instructions to the GPT
'The app eliminates the complexity of traditional app-creation environments by combining coding, deployment, and collaboration in a single interface,' according to a report by Contrary Research, a hub for research and analysis of private tech companies.
Users can build a wide range of products from simple websites to complex web apps with the help of Lovable.
Not only this, the company provides a user-friendly interference which has been a key in its success.
