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Celebrating Property Industry Excellence: LIXIL's American Standard and GROHE Proudly Support the Asia Pacific International Property & Hotel Awards 2025-26
Celebrating Property Industry Excellence: LIXIL's American Standard and GROHE Proudly Support the Asia Pacific International Property & Hotel Awards 2025-26

Yahoo

time23-05-2025

  • Business
  • Yahoo

Celebrating Property Industry Excellence: LIXIL's American Standard and GROHE Proudly Support the Asia Pacific International Property & Hotel Awards 2025-26

BANGKOK, May 23, 2025 /PRNewswire/ -- LIXIL power brands, American Standard and GROHE, honored outstanding achievements across the property industry at the Asia Pacific International Property & Hotel Awards 2025-26. The prestigious event welcomed guests and industry luminaries to celebrate excellence across architecture, interior design, real estate and property development. The event recognized six hundred thirty (630) winning companies from across the Asia Pacific and culminated in a gala event with the announcement and presentation of the American Standard Innovation Award, the GROHE Sustainability Award and the GROHE Luxury Award. This year's theme drew on the four elements—Earth, Fire, Water, and Air—that symbolize the critical global challenges we must address through our innovative property approach. The event received more than 800 entries which were judged by a panel of over 100 industry experts and peers. Each entry was meticulously evaluated for design, quality, service, innovation, originality, and dedication to sustainability. By country, Thailand garnered the highest number of awards (109), followed by China (76). Notable achievements were recorded by Malaysia (68), India (65), Indonesia (59) and Hongkong (42). Audrey Yeo, Leader, LIXIL Water Technology, Asia Pacific said, "Our seven‑year headline sponsorship with the International Property Awards demonstrates LIXIL's unwavering commitment to industry excellence in the property sector. In the APAC region, this collaboration has elevated the profiles of deserving architects, designers, and developers, granting them well‑earned international recognition. The growing prominence of the Asia Pacific Property Awards year after year, underscores the event's distinctive value to the architecture and design community as well as to our industry partners." "Through American Standard and GROHE brands, we are proud to collaborate with the IPA in advancing our purpose: making better homes a reality for everyone, everywhere. We look forward to continuing our journey with the IPA and its winners, forging stronger collaborations that inspire design excellence and sustainable innovation." added Audrey. LIXIL's consumer-focused approach and how water shapes our living environments was explored at the IPA by Antoine Besseyre des Horts, Leader, LIXIL Global Design, Asia during his seminar on Water as Experience: Elevating Everyday Rituals. Through this, he invited the audience to reconceive water not merely as a utility but as a dynamic catalyst for vitality and calm—an elemental medium through which industry partners can collaborate to craft environments that relax, energize, and meaningfully enrich everyday life. The American Standard booth celebrated 150 years of trust and innovation, inspired by life. Guests explored the new Acacia Supasleek collection and a showcase of purposefully designed products, including the DuoStix Hand Shower and Hygiene Spray, EasyFlo Collection, Aero-lite Wall Hung Shower Toilet, and the new WizFlo Hand Shower. The GROHE SPA exhibit was built on the concept of "Aquatecture"- the fusion of water and architecture, celebrating the significance and importance of water in architecture, and the health and well-being benefits this infusion brings. Guests were equally captivated by the GROHE Allure Gravity faucet, whose interchangeable cover plates—crafted from Caesarstone marble, glass, or mirror—offers an unparalleled freedom of expression. At the event, the Stone Experience Center—MM Galleri by CNS Designworks, Indonesia was honored with the GROHE Luxury Award. This award celebrates 'New Luxury'— a blend of exceptional design and luxurious interiors with values of responsibility, conscious consumption, and sustainability. The Stone Experience Center is a groundbreaking space that redefines natural stone's role in contemporary design: it demonstrates how marble and onyx can be engineered into elegant, lightweight, and fluid architectural forms. Leveraging cutting‑edge technology, ultra‑thin layers of these stones are bent into graceful, flowing shapes, using just 10 % of the material and cutting waste by 70 %—setting new benchmarks for resource efficiency and sustainable fabrication. This year's GROHE Sustainability Award went to Starfish, Phu Quoc by SOG design, Vietnam—a 58‑hectare development devoted to ecological preservation and climate resilience. 76% of the site is dedicated to open spaces with native landscaping and mature tree conservation (90% preserved). Their passive cooling strategies, optimal building orientation, and green roofs work in concert to slash energy consumption, while respecting the land's natural topography avoids major grading and safeguards biodiversity. By weaving vernacular architecture together with renewable‑energy systems and low‑impact infrastructure, Starfish sets a new standard for sustainable, regenerative development in tropical settings. The American Standard Innovation Award was presented to Ansaya Phuket Sylva, Thailand. The project is crafted to maximize green spaces within the home, fostering a deep connection with nature that not only elevates well-being but also improves air quality. By relying on smart-home devices, its design intelligence harnesses natural ventilation, strategic shading, and spatial planning to ensure a cooler, brighter, and more comfortable living space with minimal energy consumption. Every architectural element is purposefully designed to support wellness, sustainability, and effortless living—demonstrating that true innovation arises when design serves both people and nature. To view the complete list of winners at the Asia Pacific International Property and Hotel Awards, please visit – -End- About LIXIL LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high-quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry-leading brands, including INAX, GROHE, American Standard, and TOSTEM. With approximately 53,000 colleagues operating in more than 150 countries, we are proud to make products that touch the lives of more than a billion people every day. About American Standard American Standard is the industry leader in bathroom and kitchen products, providing an unmatched legacy of quality and innovation for 150 years. American Standard is passionate about improving daily living in ways big and small. From toilet seat innovations to best-in-class kitchen faucets, American Standard seeks to inspire people to create a home they will love every day. About GROHE GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 7,000 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In the past ten years alone, more than 490 design and innovation awards as well as several sustainability awards confirmed GROHE's success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and the German Sustainability Award 2021 in the categories "Resources" and "Design". As part of the sustainability and climate campaign "50 Sustainability & Climate Leaders," GROHE is also driving sustainable transformation. View original content to download multimedia: SOURCE Lixil Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data

GROHE campaign highlights ‘felt but unseen' tech that meets daily needs
GROHE campaign highlights ‘felt but unseen' tech that meets daily needs

Campaign ME

time21-05-2025

  • Business
  • Campaign ME

GROHE campaign highlights ‘felt but unseen' tech that meets daily needs

German manufacturer GROHE has revealed details about its Heart of Your Bathroom campaign, through which the brand aims to increase top-of-mind awareness, promote product trust and reliability, and position GROHE as the standard in German-engineered performance, quality and sustainability. The campaign was launched across multiple touchpoints, including digital, social media, influencer collaborations, showroom activations, in-store point of sale (POS) and print advertising. Markets also leveraged above-the-line (ATL) and below-the-line (BTL) assets depending on geography and audience. In conversation with Campaign Middle East, Gita Ghaemmaghami, Leader – Communications and PR, LIXIL IMEA, said, 'The goal of GROHE's Heart of Your Bathroom campaign is to reinforce the brand's core leadership in bathroom innovation by highlighting its 'felt but unseen' technologies. The 'Heart of Your Bathroom' (HOYB) campaign reflects GROHE's long-term brand positioning, not just a campaign, but a reaffirmation of GROHE's commitment to innovation built around real customer needs.' Get your tickets to the Campaign Breakfast Briefing: Marketing Strategies 2025 on May 29, where top industry leaders will gather to unpack game-changing practices within the world of marketing. She added, 'The mix of digital, in-store, and influencer engagement channels were selected to reflect the layered nature of the campaign targeting both professionals such as architects, designers and retailers, as well as end consumers.' The campaign is active across key IMEA markets including the UAE, KSA, Egypt, Türkiye, India, and South Africa, with market-specific adaptations for tone and visual application. As a long-term brand campaign, Heart of Your Bathroom, which was launched in early 2025, will extend across FY25 and beyond as part of GROHE's ongoing strategic positioning. View this post on Instagram A post shared by GROHE MENA (@grohemena) Select influencer collaborations were activated in relevant markets. 'These partnerships boosted organic reach and drove engagement around the everyday utility and performance,' Ghaemmaghami confirmed. Overall, the success of the GROHE Heart of Your Bathroom campaign is being measured through a mix of brand key performance indicators (KPIs) such as top-of-mind awareness, brand recall, engagement, product consideration lift, showroom and point of sale (POS) footfall, as well as influencer performance metrics and media coverage sentiment across IMEA markets.

‘Real-estate has become about lifestyle, aspiration and storytelling': Karan Arora, Central Park Estates
‘Real-estate has become about lifestyle, aspiration and storytelling': Karan Arora, Central Park Estates

Time of India

time28-04-2025

  • Automotive
  • Time of India

‘Real-estate has become about lifestyle, aspiration and storytelling': Karan Arora, Central Park Estates

Traditional real-estate players have evolved their marketing strategy from selling the aspiration of home ownership or selling the aspiration of a certain lifestyle and ecosystem. Central Park Estates is leading this charge by designing immersive experiences through partnerships with brands like Mercedes-Benz and Ducati. In conversation with Karan Arora , AVP – Marketing & PR, Central Park Estates, talks about curating hyper-personalised experiences for high net-worth individuals (HNIs) in the ultra-luxury real estate market and the biggest challenge in filtering potential buyers in the category. Edited Excerpts: Q. Can you share some of the defining moments of your career and some of the learnings that you still carry with you? My professional journey has been shaped by a series of eclectic yet purposeful transitions from luxury automobiles to high-end bath fittings to ultra-luxury real estate. One of the defining moments of my career was becoming one of the youngest Regional Business Managers in the luxury automotive segment at Jaguar Land Rover . Being entrusted with the responsibility to set up operations in India, drive business across key markets, and make tough decisions early on gave me invaluable experience in on-ground business strategy and execution. Later at Audi India, I led the marketing communications and creative strategy and was part of the core team behind the launch of Audi's electrification journey in India with the e-tron and e-tron GT. Winning the Excellence in Automobile Marketing award (40 under 40) was a testament to the work done in shaping Audi's new-age narrative. At GROHE and American Standard, I extended this journey to lifestyle and design-forward thinking in luxury, and now at Central Park Estates, I'm building on all these experiences to create a brand narrative that is timeless, experiential, and emotionally resonant. Across these stages, one core learning that has remained constant is that brand building is as much about emotion and intuition as it is about data and precision. Whether it's luxury cars or ultra-luxury homes, the customer buys into aspiration first and product later. Q. How have branding and consumer engagement strategies evolved in the real estate industry? The evolution has been rapid, especially in the past five years. Traditional real estate branding revolved around location, size, and pricing—today, it's about lifestyle, aspiration, and immersive storytelling. With digital media becoming omnipresent, buyers are exposed to international design standards, global architecture, and luxurious experiences from across the world. So, the challenge is not just to sell a home, but to sell a lifestyle—an ecosystem. My experience in luxury automotive and lifestyle industries helped me understand how to make a product desirable. For example, at Audi and GROHE, the emphasis was always on emotion-led storytelling backed by visual richness. We have now applied the same to Central Park Estates' brand strategy,cwhether it's through evocative video storytelling, curated experiential events, or tailored campaigns across niche digital platforms. Also, consumer engagement has moved from a one-size-fits-all approach to hyper-personalized experiences. We create specific buyer journeys, understanding each segment – HNIs, expats, investors, and end-users – each needing their own language, tone, and incentive. Q. When it comes to the marketing of luxury real estate, what are some of the common challenges? Amidst these challenges, how do you position your brand to stand out? Luxury real estate operates in a paradox: it is niche but aspirational to a wide audience. The biggest challenge is filtering interest from intent. Many brands get caught in the trap of overexposure and end up diluting their luxury perception. Having worked across sectors where discretion is key, I've learned that storytelling, when layered and emotionally intelligent, can create intrigue without overexposure. That's the fine line we walk at Central Park Estates. Our positioning is not loud but immersive; we sell a vision of experiential living. We focus heavily on owned media, long-format storytelling, and elegant creatives to keep the brand perception elevated. Additionally, every campaign is hyper-curated. Whether it's the design of our brochures, the tone of voice in our digital creatives, or even the texture of paper in an invite, we believe luxury is about sensory detail. We've launched Ducati superbikes at our upcoming residences, partnered with Mercedes-Benz for co-branded evenings, and supported cultural festivals like Jahan-e-Khusrau – all of which create associations of refined luxury and elevate our brand in a non-transactional way. Q. When it comes to HNI customers, they often sit behind a digital paywall. In that case, how do you pivot your marketing strategy to reach out to them? HNI customers are selective, digitally guarded, and increasingly discreet. Reaching them requires a mix of data-backed targeting and intuitive curation. At Central Park Estates, our strategy includes a mix of exclusive digital platforms, invite-only events, and private previews. For instance, we use curated lists, high-end networking events, and even closed-door experiences where the brand is showcased through ambiance and hospitality, not just product features. Social media is also used intelligently. For example, LinkedIn becomes a powerful tool to reach corporate CXOs, while curated Instagram campaigns help us reach younger affluent investors. We ensure our messaging is never overtly sales-oriented, but about design, lifestyle, and aspiration. Q. Is experiential marketing an important part of your strategy as most luxury brands are now embedding themselves in experiences to market themselves? Experiential marketing is not just a part, it is the soul of our marketing strategy. Having worked in categories where the touch and feel of luxury matter immensely, I've carried forward this mindset into real estate. At Central Park Estates, we don't just build homes, we build environments, and our marketing reflects that. We've collaborated with iconic brands like Ducati and Mercedes-Benz for high-impact showcases at our upcoming luxury residences and have supported celebrated cultural platforms like Jahan-e-Khusrau. These events aren't just brand alignments, they're expressions of the lifestyle we promise. Every touchpoint – be it a fragrance, a tasting menu, or a live pianist – has been curated to stimulate emotional engagement. Our private walkthroughs also go beyond specs as they're guided, story-led experiences that help buyers envision the life that awaits. This sensorial, narrative-driven approach has consistently transformed interest into enduring affinity. Q. Which are some of the most interesting campaigns done for Central Park Estates in the last couple of years? Several. One of our most memorable campaigns was for Bellavista Suites , our ultra-luxury serviced residences. We started noticing that more and more pilots were choosing to live here – thanks to the location and the lifestyle. So, we leaned into that and teamed up with a few pilot influencers to share their stories. What came out was a really engaging content series across Instagram and LinkedIn, and it directly translated into a spike in high-quality leads. We've also invested in long-format content that tells the story of 'experiential living' through mini-films and photo essays, which were then featured across GQ, Vogue, Architectural Digest, Esquire, Manifest, and Forbes. These platforms align with the luxury buyer's media consumption and reinforce our aspirational value. Q. What has been the marketing mix for Central Park Estates? Our media mix is rooted in both science and storytelling. Digital takes precedence – performance marketing, content-led Instagram campaigns, retargeting strategies, and high-intent lead generation form the backbone. But print continues to play a role, especially in niche and luxury publications, which help position our brand where our audience is mentally present. We also focus on CRM-led campaigns, hyperlocal activations, emailers, curated events, and influencer-driven content. But above all, every touchpoint follows a central brand narrative - an immersive world of experiential living. Q. With convergence of PR, influencer marketing, and digital storytelling, how are you crafting an integrated communication strategy for Central Park Estates? The recent Times Award we received for Best PR Campaign was a recognition of our evolving and integrated approach. In today's marketing ecosystem, PR is no longer just about media relations – it's about being a consistent voice of the industry, a thought leader who can inspire trust. That's how we see our communication strategy – PR, digital storytelling, influencer content – all tied under one brand narrative umbrella. For instance, when we identify that our residences are being preferred by a certain segment, say, pilots in our serviced apartments, we immediately work on creating content through influencers from that very world. It makes the message authentic and hyper-targeted. The same thought process was extended to global professionals as we're positioning Bellavista Suites in our current campaign phase. Influencer marketing, for us, is never a volume game – it's a relevance game. We work with residents, patrons, and stakeholders who can authentically represent our world. That's the only way luxury retains its authenticity and exclusivity. Q. What are some of the other emerging trends that are propping up in the industry's marketing landscape? Personalization at scale. AI-powered consumer insights. Video as the default language. Purpose-led branding. These are not buzzwords anymore, they're requirements. Buyers expect every communication to be tailored, intuitive, and intelligent. Real estate marketing is also moving towards ecosystem building. People don't just want homes, they want art, culture, wellness, community, gastronomy, all within walking distance. So, the brand must be more than a developer; it must be a curator. Q. When it comes to luxury products, it is crucial to ensure that your consumers feel valued and special, as if they are worth a million bucks. How do you achieve this? Luxury is ultimately about how you make someone feel. And that feeling is created when every touchpoint, online or offline, reverberates with personal attention, detail, and elevated aesthetics. My experience across luxury automotive and lifestyle brands has taught me the value of subtlety, of making a statement without shouting. At Central Park Estates, we have adopted the same principles. Be it our welcome kits, curated tours, concierge services, or exclusive previews, we ensure that the buyer journey feels like a privilege. Our teams are trained to listen, not just sell. We map customer preferences and surprise them with personalized gestures. We ensure that the promise of 'experiential living' is not just in brochures but in behavior. And when you do that consistently, you don't just sell homes, you create loyalists who carry your brand story forward. Brand Connect Initiative

GROHE's Cutting-Edge Innovations Redefine Water Experiences at ISH 2025
GROHE's Cutting-Edge Innovations Redefine Water Experiences at ISH 2025

Syyaha

time18-03-2025

  • Business
  • Syyaha

GROHE's Cutting-Edge Innovations Redefine Water Experiences at ISH 2025

● Enhancing water experiences: GROHE offers 'Pure Joy of Water' thanks to a commitment to quality, technology, design, and sustainability. ● First GROHE Water Insights 2025 reveals Middle East consumers lead in water-scarcity awareness and the adoption of water-saving solutions; 72% and 60% respectively. GROHE, a global leader in complete bathroom and kitchen solutions, is set to redefine water experiences at ISH 2025 in Frankfurt. With a commitment to innovation, sustainability, and premium design, GROHE introduces cutting-edge solutions that align with the region's growing demand for water conservation without compromising on luxury. From the revolutionary GROHE Rainshower Aqua Pure to the seamlessly designed Cubeo faucet range, the brand is enhancing water enjoyment while driving efficiency. 'In a region at the forefront of global water conservation, we see immense opportunity to drive meaningful change,' says Stefan Schmied, Leader, IMEA, LIXIL International. 'With our latest innovations, we go beyond products to deliver intelligent, sustainable solutions that enhance daily life ensuring consumers can make eco-conscious choices effortlessly, without compromising on comfort, performance, or design,' he further added. The Middle East Leads in Water Awareness The GROHE Water Insights 2025 survey, covering over 20,000 consumers globally, revealed that the Middle East (UAE, KSA, and Morocco) leads in water scarcity awareness and the adoption of water-saving solutions. While 72% of consumers in the Middle East respondents acknowledge water scarcity as a pressing issue, 80% prioritize water efficiency in their households, and 60% have already implemented water-saving fittings, significantly higher than in Europe or North America. With 68% in UAE believing that water efficiency in daily life is important to them, 51% surveyed also agreed to install a water-saving device in their household in the next six months. Despite this awareness, water conservation remains an ongoing challenge. The survey highlights that perceived high costs and lack of information are key barriers preventing more widespread adoption. With bathing and personal hygiene consuming the largest share of domestic water, solutions that optimize water usage while ensuring an indulgent experience are critical for sustainable living in the region. Redefining Wellness: The GROHE Rainshower Aqua Pure GROHE SPA's newest offering, the Rainshower Aqua-Pure, aligns with the growing demand for wellness-centric bathroom solutions. Designed to transform everyday showers into a spa-like experience, this premium shower system features an advanced GROHE Aqua-Pure filter that removes chlorine and odors, delivering purified water that is gentle on skin and hair. The system integrates sleek aesthetics with functionality, offering multiple spray patterns, Rain, ActiveRain, and a relaxing Air-infused mode. Available in an array of finishes from the GROHE Colors Collection, the Rainshower Aqua Pure is perfect for the region's luxury hotels and high-end residences, where water quality and personal well-being are paramount. Perfect Match for Modern Bathrooms: The GROHE Cubeo Collection For homeowners seeking effortless harmony in bathroom design, GROHE introduces the Cubeo faucet range. Inspired by the Perfect Match principle, Cubeo ensures a seamless aesthetic when paired with the GROHE Tempesta shower system and Euro Ceramic line. The minimalist, soft-square design complements contemporary spaces, while its water-saving features cater to the region's need for conservation. Built for longevity, Cubeo incorporates GROHE SilkMove technology for precise control and smooth handling, even after years of use. When combined with water-efficient fittings like the Tempesta shower system, which also features EcoJoy technology to reduce water consumption by up to 50%, Cubeo represents a perfect balance of affordability, durability, and sustainability. Smart Water Solutions for a Sustainable Future Recognizing the Middle East's commitment to water conservation, GROHE continues to develop innovations that blend sustainability with luxury. The GROHE Rapido Heat Recovery shower system is a prime example, of recycling warm wastewater to reduce energy costs by up to 48%. As a leader in the bathroom and kitchen industry, GROHE recognizes its role in driving responsible water usage while maintaining the luxury and comfort consumers expect. ISH 2025 serves as the perfect platform to showcase how technology and design can merge to create meaningful, sustainable water experiences. GROHE remains committed to shaping the future of water, ensuring that every drop is cherished, enjoyed, and responsibly used in homes and beyond. By combining quality, technology, design, and sustainability in every solution, GROHE will continue to deliver 'Pure Joy of Water' long after ISH.

LIXIL retains place in Dow Jones Sustainability World Index with its highest ever score
LIXIL retains place in Dow Jones Sustainability World Index with its highest ever score

Zawya

time12-02-2025

  • Business
  • Zawya

LIXIL retains place in Dow Jones Sustainability World Index with its highest ever score

Dubai, United Arab Emirates — LIXIL, maker of pioneering water and housing products whose portfolio includes the brand GROHE, has been included in the prestigious 'Dow Jones Sustainability World Index' (DJSI World) with its highest ever score. [1] This marks the sixth consecutive year the company has been listed in the global index while also reaffirming its position in the DJSI Asia Pacific for the eighth consecutive year. The DJSI World is regarded as a global benchmark for the objective evaluation of companies' sustainability strategies and practices. Inclusion is based, among other factors, on an outstanding overall rating in the areas of Environment, Social, and Governance (ESG) in the S&P Global Corporate Sustainability Assessment. More than 13,000 listed companies worldwide were invited to take part in the assessment process in 2024 [2], where LIXIL achieved its highest score to date: 83/100 [3], positioning the company at the top of the Building Products industry forthe first time. As part of LIXIL's strong brand portfolio, GROHE's sustainability initiatives and product innovations play a vital role in supporting the company's Impact Strategy [4]. In its commitment to responsible sourcing and to comply with the German Supply Chain Act, the brand has elevated its processes by partnering with the supply chain sustainability platform IntegrityNext since 2022 to conduct due diligence on human rights and environmental standards when selecting new suppliers. GROHE is also fulfilling its commitment to CO2 reduction, with all eight LIXIL International's fittings plants as well as the German logistics centres of the GROHE brand achieving CO2 neutrality in 2020, followed by the outbound logistics in 2021. All eight fittings plants and German distribution centers switched to green energy. Unavoidable emissions are currently offset by three high-quality compensation projects. GROHE will continue its persistent sustainability efforts—not only in respect to CO2 reduction but throughout its entire value chain. Learn more about GROHE's sustainability efforts. Follow us on social media, on Facebook, Instagram, and LinkedIn. -Ends- About GROHE GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Since 2014 GROHE has been part of the strong brand portfolio of LIXIL, a manufacturer of pioneering water and housing products. In order to offer 'Pure Freude an Wasser', every product is based on the brand values of quality, technology, design and sustainability. The brand offers life-enhancing product solutions as well as services with its dedicated portfolios GROHE QuickFix, GROHE Professional and its premium sub-brand GROHE SPA. All cater to the specific needs of GROHE's professional business partners and their differentiated target groups. With water at the core of its business, the brand contributes to LIXIL's Impact Strategy with a resource-saving value chain: from CO2-neutral* production, the removal of unnecessary plastic in the product packaging, all the way to water- and energy-saving product technologies such as GROHE Everstream, a water-recirculating shower. *includes CO2 compensation projects, more on About LIXIL LIXIL (TSE Code 5938) makes pioneering water and housing products that solve every day, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard and TOSTEM. Approximately 53,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day. Learn more at PRESS CONTACT Gita Ghaemmaghami, Leader, Communications & PR, LIXIL IMEA Iman Dawod, Communications Director, BPG Group Dubai [1] The original press release can be found here. [2] [3] Score and ranking are as of November 7, 2024 [4]

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