Latest news with #GSSI
Daily Mail
27-05-2025
- Health
- Daily Mail
New research reveals popular advice given to women athletes around hydration, nutrition, and performance is not supported by science
Drink plenty of water, don't eat carbs, you don't need fitted gear. I'm sure that opening sentence resonates with a lot of female athletes as it is something that has been drilled into them since they first took up an interest in their preferred sport. But what if I was to say, that is all a lie. New research done by Gatorade Sport Science Institute (GSSI) has found that much of the popular advice aimed towards women surrounding hydration, nutrition, and performance is actually not supported by science and they want to change that. Whilst interest is rapidly growing in women's sports, with more eyes than ever on the female game, Gatorade felt it was important to make sure women were consuming accurate and useful information when it came to exercise. As they recently found that although the interest was growing, the standard of high-quality information was not keeping up with it. So they decided to end that once and for all and debunk so of the disinformation out there. Lie: Women don't need sports drinks when training - just water. One of the biggest myths Gatorade found during their research was that drinking water is enough. Instead they discovered that consuming water by itself, might not be sufficient for a long or intense exercise. Female athletes need to also be consuming electrolytes and carbohydrates which can be found in sports drinks like Gatorade to help maintain fluid balance, delay fatigue, and reduce the risk of hyponatremia. Speaking about the importance of not only drinking water when doing exercise, Dr Rebecca Randell, Associate Principal Scientist at the Gatorade Sports Science Institute said: So the electrolytes that are in a sports drink like Gatorade often they do help with the fluid retention, it keeps that fluid in your body so that you don't just like urinate it out Brazil international Tamires also spoke on the importance of not only drinking water and her past experience with the myth. 'When I was younger, 'we used to train and for two hours and a half we couldn't have some water or anything. 'Now things have changed, we know more about nutrition and hydration. But we as athletes, want to know more information so we ask our coaches about it. 'I play with Corinthians now and when I talk with my nutritionist, she says you have to eat, you have to hydrate, get some electrolytes. Lie: Women should avoid carbs and go low-carb to perform better. Speaking on the importance of consuming carbohydrates, Dr Randell echoed the importance of women meeting their daily carbohydrate intake as they are essential yo helping athletes perform to their full potential. Dr Randell added 'The carbohydrates also has a really important role that makes it absorb into the cells so that it's going into the right places. Carbohydrates help with fuelling, which is particularly important, which is where I think some female athletes don't see or don't believe, it becomes important when you exercising for more than 60 minutes, at a really high intensity. 'So any high intensity movement that you do, like football. Football is full of high sprints and getting back, the jumping, the tackling, every time you do a high-intensity movement, your muscle will primarily use carbohydrate. 'And fats, carbohydrates are really limited in our muscle, so we actually have relatively small amounts of carbohydrate, which are stored in our muscles. So if we keep doing those sprints, over time, the carbohydrate will go. 'You can see it like a battery. We start exercise full with our battery full, the carbohydrates full, and then over time, that battery, like our phone battery starts depleting, so we need to make sure that everybody and females specifically are eating or consuming or drinking enough carbohydrate. Lie: Women nutritional needs change during different phases of your cycle. Gatorade say: 'There is currently no evidence to suggest that a woman's diet should be altered in any way depending on the phase of their menstrual cycle. 'Every woman experiences different symptoms throughout their cycle, and they might crave different foods at certain points. 'That's why a "one size fits all" approach to nutrition doesn't work for women, they need personalised approaches based on individual needs rather than generalised advice that won't work for everyone.' Dr Randell also spoke about the importance of fueling your body properly and meeting your calory intake as not doing so can affect the female body greatly. 'Yeah, I think one of the things for GSSI and for Gatorade is around that education is to make sure that women have the right education, which is specific to them. 'And I think not only for performance, but I think also for health, one of the things that is that we see in like, the studies in the research is that some women lose their menstrual cycle when their athletes or when they're exercising a lot, and that's sometimes due to not having enough energy. 'So our body gives energy to all different functions and when we don't have enough energy, our bodies, it stops giving energy to a certain function. 'So it might say, oh, we don't need the menstrual cycle at the moment because you're not looking to have children, we'll stop that. And so a lot of female athletes who don't fuel well will not have a menstal cycle, so it's not just around like having fuelling. 'We really need to make sure that our female athletes are healthy, because after they stop being athletes, you know, they might want to go on to be mothers. 'They might want to have a second career. So, we need to make sure that we're giving the right information, backed by science, so that they can perform well, and also to have a healthy life. Lie: Sports bras don't need special fitting. Another thing many female athletes may be unaware of, is the fact they should be wearing fitted sports bra. Gatorade found that 'a poorly fitted sports bra doesn't just cause discomfort; it impacts breathing frequency, makes running techniques less efficient, increases ground reaction force which increases risk of lower limb injury and makes the upper body work harder possibly leading to fatigue faster.' Executive Vice President,Chief Consumer and Marketing Officer and Chief Growth Officer, International Foods at PepsiCo Jane Wakely also spoke to MailSport about why it is important to PepsiCo to invest in research surrounding female athletes. 'I think we can, by acting together, we can bring an unlock, really meaningful development of the sports. 'With Gatordae 5V5 and we've also got Lay's replay., Gatorade partner with young people and really help them access not only facilities, but we give them coaching, nutrition, 'We help them with training plans, we help them develop their passion in sport, and some of them go on to be professional players, but the reality is the real thing it gives all of those young people who participate is the life skills. 'So you don't need to become a professional footballer to benefit from understanding how to manage your life, how to set a goal, how to work towards a goal, how to utilise and develop your network to support you in that goal. 'Those are life skills, which I personally feel, you know, life changing, whether you choose sport or not as a professional. 'And that is I'm super proud of it. And that's the sort of programme' says Wakely.
Yahoo
15-05-2025
- Business
- Yahoo
MOWI CP of Americas Launches "MOWI Signature" - An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals
Debuting at the 2025 National Restaurant Association Show in Chicago CHICAGO, May 15, 2025 /PRNewswire/ -- MOWI, a global leader in aquaculture and premium Atlantic salmon, is proud to announce the official launch of MOWI Signature in the US Market, a new salmon program dedicated exclusively to serving the food service market. The unveiling will take place at the 2025 National Restaurant Association (NRA) Show at Booth #4185 in Chicago. At MOWI farming chef-quality Atlantic salmon isn't just our business—it's our passion, backed by over 60 years of expertise. Crafted for food service professionals—from restaurant chains to independent chefs—MOWI Signature offers a premium yet accessible solution that delivers consistency, quality, and convenience in every cut. Premium Salmon, Tailored for the Professional KitchenSourced from our sustainable farms in Norway and Scotland, every MOWI Signature salmon is: Fresh, Never Frozen Global Sustainable Seafood Initiative (GSSI), meeting the highest global standards for responsibly farmed seafood. GSSI aligns global efforts and resources to address seafood sustainability challenges. Governed by a Steering Board representing the full seafood value chain – companies, NGOs, governments and international organizations, including the FAO – GSSI promotes sector-wide collaboration to drive forward more sustainable seafood for everyone and maintains a benchmarking tool to assess sustainability standards. Ready-to-Prep: Trimmed, cleaned, de-scaled, and de-boned—ideal for high-paced kitchen operations Weighing 4–8 kg, harvested at peak maturity for a firm texture, rich color, and a marbled, Omega-3-rich structure MOWI Signature offers consistency, quality and taste of fresh Atlantic salmon tailored specifically for the demands of the professional kitchen. Designed to inspire creativity and deliver consistency, our versatile selection empowers chefs to craft sophisticated, high-impact menus without compromise. "We're excited to bring the Mowi Signature line to market as a celebration of the variety and craftsmanship in salmon that our organization offers," said Joe Fidalgo, Managing Director at Mowi CP of Americas. Mowi. "Our Scottish and Norwegian salmon represent the best of our farming heritage and our vision for responsible aquaculture." Designed with Chefs in MindMOWI Signature is more than just great fish—it's a smart business decision. With most options of salmon that come with a price per pound that fluctuates depending on market value, Chefs struggle to maintain a more predictable cost of their menu in the restaurant when offering Salmon dishes. MOWI Signature is a game changer in this model as it works with foodservice chains and distributors on a fix cost under a specific tenured contract allowing a more predictable cost in the menu. Fixed Price Programs – consistent pricing for set periods, enabling chefs to plan menus with confidence. Catch or Variable Weight – offering flexibility on sizing with a set price by contract by weight, type of cut or origin. To further underscore its commitment to chefs, Mowi is proud to announce its participation in Informa's upcoming Chef Immersion Program, taking place June 23–25, 2025, at the University of Florida in Gainesville. This exclusive event brings together executive chefs from colleges and universities across the Southeast region for a hands-on, collaborative experience. Hosted by Informa, the Chef Immersion creates a dynamic environment for culinary leaders to cook, create, plan, and dine together, fostering innovation and inspiration alongside trusted business partners and culinary experts. As a participating brand, Mowi is honored to support this immersive event and engage with top-tier chefs in shaping the future of campus dining. Product Offerings Ready-To-Prep Trim D FilletsPremium pre-rigor fillets with skin-on or skin-off options, available from both Norway and Scotland. Cleaned and prepped to food service standards and meeting GSSI standard. Gourmet Ready-to-Cook Pre-CutsCustom pre-cuts developed with chef and customer specifications in mind—providing speed, consistency, and convenience in the kitchen without sacrificing quality. "As American consumers continue to increase their salmon consumption at home, restaurants must elevate the salmon experience to meet rising expectations. While dining out was once the primary setting for enjoying salmon, today's consumers are more familiar with preparing it themselves," said Diana Dumet, Sr. Director of Marketing at MOWI CP of Americas. "To truly impress, restaurants need to deliver a gourmet experience—offering specialized cuts, a compelling origin story, and emphasizing sustainability and standards. These elements are becoming essential in capturing the attention and palate of the modern salmon lover." Premium Origin, Signature Taste Mowi Signature Scottish Salmon: Renowned for its rich flavor and firm texture, this salmon is raised in the rugged Scottish Highlands, where strong tidal flows and clean waters create ideal growing conditions. Mowi Signature Norwegian Salmon: Mellow and buttery, this salmon comes from the icy fjords of Norway, raised under high animal welfare and environmental standards. Both products are raised with utmost care, certified by global sustainability standards, and traceable from sea to serving. Check out the new MOWI Signature video. Looking for Chef quality salmon? Video Here📍Launching at #NRA2025. Find out more at Booth #4185 A Legacy of ExcellenceWe have spent decades in perfecting our craftsmanship, developing our expertise and know-how to bring you the unique MOWI Signature 1964 we collected the first wild broodstocks from the Vosso and the Årøy rivers of Western Norway. It comes from the strong and robust strain of these 2 rivers giving one of the strongest and most resilient of bloodlines, which has been passed down from generation to generation. That was the beginning of the MOWI lineage that continues through our salmon DNA. "With MOWI Signature, we're combining our legacy of innovation with a deep understanding of the culinary world," said Robert Clark, Sr. Director of Sales at MOWI CP of Americas. "We've designed a product line that empowers chefs to serve memorable, high-quality salmon dishes—while maintaining consistency and control in their kitchens." Let's Build Something Delicious Together Sales Reps Wanted – Passionate about premium seafood? We want to hear from you. Restaurant Chains & New Partners Welcome – Discover tailored salmon solutions for your operation. Chef Collaborators – Partner with us and create signature dishes that shine with MOWI Signature salmon. For partnership opportunities, product inquiries, or to meet us at the NRA Show, email mowisignature@ About MOWI MOWI is the world's leading producer of sustainable farmed salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility. With operations in over 25 countries, MOWI is at the forefront of sustainable aquaculture, producing premium salmon known for its exceptional flavor, texture, and nutritional value. Learn more about MOWI and its full range of products at For Media Inquiries:Kathryn Hudson-Melians Trade Marketing Manager MOWI CP of Americas Phone: 305-794-5420 Email: View original content to download multimedia: SOURCE Mowi USA Sign in to access your portfolio
Yahoo
15-05-2025
- Business
- Yahoo
MOWI CP of Americas Launches "MOWI Signature" - An Accessible Premium Fresh Atlantic Salmon Norwegian & Scottish Line Designed for Food Service Professionals
Debuting at the 2025 National Restaurant Association Show in Chicago CHICAGO, May 15, 2025 /PRNewswire/ -- MOWI, a global leader in aquaculture and premium Atlantic salmon, is proud to announce the official launch of MOWI Signature in the US Market, a new salmon program dedicated exclusively to serving the food service market. The unveiling will take place at the 2025 National Restaurant Association (NRA) Show at Booth #4185 in Chicago. At MOWI farming chef-quality Atlantic salmon isn't just our business—it's our passion, backed by over 60 years of expertise. Crafted for food service professionals—from restaurant chains to independent chefs—MOWI Signature offers a premium yet accessible solution that delivers consistency, quality, and convenience in every cut. Premium Salmon, Tailored for the Professional KitchenSourced from our sustainable farms in Norway and Scotland, every MOWI Signature salmon is: Fresh, Never Frozen Global Sustainable Seafood Initiative (GSSI), meeting the highest global standards for responsibly farmed seafood. GSSI aligns global efforts and resources to address seafood sustainability challenges. Governed by a Steering Board representing the full seafood value chain – companies, NGOs, governments and international organizations, including the FAO – GSSI promotes sector-wide collaboration to drive forward more sustainable seafood for everyone and maintains a benchmarking tool to assess sustainability standards. Ready-to-Prep: Trimmed, cleaned, de-scaled, and de-boned—ideal for high-paced kitchen operations Weighing 4–8 kg, harvested at peak maturity for a firm texture, rich color, and a marbled, Omega-3-rich structure MOWI Signature offers consistency, quality and taste of fresh Atlantic salmon tailored specifically for the demands of the professional kitchen. Designed to inspire creativity and deliver consistency, our versatile selection empowers chefs to craft sophisticated, high-impact menus without compromise. "We're excited to bring the Mowi Signature line to market as a celebration of the variety and craftsmanship in salmon that our organization offers," said Joe Fidalgo, Managing Director at Mowi CP of Americas. Mowi. "Our Scottish and Norwegian salmon represent the best of our farming heritage and our vision for responsible aquaculture." Designed with Chefs in MindMOWI Signature is more than just great fish—it's a smart business decision. With most options of salmon that come with a price per pound that fluctuates depending on market value, Chefs struggle to maintain a more predictable cost of their menu in the restaurant when offering Salmon dishes. MOWI Signature is a game changer in this model as it works with foodservice chains and distributors on a fix cost under a specific tenured contract allowing a more predictable cost in the menu. Fixed Price Programs – consistent pricing for set periods, enabling chefs to plan menus with confidence. Catch or Variable Weight – offering flexibility on sizing with a set price by contract by weight, type of cut or origin. To further underscore its commitment to chefs, Mowi is proud to announce its participation in Informa's upcoming Chef Immersion Program, taking place June 23–25, 2025, at the University of Florida in Gainesville. This exclusive event brings together executive chefs from colleges and universities across the Southeast region for a hands-on, collaborative experience. Hosted by Informa, the Chef Immersion creates a dynamic environment for culinary leaders to cook, create, plan, and dine together, fostering innovation and inspiration alongside trusted business partners and culinary experts. As a participating brand, Mowi is honored to support this immersive event and engage with top-tier chefs in shaping the future of campus dining. Product Offerings Ready-To-Prep Trim D FilletsPremium pre-rigor fillets with skin-on or skin-off options, available from both Norway and Scotland. Cleaned and prepped to food service standards and meeting GSSI standard. Gourmet Ready-to-Cook Pre-CutsCustom pre-cuts developed with chef and customer specifications in mind—providing speed, consistency, and convenience in the kitchen without sacrificing quality. "As American consumers continue to increase their salmon consumption at home, restaurants must elevate the salmon experience to meet rising expectations. While dining out was once the primary setting for enjoying salmon, today's consumers are more familiar with preparing it themselves," said Diana Dumet, Sr. Director of Marketing at MOWI CP of Americas. "To truly impress, restaurants need to deliver a gourmet experience—offering specialized cuts, a compelling origin story, and emphasizing sustainability and standards. These elements are becoming essential in capturing the attention and palate of the modern salmon lover." Premium Origin, Signature Taste Mowi Signature Scottish Salmon: Renowned for its rich flavor and firm texture, this salmon is raised in the rugged Scottish Highlands, where strong tidal flows and clean waters create ideal growing conditions. Mowi Signature Norwegian Salmon: Mellow and buttery, this salmon comes from the icy fjords of Norway, raised under high animal welfare and environmental standards. Both products are raised with utmost care, certified by global sustainability standards, and traceable from sea to serving. Check out the new MOWI Signature video. Looking for Chef quality salmon? Video Here📍Launching at #NRA2025. Find out more at Booth #4185 A Legacy of ExcellenceWe have spent decades in perfecting our craftsmanship, developing our expertise and know-how to bring you the unique MOWI Signature 1964 we collected the first wild broodstocks from the Vosso and the Årøy rivers of Western Norway. It comes from the strong and robust strain of these 2 rivers giving one of the strongest and most resilient of bloodlines, which has been passed down from generation to generation. That was the beginning of the MOWI lineage that continues through our salmon DNA. "With MOWI Signature, we're combining our legacy of innovation with a deep understanding of the culinary world," said Robert Clark, Sr. Director of Sales at MOWI CP of Americas. "We've designed a product line that empowers chefs to serve memorable, high-quality salmon dishes—while maintaining consistency and control in their kitchens." Let's Build Something Delicious Together Sales Reps Wanted – Passionate about premium seafood? We want to hear from you. Restaurant Chains & New Partners Welcome – Discover tailored salmon solutions for your operation. Chef Collaborators – Partner with us and create signature dishes that shine with MOWI Signature salmon. For partnership opportunities, product inquiries, or to meet us at the NRA Show, email mowisignature@ About MOWI MOWI is the world's leading producer of sustainable farmed salmon, dedicated to delivering the highest quality seafood products with an unwavering commitment to environmental responsibility. With operations in over 25 countries, MOWI is at the forefront of sustainable aquaculture, producing premium salmon known for its exceptional flavor, texture, and nutritional value. Learn more about MOWI and its full range of products at For Media Inquiries:Kathryn Hudson-Melians Trade Marketing Manager MOWI CP of Americas Phone: 305-794-5420 Email: View original content to download multimedia: SOURCE Mowi USA Sign in to access your portfolio
