Latest news with #GT7
NDTV
15 hours ago
- Automotive
- NDTV
"It's A Collaboration Beyond Just Aesthetics Of Aston Martin F1 Cars": Chase Xu
The collaboration between Aston Martin and realme, marked by a three-year licensing partnership, has culminated in the unveiling of the GT7 Dream Edition smartphone. This co-engineered device merges Aston Martin's iconic design language with realme's cutting-edge mobile technology, signalling a new era in luxury mobile experiences. During the unveiling, we had the opportunity to speak with Mr. Chase Xu, Vice President and CMO, realme, and pose a few questions. The exchange is detailed below. What does this collaboration bring to the table for both brands - strategically and creatively? The collaboration with the Aston Martin Aramco F1 Team has profoundly influenced the GT7 Series, elevating it from a high-performance smartphone to a design icon. This partnership brought a century of British automotive craftsmanship into the realm of mobile technology. The GT7 Dream Edition features the iconic Aston Martin "Silver Wing" emblem, meticulously recreated through a triple-layer engraving process, where each 0.1mm feathered groove symbolizes the brand's legacy of precision. The phone's aerodynamic two-wing design draws inspiration from the high-speed airflow trails of Formula One cars, giving it a sculpted, dynamic form that feels both futuristic and timeless. The signature Aston Martin Green finish, achieved through a five-layer paint process and hundreds of calibrations, adds a tactile richness and visual depth rarely seen in smartphones. This collaboration wasn't just about aesthetics, it was about embedding a philosophy of performance, luxury, and legacy into every detail of the GT7. When you're designing a product that merges two distinct brand identities, where do you begin? It all begins by identifying shared values and crafting a unified vision. For GT7, that meant focusing on themes like precision engineering, speed, elegance, and innovation. Once those commonalities are established, the design process becomes a dialogue between aesthetics and functionality. It's not about overpowering one brand's identity but fusing both into a seamless, elevated experience. Teams from realme and the Aston Martin F1 team worked hand-in-hand, from ideation to prototyping, to ensure every detail reflected both brands' DNA. This collaborative approach allowed the GT7 to feel like a genuine co-creation, rather than a cosmetic rebrand. Was there a specific car model or design philosophy from the auto brand that inspired the product design? The design is heavily inspired by Aston Martin's Formula One legacy. The aerodynamic "two-wing" layout of the phone mimics the airflow trails seen on F1 racecars, merging form and function. Every curve and line on the GT7 Dream Edition is designed to evoke speed and movement, giving the user a sense of momentum even before they power on the device. In terms of philosophy, the emphasis on handcrafted detailing, precision surfaces, and legacy-driven elegance draws from Aston Martin's core values. It's not just about looking good; it's about feeling engineered, purposeful, and elite. How did you ensure the product doesn't feel like just a sticker job or co-branding gimmick? Authenticity was non-negotiable. This wasn't about slapping a logo on the back of a phone, it was a deep design integration from the ground up. The materials, the paint, the ergonomics, the UI, all were co-developed with the Aston Martin F1 team to ensure the final result felt like an extension of their design language, not a shortcut. This commitment to detail, from over 100 paint calibrations to the engraving of the Silver Wing emblem, ensured the device had substance, not just style. When users interact with the GT7 Dream Edition, they'll feel the difference in every touchpoint. Who is the ideal customer for this product - the tech enthusiast, the car fan, or someone else entirely? This product is for the aspirational user at the intersection of technology and lifestyle. Yes, it speaks to car enthusiasts who revere Aston Martin's legacy, and yes, it delivers the kind of specs that serious tech users demand. But most importantly, it's built for those who want more than utility, they want status, story, and sophistication. It's for the young entrepreneur who lives fast and works smart, the content creator who needs power and personality, the gamer who values cooling and battery life, and the design lover who appreciates thoughtful craftsmanship. It's a phone that says as much about who you are as what you do. Is this collaboration a one-off or can we expect more crossovers like this in the future? realme has always embraced creative crossovers as a brand strategy, whether with luxury designers, pop culture icons, or now automotive legends. While we can't comment on future launches just yet, the success and buzz around the GT7 Dream Edition certainly opens the door for more partnerships of this caliber. What's exciting is that these collaborations don't just bring fresh designs, they shape product philosophy, drive innovation, and create emotional relevance. As long as the vision and values align, we'll continue exploring opportunities to co-create with icons across industries. How much do partnerships like this actually move the needle in terms of capturing customer attention? Creative partnerships have been a cornerstone of realme's growth strategy, helping the brand evolve into a youth-centric, design-forward, and culturally relevant player in the global smartphone market. These collaborations have allowed realme to tap into diverse communities-from fashion and gaming to luxury and fine arts-creating products that go beyond functionality and speak to lifestyle, identity, and emotion. Over the years, realme has partnered with some of the most respected names in design. The realme 11 Pro Series 5G featured a premium "master design" created in collaboration with Matteo Menotto, a former Gucci designer, bringing high fashion sensibilities to smartphone aesthetics. The realme 12 Pro Series 5G continued this legacy by teaming up with Ollivier Savéo, a former Rolex co-designer, to deliver a timepiece-inspired design that blended elegance with precision. Most recently, the realme 13 Pro Series 5G showcased a unique artistic vision through a partnership with the Museum of Fine Arts, Boston, resulting in a Monet-inspired design that brought fine art into the hands of everyday users. The realme 14 Pro Series 5G introduced a unique temperature-sensitive color-changing design co-created by Danish design studio Valeur Designers, known for their long-standing collaboration with Bang & Olufsen. This partnership brought a touch of Nordic craftsmanship to the device, enhancing its premium appeal. These collaborations have not only elevated the visual appeal of realme's products but also helped the brand build emotional connections with its audience. Limited-edition models like the GT Neo 3 Naruto Edition and the realme 10 Pro Coca-Cola Edition generated massive buzz and brought niche fan communities into the realme ecosystem. Now, with the GT7 Series and the Aston Martin Aramco F1 Team collaboration, realme is entering the world of luxury and motorsport, appealing to aspirational users who value both performance and prestige. Together, these partnerships have helped realme stay ahead of design trends, experiment with bold new aesthetics, and reinforce its position as a brand that understands and celebrates youth culture. They've also contributed significantly to realme's global growth, especially among Gen Z and millennial consumers who are looking for products that reflect their values, passions, and personal style. What are some standout features or design elements that make this collaboration truly unique for users? The realme GT7 Series is packed with innovations that push the boundaries of what users can expect from a flagship smartphone. At its core is the MediaTek Dimensity 9400e chipset, built on TSMC's 4nm process, which delivers top-tier performance and efficiency. This processor enables stable 120fps gaming, making it ideal for titles like PUBG and BGMI. Complementing this is the 7000mAh Titan Battery, the largest in its class, paired with 120W Ultra Charge technology. This combination not only eliminates power anxiety but also achieves TÜV Rheinland 5-Star Battery Certification for safety and longevity. The Smart Bypass charging system further enhances battery health by directing power straight to the motherboard during gaming. On the design front, the IceSense Graphene structure offers industry-first thermal management, while the AI Travel Snap Camera, featuring Sony's IMX906 sensor and Lightning Snap algorithm, delivers ultra-fast, high-quality photography, even underwater in 4K. These advancements are rounded out by the NEXT AI suite, which includes tools like AI Planner, AI Eraser 2.0, and AI Gaming Coach, making the GT7 a truly intelligent companion. Did the collaboration influence just the visual design, or are there performance or interface changes too? Definitely. Designing a product that embodies both high-performance engineering and luxury craftsmanship meant our teams had to think beyond conventional smartphone design boundaries. Achieving the Aston Martin Green required over a hundred calibrations. The triple-layer engraved emblem and aerodynamic "two-wing" profile were new territories for a smartphone form factor. These challenges pushed the design and materials teams to experiment, iterate, and refine every detail to meet the standards of both brands. It wasn't just about delivering a phone, it was about delivering a statement piece.
New Straits Times
15 hours ago
- New Straits Times
#TECH: Flagship features in affordable package
IF you've ever wondered whether a smartphone could keep up with your fast-paced life, all while delivering great performance and premium features, the new realme GT 7 might just be your answer. Billed as the 2025 'Flagship Killer', this device has some worthy features. I've been testing the GT 7 Dream Edition for over a week, taking it through its paces in various conditions. Going the distance Let's start with what matters most to power users: battery life. The GT 7 houses a massive 7,000mAh Titan battery, and yes, it performs well. On a typical day involving social media, photography, navigation, and streaming, I ended the day with more than 30 per cent left in the tank. On of the things I like about the phone is its 120W Ultra Charge feature. Plug it in for just 14 minutes and I could get at least 50 per cent charge. So what about a full charge? The phone basically did it in about 40 minutes. You could have your phone fully-charged while sipping a cuppa at a coffee outlet. Realme also introduces a Smart Bypass feature keeps things cool and helps prolong battery lifespan, which is a welcome addition for long-term reliability. Photography performance As someone who regularly uses a phone camera for work and leisure, I was especially keen to see how the Sony IMX906-powered AI Travel Snap Camera, used by this phione, performs. I managed to take some shots in Penang recently during my weekend getaway. Daytime shots are crisp and detailed, with rich colours and good dynamic range. The AI clearly does its job in enhancing scenes without overprocessing. On low-light performance, which is complicated for many phones and event camera, the GT 7 surprised me. Noise is well controlled, and the AI glare removal is particularly helpful when shooting near artificial lights. For portraits, the depth mapping is accurate, and subject separation is sharp. Skin tones are natural, and background bokeh is pleasantly soft. Meanwhile, landscape photography benefits from the camera's wide dynamic range and clarity. Whether it's greenery under the afternoon sun or twilight cityscapes, results were consistently good. Besides that, the phone also has a feature that is the 4K Underwater Mode. On video, thanks to Dolby Vision support and the ability to record cinematic 4K video at up to 120fps. Design and look The realme GT 7 Dream Editiob is a looker, especially with the Aston Martin Formula One Team touch. Finished in Aston Martin Racing Green, with aerodynamic flow lines and a Silver Wing emblem, the phone is a tribute to British engineering and racing heritage. The exclusive box set includes a custom phone case and even an F1-inspired SIM pin, a thoughtful nod to fans of speed and luxury. The IceSense Graphene back panel not only aids in heat management, but also offers a cool-to-the-touch sensation that's unlike most phones I've used. It's comfortable, sleek, and modern. Its 6.78-inch Amoled Pro-Esports Display is vibrant and extremely bright, 6,000 nits peak, to be exact. Even under harsh sunlight, visibility is excellent. The display is fluid, responsive, and ideal for gaming or content consumption. And with IP69 dust and water resistance, this phone feels ready for anything, whether it's a beach day, rain-soaked commute, or rough-handling at work. Performance Under the hood is the MediaTek Dimensity 9400e chipset, and it's as fast as you'd expect from a flagship. Apps launch quickly, multitasking is seamless, and games run without hiccups. But what really sets the GT 7 apart is its AI integration. The AI Planner is a standout tool, letting you create and manage tasks with a double-tap. Over time, it learns your habits and helps streamline your day. It's like having a built-in PA. The phone also features Gemini AI, enabling tools like AI Eraser 2.0, AI Translator, and AI Tools 2.0 — handy for real-time communication, advanced editing, and content generation. Conclusion The realme GT 7 isn't just another Android flagship — it's a comprehensive tool for people who want performance, design, and innovation without compromise. The camera system holds its own in nearly all conditions, the battery life is industry-leading, and the AI features genuinely improve daily use. Whether you're a content creator, a frequent traveller, or just someone who wants more out of their phone, the GT 7 delivers. The GT7 is priced at RM2,599 (12GB + 512GB), while the GT7T comes in at RM1,999 (12GB + 512GB). The GT7 Dream Edition retails for RM2,999 (16GB + 512GB).
Mint
a day ago
- Business
- Mint
Realme GT 7, GT 7T go on sale in India: Prices start at ₹34,999, specs, features and more
Realme has officially commenced sales of its new flagship smartphones—the Realme GT 7 and Realme GT 7T—in India, following their launch last week. Both handsets are now available for purchase via Amazon and the Realme India website, with the premium Dream Edition of the GT 7 series slated to go on sale next month. The Realme GT 7 debuts with the latest MediaTek Dimensity 9400e processor, while the GT 7T is powered by the MediaTek Dimensity 8400-Max chipset. Both devices pack a massive 7,000mAh battery, supported by blazing-fast 120W charging capabilities. Running on Realme UI 6.0 based on Android 15, these smartphones are promised to receive four years of operating system updates and six years of security patches. The Realme GT 7 starts at ₹ 39,999 for the base variant with 8GB RAM and 256GB storage. The 12GB + 256GB model is priced at ₹ 42,999, while the top-end 12GB + 512GB version comes in at ₹ 46,999. Colour options include IceSense Black and IceSense Blue. Meanwhile, the Realme GT 7T is priced slightly lower, starting at ₹ 34,999 for the 8GB + 256GB variant. The 12GB + 256GB and 12GB + 512GB models are priced at ₹ 37,999 and ₹ 41,999, respectively. Buyers can choose from IceSense Black, IceSense Blue, and Racing Yellow colourways. As part of the launch offers, Realme is providing an instant discount of ₹ 3,000 across both devices. Additionally, customers can receive up to ₹ 5,000 off on the GT 7 and up to ₹ 6,000 on the GT 7T through exchange deals. No-cost EMI plans are also available, with monthly instalments starting at ₹ 4,444 for the GT 7 and ₹ 3,889 for the GT 7T. Amazon Pay ICICI credit card users can enjoy cashback of up to ₹ 1,199. Both smartphones come equipped with a 32MP front-facing camera and AMOLED displays boasting 120Hz refresh rates and a peak brightness of 6,000 nits. The GT 7 features a 6.78-inch 1.5K panel (1,264×2,780 pixels), while the GT 7T has a marginally larger 6.80-inch screen with a resolution of 1,280×2,800 pixels.
Mint
a day ago
- Business
- Mint
Realme GT 7, GT 7T go on sale in India: Prices start at ₹34,999, specs, features and more
Realme has officially commenced sales of its new flagship smartphones—the Realme GT 7 and Realme GT 7T—in India, following their launch last week. Both handsets are now available for purchase via Amazon and the Realme India website, with the premium Dream Edition of the GT 7 series slated to go on sale next month. The Realme GT 7 debuts with the latest MediaTek Dimensity 9400e processor, while the GT 7T is powered by the MediaTek Dimensity 8400-Max chipset. Both devices pack a massive 7,000mAh battery, supported by blazing-fast 120W charging capabilities. Running on Realme UI 6.0 based on Android 15, these smartphones are promised to receive four years of operating system updates and six years of security patches. The Realme GT 7 starts at ₹ 39,999 for the base variant with 8GB RAM and 256GB storage. The 12GB + 256GB model is priced at ₹ 42,999, while the top-end 12GB + 512GB version comes in at ₹ 46,999. Colour options include IceSense Black and IceSense Blue. Meanwhile, the Realme GT 7T is priced slightly lower, starting at ₹ 34,999 for the 8GB + 256GB variant. The 12GB + 256GB and 12GB + 512GB models are priced at ₹ 37,999 and ₹ 41,999, respectively. Buyers can choose from IceSense Black, IceSense Blue, and Racing Yellow colourways. As part of the launch offers, Realme is providing an instant discount of ₹ 3,000 across both devices. Additionally, customers can receive up to ₹ 5,000 off on the GT 7 and up to ₹ 6,000 on the GT 7T through exchange deals. No-cost EMI plans are also available, with monthly instalments starting at ₹ 4,444 for the GT 7 and ₹ 3,889 for the GT 7T. Amazon Pay ICICI credit card users can enjoy cashback of up to ₹ 1,199. Both smartphones come equipped with a 32MP front-facing camera and AMOLED displays boasting 120Hz refresh rates and a peak brightness of 6,000 nits. The GT 7 features a 6.78-inch 1.5K panel (1,264×2,780 pixels), while the GT 7T has a marginally larger 6.80-inch screen with a resolution of 1,280×2,800 pixels. In terms of photography, the Realme GT 7 houses a triple rear camera setup, which includes a 50MP Sony IMX906 primary sensor, a 50MP telephoto lens, and an 8MP ultra-wide sensor. The GT 7T features a dual-camera arrangement with a 50MP Sony IMX896 sensor and the same 8MP ultra-wide camera.
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Business Standard
a day ago
- Business
- Business Standard
Realme GT 7, 7T, and Buds Air 7 Pro go on sale with introductory offers
Starting at Rs 34,999, the Realme GT 7 series features a 7,000mAh battery, AI-powered creative tools, and a suite of gaming enhancements New Delhi The Realme GT 7 series is now available for purchase in India, starting at Rs 34,999 for the GT 7T and Rs 39,999 for the GT 7. The smartphones are available on Realme's official website, select e-commerce platforms, and at select retail outlets. Alongside the smartphones, Realme Buds Air 7 Pro is also now available for purchase. Check details below: Realme GT 7 series: Price and variants Realme GT 7 8GB + 256GB: Rs 39,999 12GB + 256GB: Rs 42,999 12GB + 512GB: Rs 46,999 Colours: Icesense Black, Icesense Blue Realme GT 7T 8GB + 256GB: Rs 34,999 12GB + 256GB: Rs 37,999 12GB + 512GB: Rs 41,999 Colours: Icesense Black, Icesense Blue, Racing Yellow Realme Buds Air 7 Pro Price: Rs 5,499 Colours: Glory Beige, Fiery Red, Metallic Grey, Racing Green Realme GT series: Availability and offers The Realme GT 7 and GT 7T are now available via Realme's official website, Amazon, and select retail outlets. The Dream Edition variant will go on sale from June 13. Introductory offers include: Rs 3,000 bank discount on select cards Exchange bonus of up to Rs 6,000 No-cost EMI for up to 9 months (online purchases) Buyers purchasing from select retail outlets will receive a Realme Buds T110 at no additional cost. The Realme Buds Air 7 Pro is available via Amazon, Flipkart, Myntra, and Realme's official website. Realme GT 7: Specifications and features Display: 6.78-inch AMOLED, HDR+, 6,000 nits peak brightness, 120Hz refresh rate Processor: MediaTek Dimensity 9400e RAM: Up to 12GB Storage: Up to 512GB Rear cameras: 50MP (Sony IMX906) primary + 8MP ultra-wide + 50MP telephoto Front camera: 32MP Battery: 7,000mAh, 120W wired fast charging, 7.5W reverse charging OS: Android 15 Protection: IP69 Weight: 206g Notable features include AI-powered productivity tools, gaming modes, and IceSense Graphene for efficient heat dissipation during intensive use. Realme GT 7T: Specifications and features Display: 6.8-inch AMOLED, HDR10+, 120Hz refresh rate Processor: MediaTek Dimensity 8400 RAM: Up to 12GB Storage: Up to 512GB Rear cameras: 50MP (IMX896) primary + 8MP ultra-wide Front camera: 32MP Battery: 7,000mAh, 120W wired fast charging OS: Android 15 Protection: IP69 Weight: 205g Like the GT 7, the 7T also includes IceSense Graphene thermal management for sustained performance during prolonged usage. Realme Buds Air 7 Pro: Features Active Noise Cancellation: Up to 53dB Dual DAC drivers, Hi-Res Audio certification Battery life: Up to 48 hours Bluetooth 5.4 connectivity Noise cancellation up to 5000Hz Gemini AI Assistant integration Live voice translation Face-to-face interpreter mode AI-powered query support
