Latest news with #GabrielShaoolian
Globe and Mail
3 days ago
- Business
- Globe and Mail
Digital Silk Delivers Custom Booking Engine and Enhanced UX for Vacation Homes of Key West
Miami, Florida--(Newsfile Corp. - August 7, 2025) - Digital Silk, an award-winning web development agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has announced the launch of a new digital platform for Vacation Homes of Key West. The redesigned website includes a custom-built booking engine and advanced UX features to support seamless vacation rental browsing and reservations. Website redesign for seamless bookings and smarter user engagement. To view an enhanced version of this graphic, please visit: New Web Experience Aims to Support Conversions and Mobile Usability Vacation Homes of Key West, a boutique vacation rental company with over 40 properties, required a website that could accommodate frequent inventory updates and deliver a consistent user experience across devices. The new platform offers real-time availability syncing, customized search filters, and a streamlined reservation process tailored to customer needs. Digital Silk's team developed the solution in collaboration with the client, applying UX strategies designed to potentially improve usability and retention. The platform also includes automated syncs with external travel sites, eliminating manual updates and ensuring consistent listing accuracy. "A smooth digital experience is critical for vacation rental decisions," said Gabriel Shaoolian, CEO of Digital Silk. "This project focused on creating a branded platform that aligns with user expectations and business operations." Website Features Designed to Meet Business Objectives The redesigned website includes: A custom booking engine with real-time availability sync Mobile-optimized search and filter features UX strategy for simplified browsing and conversions Integrated CMS for inventory control and calendar updates ADA-accessibility improvements According to a 2024 Skift report, 70% of U.S. travelers prefer booking vacation rentals directly through the provider's site when functionality and ease of use meet expectations. Digital Silk's redesign aims to support this preference by delivering a cohesive and intuitive digital experience. About Digital Silk Digital Silk is an award-winning Miami Web Development Agency focused on growing brands online. With a team of seasoned experts, Digital Silk creates digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Forbes
31-07-2025
- Business
- Forbes
Beyond 'Good UX': What Really Sets Top Brands Apart Online?
Gabriel Shaoolian is the CEO & Founder of Digital Silk, an award-winning agency for brand strategy, custom sites, and data-driven marketing. Having a good user experience (UX) is essential for brands that want to succeed. Businesses know that poor UX is expensive, 'with 88% of online consumers less likely to return to a site after a bad experience,' according to Google. This awareness has raised the bar for UX standards across industries. But with everyone boasting fast load times, clean design and mobile responsiveness, where do you go from there? The answer lies in how UX aligns with bigger business goals, such as increasing customer lifetime value (CLV), building brand trust and driving scalable growth. A study by McKinsey found that companies leading in UX and design outperform industry peers by nearly double in revenue growth. UX has moved beyond just being user-friendly; it's about standing out and being different. Good UX Is Table Stakes People expect a clean interface and responsive design. According to PwC, 73% of consumers see customer experience as a major deciding factor when they shop, and 32% say 'they will walk away from a brand they love after just one bad experience.' Today's users expect smooth, intuitive interactions, and they won't hesitate to walk away when those expectations aren't met. Users rarely notice when UX is good, but they instantly notice when something's wrong. Whether it's a slow-loading page, a confusing menu or clunky forms, any hiccup can lead to lost customers. And when everyone meets the standard, simply matching it isn't enough anymore. Top Brands Create Emotional Resonance Besides performing well, today's standout brands also evoke strong emotions in users. According to Forrester's 2024 Customer Experience Index, companies that truly focus on their customers and design with emotional impact in mind experience 51% higher retention and 41% faster revenue growth than their competitors. Think of Apple, Nike and Airbnb. They truly connect with us because they infuse emotional experiences into their designs. Thoughtful animations, rich storytelling and those little interactions we don't always notice can actually create a bond between us and the brand. Consider other familiar examples: Duolingo's playful tone encourages daily engagement. Spotify's 'Wrapped' campaign builds brand advocacy through storytelling. These are more than just great design solutions. These are excellent business strategies. Emotion builds a genuine affinity that practical functionality alone can't achieve. For example, a checkout process can be straightforward and efficient, which is good. But when it's intuitive, it becomes memorable. That's the impression that stays with you and makes you want to come back. Personalization Is the New Frontier Good UX won't cut it anymore: 91% of consumers tend to favor brands that offer relevant suggestions, and 80% of loyal shoppers opt to buy exclusively from brands that tailor their experience. Personalization is about anticipating user needs, guiding their discovery process and removing friction before they even ask. Companies like Netflix, Amazon and Spotify set the gold standard for real-time, tailored content, and users now expect the same from everyone. Adobe's 2025 'Personalization at Scale' report indicates that companies that excel in customer experiences are twice as likely to utilize AI and machine learning to provide personalized interactions. When done well, personalization serves as a powerful growth driver. If done poorly or not at all, it can lead to disengagement and customer churn. Scalable UX Builds Long-Term Advantage UX isn't a one-time project but part of your brand that needs to grow alongside your products and users. This is where scalability becomes essential. Scalable UX is about building the foundation for consistent, effective growth. Design systems, component libraries and accessibility frameworks help teams iterate quickly without having to start from scratch each time. Instead of reinventing design for every project, you integrate consistency into your framework, freeing up energy for innovation. Companies that prioritize scalable UX early on are better equipped to launch updates quickly, maintain brand integrity as they grow and adapt their experiences to changing user expectations without starting from scratch each time. What Sets You Apart Isn't UX; It's What UX Enables When every brand offers 'good UX,' differentiation comes from what your experience enables. Does it move users to trust you? Convert faster? Come back more often? Top brands design both the experiences and the outcomes. If you want to build a UX that stands out, start asking what it achieves for your business and for your customer. That's where the real advantage lies. Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?
Yahoo
30-07-2025
- Business
- Yahoo
Digital Silk Delivers Custom Event Website for Retail Summits to Support Attendee Engagement and Operational Efficiency
New York, New York--(Newsfile Corp. - July 30, 2025) - Digital Silk, an award-winning digital agency focused on brand strategy, website development, and digital marketing, has announced the successful completion of a custom event website for Retail Summits, a national conference series serving the B2B retail and eCommerce sectors. Digital Silk Delivers Custom Event Website for Retail Summits to Support Attendee Engagement and Operational Efficiency To view an enhanced version of this graphic, please visit: The new website was designed to centralize multiple event locations, streamline navigation, and support improved user experiences across devices. Retail Summits sought a scalable solution to manage event content, simplify registration workflows, and increase sponsor visibility through an integrated digital platform. Event Website Designed to Support Growth and Workflow Optimization The custom build featured a geo-targeted user experience, modular CMS architecture, and mobile-responsive interface. These updates were implemented to potentially reduce manual administration and improve online engagement for both attendees and sponsors. "A seamless event website can play a key role in attendee satisfaction and brand perception," said Gabriel Shaoolian, CEO of Digital Silk. "This project aimed to deliver functionality aligned with the evolving needs of national event producers." Core Website Features Implemented: Geo-targeted experience based on user location CMS for multi-event management and real-time updates Streamlined registration forms for mobile and desktop Dedicated sponsor showcase functionality SEO-ready site structure for improved discoverability Additional InformationDigital Silk continues to deliver tailored web solutions for event producers and B2B organizations seeking to optimize digital infrastructure and user experience. More details are available at: About Digital SilkDigital Silk is an award-winning New York Web Design Agency focused on growing brands online. The agency delivers strategic branding, custom web development, and digital marketing services designed to support visibility and engagement across digital platforms. Media ContactJessica ErasmusMarketing Director & PR ManagerTel: (800) 206-9413Email: jessica@ To view the source version of this press release, please visit Error while retrieving data Sign in to access your portfolio Error while retrieving data Error while retrieving data Error while retrieving data Error while retrieving data
Globe and Mail
29-07-2025
- Business
- Globe and Mail
Digital Silk Releases Technical SEO Checklist to Help Businesses Assess Site Performance and Indexing Readiness
Miami, Florida--(Newsfile Corp. - July 29, 2025) - Digital Silk, an award-winning digital marketing agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new Technical SEO Checklist designed to support marketing and development teams in identifying critical website issues that may affect search engine visibility and user experience. Digital Silk Releases Technical SEO Checklist to Help Businesses Assess Site Performance and Indexing Readiness To view an enhanced version of this graphic, please visit: The checklist outlines essential technical elements that contribute to effective indexing, faster site load times, and mobile usability—factors that search engines use to evaluate web performance. This resource aims to guide brands through a structured review process that can help improve search readiness and align websites with evolving SEO best practices. Search Visibility Hinges on Technical Infrastructure According to Google's SEO Starter Guide, technical site health—including crawlability, internal linking, mobile compatibility, and structured data—can significantly impact organic performance and content discoverability. With frequent updates to Google's ranking systems, businesses are increasingly prioritizing technical SEO as a foundation for broader digital strategies. "We often see well-designed websites that are held back by underlying technical issues," said Gabriel Shaoolian, CEO of Digital Silk. "This checklist helps teams surface those issues and take corrective steps that may improve visibility and overall site health." What the Technical SEO Checklist Covers: Core Web Vitals and page speed insights HTTPS security and canonicalization Mobile-friendliness and responsive design configuration and sitemap validation Redirect chains, broken links, and crawl errors Index coverage status and structured data markup A Practical Tool for Marketing and Development Teams Digital Silk's checklist is intended as a practical tool for cross-functional website teams. It supports both high-level audits and detailed assessments that may help uncover performance gaps before they affect rankings or user engagement. The full Technical SEO Checklist is now available on the Digital Silk blog. Read the full checklist here About Digital Silk Digital Silk is an award-winning Miami Digital Marketing Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
Globe and Mail
22-07-2025
- Business
- Globe and Mail
Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025
Miami, Florida--(Newsfile Corp. - July 22, 2025) - Digital Silk, an award-winning branding agency focused on creating brand strategies, custom websites, and digital marketing campaigns, has published a new article exploring how tech companies can address branding challenges in today's innovation-driven and highly saturated markets. The article, now available on the company's blog, identifies key obstacles to effective brand positioning and shares recommendations for tech founders and CMOs building scalable brand identities. Digital Silk Outlines Branding Challenges Facing Tech Companies in 2025 To view an enhanced version of this graphic, please visit: Report Highlights Growing Branding Gaps in Tech Sector According to Digital Silk's research, many tech companies face disconnects between their brand promise and user perception. Common challenges include overly product-centric messaging, inconsistent brand visuals across channels, and lack of clarity on brand purpose. These gaps can potentially impact user trust, brand differentiation, and investor interest. "As tech companies scale, their brand needs to scale with them," said Gabriel Shaoolian, CEO of Digital Silk. "This article aims to help companies recognize where their brand architecture may be limiting growth or confusing audiences." Top Branding Obstacles Identified Digital Silk's article outlines five common brand development issues facing the tech sector: Lack of clear positioning in competitive markets Messaging that focuses on features instead of customer value Visual branding that fails to scale across platforms Disconnected internal and external brand communication Difficulty articulating a brand purpose beyond product features Why Brand Strategy Is a Growth Lever for Tech Firms Data from McKinsey shows that strong brands can outperform competitors by up to 20% in key financial metrics, including customer acquisition and lifetime value. Digital Silk's content emphasizes that tech firms investing in cohesive brand strategy may better align teams, enhance customer understanding, and support market expansion efforts. The full article, "Branding for Tech Companies: 5 Challenges and How to Solve Them," is available at: About Digital Silk Digital Silk is an award-winning Miami Branding Agency focused on growing brands online. With a team of seasoned experts, we create digital experiences through strategic branding, custom web design, and digital marketing services to help improve visibility and support engagement.
