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Straits Times
38 minutes ago
- Entertainment
- Straits Times
‘Singapore-exclusive' concerts are the way forward, while we still have the upper hand
The strategy of Singapore-exclusive shows by international superstars could fuel the country's aspirations of being a global entertainment epicentre. PHOTO: HOONG QI HAO/ @QHVENTURES News analysis 'Singapore-exclusive' concerts are the way forward, while we still have the upper hand SINGAPORE - In the snaking lines for Lady Gaga merchandise in the Singapore Sports Hub's foyer two weeks ago, one could hear a smattering of Tagalog and Vietnamese, Thai and Hindi, and mainland Chinese Mandarin among the chatter. It was a smorgasbord sampling of fans from Asia and beyond, who had descended on Singapore for Lady Gaga's only shows in the region at the National Stadium from May 18 to 24. If they wanted to see Gaga in the flesh in this part of the world – on a brand-new tour that had been performed in only three other cities – they had to come to Singapore. As with Taylor Swift's runaway success of sold-out shows in March 2024, the Republic had once again managed to work out a deal making sure that the artiste played only here. Besides the economic boost, this strategy of Singapore-exclusive shows by international superstars could fuel the country's aspirations of being a global entertainment epicentre – and is one that should be pursued for as long as possible. Slower uptake, but optimistic signs from Gaga concerts In March 2024, pop star Swift held six sold-out concerts at the National Stadium – a series of shows that were later revealed to have been secured by Kallang Alive Sport Management (KASM), which runs the Sports Hub, and a team led by then Minister for Culture, Community and Youth Edwin Tong. Swift set a high bar, with six shows that sold over 300,000 tickets. Paired with British band Coldplay's six shows in January 2024, private-sector estimates said the two shows injected up to $450 million into the Singapore economy, bringing in high international visitor arrivals, high hotel occupancy rates and tourism revenue. Lady Gaga's shows were expected to draw over 200,000 local and international fans, according to KASM. But it appeared that tickets took longer to sell. Up until the week of the concert, checks by The Straits Times showed there were still unsold tickets. When asked, concert promoter Live Nation did not confirm if all four shows were sold out, nor how many tickets were sold. Any tangible impact on the economy at large will be seen only when the numbers are crunched in the coming months, but early signs are optimistic. Many hotels and food and beverage and nightlife establishments in town, and the Central Business District area especially, saw brisk business. Marriott International, which has almost 20 properties in Singapore ranging from hotels for budget-conscious travellers to luxury hotels, saw an increase in occupancy and revenue during Gaga concert week. 'The third day of the concert, May 21, saw the highest uplift in revenue per available room, of more than 70 per cent over the same time last year,' said a spokesperson. Other hotels like Swissotel The Stamford told ST that it saw a 'double-digit percentage increase in revenue driven by both higher occupancy and average rate across the complex'. There was high demand from countries such as China, Thailand and Hong Kong, said a spokesperson, adding that 'much of this business materialised at the last minute, with bookings made within the same month'. For some, like nightlife venue Restroom, these were the first signs of life for business in a slow 2025 so far. The bar, which hosted Lady Gaga-themed after-parties and hired local drag queens to perform, had snaking queues every night, and saw revenue double during the week of the concerts. Co-founder Keith Tan hired 50 per cent more staff to cope with the sheer volume of visitors who came from Taiwan, Vietnam, Europe and the US. 'It was not just concertgoers who came for drinks after the concerts ended at around 10.30pm... these are also tourists who typically stay (in Singapore for) a few days before or after the day of the concert they have tickets for,' said Mr Tan. However, others like cocktail bar Night Hawk said the rise in business during the week of the Gaga concerts was far less pronounced than when Coldplay and Taylor Swift were in town in 2024. Paradoxically, tourism experts say the climate of global economic uncertainty could encourage spending on such one-off events. Associate Professor Kuan-Huei Lee , director of programmes, business, communication and design at the Singapore Institute of Technology (SIT), said: 'During periods of crisis and economic uncertainty, individuals may increase their spending on emotional or aspirational goods and experiences that they perceive as 'once-in-a-lifetime' events, such as a Lady Gaga concert.' Proven formula, but can it be repeated? Lady Gaga's recent run of shows is the second time in two years that a major international act has chosen Singapore as its only regional stop. However, pulling off such 'once-in-a-lifetime' events on a regular basis could be a challenge. Not only is it contingent on mega artistes' touring schedules and attracting them to Singapore, but other countries in the region could also emulate the Republic's strategy. However, observers agree that Singapore is well placed to keep the momentum going. Several key factors make it a preferred choice in the region, noted tourism expert Benjamin Cassim, senior lecturer for hospitality and tourism management at Temasek Polytechnic. This includes the availability of hospitality and tourism infrastructure for travelling artists, their teams and visitors attending the concerts, as well as venues with a proven track record that are equipped to deliver in terms of size and technical support. Accessibility is another element, including the ease of getting to Singapore, and travelling within it safely, with an efficient public transport system that is close to venues. Mr Cassim noted that the Republic has already established itself as a premier entertainment and sports events destination, not just within the Asia-Pacific region, but also globally. 'A major catalyst for this transformation is probably the Formula One Singapore Grand Prix event, that Singapore started hosting in 2008,' he said. The F1 Singapore GP's consistently stacked and high-quality off-track entertainment line-ups – with concerts by A-listers from Queen and Shakira, to Ariana Grande and Green Day, built around the marquee race event – have been a template that has since been imitated by other F1 races around the world. 'The more concert and entertainment events Singapore hosts, the more experience the relevant stakeholders get at honing their craft,' said Mr Cassim. 'This increases our levels of expertise to successfully deliver top-notch events.' For concert promoters as well, Singapore is a reliable choice, though it is the most expensive in the region. It costs about 25 per cent to 30 per cent more to stage a concert here, compared with other countries in the region such as Seoul, Bangkok and Jakarta, noted Mr Zaran Vachha, co-founder of independent touring company Collective Minds. 'Bringing someone like Lady Gaga here costs millions of dollars, and at that level, they don't want things to go wrong,' said Mr Vachha. 'And in the region, despite it being the most expensive, Singapore is the least risky place to do that – in terms of everything from securing venues, licensing, approvals and visas (for artists and crew), to (ensuring) ticket demand. 'It's a safety net for both promoters and artists.' Securing the next big fish While Singapore has a first-mover advantage in this space, and the ability to make it happen again, it should pursue this 'Singapore-exclusive' strategy for as long as it can before others catch up. 'Replicating Singapore's advantages as a tourist destination is challenging,' said SIT's Prof Lee, noting that organising such events involves well-oiled coordination between the public and private sectors such as the Government, venue operators, lodging and logistics. He added: 'As neighbouring countries continue to lag behind in competing with Singapore up to now, it is crucial for Singapore to secure exclusive agreements. 'These should align with fan travel patterns, capitalise on logistical strengths, integrate additional activities for tourists to enjoy outside the concert, and closely observe emerging competitors in the region to adapt and adjust.' In 2024, Singapore hit a record $29.8 billion in tourism receipts, driven largely by visitors from markets such as China, Indonesia and Australia, said the Singapore Tourism Board (STB). Between January and September 2024, tourism receipts showed that spending grew across all categories, led by the sightseeing, entertainment and gaming category, which increased by 25 per cent to $4.6 billion. STB's outlook for 2025 is even more bullish, with expectations of receiving 17 million to 18.5 million international visitors, bringing in $29 billion to $30.5 billion in tourism receipts, surpassing 2024's numbers. After 2024's sold-out shows by Taylor Swift and 2025's run of shows by Lady Gaga, perhaps Singapore should angle for its next big fish in 2026. With such marquee concert events in the year attracting top tourism eyeballs and dollars, and with Singapore shifting priorities to quality tourism instead of quantity in terms of visitor numbers, the Republic must strike while the iron is hot – and continue on its rodeo run to lasso the highest stratosphere of superstars in the world. There is a very limited list of such stars, and one Beyonce Knowles Carter – currently on her reportedly 94 per cent sold-out run of Cowboy Carter shows around the US and Europe for 2025 – happens to be on it. Join ST's WhatsApp Channel and get the latest news and must-reads.
Hindustan Times
3 hours ago
- Entertainment
- Hindustan Times
All the deets on Lady Gaga's Wednesday character: Here comes Rosaline Rotwood!
Who's joining Jenna Ortega in Wednesday's second stint on our screens? But of course, Lady Gaga! Putting any and all speculation to rest, Netflix, at its Tudum fan event held in Los Angeles' Kia Forum on Saturday, May 31, officially brought on Lady Gaga as part of the Wednesday family. The pop star and actor of repute will be playing "the mysterious and enigmatic Rosaline Rotwood, a legendary Nevermore teacher who crosses paths with Wednesday", as stated on their website's official announcement. The event was all in all a very special evening for fans as Gaga jumped out of a coffin to perform a mini set, getting into the groove of the eerie Addams-stamped vibe. She performed Mayhem tracks Zombieboy and Abracadabra, laced with a dance performance to the Cramps' Goo Goo Muck, a direct ode you can say, to Jenna's viral dance scene from the first season of Wednesday. Following this she jumped right back into her coffin, leaving audiences wanting more. Gaga's role in the second season of Wednesday comes shortly after her work in Joker: Folie à Deux (2024) was widely panned — largely owing to the near-unanimous disappointment in how the Joaquin Phoenix-led franchise was taken forward. That being said, Gaga is sure an actor worth her salt, as her work in House of Gucci (2021) and prior to that, A Star is Born (2019) has demonstrated. As a matter of fact, the latter has also gotten her an Oscar win for Best Original Song coupled with a Best Actress nomination — not an easy feat by any means! As far as Gaga's horror cred in acting goes, she starred in two seasons of FX's American Horror Story — the first was in season 5 titled Hotel in which she lead the season as Elizabeth 'The Countess' Johnson and the second was in season 6 titled Roanoke in which she played Scáthach. Coming back to Wednesday, the first 6 minutes of season 2 was shared by Netflix on Saturday. Though there's no sign of Gaga's Rosaline Rotwood in it, we're sure when the moment comes, everyone will be absolutely blown away.
The South African
18 hours ago
- Entertainment
- The South African
Lady Gaga and Jenna Ortega stun fans at Netflix Tudum
Netflix's Tudum event delivered a thrilling surprise for fans of the hit series Wednesday . American pop icon Lady Gaga took to the stage with a dramatic, gothic-themed performance that left the audience spellbound. The icing on the cake? Jenna Ortega, the star of the show, joined Gaga on stage, creating a moment that instantly went viral and won the internet. The 39-year-old singer-actress emerged from a coffin emblazoned with the words 'Here lies the monster queen'. This set a macabre tone fitting for the Addams Family-inspired series, according to Deadline. Backed by dancers dressed like Gomez Addams, portrayed by Luis Guzmán, Gaga performed Zombieboy from her critically acclaimed album Mayhem . The performance was a visual feast, blending Lady Gaga's signature theatricality with the eerie charm of Wednesday 's gothic world. Jenna Ortega, who plays the titular Wednesday Addams, made a surprise entrance during the performance. She casually walked across the stage and sat on a chair while Gaga danced atop a tabletop, a nod to the iconic dance scene from the show. Fans erupted with excitement, flooding social media with praise for the duo's powerful presence and gothic style. One fan exclaimed, 'Jenna came on stage with Gaga… I imagined this… I planned this and it came to life!!' Another hailed Ortega as 'the people's princess,' while a third called her 'an icon' who 'brought down the house with Lady Gaga'. Netflix also treated viewers to the first six minutes of Wednesday Season 2, which premieres on 6 August. The clip plunges Wednesday into a new murder mystery, with the character trapped in a basement by a serial killer played by Haley Joel Osment. Returning cast members include Catherine Zeta-Jones as Morticia and Luis Guzmán as Gomez, with Tim Burton returning as director. The new season promises more of the dark humour and supernatural thrills that made the first season a global hit. Lady Gaga's cameo was filmed in Ireland in just one day, and while details of her character remain under wraps, her involvement has fans buzzing with anticipation. Jenna Ortega praised working with Gaga and Burton, calling it 'a special environment' and describing Gaga as 'one of the most talented individuals I've ever worked with'. With Lady Gaga's electrifying performance and Jenna Ortega's magnetic presence, the countdown to 6 August just got a whole lot more exciting. Let us know by leaving a comment below, or send a WhatsApp to 060 011 021 1. Subscribe to The South African website's newsletters and follow us on WhatsApp, Facebook, X and Bluesky for the latest news.
Time of India
19 hours ago
- Entertainment
- Time of India
Wednesday season 2 on Netflix: Lady Gaga's appearance details in Jenna Ortega's hit show are out
'Wednesday' season 2 on Netflix will witness the much talked about cameo appearance by global superstar Lady Gaga. According to Netflix, Gaga plays Rosaline Rotwood, a legendary Nevermore teacher who crosses paths with Wednesday. Other guest stars this season include Christopher Lloyd, Joanna Lumley, Thandiwe Newton, Frances O'Connor, Haley Joel Osment, Heather Matarazzo and Joonas Suotamo. The singer brought the magic and dazzle to Netflix's Tudum. The singer, who is also the guest star on the hit streaming show 'Wednesday', emerged from a coffin to perform her songs 'Abracadabra', 'Zombieboy' and 'Bloody Mary' along with some creepy dancers, reports 'Variety'. She also shimmied to 'Goo Goo Muck' and did the viral dance number from 'Wednesday' Season 1 alongside performers dressed like Wednesday Addams, her butler Lurch and the disembodied hand Thing. Lady Gaga has just finished playing a series of shows in Mexico, Brazil and Singapore. Earlier this year, she returned to Coachella as the headline act. She performed 'The Manifesto of Mayhem' and went on to include title cards for Acts I, II, III., IV and V. Songs included 'Vanish Into You' and 'Killah' from her new album, 'Mayhem', and she also performed classics like 'Born This Way' and 'Poker Face'. Next, Gaga is set to launch her Mayhem Ball tour in July in Las Vegas. 'Wednesday' follows Jenna Ortega in the titular role of the psychic "Addams Family" daughter in her time as a student at Nevermore Academy. The second season of the series, which debuted its hit first season in November 2022, will launch on the streamer in two parts set to drop on August 6, debuting with Part 1, while Part 2 will follow on September 3. Live Events FAQs Q1. When is 'Wednesday' season 2 release date on Netflix? A1. 'Wednesday' season 2 release date on Netflix has been announced. The second season of the series, which debuted its hit first season in November 2022, will launch on the streamer in two parts set to drop on August 6, debuting with Part 1, while Part 2 will follow on September 3. Q2. What do we know about 'Wednesday'? A2. 'Wednesday' follows Jenna Ortega in the titular role of the psychic "Addams Family" daughter in her time as a student at Nevermore Academy.
Chicago Tribune
20 hours ago
- Entertainment
- Chicago Tribune
Netflix reveals details about Lady Gaga on ‘Wednesday,' ‘Squid Game' and ‘Stranger Things' finales
INGLEWOOD, Calif. — Netflix flexed its Hollywood star power with a live event where it unveiled details about its upcoming slate of streaming offerings, including Lady Gaga being cast as a teacher on 'Wednesday,' and release dates for the final episodes of hits 'Squid Game' and 'Stranger Things.' The streaming giant assembled actors including Jenna Ortega, Oscar Isaac, Lee Jung-jae, Drew Starkey, Sofia Carson, Kerry Washington, Steven Yeun, Matt Damon and Ben Affleck for its annual Tudum event Saturday in Inglewood, Calif. Musical performances bookended the show, with Hanumankind opening with 'Run It Up' and Gaga closing with a medley and the announcement of her latest acting gig. The event is named 'Tudum' after the audio cue that accompanies the Netflix's N logo in its trailers and at the start of its programming. A bloody trailer for the final season of 'Squid Game' accompanied the announcement that the show's third season will begin streaming June 27. The South Korean series about a brutal competition where adults face death while playing children's games was one of the pandemic's breakout hits and made an international star of Lee Jung-jae, who became the first Asian man to win an Emmy for best drama actor. The fifth and final season of 'Stranger Things' will be parceled out over the winter holidays, with four episodes dropping Nov. 26, three more on Christmas Day and the series finale premiering New Year's Eve. A new trailer highlights the history of the Duffer brothers' nostalgia-soaked sci-fi, which over the past nine years has made stars out of Millie Bobby Brown, Sadie Sink, Joseph Quinn, David Harbour and Finn Wolfhard. The trailer teases a final confrontation with Vecna, concluding with Noah Schnapp's Will Byers' character yelling 'RUN!' Netflix unveiled the first six minutes of the second season of 'Wednesday,' featuring Ortega's Wednesday Addams getting a helping hand from Thing as she confronts a serial killer played by Haley Joel Osment. Gaga's first acting gig since last year's 'Joker: Folie a Deux' will be playing teacher Rosaline Rotwood at Addams' school Nevermore. The first part of 'Wednesday' season 2 lands on Aug. 6, and the second half will be released Sept. 3.
