Latest news with #GamingExplore
Mint
11-07-2025
- Entertainment
- Mint
YouTube says goodbye to trending page, cites shift in user behaviour
YouTube has announced that it will discontinue its long-standing Trending Page, nearly a decade after its introduction in 2015. The decision comes as the platform observes a notable decline in traffic to the page, reflecting broader changes in how users now discover trending content. In an official blog post, YouTube revealed that the Trending Page, along with the "Trending Now" list, will be phased out on 21 July 2025. The company attributed the move to evolving user behaviour, noting that viewers increasingly find popular videos through features like personalised recommendations, Shorts, comments, and Community posts, rather than visiting a dedicated trending section. YouTube stated, 'In the past five years, fewer people have been visiting the Trending Page. Users are now discovering what's popular in more dynamic ways across the platform.' With the removal of the Trending Page, YouTube aims to highlight top-performing content through other features. Popular videos in specific categories will now be surfaced via YouTube Charts. Currently focused on music, Charts allows users to browse trending music videos, weekly top podcasts, and popular film trailers. The company has confirmed plans to expand Charts to include a broader range of categories over time. Meanwhile, gaming enthusiasts can continue to find trending content on the Gaming Explore page, while all users will still have access to the general Explore page, creators' channels, and their subscriptions feed to find non-personalised content. YouTube also emphasised the role of its algorithmic recommendations in showcasing a diverse selection of popular videos, tailored to individual viewing preferences. The decision is expected to have mixed reactions among content creators, many of whom have relied on the Trending Page to boost visibility and promote their achievements on other platforms. For creators seeking inspiration or trend analysis, YouTube recommends the Inspiration tab within YouTube Studio, which offers tailored content suggestions based on performance and audience interests.
The Verge
10-07-2025
- Entertainment
- The Verge
YouTube's ‘Trending' section is about to disappear
YouTube is preparing to sunset the Trending section that shows users which videos are currently going viral on the platform. The Trending page and Trending Now list will be removed within the 'next couple of weeks,' according to YouTube, with the platform instead shifting its attention toward expanding YouTube Charts that rank top-performing content. YouTube is directing users to lean on personalized recommendations and YouTube Charts to explore new videos ahead of the Trending page removal. YouTube Charts allow users to see the most popular content for specific categories, which currently includes music videos, podcasts, and movie trailers. The platform says that it will add more content category charts 'over time,' and that trending gaming videos can still be found under the Gaming Explore page in the meantime. 'Back when we first launched the Trending page in 2015, the answer to 'what's trending' was a lot simpler to capture with a singular list of viral videos that everyone was talking about,' the company said in a blog post. 'But today, trends consist of many videos created by many fandoms, and there are more micro-trends enjoyed by diverse communities than ever before.' Viewers now learn about viral video trends from a variety of different sources, including Shorts, search suggestions, and other platforms like TikTok, which YouTube says has significantly reduced Trending page traffic, 'especially over the last five years.' Creators have also criticized YouTube for demanding far higher viewership numbers to appear in the Trending section compared to branded accounts that post movie trailers, TV clips, and other traditional media, suggesting the experience doesn't entirely reflect what videos are actually popular on the platform. Creators who use the Trending page to research video ideas are being directed to instead use the Inspiration Tab in YouTube Studio, which provides AI-generated content suggestions. YouTube also says it's working on new ways to help boost discovery for up-and-coming creators on the platform, such as the Hype promotional system it released last year that lets viewers amplify videos to a platform-wide leaderboard.
