8 hours ago
Rollti Secures Halal Status For Four More Outlets, Strengthens Muslim-Friendly Brand Image
KUALA LUMPUR, June 23 (Bernama) -- Rollti, a homegrown food company specialising in serving roti canai with unique Malaysian-style fillings, has secured halal certification for four more of its outlets, bringing the total to five out of six.
Rollti's director and founder, Fred Chan, said halal certification has been a key priority to ensure the brand remains accessible to Malaysia's Muslim population, and the company managed to secure it for the four outlets in under six months.
He said the company would ensure its entire supply chain and kitchen practices follow halal standards, from sourcing halal-certified ingredients and proper labelling to staff practices, including having at least two Muslim staff members at each halal-certified outlet.
'And we do occasional halal audits as well on a quarterly basis to ensure that we adhere to the halal standards of Malaysia. And of course, halal standards in Malaysia are very high. So we have to follow that,' he told Bernama when met at one of Rollti's outlets at a mall, here today.
He said Rollti is also eyeing halal certification for its upcoming international outlets at Gandaria City Mall in Jakarta, Indonesia and Republic Plaza in Singapore, set for soft launches in mid-August and November, respectively.
As roti canai is the foundation of Rollti's products and part of Malaysia's culinary heritage, Fred says the company wishes to maintain proper branding, including achieving a clear vision and mission abroad through its halal compliance.
'As there is a large population of young people in both locations, they are surely looking for something quick, easy and unique, like a roti canai wrap, which is not commonly found, especially in Jakarta. So, we decided to take a bold step and expand further into a new country,' he said.
Domestically, Rollti also plans for expansion, particularly in the Klang Valley and Johor, but is placing a greater focus on overseas markets, as it has received support from the government through various grants.
To mark the durian season, the company has launched a limited-time Durian Festive menu, combining roti canai with durian and ice cream filling, available until the end of July.
