Latest news with #GarethHoyle
Associated Press
4 days ago
- Business
- Associated Press
Marketing Signals Unveils AI Search Optimisation Service to Help Brands Target AI-Powered Search Results
London, England, United Kingdom, July 11, 2025 -- Online performance marketing agency Marketing Signals announces the launch of its AI Search Optimisation service, a brand new offering that's designed to help brands dominate the evolving AI-powered search landscape. As traditional SEO and paid channels adapt to the emergence of AI Overviews and large language models (LLMs), businesses must rethink their digital presence. Marketing Signals' new service integrates organic search, paid search, and the latest in AI-driven discovery to deliver a unified, future-proof strategy. An overview of the Marketing Signals AI Search Optimisation service includes: Commenting on the latest offering Gareth Hoyle, Managing Director at Marketing Signals, commented: 'AI search is not just the next phase in how users discover information; it's fundamentally changing the search landscape. Our AI Search Optimisation service equips brands to lead with visibility, adaptability and scale. By blending AI-driven tactics with trusted SEO and PPC performance, we ensure our clients are not only keeping pace, but truly ahead.' Marketing Signals encourages ambitious brands ready to explore the AI search frontier to connect and discuss how the new service can be tailored to their goals. For more information on how Marketing Signals can help your business with its AI search optimisation, you can get in touch with the team on their website. About the company: Since 2007, Marketing Signals has been delivering powerful integrated search marketing solutions—covering SEO, PPC, SEM, and digital PR—for brands in competitive online sectors. With a focus on performance and innovation, they support clients across retail, travel, finance, B2B, and more. Contact Info: Name: Max Hammond Email: Send Email Organization: Marketing Signals Website: Release ID: 89164460 In the event of any inaccuracies, problems, or queries arising from the content shared in this press release, we encourage you to notify us immediately at [email protected] (it is important to note that this email is the authorized channel for such matters, sending multiple emails to multiple addresses does not necessarily help expedite your request). Our diligent team will be readily available to respond and take swift action within 8 hours to rectify any identified issues or assist with removal requests. Ensuring the provision of high-quality and precise information is paramount to us.
Forbes
28-04-2025
- Entertainment
- Forbes
Body Doubling–The Productivity Hack You Didn't Know You Needed
Photo credit getty It sounds like the plot of Max Headroom, something out of a sci-fi film, or an AI trick from the future: body doubling. A tool that duplicates your presence to help you get twice the work done? Not really. But this workplace strategy, which originally became popular among people with ADHD or other neurodivergent traits, is gaining traction as a productivity booster. ADHD Coach Ryan Mayer touts the benefits of body doubling, 'My clients experience increased focus and productivity, reduced procrastination, enhanced motivation, improved self-esteem, and better results.' In addition to enhancing your performance and helping you get things done, this technique is also a powerful counterbalance to the loneliness and isolation that's increasing in the modern workplace. Virtual and hybrid environments and the vast infusion of technology into work has stripped some of the humanity from it. Productivity expert and Managing Director at Marketing Signals, Gareth Hoyle says 'As the Managing Director of a remote marketing agency, I've tried more productivity hacks than I can count, but body doubling is one I keep coming back to. It boosts focus, cuts down on distractions, reduces feelings of workplace isolation, and adds a surprising layer of human connection.' Here's how body doubling works, and how to make it work for you. At its core, body doubling is when two (or more) people work side by side, either in person or virtually, without necessarily collaborating. It's not about brainstorming or bouncing ideas around. It's about showing up, being present, and doing the work while someone else is doing theirs. It may sound simple, but the effects can be powerful. Just having another person in your virtual or physical space provides an accountability anchor that helps keep you on task. With remote and hybrid work becoming the norm, body doubling has emerged as a solution for two big workplace challenges: productivity loss and professional loneliness. Many people find it hard to stay focused without structure. Body doubling creates that structure. It mimics the rhythm of working alongside a colleague in a coffee shop or coworking space, even when you're miles apart. Research shows that even a little accountability produces measurable results when it comes to reaching your goals. According to an ATD study, you are 95% more likely to succeed by simply directing accountability to a third party. PR Executive Alice Lang, who has been using the technique to boost her productivity, explains, 'I recently got into body doubling—basically working alongside someone else on a video call, and it's honestly been such a helpful shift when I'm struggling with a piece of content or getting ideas together for a client. Simply having someone else present, even silently on screen, creates a sense of accountability that's helped me stay on task.' Body doubling soothes the sting of solitude. Remote work has many upsides, but it can be isolating. Sharing work time with someone else brings a touch of community to the day. Lang added, 'In general, I feel remote work suits me, but some days it can feel a little isolating, and it's good to find that balance. Hopping on a call with others makes a difference. We tend to have a quick catch-up with a coffee, but then simply get on with our tasks, occasionally having a chat to bounce ideas off one another. I've feel more motivated, more productive, and generally just a bit more satisfied with my work overall.' Like any productivity tactic, body doubling is not a one-size-fits-all fix. Here are a few potential pitfalls: These potential obstacles can all be managed with a few smart strategies. Start with a clear conversation. Set boundaries and expectations. Is this a quiet work session or one with scheduled breaks to chat? A little clarity goes a long way. Share the purpose behind it — better focus, stronger team bonds, or simply breaking up the monotony. Give team members a chance to ask questions or share their preferences. Transparency builds trust. Some people thrive in silence and solitude. That's okay. Participation should be optional. Productivity isn't about fitting everyone into the same mold, it's about giving people tools that work for them. Create a dedicated space for these sessions. In-office? Try a low-distraction room. Remote? Set up a recurring Zoom or Slack channel. Think of it like a digital coworking space. This gives structure to the experience and makes it feel intentional, not intrusive. People won't body double if they don't know how. Create a list of willing participants, preferred work hours, and available tools. That way, no one feels awkward asking around or uncertain about who's up for it. Track how it's going. Use feedback tools or informal check-ins. Are people feeling more focused? Less isolated? More motivated? Share the results to refine the format and encourage more participation without pressuring those who prefer to work solo. There are numerous applications for body doubling. Consider these: Everyone logs on, says a quick hello, then goes heads-down with a shared timer. Silence. Focus. Just the low hum of productivity. It's like a library, but in your living room. New hires can feel especially isolated in remote environments. Pair them with a body buddy for their first week. It builds connection and helps them get into a work rhythm. Want to energize your group? Try a weekly or monthly power hour where the team gathers virtually to tackle individual tasks. Start and end with a check-in to celebrate what got done. Body doubling doesn't have to be sitting still. Try scheduling shared movement breaks: a walk-and-talk or a stretch session. Shared energy counts, even if you're not working on a spreadsheet. Body doubling is more than a quirky productivity trick. It's a reminder that even when we're working apart, we're still human. We crave connection, we focus better with structure, and we thrive when we feel seen. Whether you're a people person who misses office chatter or a remote employee looking to shake up your solo routine, this simple strategy might just be your secret weapon. Try it out. See how it feels. You might just double your focus — and your fulfillment. William Arruda is a keynote speaker, co-founder of and co-creator of BrandBoost- a virtual, video-fueled course to help you grow your self-awareness, uncover your personal brand, and amp up your career success.
