4 days ago
Driscoll's 'One Family, One Earth™' Campaign Recognized For Its Community-Driven Storytelling Approach
WATSONVILLE, Calif.--(BUSINESS WIRE)-- Driscoll's, the global market leader in fresh berries, was recognized for its 'One Family, One Earth™' campaign highlighting community investments and environmental sustainability initiatives. Part of the campaign includes a docuseries that demonstrates Driscoll's vision of enriching lives through the real stories of the growers, harvesters, employees and grocers who work together to bring Only the Finest Berries™ to consumers around the world. The docuseries spotlights Driscoll's commitments to the art of growing, environmental stewardship, a thriving workforce, and vibrant communities.
'Driscoll's is a family-owned business that started in 1904. For more than a century, we've cared deeply about the people who grow our berries and the communities in which we live and work,' said Garland Reiter, Jr., Chief Commercial Officer, Driscoll's. 'This campaign honors the people who pour their hearts and souls into bringing the most flavorful berries to tables all over the world.'
The latest installments of the 'One Family, One Earth™' campaign embraces a new creative direction focused on long-form, educational storytelling. This approach positions Driscoll's as a socially and environmentally responsible brand.
The campaign was recently recognized by international marketing bodies for its creative excellence and authenticity. Honors include:
2025 AVA Digital Awards - Platinum Winner
Category: Video Production | Long Form Video | Video Series
2024 Marcom Awards - Platinum Winner
Category: Video/Audio | Video/Film | Series
2025 Telly Awards - Bronze Winner
Category: Campaign – Corporate Image
2025 Digiday Streaming and Video Awards - Finalist
Category: Best Brand Film or Series
'One Family, One Earth™' continues to grow in scope and impact as Driscoll's deepens its investment in its berry-growing communities, and 2025 marks 20 years of Driscoll's Giving. As a community-based business, Driscoll's partners with independent growers, employees, and local experts to identify community needs, working with local community leaders and nonprofits to develop projects centered on purposeful investments supporting education, health, youth development, water stewardship, and conservation programs.
Since 2005, Driscoll's employees have donated 117,867 volunteer hours supported with matching gifts to nonprofits. Driscoll's has awarded $29M in grants and sponsorships to over 585 organizations across 13 countries. This fall, Driscoll's will continue its partnership with Reading Is Fundamental, the nation's leading literacy nonprofit, to bring books and berries to underserved elementary schools in its California growing regions for the third year.
For more information on 'One Family, One Earth™', visit
About Driscoll's
Driscoll's is the global market leader of fresh strawberries, blueberries, raspberries, and blackberries. With more than 100 years of farming heritage, Driscoll's is a pioneer of berry flavor innovation and the trusted consumer brand of Only the Finest Berries™. With more than 900 independent growers around the world, Driscoll's develops exclusive patented berry varieties using only traditional breeding methods that focus on growing great-tasting berries. A dedicated team of agronomists, breeders, sensory analysts, plant pathologists, and entomologists help grow baby seedlings that are then grown on local family farms. Driscoll's berries are grown in more than 20 countries and are available for consumers in more than 40 countries across North America, Australia, Europe, and China.
