Latest news with #GaryShapiro
Skift
30-05-2025
- Business
- Skift
Events Under Pressure: How Planners Are Designing for Uncertainty
ECEF 2025 underscored that the events industry is no longer reacting to disruption; it's reengineering itself in response. Events are evolving to address this instability head-on. Growing geopolitical instability, trade tensions, and unpredictable policy shifts are forcing event organizers to rethink everything from show formats to sponsorship models, according to leaders gathered at the Exhibition & Convention Executives Forum (ECEF) on May 28. 'This is a quasi-crisis for the world,' said Consumer Technology Association CEO Gary Shapiro in his opening keynote, warning that visa delays, global safety concerns, and political volatility are threatening international attendance at major events like CES, one of the world's largest tech gatherings. More than 40% of CES's 142,465 attendees in January came from outside the U.S., Shapiro said. 'I am paranoid about what we can do differently to make our international attendees feel comfortable coming to our show.' To address the challenge, CES will launch a new European edition — CES Unveiled Europe — in Amsterdam in October 2025. It's also retooling its 2026 Las Vegas event, adding a dedicated zone focused on AI, blockchain, and quantum tech. Hervé Sedky, president and CEO of Emerald, an events company, said international attendance patterns are already shifting. While participation from China and Canada is down, growth is coming from Brazil, Turkey, and the Middle East, requiring new regional strategies. Healthcare Events Feeling the Strain Few sectors are feeling the disruption more acutely than healthcare. Richard Scarfo, president of HLTH, said a tangle of regulations, executive orders, and travel restrictions has added complexity to planning. 'We don't know from one month to the next what's coming,' Scarfo said. 'Many of the leaders we rely on to drive critical conversations are unable to attend industry events.' In response, HLTH is repositioning itself. It's expanding its programming, launching a Latin American Summit, and building deeper focus areas across diagnostics, pharma, and food. It's also rethinking sponsorship, shifting toward long-term, cost-effective partnerships. One key shift: co-developing custom exhibit assets with flagship sponsors that can be reused across a four-show arc. 'This helps reduce upfront costs and allows us to deliver high-impact experiences that would otherwise be out of reach,' Scarfo said. The assets are modular by design — easily rebranded and reused depending on the event and sponsor objectives. HLTH is also experimenting with more experiential show floor features, including an art gallery and a speakeasy. 'It's more cost-effective than a restaurant and more creative than a meeting room,' Scarfo noted. To stay connected between events, HLTH has launched Entree, a division focused on curated, year-round experiences. The organization also hosts 'Jeffersonian dinners' around the world to sustain executive engagement beyond the show floor. 'In today's climate, we're not just adapting — we're collaborating more creatively and closely with our sponsors and partners than ever before,' said Scarfo. 'It's reshaping how we do business.'
Broadcast Pro
18-05-2025
- Business
- Broadcast Pro
CTA and Cannes Market launch new CES Innovation Award
Announced during the 78th edition of the Cannes Film Festival, the award category will recognise the intersection of creativity, tech and business. The Consumer Technology Association (CTA), producer of the globally known CES tech show, has announced a partnership with the Marché du Film of the Cannes Film Festival to introduce a new CES Innovation Awards category for 2026, dedicated to film production and distribution technologies. Unveiled during a Cannes Next fireside chat at the festival, the new award—titled 'Filmmaking & Distribution, in partnership with Cannes Next'—will spotlight tools and technologies that enhance film creation, distribution and industry operations. The initiative was announced by CTA CEO and Vice Chair Gary Shapiro and Guillaume Esmiol, Executive Director of the Marché du Film. Shapiro discussed how AI-driven tools, immersive technologies, and hardware innovations are designed to enhance the creative process and streamline workflows in film and media production. 'This award showcases how creators in film can use tech to unlock new worlds,' said Shapiro. 'We're thrilled to partner with Cannes Next and recognise the community of innovators who are transforming the film industry as we know it.' The new award category will celebrate a broad range of technological advancements, from audio-visual equipment and production software to streaming services and cloud-based distribution platforms. It will also recognise groundbreaking developments in generative AI for screenwriting, video and voice, as well as virtual production, VFX and next-gen content delivery methods. Judges for this category will include members of the Cannes Next community, ensuring expert evaluation from within the industry. As with other CES Innovation Awards, the filmmaking and distribution category will be open to companies, startups, entrepreneurs and filmmakers whose innovations empower creative professionals across the film and media ecosystem. Submissions for CES 2026, including applications to judge the awards, will open in June. 'At the Marché du Film, we are committed to showcasing innovations that empower creatives, storytellers, and industry professionals, shaping the future of cinema,' added Esmiol. 'The global reputation of CES Innovation Awards makes it the perfect platform to showcase new technologies that enhance artistic expression and unlock new business opportunities for the film industry.'
Yahoo
14-05-2025
- Entertainment
- Yahoo
Cannes Film Market and Consumer Technology Assn. Launch CES Innovation Award
The Cannes Film Market and the Consumer Technology Assn., the owner of technology event CES, have teamed to launch a new CES Innovation Award category: Filmmaking and Distribution. The award is in partnership with Cannes Next, the innovation-focused program that runs as part of the Cannes Film Market. The award will 'celebrate companies, startups, entrepreneurs and filmmakers developing transformative technologies that empower creative talent and industry professionals across filmmaking, production, and distribution.' More from Variety Spain's Big Shoot Scene Remains Resilient, Despite Global Headwinds Spain Scores a Historic Cannes Competition Double MMM Film Sales Picks Up Cannes ACID Closer 'The Black Snake,' ARP to Distribute in France: A 'Powerful Story of Tradition, Displacement and Identity' (EXCLUSIVE) Eligible innovations include advanced solutions for film producers, sales agents, distributors, financiers, cutting-edge generative AI technologies for screenwriting, video production, voice synthesis and state-of-the-art pre- and post-production tools, as well as next generation streaming and distribution platforms. A jury, selected by the Cannes Market and CTA, will honor 'the most innovative and impactful solutions, elevating this award to become the premier global accolade recognizing excellence in filmmaking and distribution technology.' 'We are committed to showcasing innovations that empower creatives, storytellers and industry professionals, shaping the future of cinema,' said Guillaume Esmiol, executive director of Cannes Market. 'The global reputation of CES Innovation Awards makes it the perfect platform to showcase new technologies that enhance artistic expression and unlock new business opportunities for the film industry.' 'This award showcases how creators in film can use tech to unlock new worlds,' said Gary Shapiro, CTA CEO and vice chair. 'We're thrilled to partner with Cannes Next and recognize the community of innovators who are transforming the film industry as we know it.' Product submissions for CES 2026 open in June, along with submissions to compete for the awards program. Best of Variety New Movies Out Now in Theaters: What to See This Week Emmy Predictions: Talk/Scripted Variety Series - The Variety Categories Are Still a Mess; Netflix, Dropout, and 'Hot Ones' Stir Up Buzz Oscars Predictions 2026: 'Sinners' Becomes Early Contender Ahead of Cannes Film Festival
Korea Herald
14-05-2025
- Entertainment
- Korea Herald
CTA and Cannes' Marché Du Film Partner on New Filmmaking and Distribution Category for CES Innovation Awards ®
Announced during the 78th edition of the Cannes Film Festival, the award category will recognize the intersection of creativity, tech, and business ARLINGTON, Va., May 14, 2025 /PRNewswire/ -- The Consumer Technology Association (CTA) ®, owner and producer of CES ®, the most powerful tech event in the world, is partnering with the Marché du Film of the Festival de Cannes, organizer of Cannes Next, the leading innovation program for the film industry, to introduce a new CES Innovation Awards ® category for CES 2026 focusing on film production and distribution. The "Filmmaking & Distribution, in partnership with Cannes Next" category will recognize technologies and tools to produce films, bring films to audiences, and support the business side of the industry. During a Cannes Next fireside chat at the Cannes Film Festival, Gary Shapiro, CTA CEO and Vice Chair, and Guillaume Esmiol, Marché du Film Executive Director, unveiled the details of the partnership. Shapiro discussed how AI-driven tools, immersive technologies, and hardware innovations are designed to enhance the creative process and streamline workflows in film and media production. "This award showcases how creators in film can use tech to unlock new worlds," said Shapiro. "We're thrilled to partner with Cannes Next and recognize the community of innovators who are transforming the film industry as we know it." This new award category celebrates solutions that empower storytellers and industry professionals from producers, sales agents, and distributors to financiers and content creators. As part of the partnership, members of the Cannes Next community will serve as judges. This groundbreaking award will celebrate companies, startups, entrepreneurs, and filmmakers developing transformative technologies that empower creative talent and industry professionals across filmmaking, production, and distribution. Eligible award entries include: Submissions will also encompass cutting-edge advancements in generative AI for screenwriting, video, and voice, as well as virtual production, visual effects (VFX), and next-generation distribution platforms. "At the Marché du Film, we are committed to showcasing innovations that empower creatives, storytellers, and industry professionals, shaping the future of cinema," said Esmiol. "The global reputation of CES Innovation Awards makes it the perfect platform to showcase new technologies that enhance artistic expression and unlock new business opportunities for the film industry." The annual CES Innovation Awards recognize and honor exceptional designs and engineering in technology that tackle global challenges and drive meaningful change. Product submissions for CES 2026 open in June, along with submissions to judge this prestigious awards program. About CES ®: CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2026 takes place Jan. 6-9 in Las Vegas. Learn more at and follow CES on social. About Consumer Technology Association (CTA) ®: As North America's largest technology trade association, CTA is the tech sector. Our members are the world's leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at Follow us @CTAtech. About Marché du Film – Festival de Cannes The Marché du Film, the business hub of the Festival de Cannes, is the world's largest international gathering of film professionals, bringing together over 15,000 participants from around the world, including sales agents, producers, distributors, festival programmers and film institutions. Each year, the market hosts more than 1,500 exclusive screenings, 4,000 projects in development, and 250 industry events.
Yahoo
14-05-2025
- Business
- Yahoo
CTA and Cannes' Marché Du Film Partner on New Filmmaking and Distribution Category for CES Innovation Awards ®
Announced during the 78th edition of the Cannes Film Festival, the award category will recognize the intersection of creativity, tech, and business ARLINGTON, Va., May 14, 2025 /PRNewswire/ -- The Consumer Technology Association (CTA) ®, owner and producer of CES ®, the most powerful tech event in the world, is partnering with the Marché du Film of the Festival de Cannes, organizer of Cannes Next, the leading innovation program for the film industry, to introduce a new CES Innovation Awards ® category for CES 2026 focusing on film production and distribution. The "Filmmaking & Distribution, in partnership with Cannes Next" category will recognize technologies and tools to produce films, bring films to audiences, and support the business side of the industry. During a Cannes Next fireside chat at the Cannes Film Festival, Gary Shapiro, CTA CEO and Vice Chair, and Guillaume Esmiol, Marché du Film Executive Director, unveiled the details of the partnership. Shapiro discussed how AI-driven tools, immersive technologies, and hardware innovations are designed to enhance the creative process and streamline workflows in film and media production. "This award showcases how creators in film can use tech to unlock new worlds," said Shapiro. "We're thrilled to partner with Cannes Next and recognize the community of innovators who are transforming the film industry as we know it." This new award category celebrates solutions that empower storytellers and industry professionals from producers, sales agents, and distributors to financiers and content creators. As part of the partnership, members of the Cannes Next community will serve as judges. This groundbreaking award will celebrate companies, startups, entrepreneurs, and filmmakers developing transformative technologies that empower creative talent and industry professionals across filmmaking, production, and distribution. Eligible award entries include: Audio and video equipment Pre- and post-production software Streaming services Cloud-based video distribution technologies Submissions will also encompass cutting-edge advancements in generative AI for screenwriting, video, and voice, as well as virtual production, visual effects (VFX), and next-generation distribution platforms. "At the Marché du Film, we are committed to showcasing innovations that empower creatives, storytellers, and industry professionals, shaping the future of cinema," said Esmiol. "The global reputation of CES Innovation Awards makes it the perfect platform to showcase new technologies that enhance artistic expression and unlock new business opportunities for the film industry." The annual CES Innovation Awards recognize and honor exceptional designs and engineering in technology that tackle global challenges and drive meaningful change. Product submissions for CES 2026 open in June, along with submissions to judge this prestigious awards program. About CES®:CES is the most powerful tech event in the world – the proving ground for breakthrough technologies and global innovators. This is where the world's biggest brands do business and meet new partners, and the sharpest innovators hit the stage. Owned and produced by the Consumer Technology Association (CTA)®, CES features every aspect of the tech sector. CES 2026 takes place Jan. 6-9 in Las Vegas. Learn more at and follow CES on social. About Consumer Technology Association (CTA)®:As North America's largest technology trade association, CTA is the tech sector. Our members are the world's leading innovators – from startups to global brands – helping support more than 18 million American jobs. CTA owns and produces CES® – the most powerful tech event in the world. Find us at Follow us @CTAtech. About Marché du Film – Festival de Cannes The Marché du Film, the business hub of the Festival de Cannes, is the world's largest international gathering of film professionals, bringing together over 15,000 participants from around the world, including sales agents, producers, distributors, festival programmers and film institutions. Each year, the market hosts more than 1,500 exclusive screenings, 4,000 projects in development, and 250 industry About Cannes NextCannes Next is the Marché du Film's innovation-focused platform for business, networking, and exploring the future of entertainment. From AI to virtual production, immersive storytelling and other new technologies, Cannes Next dives deep into the tech trends and transformations that are shaping our industry. SOURCE Consumer Technology Association Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
