Latest news with #GauRashtraYatra
Hans India
8 hours ago
- Business
- Hans India
Gau-Moolya se Rozgaar Tak: Venugopal Naidu's Vision for Bharat's Youth
New Delhi [India], June 21: Venugopal Naidu Puvvada, the National Coordinator at Hindrise (Gauraksha Wing), Aatmnirbhar Sena, and Rashtriya Gau Sevak Sangh (RGSS), has launched a dynamic campaign, Gau-Moolya se Rozgaar Tak Initiative to promote Youth Skill Development through the Gau-Moolya Industry. His efforts are in the direction of combatting youth unemployment, creating millions of employment opportunities and reviving India's ancient traditions. The unique mission aims to harness the less explored potential of cow-derived products such as dhoop, phenyl, ghee, and gaumutra-based wellness ideas and turn them into viable economic opportunities for unemployed and underemployed youth across rural and semi-urban India. Speaking on the initiative, Venugopal Naidu Puvvada expressed his deep conviction in the socio-economic and spiritual values of cows in Bharat. He said, 'The Gau-Moolya se Rozgaar Tak campaign has already started and will cover over 200 districts, primarily in the regions of Uttar Pradesh, Rajasthan, Madhya Pradesh, Bihar, and Maharashtra, with a target to skill 50,000 youth by July 2026. Jab Tak Gaay ka samman nahi hoga, tab tak Gaon ka Vikas Adhura Rahega. Gau-moolya is beyond products. It's about 3 P's, i.e., Pride, Prosperity, and Parampara.' What is Gau-Moolya? Gau-moolya (Cow-Value) is a holistic ecosystem where several cow derivatives are used to create commercially viable, health-positive, and environment-friendly products. Through Gau-Moolya se Rozgaar Tak Initiative, the youth will learn to produce- Bilona Ghee (Hand-churned, Ayurvedic Process) Gaumutra-based Wellness Products (Floor Cleaner, Shampoos, Immunity Booster Syrups) Natural Dhoop and Agarbatti (Made with Gobar, Kapoor, and Herbs) Eco-friendly Phenyl and Disinfectants Cow Dung Diyas and Eco-bricks Ayurvedic Soaps and Face Packs using Cow Milk, Ghee, and Dung Ash Incense Cones, Candles, and Skin Care Cosmetics Manure and Bio-enzymes for Organic Farming Herbal Toothpaste infused with Gaumutra and Neem 'The cow dung and urine are not only confined to the Aastha of Indians, but it is strengthening the Arthvyavastha of India. With Gaumoolya, Youth can easily earn Rs 15,000 to Rs 60,000 per month with minimal investment. So, you can understand that it's not just about creating jobs but also about making Gauprenenurs in the country. 'Venugopal explains. Gau Rashtra Yatra for GauMoolya: The Talk of the Town The GauMoolya se Rozgaar Tak initiative, under the joint coordination of Rashtriya Gau Sevak Sangh, Hindrise, Aatmnirbhar Sena, Mati India, Khabar Kisan Ki, Dairy Agri Consultant, and Kamdhenu Gauveda will establish skill training clusters in over 200 districts, starting with cow belts in Uttarakhand, Uttar Pradesh, Bihar, Rajasthan, Gujarat, Haryana, and Maharashtra. Gau-Moolya se Rozgaar Tak initiative is a part of currently running Gau Rashtra Yatra led by Bharat Singh Rajpurohit (Trustee and Director at RGSS- Indigenous Cattle Development), Narendra Kumar (Founder and National Convener of RGSS and Hindrise), Rohit Bisht (Founder of Mati India and Trustee & Director of Digital Transformation at RGSS), Venugopal Naidu Puvvada (National Coordinator- Tech and Innovation at RGSS), and Harshad Gugaliya (Founder of Kamdhenu Gauveda). Gaupreneur Movement: From Village to Vishwaguru To scale the impact, the team of RGSS will launch 'GauMoolya Cart,' a national digital platform for launching these products online. The goal is to connect rural artisans directly to the urban market and even open the window for export opportunities. Venugopal Naidu on Mission gauMoolya Venugopal Naidu Puvvada shed light on Mission Gaumoolya and said, 'We are targeting 200+ districts with a 2028 forecast reflecting Rs 7000 crore cow-based industry. India needs not just jobs but Dharmic entrepreneurship. GauMoolya is Bharat's chance to lead the global wellness and sustainability revolution. Youth+Cow+Skill = Swadeshi Vikas. This is our formula for Aatmnirbharta.'
Fashion Value Chain
3 days ago
- Business
- Fashion Value Chain
Gau Rashtra Yatra 2025: A 1000+ KM Journey to Unite India for Cows
In a moment charged with spiritual purpose and cultural urgency, the Yoga Capital of the World, Rishikesh, witnessed a ceremonial flag-off of the Gau Rashtra Yatra 2025, a nationwide movement launched by the gausevaks and gauvolunteers at Rashtriya Gau Sevak Sangh (RGSS) in association with Mati India, Khabar Kisan Ki, Dairy Agri Consultant, Hindrise Social Welfare Foundation, and Kamdhenu Gauveda. A Glimpse of our efforts towards cow care and protection and raising awareness through Gau Rashtra Yatra 2025 The 61-day incredible journey of 10,000 Km to revive Gau-aadharit Bharat began on 15 June, 2025 after taking blessings from saints and spiritual gurus. This Yatra extends from Rishikesh, Uttarakhand, to Rameswaram, Tamil Nadu. It will cover 12 states and will pass through known states such as Rajasthan, Karnataka, Maharashtra, and more. The Gau Rashtra Yatra 2025 is led by Bharat Singh Rajpurohit (Trustee and Director at RGSS- Indigenous Cattle Development), Narendra Kumar (Founder and National Convener of RGSS and Hindrise), Rohit Bisht (Founder of Mati India and Trustee & Director of Digital Transformation at RGSS), Venugopal Naidu Puvadda (National Coordinator- Tech and Innovation at RGSS) and Harshad Gugaliya (Founder of Kamdhenu Gauveda). Other prominent names in the humanitarian space that proactively joined the Gau Rashtra Yatra 2025 include Ankit Sharma, Bittu Kumar, Dr Kushank Chauhan, Gaurav Jain, Dr Uttam Chauhan, and Priyanka Panwar. Is Gau Rashtra Yatra 2025 the Spiritual Awakening India Needs Gau Rashtra Yatra 2025 is a spiritual awakening India needs to preserve the Vedic Culture and give cows the wonderful lives they deserve. The unit is spearheading this revolutionary movement from the Himalayan foothills of Rishikesh to the Southern spiritual point of Rameswaram. It's more than a spiritual awakening as it emphasizes economic and social revival through cow-based economy and organic farming. It can be seen as a path to spiritual well-being through holistic living and environmental consciousness. However, the Yatra primary focus remains on practical aspects of rural development besides spiritual awakening for the masses. The purpose of this Gau Rashtra Yatra is to revive cow-based rural Bharat by connecting with Gausevaks and bringing their ground realities and stories in front of one and all and spreading awareness about how Gau-aadharit Arthvyavastha can create employment opportunities for millions in the rural and semi-urban areas and preserve Indian Gau-culture as well. 'This is more than a Yatra for us. It's a spiritual call to awaken the collective consciousness of Bharat. We demand that cows must be given constitutional recognition as Rashtra Mata. In addition to this, we have started this journey to make the voices of gaupaalaks and gausevaks reach the last mile. The mission of Gau Rashtra Yatra 2025 is the preservation of Gau-sanskriti and creation of gau-based lifestyle as a base of cultural and economic progress of the country,' Narendra Kumar, Founder and National Convener of RGSS and Hindrise said in his opening statement at Rishikesh. Talking about the Gau Rashtra Yatra, the Trustee and Director at RGSS- Indigenous Cattle Development, Bharat Singh Rajpurohit, said, 'In this 61-day journey, we will stay in different villages and cities and interact with Gaupaalaks and farmers. We will listen to their stories and utilise those stories as a source of inspiration for those living in villages who are still unable to understand the value of cows as a source of economic drivers. Rural communities in India are increasingly finding economic opportunities in the production and sale of cow dung cakes, agarbattis, soaps, and cow dung paint, among other products. We believe that by the end of this journey, we will be able to transform many lives.' Throwing Light on Objectives and Vision of Gau Rashtra Yatra The core objectives of the Gau Rashtra Yatra are given below- Engagement with 100+ Cow Protection Institutions To strengthen the network of Gaushalas and cow shelters through dialogue, shared resources, and coordinated efforts for rescue, rehabilitation, and protection. Constitutional Recognition for Gaumata as Rashtra Mata To initiate a nationwide petition and legislative push to give Gaumata constitutional status, ensuring her protection as a national, cultural, and spiritual symbol. A National Policy Framework for Cow Protection To draft and propose a Comprehensive National Cow Protection Policy focused on shelter management, healthcare, nutrition, safety, and rehabilitation of abandoned and aged cows. Promotion of Panchgavya-based Agriculture and Rural Livelihoods To highlight and support sustainable, chemical-free farming using cow products and to encourage cow-based rural enterprises such as dung-lot units, vermicompost, and natural cosmetics. Developing a Cow-centric Bio-economy To promote research and innovation in cow-product industries, including ayurvedic medicines, bio-fertilizers, and eco-friendly alternatives for urban and rural markets. Self-reliance Schemes for Gaushalas To propose viable financial models for Gaushalas through CSR Funding, government support, and self-sustaining product lines made from cow dung and urine. Support for Research in Cow-based Innovation To collaborate with universities, veterinary institutes, and Ayurvedic Bodies for advanced research into the environmental and medicinal benefits of cow derivatives. A Mission of Dharma; Not Just Protest Rohit Bisht (Founder of Mati India and Trustee & Director of Digital Transformation at RGSS), known for his philanthropic and spiritual endeavours, is not new to grassroots activism. Under his Gausamarthan Action Plan 2025, he has extended support to 100+ gaushalas in remote and underserved regions. 'The cow is the foundation of our Agrarian culture, our rural economy and our Vedic way of life. When Gaumata is protected, Dharma is protected. If we fail her, we fail Bharat itself,' he said while speaking to the media. Rohit Bisht further added that this Gau Rashtra Yatra is a non-political, non-violent, and inclusive journey that revolves around uniting villagers, saints, farmers, youth, and policymakers as one voice for Gaumata. Mass Mobilization and Cultural Awakening The Yatra has pulled the attention of Gaushala caretakers, saints, youth volunteers, and policy think tanks. Cultural events, gau pujas, spiritual discourses, and village sabhas are scheduled in every district the Yatra passes through. The journey will cover states like Uttarakhand, Uttar Pradesh, Madhya Pradesh, Chhattisgarh, Maharashtra, Telangana, Karnataka, Tamil Nadu, and Andhra Pradesh- concluding in Rameswaram, a symbolic endpoint connecting the spiritual north with the divine south. Each stop of the Gau Rashtra Yatra will shed light on the local issues related to cow protection. Whether it's the absence of veterinary services, shortage of fodder, or encroachments on gaushala lands, the journey is expected to be a problem-solving one. Gau Mata, Gram Swaraj, and National Revival At its core, the Gau Rashtra Yatra seeks to reassert the Gandhian vision of Gram Swaraj, where the cow is central to village life and economic independence. The Yatra encourages organic farming, Panchagavya-based entrepreneurship, and cow-based economy models to revitalize Bharat's rural future. National Coordinator – Tech and Innovation at RGSS, Venugopal Naidu said, 'If India must become a Vishwaguru, it must become a Guru first in serving and improving the lives of Gaumata. We are cultivating feelings of love and respect for cows by spreading awareness through various campaigns across 12+ states. We want cows to live a life full of respect. An insult to Gaumata is an insult to Bharat Mata.' 'This is a journey to reconnect with our roots, 'Rohit Bisht emphasized. When a nation forgets its mother, it loses its soul. The Gau Rashtra Yatra is a call to rediscover our soul as a Dharmic civilization.' Narendra Kumar signed off after this statement.
