Latest news with #Gauge
Business Insider
7 days ago
- Business
- Business Insider
Segro plc (REIT) (SGRO) Gets a Buy from UBS
In a report released on August 7, Zachary Gauge from UBS reiterated a Buy rating on Segro plc (REIT), with a price target of p780.00. The company's shares closed yesterday at p643.40. Elevate Your Investing Strategy: Take advantage of TipRanks Premium at 50% off! Unlock powerful investing tools, advanced data, and expert analyst insights to help you invest with confidence. According to TipRanks, Gauge is a 3-star analyst with an average return of 4.2% and a 60.00% success rate. Gauge covers the Real Estate sector, focusing on stocks such as British Land Company plc, Segro plc (REIT), and Shaftesbury Capital. In addition to UBS, Segro plc (REIT) also received a Buy from Kepler Capital 's Frederic Renard in a report issued on August 7. However, on August 5, Jefferies reiterated a Hold rating on Segro plc (REIT) (LSE: SGRO).
Indian Express
23-06-2025
- Entertainment
- Indian Express
Streaming dominates at 45% viewership in US, beating cable and broadcast
In a historic first, streaming has surpassed both cable and broadcast television combined in total TV usage in the US, according to media audience measurement firm Nielsen's latest Gauge report. Streaming accounted for 44.8 per cent of all television viewing, surpassing the combined share of cable (24.1 per cent) and broadcast (20.1 per cent). It marks a significant shift in how audiences not just in the US, but around the world, consume content. Notably, in Nielsen's first Gauge report launched in May 2021, streaming made up just 26 per cent of total TV usage. In the four years since, its share has surged by 71 per cent, while cable's share has declined by 39 per cent, and broadcast has dropped by 21 per cent. The remainder of viewing habits including gaming, physical media, and some on-demand viewing, remain stable, as per the report. Leading the charge are YouTube and Netflix, which accounted for a combined 20 per cent of all TV use in May this year, nearly matching the total viewership of all broadcast networks. YouTube reached an all-time high of 12.5 per cent viewership, its fourth consecutive monthly record. Among FAST (free ad-supported TV) platforms, Roku Channel, Tubi, and Pluto TV collectively made up 5.7 per cent of TV use. Tubi and Roku together contributed 4.7 per cent while Pluto TV – whose data is included under parent company Paramount's 2.2 per cent share – is estimated at around one per cent. The most streamed show of the month was Netflix's You, which logged four billion minutes of viewing time, signalling the growing dominance of on-demand TV content in viewers' watching habits. The data points to a rapidly changing entertainment landscape. 'It's fitting that this inflection point coincides with the four-year anniversary of Nielsen's The Gauge, which has become the gold standard for streaming TV measurement,' said Karthik Rao, CEO of Nielsen, in a statement. 'It's also a credit to media companies who have deftly adapted their programming strategies to meet their viewers where they are watching,' Rao added. With more viewers shifting towards digital platforms, media companies are rethinking content distribution, investing heavily in streaming-first originals and ad-supported platforms that appeal to 'cord-cutters', that is, people who cancel their subscriptions to cable or broadcast TV channels in favour of content available online. (This article has been curated by Arfan Jeelany, who is an intern with The Indian Express)
CNBC
17-06-2025
- Entertainment
- CNBC
Streaming surpasses combined broadcast and cable viewing for first time ever
Streaming has outpaced the combined share of broadcast and cable TV viewing for the first time ever, according to a new Nielsen report. Streaming represented 44.8% of total TV viewership in May, its largest share to date, while broadcast (20.1%) and cable (24.1%) combined represented 44.2% of TV viewing, according to Nielsen's The Gauge monthly report. Compared with this time four years ago, when Nielsen started its monthly reports, streaming has skyrocketed 71%, while broadcast and cable viewing have declined 21% and 39%, respectively, according to Nielsen. "While many have expected this milestone to occur sooner, sporting events, news and new season content have kept broadcast and cable surprisingly resilient," said Brian Fuhrer, Nielsen's senior vice president of product strategy and thought leadership, in a recorded video statement. The share of streaming has been steadily rising in The Gauge reports since 2021, compared with broadcast and cable's share of TV viewing. Fuhrer said streaming's growth has been driven by three main factors: free ad-supported streaming TV offerings, also known as FAST channels; the rise of YouTube; and shifts within legacy media companies to reach streaming-centric consumers. In May 2021, only five streaming platforms exceeded 1% of total TV viewing, based on Nielsen data. As of the most recent Gauge report, 11 streaming platforms have now have met that threshold. Those platforms include FAST channels Pluto TV, Roku Channel and Tubi. Nielsen notes that these free channels have become increasingly popular and that free services overall have been a major driver of growth. Combined, those three channels accounted for 5.7% of total TV viewing in May, more than any individual broadcast network. Another free option — YouTube — has emerged as a streaming champion over the past four years. YouTube's main division, excluding YouTube TV, climbed 120% since 2021. In May, YouTube represented 12.5% of all television viewing, the highest share of any streamer to date and its fourth consecutive monthly share increase. YouTube's rise has been well-documented over the years as it has emerged as a chief competitor for viewership. Over time, traditional media companies have been unable to ignore YouTube's success and in many cases, have instead embraced it. For example, according to a Disney spokesperson, the original content Disney produces for YouTube serves to complement its long-form content on Disney+ and drive deeper engagement with its characters. The continued transformation of traditional media companies into streaming-first entities has been another important trend, according to Fuhrer. Nielsen noted that platforms like Hulu, Paramount+ and Peacock have shifted to complement, rather than compete with, linear TV. For example, Super Bowl LIX successfully aired on both Fox and Tubi, and the 2024 Olympics could be viewed on NBC and its streaming platform, Peacock. Recent restructuring announcements from major media companies may prompt changes moving forward. Warner Bros. Discovery announced last week it will separate into two companies: a streaming and studios company and a global networks company. Comcast, meanwhile, has announced it will spin off most of its NBCUniversal cable network portfolio, including CNBC. When it comes to paid subscription services, Netflix has emerged as the clear winner, according to Nielsen. The media company saw a viewing gain of 27% over the past four years and has been the leading subscription provider in total TV usage over that time period. Nielsen said that while the milestone may not be repeated consistently every month, especially as football season kicks off later this year, it predicts streaming will eventually become No. 1 permanently.
The Verge
27-05-2025
- Business
- The Verge
May 27, 2025 at 3:49 PM EDT
People spent the most time watching YouTube for the third month in a row. That's according to Nielsen's media distributor Gauge report, which tracks how much time viewers spend watching TV across the networks and streaming platforms owned by different media companies each month. In April 2025, Nielsen found that YouTube once again earned the top spot by capturing 12.4 percent of viewers' total time watching TV. It's followed by Disney (10.7 percent), Paramount (8.9 percent), and NBCUniversal (8.2 percent).
Yahoo
20-05-2025
- Business
- Yahoo
Streaming's Share Jumps as Cable, Broadcast Decline
Nielsen's Gauge report shows streaming dominating U.S. TV viewing at 44.3%, marking the first time on record that digital platforms hold a plurality of audience share. Streaming surged 15% year-over-year to account for 44.3% of total TV time in April, while cable slipped 16% to 24.5% and broadcast declined 7% to 20.8%, according to Nielsen data. YouTube led all services with a 12.4% share, followed by Netflix (NASDAQ:NFLX) at 7.5% and Disney (NYSE:DIS) at 5%. Grey's Anatomy topped streaming titles with 3.9 billion minutes watched across Hulu and Netflix, underscoring the strength of legacy content on digital platforms. On the traditional side, the Men's NCAA Basketball Championship drew April's largest broadcast audience with 18.3 million viewers on CBS, while ESPN's NFL Draft coverage averaged 6.4 million viewers to rank as the month's most-watched cable telecast. These figures highlight cable and broadcast's continuedbut shrinkingrole as sports and live events anchors. Why It Matters: As viewers migrate to streaming, advertisers and content owners must reallocate budgets toward digital channels and refine measurement strategies to capture real audience reach. Investors will watch Q2 ad-revenue trends and May's Nielsen Gauge for signs that streaming's momentum will translate into sustained monetization gains. Investors will also track how rising OTT engagement shapes network earnings at upcoming quarterly reports. This article first appeared on GuruFocus. Error while retrieving data Sign in to access your portfolio Error while retrieving data
