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ONEPLUS 13S TAKES CENTRE STAGE WITH DISRUPTIVE CINEMA-FIRST CAMPAIGN AT PVR INOX
ONEPLUS 13S TAKES CENTRE STAGE WITH DISRUPTIVE CINEMA-FIRST CAMPAIGN AT PVR INOX

The Wire

time3 days ago

  • Business
  • The Wire

ONEPLUS 13S TAKES CENTRE STAGE WITH DISRUPTIVE CINEMA-FIRST CAMPAIGN AT PVR INOX

The Campaign was executed by Khushi Advertising in collaboration with PVR INOX Bengaluru, 06 August 2025: In a market dominated by high-decibel launches and digital clutter, OnePlus broke away from the predictable with a cinema-first marketing blitz. In collaboration with PVR INOX, India's largest and most premium cinema exhibitor, and Khushi Advertising, OnePlus activated a disruptive, hands-on campaign for the new OnePlus 13s across five major cities, setting a new standard for smartphone advertising. Bringing its bold campaign 'Compact can compete. Can you?' to life, OnePlus teamed up with Khushi Advertising and PVR INOX for an on-ground activation celebrating the power-packed OnePlus 13s. Held across 10 high-footfall cinemas in Delhi, Mumbai, Bengaluru, Pune and Ahmedabad, the experience invited moviegoers to take the 'One Hand Challenge' — playing a timed game on the compact device while holding popcorn in the other. This playful format smartly demonstrated the smartphone's ease of use and performance, with winners walking away with exclusive merchandise, and PVR INOX vouchers. The campaign culminated in a special 4DX screening of the F1 movie, hosted exclusively for the OnePlus community at PVR INOX Orion Mall, Bengaluru. The evening featured keynote addresses by Mr. Robin Liu, CEO, OnePlus India; Mr. Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd.; and Mr. Vishnu Telang, CEO, Khushi Advertising— each highlighting the powerful synergy between experiential tech marketing and the immersive world of cinema. Addressing the collaboration, Ishita Grover, Director of Marketing, OnePlus India, shared: 'At OnePlus, we have always believed in pushing boundaries — not just in technology, but in how we connect with our community. And that is where our crucial partnership with PVR INOX and Cinemas plays an imperative role. The overlap between cinema audiences and the OnePlus community is significant, specially given how cinema as a medium offers a truly vivid, and powerful immersive engagement. We want people to touch, feel, and interact with our product — and cinemas deliver that level of immersion very seamlessly. We look forward to more such 'blockbuster' experiential partnerships with the PVR INOX team.' Gautam Dutta, CEO- Revenue & Operations, PVR INOX Ltd. said: 'OnePlus has been a pivotal brand for us for over a decade now — one of our clients that has remained consistent with cinema advertising for 10 years. It's a testament to their long-term vision and belief in the medium. Cinema advertising delivers results and engagement like no other, and with this campaign, we're now staging a new alliance with OnePlus going forward. Not only are we excited about the meaningful engagement this new model, the OnePlus 13s, has created, but we're also working together on some big projects that are coming up in the near future.' Vishnu Telang, CEO of Khushi Advertising, added, 'We are delighted and honored by our continued long-term association with OnePlus. Cinema has evolved into a dynamic brand playground — where attention is undivided, and experiences are amplified. With OnePlus, we didn't just showcase innovation — we put it directly into people's hands. That's the future of marketing, and it's playing out on the big screen.' While legacy brands continue to rely on conventional digital and print, OnePlus has boldly stepped into the experiential spotlight — and found a captive, conversion-ready audience. In a single stroke, it turned cinemas into arenas of engagement, redefining where and how product experiences should be delivered. With visionary partners like OnePlus, it continues to set the benchmark for immersive brand storytelling in cinema. (Disclaimer: The above press release comes to you under an arrangement with NRDPL and PTI takes no editorial responsibility for the same.). PTI PWR This is an auto-published feed from PTI with no editorial input from The Wire.

OnePlus 13S Takes Centre Stage with Disruptive Cinema-First Campaign at PVR INOX
OnePlus 13S Takes Centre Stage with Disruptive Cinema-First Campaign at PVR INOX

News18

time3 days ago

  • Entertainment
  • News18

OnePlus 13S Takes Centre Stage with Disruptive Cinema-First Campaign at PVR INOX

VMPLBengaluru (Karnataka) [India], August 6: In a market dominated by high-decibel launches and digital clutter, OnePlus broke away from the predictable with a cinema-first marketing blitz. In collaboration with PVR INOX, India's largest and most premium cinema exhibitor, and Khushi Advertising, OnePlus activated a disruptive, hands-on campaign for the new OnePlus 13s across five major cities, setting a new standard for smartphone its bold campaign 'Compact can compete. Can you?" to life, OnePlus teamed up with Khushi Advertising and PVR INOX for an on-ground activation celebrating the power-packed OnePlus 13s. Held across 10 high-footfall cinemas in Delhi, Mumbai, Bengaluru, Pune and Ahmedabad, the experience invited moviegoers to take the 'One Hand Challenge' — playing a timed game on the compact device while holding popcorn in the other. This playful format smartly demonstrated the smartphone's ease of use and performance, with winners walking away with exclusive merchandise, and PVR INOX vouchers. The campaign culminated in a special 4DX screening of the F1 movie, hosted exclusively for the OnePlus community at PVR INOX Orion Mall, Bengaluru. The evening featured keynote addresses by Mr. Robin Liu, CEO, OnePlus India; Mr. Gautam Dutta, CEO – Revenue & Operations, PVR INOX Ltd.; and Mr. Vishnu Telang, CEO, Khushi Advertising– each highlighting the powerful synergy between experiential tech marketing and the immersive world of the collaboration, Ishita Grover, Director of Marketing, OnePlus India, shared: 'At OnePlus, we have always believed in pushing boundaries — not just in technology, but in how we connect with our community. And that is where our crucial partnership with PVR INOX and Cinemas plays an imperative role. The overlap between cinema audiences and the OnePlus community is significant, specially given how cinema as a medium offers a truly vivid, and powerful immersive engagement. We want people to touch, feel, and interact with our product — and cinemas deliver that level of immersion very seamlessly. We look forward to more such 'blockbuster" experiential partnerships with the PVR INOX team." Gautam Dutta, CEO- Revenue & Operations, PVR INOX Ltd. said: 'OnePlus has been a pivotal brand for us for over a decade now — one of our clients that has remained consistent with cinema advertising for 10 years. It's a testament to their long-term vision and belief in the medium. Cinema advertising delivers results and engagement like no other, and with this campaign, we're now staging a new alliance with OnePlus going forward. Not only are we excited about the meaningful engagement this new model, the OnePlus 13s, has created, but we're also working together on some big projects that are coming up in the near future." Vishnu Telang, CEO of Khushi Advertising, added, 'We are delighted and honored by our continued long-term association with OnePlus. Cinema has evolved into a dynamic brand playground — where attention is undivided, and experiences are amplified. With OnePlus, we didn't just showcase innovation — we put it directly into people's hands. That's the future of marketing, and it's playing out on the big screen."While legacy brands continue to rely on conventional digital and print, OnePlus has boldly stepped into the experiential spotlight — and found a captive, conversion-ready audience. In a single stroke, it turned cinemas into arenas of engagement, redefining where and how product experiences should be delivered. With visionary partners like OnePlus, it continues to set the benchmark for immersive brand storytelling in cinema.(ADVERTORIAL DISCLAIMER: The above press release has been provided by VMPL. ANI will not be responsible in any way for the content of the same)

Enjoy Business-Class movie experiences with New PVR INOX Kotak Credit Card
Enjoy Business-Class movie experiences with New PVR INOX Kotak Credit Card

Business Standard

time4 days ago

  • Business
  • Business Standard

Enjoy Business-Class movie experiences with New PVR INOX Kotak Credit Card

If your weekend plans often include a movie date, here's something to make those outings more special. Kotak Mahindra Bank, in partnership with PVR INOX, has reintroduced the PVR INOX Kotak Credit Card, designed to offer a 'business-class' movie experience for cinema lovers across India. With credit card usage increasingly linked to lifestyle enhancements, this offering stands out by merging financial convenience with luxury entertainment — particularly for urban consumers looking to optimise their spending while upgrading their leisure experiences. This isn't the first time Kotak and PVR INOX have collaborated — their partnership goes back 17 years. However, the 2025 relaunch comes with fresh features and a stronger lifestyle focus. What is new? Kotak has teamed up with PVR INOX to reimagine 43 of their most premium cinemas in 21 cities, now branded as Kotak LUXE and Kotak INSIGNIA. Along with the plush seating, gourmet food and five-star appeal of these cinemas, the PVR INOX Kotak Credit Card is offering a limited period 25% discount on all Kotak Luxe and Insignia tickets*. With the PVR INOX Kotak Credit Card, enjoy: - Unlimited movie tickets* - 20% off on food and drinks at PVR INOX cinemas - Exclusive Access to Kotak LUXE & INSIGNIA lounges 'We're giving moviegoers more than just benefits — we're giving them an experience. Our partnership with PVR INOX has always been about making every movie night special for our customers. The card, in tandem with the Kotak Luxe and Kotak Insignia experience, adds opulence to the magic of movies," said Frederick Dsouza, Business Head – Credit Cards, Kotak Mahindra Bank: Gautam Dutta, CEO – PVR INOX Ltd. said 'At PVR INOX, we constantly strive to enhance the movie-going journey by blending entertainment with elegance. Our partnership with Kotak Mahindra Bank is a testament to that commitment — the PVR INOX Kotak Credit Card not only offers unmatched benefits but also redefines what it means to enjoy cinema in India. It's a seamless integration of luxury, convenience, and cinematic delight.' Unlimited Free Tickets: Earn 1 free movie ticket worth ₹300 for every ₹10,000 spent in a billing cycle. No cap — the more you spend, the more tickets you earn. Discounts at PVR INOX: 5% off on movie ticket bookings via PVR INOX outlets, app, or website. 20% off on food and beverages inside PVR INOX theatres. Premium Access: Complimentary access to PVR LUXE and INSIGNIA in-cinema lounges in 43 premium cinemas across 21 cities. Fees and Usage Joining Fee: Nil—but annual fee is ₹499 recurring from the second year. Add-on Card Fee: ₹299. Interest Rates: Annualized rate of 45% (3.75% monthly). Late Payment Charges: ₹500–₹1,200 depending on overdue amount. Contactless Tap-to-Pay: Up to ₹5,000 per tap enhances convenience and safety How You Save with the PVR INOX Kotak Credit Card Let's break down how a typical monthly spend can lead to substantial savings for movie enthusiasts. If you spend ₹1,500 on movie tickets, you get 5% off, which translates to a ₹75 saving. Add another ₹2,000 spent on food and beverages at PVR INOX cinemas, and you enjoy a 20% discount — that's a ₹400 saving. On top of that, for a total monthly card spend of ₹12,000, you also receive a free ₹300 movie ticket. That adds up to ₹775 in monthly savings. Even if you're not a frequent moviegoer, the benefits accumulate fast. The more you use the card, the more free tickets and discounts you unlock — making every outing more rewarding How to Claim Your Free Movie Ticket (M-Coupons) Log in to Kotak Mobile Banking App or net-banking. Navigate to Credit Card → PVR INOX Coupons. Claim eligible M-Coupons within 2 billing cycles. Use each coupon worth up to ₹300 when booking a show on PVR app or website. Apply last five digits of your mobile number and card's last four digits at checkout Who Should Apply? Ideal for you if: You watch movies at PVR INOX 2–4 times a month or more. You spend ₹10,000+ monthly across all categories to maximize free ticket milestones. You enjoy gourmet F&B and premium theatre experiences. Less suitable if: You prefer other cinema chains or online streaming. Your monthly spending falls below the milestone threshold. You expect cashback on grocery, travel, or retail categories. To redeem your movie ticket vouchers (known as M-Coupons), please follow these steps on the Kotak Mobile App Login to MB App / Kotak Net Banking section Go to Credit Card Overview Section Select PVR INOX Kotak Credit Card Select PVR INOX Coupon Claim / Unlock PVR INOX coupons, enter the month eligible Get M-Coupons eligible for the month View the Validity of the M-Coupons Use them at PVR INOX Cinemas Booking movie tickets using your M-Coupons Log on to the PVR App or Website. Choose your preferred cinema, movie, show, and seats. Scroll down to select "PVR Exclusives" (on the App) or "Avail Offers" (on the Website) Select the M-Coupon option under 'PVR Exclusives' Enter the last 5 digits of your registered mobile number and the last 4 digits of your PVR INOX Kotak Credit Card Enter your Coupon Code(s) and click on "Make Payment". 1 M-Coupon can be redeemed only against 1 movie ticket only The value of the m coupon is capped at Rs. 300. If the price of the ticket is more than Rs. 300, the difference in amount will have to be borne by the customer Pay the balance booking/convenience fees using your PVR INOX Kotak Credit Card and book your ticket Taxes as applicable and levied for the booking must be paid by the Cardholder during the booking Follow the below steps to avail discount related features on the PVR App Log on to the PVR App or Website. Choose your preferred cinema, movie, show, and seats as well as FnB choices, if any, to proceed to the 'Checkout Page' to view the booking summary Payment Page – On the payment page, click on 'Bank Offers' Bank Offers section – Click on 'PVR INOX Kotak Credit Card' PVR INOX Kotak Credit Card – Enter your PVR INOX Kotak Credit Card details for verification Once verified that the card is a PVR INOX Kotak Credit Card, the discount is applied and the discounted booking amount is shown Pay the discounted booking amount using your PVR INOX Kotak Credit Card to complete the transaction Taxes as applicable and levied for the booking must be paid by the Cardholder during the booking Availing the Movie Ticket / FnB (Food and Beverage) discounts at PVR INOX Theatres across India On your visit to the PVR INOX theatres, proceed towards the ticket counter stationed at PVR INOX theatres For Ticket booking - Select your preferred Movie, Show and seats For FnB booking – Select your preferred choice of Food and Beverage options At the booking counter, use your 'PVR INOX Kotak Credit Card' to view the discounted booking amount Pay the discounted booking amount using your PVR INOX Kotak Credit Card to complete the transaction Taxes as applicable and levied for the booking must be paid by the Cardholder during the booking

Overgrown vegetation stifles ‘Oxygen Park' at Ponmalai
Overgrown vegetation stifles ‘Oxygen Park' at Ponmalai

The Hindu

time29-07-2025

  • General
  • The Hindu

Overgrown vegetation stifles ‘Oxygen Park' at Ponmalai

An 'Oxygen Park' initiated by the Golden Rock Railway Workshop at Ponmalai in 2022 is a picture of neglect today, with overgrown Beema Bamboo choking the premises of the circular public space. Dedicated to the nation by the then Principal Chief Mechanical Engineer, Southern Railway, Gautam Dutta in March, 2022, the eco-friendly initiative was intended to provide green cover in the Golden Rock locality. It was established after bushes were cleared near the Elephant Park and Rail Kalyana Mandapam. Removal of old soil, addition of vermi-compost, manure and fresh soil were carried out to ensure proper soil preparation. A total of 1,050 of Beema Bamboo saplings were planted in the park. The plant is a superior, fast-growing, and high-biomass yielding bamboo clone, developed from Bambusa balcooa. Its ability to sequester large amounts of carbon dioxide make it ideal for environmental regeneration projects. At present, with the lack of watering and pruning, the dried up vegetation is an eyesore, say residents. 'The park was launched with the intention of creating a green lung within the Ponmalai neighbourhood. Now it resembles a rundown forest that nobody can enter,' civic activist K.C. Neelamegam told The Hindu. Those who venture to peer through the compound fence can see faded signboards explaining the history of the park. The stone seats, domed metal trellis corridor and revolving gates clearly have seen better days. In tropical conditions, Beema Bamboo is said to grow up to one and a half feet a day. Since the clone is thornless and sterile, managing its growth and harvest is simpler than regular bamboo. 'With regular watering and pruning, the Oxygen Park could have been beneficial for the families of railway employees residing in Ponmalai and nearby areas. There are two schools in its immediate vicinity. We are afraid that the park may be sheltering snakes and other animals in the bamboo overgrowth,' said a resident.

Housefull 5: Akshay Kumar Film's Dual Climax Strategy A Win-Win Or A ‘Tricky' Gimmick?
Housefull 5: Akshay Kumar Film's Dual Climax Strategy A Win-Win Or A ‘Tricky' Gimmick?

News18

time04-06-2025

  • Business
  • News18

Housefull 5: Akshay Kumar Film's Dual Climax Strategy A Win-Win Or A ‘Tricky' Gimmick?

Last Updated: The simultaneous release of two versions of Housefull 5 could bring forth some much-needed respite to exhibitors. But a trade expert explains why this could misfire. How to create a comic caper cum whodunit with an X factor? The makers of Housefull 5 may just have cracked the formula. If you think that it's USP is its franchise value and a star-studded ensemble cast, you may be mistaken. Because its biggest novelty is its dual climax. One look at BookMyShow and you will see that you're being offered two different options to choose from – Housefull 5A and Housefull 5B. In fact, recently, producer Sajid Nadiadwala had revealed that audiences will get to watch different versions of the film at different screens. Needless to say, most fans are thrilled and so is the exhibition industry. This could set an interesting precedent and bring forth some much-needed respite to distributors, exhibitors and cinema owners. Is it really a win-win? Gautam Dutta, CEO, Revenue & Operations, PVR INOX Ltd, tells us, 'The concept of offering different climaxes across screens is certainly unique and could spark curiosity among audiences. While it's an unconventional approach for the Indian market, it also opens up new avenues for engagement and conversation." He's quick to add that the success of a strategy like this, however, depends on 'how effectively it is communicated to audiences and how well it aligns with their viewing expectations'. And along with that, producer and film business expert Girish Johar reiterates that content is the ultimate destiny decider. 'This is the first time that such a plan has been put to practice. But at the end of the day, it all boils down to content. If people enjoy watching Housefull 5A, they would want to watch Housefull 5B too. I see it as a positive development and hope it pans out well," he remarks. According to Rahul Puri, MD, MuktaA2 Cinemas, an 'experimental' marketing strategy like this can also have consequences on the creative aspect of filmmaking as it may 'open up new possibilities for storytelling in theatres'. 'Moviegoers are eager to explore and compare the varied endings. And this is refreshing, it's exciting and it could mark a new chapter for the industry going forward," he asserts. Bhuvanesh Mendiratta, MD, Miraj Entertainment Ltd, believes that this is a great way for audiences to start prioritising the theatre-going experience once again. 'With so many entertainment options available, experiments like this feel timely and much needed. At Miraj Cinemas, we truly celebrate it when filmmakers take creative risks like this. Showing two different climaxes isn't just a unique concept, it's also a smart one. Audiences are constantly looking for something new and this gives them a reason to come back and watch the film again, just to see how the endings differ," he states. He continues, 'Both versions are getting an equal number of screens at Miraj Cinemas. Viewers can decide which version they want to see first and that element of choice adds to the overall fun. Rang De Basanti had multiple versions considered before the final cut was locked. In the case of Sholay, the original ending where Thakur kills Gabbar was changed due to censor board objections, resulting in a completely different climax being shot. But what's happening with Housefull 5 is a step further. Releasing both versions to the public shows a remarkable level of confidence from the film's team." But is this new and innovative strategy reflecting in the presale numbers? 'While it's still early to assess the full impact, the initial response to advance bookings has been encouraging. We're seeing steady interest across key metros and select tier-2 markets. We believe that the uniqueness of the format could drive strong word-of-mouth and possibly repeat viewings but a clearer picture will emerge closer to the release," says Dutta. Trade guru Atul Mohan, however, differs. According to him, there's also a catch in this innovative strategy. 'When audiences are trying to pre-book their tickets, they're getting confused looking at Housefull 5A and Housefull 5B. And that's why, I feel that the advance sales are quite low. This strategy may also be tricky as it doesn't guarantee sure-shot footfalls. People will go to watch Housefull 5B only if they enjoy Housefull 5A and are curious about the second version. However, if Housefull 5A disappoints them, they won't go in for Housefull 5B," he explains. And at a time when spoiler culture has become so rampant, it's tough to say if the makers of Housefull 5 will be able to curb climax leaks from both versions that can eventually kill the larger buzz and curiosity. 'Sometimes, audiences give out endings and climaxes. We've no option but to live with it. I'm pretty sure that the marketing and the production teams have worked out a plan in handling that scenario. They're also adding more to the confusion by name dropping Nana Patekar's name as the murderer so that the audience keeps guessing," Johar points out. First Published:

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