Latest news with #GautamMehra
Forbes
7 days ago
- Business
- Forbes
How Agentic AI Is Ending The DIY Drudgery In Enterprise
Gautam Mehra - CEO & Cofounder - powered by ProfitWheel. As a cofounder and CTO of a software-as-a-service (SaaS) company, you may assume that I'd be the least likely to argue that traditional SaaS is dying. It's exactly because I'm an insider that I pen this. I think our industry is at a critical inflection point where, to survive and thrive, we must evolve further than we already have. And that evolution is the shift from "Do It Yourself" to "Done For You." This isn't just a feeling; the numbers are staggering. I've seen some large enterprises juggling over 400 SaaS applications—a reality we, as SaaS builders, have contributed to, often with the best intentions. But the result is a productivity paradox. We've created an elaborate digital theater, forcing our users to spend more time managing tools than leveraging them. The "Do It Yourself" model, where we expect professionals to become experts on dozens of platforms, is showing its age. Frankly, it's exhausting. What if the paradigm shifted? What if, instead of serving the software, we finally started to get served by it? That's not some utopian dream; it's real. Let me make one clear statement: SaaS solutions that expect users to conform are doomed to a very short future. Enter Agentic AI, unlike any of the chatbots from yesteryear. An agentic AI system actually is designed to understand a user's intent, formulate a multistep plan and carry out actions on its own across different applications. As Microsoft CEO Satya Nadella has significantly proclaimed that the app is being replaced by the agent, and business logic is now moving into agents. The foundational data may still be in the SaaS cloud, but how that data is retrieved is about to change dramatically. Instead of clicking through endless menus, a user simply states their goal, and the agent takes care of "how." The demand for agentic AI is expected to approach almost $200 billion by 2034, appropriately capturing the desire of workers for more effective and considerate ways of workplace interactions. Gartner's forecast that agentic AI will feature in one-third of enterprise software by 2028 has nothing to do with the speculation of investors but with providing solutions to difficulties identified in digital deployment. But the DFY revolution is much more than automating tasks. Picture this scenario: You step into your office, and before you've even had your coffee, your AI agent has already surveyed the market movements overnight, evaluated their implications on your brand and drawn up three strategic responses based on your particular role. It hasn't just done some tasks for you; it has planned ahead for you. This is where agentic AI gets really interesting: It transforms digital tools from mere reactive servants into proactive strategic partners. As an individual from the Forbes Technology Council succinctly expressed, enterprise platforms will cease to be tools and become cognitive partners. The value for professionals and the organizations they support is pretty compelling. It starts with a radical efficiency, as repetitive tasks get handled seamlessly, freeing human talent to focus on the creative and strategic aspects of their roles for which they were hired. And this efficiency directly recaptures a strategic focus. No more constant context-switching and "tool-wrangling"— which suck up hundreds of hours each year—thus enabling time regained for making high-impact decisions rather than digital administration. This combination of speed and insight leads to increased agility in a dynamic business environment: Being able to have an agent rapidly implement a new strategy across multiple systems is quite the operational and competitive advantage. Starting The 'Done For You' Journey For leaders in the workplace who seek to make this kind of change without massive disruption, the advice is to start smart, not start over. The step is to converse with teams to uncover where their most painful points are—the processes that involve the most platform-hopping and repetitive work. When one has identified a high-value pain point, think in layers rather than rip-and-replace. One doesn't throw out the existing CRM or ERP; instead, pilot a project in which an AI agent works as an intelligent layer over your current systems. This approach decreases risk and quickly demonstrates value. Of course, autonomy requires trust, which in turn implies that governance has to be in place from day one. As you start to pilot your initial agents, you need to establish a clear set of rules: Who is accountable for the actions of an agent? What information is available to it? Which decisions require human approval? These are the foundations upon which a scale can be built securely. Finally, this change has also got to be cultural. Shift to a culture of outcomes instead; let your teams focus on results-dimensions such as customer response times, and become better rather than just tracking some activity inside an application. That way, everybody's incentives are aligned with the real purpose of the DFY model: achieving results, rather than just using tools. Why An SaaS CTO Would Champion A World That Seems To Diminish What We Built The off-axis assumption: The future isn't about getting rid of SaaS; it's about raising it. At my company, this isn't a theoretical idea; it's at the heart of our roadmap. We're dedicated to a future in which technology serves human potential by making our powerful systems accessible through intelligent, conversational agents. It comes down to a core question of dignity: Are people supposed to adjust according to the shortcomings of their tools, or should those tools adapt to the incredible possibilities of human beings? For over fifty years, this industry has primarily accepted the former. The "Done For You" revolution represents a shift in philosophy back toward technology that serves human goals rather than the opposite. Companies that will succeed are those with the courage to allow their people to focus on strategy, creativity and leadership while their agents manage operational complexities. Digital drudgery is over; as builders, we have to lead. Forbes Business Council is the foremost growth and networking organization for business owners and leaders. Do I qualify?
Business Upturn
26-06-2025
- Business
- Business Upturn
Bright Mountain and consumr.ai Announce Strategic Partnership to Advance AI-Driven Research and Media Intelligence
Bright Mountain's consumer insights and analytics company, Big Village, now offers AI twins that interact with consumer cohorts in real time. Boca Raton, FL, June 26, 2025 (GLOBE NEWSWIRE) — Bright Mountain Media, Inc. (Bright Mountain/OTCQB: BMTM), a marketing services platform company that empowers brands, agencies and publishers to go further, faster, announced that Big Village, a leading provider of consumer insights and analytics, and the premier AI twin and intelligence platform, have entered into a strategic alliance to revolutionize how organizations access and act on consumer understanding. This partnership equally leverages Big Village's research excellence and cutting-edge AI technology, creating a seamless bridge between deep consumer insights and real-time, behavior-based digital personas. The result is that Big Village can now provide clients with a novel AI twin solution to interact with virtual consumer cohorts in real time. The partnership fuses Big Village's renowned research with proprietary platform and AI twin technology, to both parties' benefit. For the first time, millions of consumers can be accurately portrayed by individually interactable personas that can tell you exactly how best to reach them or what they want to see from your products in real-time. The dynamic, privacy-safe AI twins are built from observed, deterministic, cohort-driven media footprints that remove both sampling and guesswork. By integrating this technology with Big Village's proven methodologies in audience segmentation, the alliance with offers accelerated, agile research cycles and actionable, persona-driven strategies. 'This new service reinforces our commitment to helping marketing professionals reduce waste by better connecting the historically fragmented stages of their workflow,' said Andy Davidson, Bright Mountain's Chief Data and Analytics Officer and Managing Director of Big Village. 'It's a unique opportunity for our clients to test campaigns and product features with a virtual audience that has been built using the unique traits and characteristics identified through our research – and then brought to life using groundbreaking technology.' Simultaneously, enhances its platform with Big Village's rigorous segment insights. 'Primary and secondary research cannot continue to be in siloes. It's critical that marketers get a single comprehensive view. We need quantitative to feel more like primary research, while leveraging the innate scaled observed of secondary research,' says Gautam Mehra, CEO and Co-founder of and creator of the technology. 'What I am most excited by is the coming together of millions of digital signals and primary research data to create a single fused view for brands,' he adds. This is the vision both companies in the alliance share as they chart a path forward for the research industry. About Bright Mountain Media and Big Village Bright Mountain Media (Bright Mountain) is the #1 integrated marketing services platform for brands, agencies and publishers who depend on continuous connections with their omnichannel customers to go further faster. Bright Mountain is always open, connected and committed to giving our clients flexible access to the AI, insights and services they need to know and grow. Big Village is a research and analytics business that helps brands and agencies to better understand customer behavior, intentions, and attitudes to drive effective marketing and innovation. We provide fast-track learning and human-led decision support to help brands genuinely commit to knowing their customers and succeed. With over 80 years of experience in delivering high-quality data and insights, we design, build, and manage consumer insights projects and programs that enable always-on learning and generate growth for brands. For more information, visit About is a cutting-edge consumer intelligence platform that converts observed digital behaviors (extracted from social platforms such as Meta, TikTok, Pinterest, Snapchat, LinkedIn as well as e-Commerce platforms such as Amazon, Walmart and search platforms such as Google and Bing) into actionable intelligence for research, strategy, and media. Built on ethical, privacy-first data practices, helps brands stay ahead of consumer needs through continuously updated insights from the real world. Contact / Investor Relations: Douglas Baker Email: [email protected] Tel: (561) 807-6350
