11 hours ago
Trixie Mattel Just Dropped a 'Gay HBO Max Song'
Warner Bros. Discovery has teamed up with DJ/drag superstar Trixie Mattel on a new song intended to celebrate Pride. And oh yeah, it also honors HBO Max.
'Gay HBO Max Song' was released on Friday, June 27 — the penultimate weekday of Pride Month 2025. The music video, which ironically was released before Max officially rebranded de-branded back to 'HBO Max,' is meant to 'amplify queer joy,' a third-party PR rep for the collaboration told The Hollywood Reporter.
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The single lays a few very meme-able quotes from HBO/Max shows atop the beat, including Sydney Sweeney's 'I've never been happier!' line from Euphoria, Jennifer Coolidge's 'These gays are trying to kill me!' from The White Lotus, 'Whatever happened to fun?' from Sex & the City — and others. The selections mark 'HBO Max's most iconic quotes' as 'uplifted and made relevant by the queer community,' the pitch to press reads.
'With fans at the core of its success, HBO Max continues to inspire engagement and creative expression,' it continues. 'This initiative is a tribute to the creativity, passion and unwavering connection fans have shown to HBO Max content. The launch of the 'Gay HBO Max Song' celebrates the communities and fandoms that have helped establish HBO Max as a cultural phenomenon.'
In 2022, Mattel had a Discovery+ show titled Trixie Motel. A sequel, Trixie Motel: Drag Me Home, premiered on Discovery+ (and Max) in 2024.
Also, it's just catchy. Watch the 'Gay HBO Max Song' music video here:
Max will revert to 'HBO Max' (but thankfully not the original HBO Max platform) sometime this summer. The service went from 'HBO Max' to just 'Max' in 2023 in an ill-conceived attempt to express the broadness of available content following the combination of WarnerMedia (at the time owned by AT&T) and Discovery, Inc.
'This evolution has been influenced by changing consumer needs, and the fact that no consumer today is saying they want more content, but most consumers are saying they want better content,' WBD said in a statement reversing course in May. 'With other services filling the more basic needs with volume, WBD has clearly distinguished itself through its quality and distinct stories, and no brand has done that better and more consistently over 50-plus years than HBO.'
'Returning the HBO brand into HBO Max will further drive the service forward and amplify the uniqueness that subscribers can expect from the offering,' the statement continued. 'It is also a testament to WBD's willingness to keep boldly iterating its strategy and approach — leaning heavily on consumer data and insights — to best position itself for success.'
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