Latest news with #Gen-Z-friendly
Deccan Herald
3 days ago
- Entertainment
- Deccan Herald
‘Sunn Mere Yaar Ve': The romantic track from 'Param Sundari' sets hearts aflutter
With its addictive hook line, Gen-Z-friendly lyrics, and striking visuals, Sunn Mere Yaar Ve is already being hailed as the next chartbuster from the album, resonating with listeners across every mood.
Business of Fashion
23-05-2025
- Business
- Business of Fashion
E.l.f. Beauty Announces $1 Price Hike, Citing Inflation and Tariffs
E.l.f. will raise the price of its products by $1 starting in August 1, according to an Instagram post published on the brand's account on Friday. 'Not gonna lie, inflation and tariffs are hitting us hard,' read the announcement, written in Gen-Z-friendly language, with an emoji of a downward line chart. The post emphasised that 75 percent of E.l.f.'s products, which span makeup, skincare and tools, will remain under $10. The mass brand's production relies on third-party suppliers primarily located in China, which exposes it to the US-China trade war kicked off by President Donald Trump's 'Liberation Day' announcement. In April, Trump raised tariffs on China to 145 percent, but reduced them to 30 percent last month pending further negotiations. China lowered a retaliatory tariff on US imports from 125 percent to 10 percent. The response on Instagram appeared mostly positive, with fans of the brand praising the company's transparency effort. Korinne Wolfmeyer of Piper Sandler, wrote the price hikes 'should be enough to at least offset tariffs to protect gross profit dollars (by our math), if not protect even more given the pause on Chinese tariffs' in an analyst note. Many in beauty had anticipated price changes from the brand, but the announcement came sooner than expected, Wolfmeyer added, which could result in a sales lift in the second half of the year. E.l.f. Beauty will report its fourth quarter 2025 earnings on May 25. Learn more: With the Trade War on Pause, Here's What's Next for Fashion The industry let out a sigh of relief as the US and China announced a de-escalation of their punishing trade battle, but fashion can't breathe easy just yet.
Forbes
07-04-2025
- Business
- Forbes
New Data: Construction Is An AI-Driven, Gen-Z-Friendly Field
New data released today highlights the rewarding opportunities in construction for this tech-savvy generation. Male and female industrial engineers using tablet computer and blueprints checking and analysis data ... More of power plant station project on network background. True or false: Construction is one of the industries least affected by advances in AI technology. Surprisingly enough, it's false. Data released today by Procore indicates that construction is fast becoming a hybrid of AI and hands-on work—making it a perfect fit for Gen Z. 'One of the biggest misconceptions about construction is that it is a low-tech field. That is far from the truth,' says Kris Lengieza, VP and Global Technology Evangelist at Procore. 'The reality is that construction is at the cutting edge of AI, automation, and data-driven decision making.' Gen Z—who are all about purpose in their work, technology to make it better and work-life balance to make it worthwhile—may find that a career in construction checks all their boxes, and then some. 'We are changing the narrative to highlight these advancements so young people see the industry for what it really is: a place where they can innovate, build lifelong, rewarding careers, and shape the future of the world around them,' says Lengieza. Gen Z's innate advantage in the construction industry starts with their ease in navigating technology in every aspect of life. 'Gen Z has grown up in a digital-first world, which gives them a natural fluency with technology that is becoming increasingly essential in construction,' says Lengieza. 'From AI and automation to robotics, tech is transforming the way we build.' With more than half of construction leaders believing automation will disrupt the industry in the next five years, these kinds of digital skills won't just be a nice-to-have; they will be imperative. Gen Z's ability to quickly adapt to new tools and their comfort with data-driven decision-making will set them up for success in an industry that is quickly evolving. 'Their fresh perspectives, combined with their digital proficiency and the learnings of those who have been in the industry for a long time, allows them to approach construction challenges with innovative solutions,' says Lengieza. If Gen Z brings their tech skills to the table, what's in it for them? Quite a bit, as it turns out. Of the 1,200 construction leaders surveyed by Procore, more than 60% say they stay in construction for financial growth, career growth or skills development…all things that Gen Z is looking for. Other Gen-Z-friendly benefits include: The construction industry has long foreseen a growing skills gap, projected to intensify by 2036 when 53% of the current workforce is expected to retire. But today, the skills gap is working both ways. While older-gen workers have deep industry knowledge and hands-on experience, they often lack the knowledge to use AI effectively on the jobsite—a skill their younger counterparts are picking up quickly. Lengieza describes the relationship between old and new as symbiotic. 'Experienced construction workers bring a wealth of knowledge, leadership skills, and the ability to navigate complex challenges in the field,' she says. 'They understand the nuances of project management and have skills that take decades to develop. Their mentorship is crucial for the next generation.' On the other hand, says Lengieza, younger workers bring digital skills, fresh ideas and new ways of thinking about efficiency and problem solving. 'They're quicker to adopt AI and other emerging technologies that can enhance collaboration and optimize project planning. 'Knowledge transfer isn't just about passing down experience, but creating a two-way exchange. Tenured workers share industry wisdom while younger workers enable the use of new technologies and efficiencies,' says Lengieza. To encourage this type of knowledge-share across generations, Lengieza urges leaders to create formal mentorship programs that encourage collaboration between experienced workers and new hires. 'Cross-generational teams can be highly effective, combining field experience with digital expertise,' she says. It's clear there are a multitude of reasons Gen Z should take a second look at construction careers—but what if Gen Z doesn't know about them? 'Attracting Gen Z to construction starts with education and exposure,' says Lengieza. 'Procore partners with universities, trade schools, and workforce development programs, giving students access to real-world construction technology and preparing them for tech-enabled careers. 'By integrating construction tech into curriculums and fostering industry connections, we can help bridge the skills gap and ensure the next generation is workforce-ready.' Lengieza notes that Gen Z responds well to storytelling approaches that inspire them to make their own mark on a growing industry. 'By amplifying these stories, we can shift perceptions and show Gen Z that construction is about building the future, solving global challenges, and leaving a lasting legacy,' she says. Construction leaders should also be engaging with schools, creating apprenticeship programs and leveraging digital channels like social media to recruit the next generation. 'By meeting young people where they are and demonstrating the high-tech, meaningful work happening in construction, we can attract the best and brightest to the industry,' says Lengieza. As Gen Z struggles to find their feet in a fast-changing job market, construction can be a bright spot where they're already equipped to learn—and earn—fast. 'Technology is making construction one of the most exciting industries to be a part of,' says Lengieza. 'AI-powered project planning, robotics, drones, digital twins… all things that are revolutionizing how we build today. 'These innovations are improving efficiency and safety, but also making the industry more attractive to young professionals looking for a dynamic career.' The perception that the skilled trades aren't going to be affected by AI is being proven wrong on jobsites everywhere. Construction is a high-tech industry, and one where the talents of today's young workers can shine.
