07-08-2025
School's Cool with BurJuman Mall: Explore the Ultimate Back-to-School Shopping Destination
As Dubai prepares to welcome the new school year, BurJuman Mall is set to launch its latest Back-to-School campaign under the theme, School's Cool with BurJuman Mall , taking place from 7th to 31st August 2025. With curated product showcases, seasonal promotions, and family-focused activations, the campaign positions the mall as a comprehensive destination for school preparations across all age groups.
Featuring customer favorite brands from across the mall, the Back-to-School initiative highlights a wide range of essentials, including technology, school supplies, uniforms, footwear, fashion, and accessories. Designed to simplify and enhance the school shopping experience, the campaign offers value, variety, and convenience under one roof.
Among this year's Back-to-School brands, Sharaf DG delivers technology solutions tailored for students and teachers, with exclusive savings on laptops, tablets, accessories, and home electronics. Emax presents AI-powered laptops, learning tools, and tablets suited for classroom and university needs, with added benefits including Shukran Point earnings and Gen Z Student Card privileges.
Centrepoint unveils a cross-brand collection that includes Babyshop's value bundles, ergonomic backpacks, and character gear; Splash's fashion-forward looks for teens; Shoemart's durable footwear; and Lifestyle's tech and stationery selections. R&B contributes vibrant options, with character backpacks, 5-in-1 trolley sets, and school shoes at accessible price points, while Lifestyle's new arrivals feature functional lunch kits, digital-ready bags, and stationery designed for kids and teens alike.
Additional seasonal offers include Skechers' promotion of a complimentary trolley backpack with kids' shoe purchases, and Smart Baby's tiered discount structure of up to 50 percent. Hour Choice and Vision Express address students' eyewear needs with curated selections and accessories suited for daily school use.
Complementing the retail mix, participating brands such as Threads, Herschel, Carrefour, Max, Xpressions, Daiso, Miniso, Eros, Off/Price, Chemist Warehouse, Natural's Salon, and Brands For Less introduce tailored services, collections, and value-driven promotions spanning uniforms, personal care, fashion accessories, and tech essentials.
The campaign also incorporates engaging in-mall experiences. Customers who spend AED 250 or more are eligible to instantly win a limited-edition, branded water bottle that will make School Cool, through the 'Instant Spend & Win' activation.
Throughout August, BurJuman Mall's Atrium will feature a weekly rotating showcase of Back-to-School collections from leading brands such as Sharaf DG, Brands For Less, MAX Fashion, Skechers, Daiso, Chemist Warehouse, Centrepoint, R&B, Off/Price, and LC Waikiki, offering easy visual access to all Back-to-School offerings across the mall. A mall-wide window display competition will further bring the campaign theme to life, with standout visual presentations recognized by the mall, making the season fun & rewarding for retailers as well.
School is Cool with BurJuman Mall marks a significant seasonal activation, designed to offer convenience and inspiration to families as they prepare for the year ahead, solidifying the mall's positioning as a trusted, customer-first shopping destination.
For more information, visit or follow @BurJuman on Instagram, Facebook, and TikTok.
