Latest news with #GenesisCollection
Khaleej Times
4 days ago
- Business
- Khaleej Times
French Avenue unveils the Genesis Collection of perfumes
French Avenue, the contemporary luxury perfumery under the legacy of Fragrance World, has launched The Genesis Collection, developed over a period of 24 months. This new signature line aims to mark a bold new chapter in modern fragrance—where scent, identity and storytelling converge. The collection reimagines the way individuals experience and connect with fragrance. The Genesis Collection features twelve distinctive perfumes, each inspired by the constellations and designed to capture the unique spirit, traits and emotional essence of every individual. From earthy compositions that ground and soothe, to airy blends that uplift and energize, each fragrance is a unique expression of the cosmos. With artistry at its core, French Avenue has created a line that goes beyond scent—it's a celebration of individuality and inner identity. Drawing inspiration from the vastness of the universe and the allure of astrological symbolism, Genesis transcends conventional perfumery. Each fragrance invites the wearer on a personal journey of self-discovery, offering more than a sensory experience—it offers a connection to something greater, something written in the stars. The collection was introduced at a private showcase in Dubai, where guests were immersed in a multi-sensory experience that reflected the celestial narrative of the collection. Attendees were invited to interact with an installation that guided them to their zodiac-aligned fragrance, providing a glimpse into the symbolic storytelling that underpins each scent. 'The Genesis Collection is more than a series of perfumes—it is the culmination of two years of passion, research and inspiration. We set out to create something that speaks to the soul, not just the senses. Each scent in Genesis is a tribute to individuality—rooted in craftsmanship, shaped by the stars, and made to resonate with the wearer on a deeply personal level. This is not just perfumery, it's a cosmic journey,' stated Poland Moosa Haji, Founder of Fragrance World. French Avenue continues to expand its global presence, backed by the enduring strength of its parent company, Fragrance World, which celebrates 35 years of excellence and a network of 132 distribution partners across 30 countries.
Hospitality Net
12-05-2025
- Business
- Hospitality Net
Edvena Perpetual D'Souza has been appointed Director of Sales and Marketing at Seaside Finolhu Baa Atoll and .Here Baa Atoll Maldives
Seaside Finolhu Baa Atoll, the Maldives' ultimate island playground, is excited to announce the appointment of Edvena Perpetual D'Souza as its new Director of Sales & Marketing. A seasoned leader in the luxury hospitality space with a long-standing connection to the Maldives, Edvena brings a blend of global experience, commercial expertise and creative energy to her new role. She will also lead Seaside Collection's upcoming ultra-luxury resort .Here Baa Atoll in the same capacity. Edvena joins with over 25 years of international experience in luxury hospitality, having held senior leadership roles at some of the world's most prestigious hotels, resorts and private islands. Her strategic insight, commercial acumen and relationship-driven approach have consistently delivered outstanding results in ultra-luxury environments. At Finolhu and .Here she will lead the global sales and marketing strategy, crafting bold experiential campaigns, and strengthen the resorts' presence across key international markets. Before joining Finolhu, Edvena held the position of Executive Director & Co-Founder of Genesis Collection, a highly regarded hospitality consultancy based in Dubai. Prior to that, Edvena was entrusted with leading the Sales & Marketing divisions of two of the most iconic and ultra-luxurious private island destinations in the world: Velaa Private Island, Maldives, and Laucala Island, Fiji, a 3,500- acre, 85% self-sustainable private island, where she oversaw all global commercial activities and played a pivotal role in positioning the respective properties. As part of her broader portfolio across the Middle East, Europe & Asia she spent 14 years with FHRI Hotels & Resorts, leading five Fairmont & Raffles openings as well as the successful launch of St. Regis Saadiyat Island, Abu Dhabi. In her new role at Finolhu and .Here Baa Atoll, Edvena will lead the global commercial strategy across sales, marketing, branding, PR and distribution. Her focus will be on strengthening brand equity, driving sustainable revenue growth, and further positioning both resorts as leaders in the next generation of luxury island experiences.
