03-04-2025
Genesis X Gran Concepts Ditch Doors and Bring Bold Interiors
Genesis is showing the G90-based X Gran Coupe and X Gran Convertible at the 2025 Seoul Mobility Show.
These two concepts feature significant modifications from the standard, four-door Genesis G90 sedan.
The Genesis Design team studied the olive tree for inspiration for the X Gran Coupe concept and wine for the X Gran Convertible.
If you thought the oversized, personal-luxury coupes and convertibles were going away, the folks at Genesis might have something to change your mind at the Seoul Mobility Show.
The X Gran Coupe and X Gran Convertible lean on the long history of luxe two-door coupe and convertible land yachts. These two concept cars might both be based on the Genesis G90, but they sport significant changes from their series production counterpart.
Kicking it off, the X Gran Convertible's biggest change from the standard G90 is hard to miss. The cloth folding top is lower than the traditional G90 and works with an extended beltline.
Alongside the altered silhouette and folding top, the X Gran Convertible sports two fewer doors, widened fenders, and a finish that takes inspiration from fine wine grapes.
The convertible's fixed-top counterpart features many of the same changes. The X Gran Coupe also gets wider fenders, two fewer doors, and a lowered roofline, but the X Gran Coupe is exactly that: a fixed-top machine.
Taking inspiration from the olive tree, this X Gran Coupe is finished in deep green. Inside this upscale coupe concept, you'll find a quilted leather headliner, leather tanned from wastewater from an olive manufacturing facility, and microperforated olive wood that makes an olive-themed atmosphere lighting array.
While these concepts look ready for a trip to your favorite Michelin-star restaurant, there is one minor hitch: they're just concepts.
Considering market trends, with BMW and Mercedes-Benz both rethinking the personal luxury cruiser, it's doubtful that Genesis will turn these loose to the wild. That said, the next-generation G90 offering a two-door variant now has a longshot chance of joining the roadway.
Regardless, these two concept cars are not currently slated for the assembly line. If you're in Seoul, you can see them in the flesh at the Seoul Mobility Show April 4 to 13.
Do you think Genesis should add the X Gran Coupe or X Gran Convertible to its portfolio? Tell us your thoughts below.
