6 days ago
PHOTOS: Magic Hour Rooftop transforms into a sky-high floral fantasy with 1,000s of flowers
If Alice had fallen down the rabbit hole and landed in Times Square, she might have wound up at Magic Hour. This summer, NYC's largest indoor/outdoor rooftop bar is undergoing its most jaw-dropping transformation yet with Full Bloom, an immersive floral fantasia open now through September atop the Moxy Times Square.
Created in collaboration with design firm Geo Events and Design House Decor, Full Bloom turns the west terrace into a kaleidoscopic garden in the sky. Expect vines tangled with checkerboards and waves, a whimsical carousel cocooned in oversized flowers and a 12-foot-tall technicolor bouquet at the center of it all—a surreal sculpture garden centerpiece made for Instagram and awe alike.
'We wanted to design something that felt surreal yet joyful—like stepping into the pages of a storybook,' said Azizan Ali of Design House Decor. And from the six-foot-tall daisies to the immersive floral skyline, they nailed it.
But the fantasy doesn't stop at the décor. Executive Chef Ben-Galy Cisse and senior director of beverage Nikki McCutcheon have rolled out an all-new garden-inspired menu with dishes like wagyu pigs in a blanket and lobster rolls, plus floral-themed desserts and drinks. Sip your way through a 'bouquet of spritzes' (yes, that's really what it's called) served in iridescent vases, or try the Lavender Haze, made from Prosecco with a dash of lavender syrup and lemon. Non-drinkers can get in on the action too with fizz-forward mocktails like the Soft Launch.
Full Bloom will also be hosting a packed lineup of summer programming, from drag brunches and celeb DJ sets to creative pop-ups and collabs with NYC icons. Weekend brunches run Saturdays and Sundays with sweet-and-savory options like crème brûlée French toast and a Dubai chocolate croissant.
And if you're planning a bachelorette bash or a rooftop brand launch, the space is available for full buyouts—just be ready for your guests to stop and smell the (gigantic) roses. Reservations for Full Bloom at Magic Hour are now open via OpenTable—just be sure to select the Full Bloom Room when booking.
Check out photos of the space and those floral offerings below:
