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No ‘Pikachu': Why is Japan at war against unconventional, ‘glittery' names?
No ‘Pikachu': Why is Japan at war against unconventional, ‘glittery' names?

Al Jazeera

time18 hours ago

  • General
  • Al Jazeera

No ‘Pikachu': Why is Japan at war against unconventional, ‘glittery' names?

Japan has introduced new rules restricting how names are spelled and pronounced. The new regulations, announced last week, aim to quell a growing practice of Japanese parents giving their babies unconventional names, known as 'kira kira', or glittery, in kanji, one of Japan's major writing systems. But why are such names a problem for Japanese authorities? And do the new rules spell disaster for parents who want to break the mould and name their children Nike, the shoe brand, or Pikachu, the little lagomorphic animated character with lightning powers, which is part of the Japanese media franchise Pokemon? A kira kira name is a non-traditional name where the pronunciation is unusual or does not match the standard or phonetic pronunciation in kanji. Japan primarily uses three systems of writing: hiragana, katakana and kanji. Kanji employs Chinese characters and is used in writing names. Parents in Japan can choose from among 2,999 kanji characters to name their child – out of these, 2,136 characters are commonly used. Hiragana and katakana can also be used. Kira kira names, while relatively uncommon, started to grow in popularity in Japan in the 1980s, influenced by pop culture, brands and popular games like Pokemon or characters from the world of Tokyo-based animation house Studio Ghibli. Parents pick what they want to call their child – say, Pikachu or the fictional character Hello Kitty. Then, they try to piece together kanji characters that sound like the name they picked. But often, the kanji pronunciation is nowhere near what the name is supposed to sound like. The names are spelled a certain way, but are meant to be pronounced very differently, making it difficult even for Japanese speakers to read the name correctly, causing confusion at places like hospitals and schools. Take a name written like '今鹿' in kanji characters. Those letters suggest a pronunciation like 'imashika', typically a family name, said John Maher, a linguist at Temple University's Japan campus who specialises in the sociolinguistics and languages of the country. However, what the parents might have intended is the given name 'Naushika,' inspired by the titular character of Hayao Miyazaki's 1984 animated Studio Ghibli film, Nausicaa of the Valley of the Wind. 'A primary school teacher taking roll stares at the kanji of the little girl in the front row and scratches her head. 'Huh? Naushika?! Are you kidding me?' It's the name of a Ghibli studio anime film,' Maher told Al Jazeera. He cited another example — '七音,' which is pronounced as 'nanane,' typically a given name. However, it is supposed to be pronounced like 'doremi' – either a nod to the early 2000s anime, Ojamajo Doremi, or to a character in the manga series Doraemon. 'It's causing a public fuss for one basic reason: frustration in everyday life. Schoolteachers cannot figure out how to pronounce their pupils' names. Bosses cannot figure out their worker names,' said Maher. The 'glittery' names appear to represent an effort to subvert tradition. A study using data from Meiji Yasuda Life Insurance from 1913 to 2015 revealed that variations in naming patterns were growing over the course of the century. Still, 'until the government's National Institute for the Japanese Language conducts an objective study, we don't have the numbers', Maher said. The National Institute for the Japanese Language (NINJAL) is a Tokyo-based independent research institute for the Japanese language, established in 1948 with the purpose of researching the Japanese language and making recommendations about its correct usage. Linguist and author Adam Aleksic said he believed the trend represented a pushback against tradition. 'There used to be traditional names and these names are a reaction against those cultural heirlooms,' Aleksic told Al Jazeera. But he added that this phenomenon was not restricted to Japan. 'There are pop culture names everywhere,' Aleksic said, citing the example of how many parents around the world named their children Katniss after the popularity of the dystopian book series, the Hunger Games, and the resulting films. In Japan, he said, the rise in kira kira names might represent a cultural trend towards individuality, 'probably because of Western influence, whereas historically, it [Japan] was more of a collectivist culture'. The recent law was an amendment to a family registry law originally passed on June 2, 2023, Jay Allen, a Tokyo-based journalist for a publication called Unseen Japan, told Al Jazeera. The revised law, which came into effect on May 26, requires families to register furigana readings of names on the family register. A furigana reading is a smaller script comprising syllabaries in hiragana and katakana to indicate the phonetic reading of kanji names. Previously, the furigana was not notarised on the family register. Allen explained that the change would allow authorities to check for any mismatches between spelling and pronunciation. Now, Japanese authorities will mail notifications to households to confirm the phonetic readings of the names of the members. This will be done not only for newborns, but for every household member with existing registered names. While older people with kira kira names will not have to change names, experts said, this exercise would help the government know exactly how all names are supposed to be pronounced. Those who want to correct the phonetic readings of their names will need to submit corrections within a year of receiving the notification. Parents of newborns may have to explain the pronunciation of their children, and local media have reported that they may be referred to legal bureaus. The government has not directly banned kira kira names, but the new law seeks to restrict parents from using unorthodox pronunciations of kanji characters. 'If they're using kanji, which most Japanese parents do, then they have to show that the pronunciations they chose somehow relate to common pronunciations for those kanji.' Allen explained that the new law rejects names that have no relationship to the kanji spelling; and names that are easy to mispronounce. Aleksic said that he believes that the new law could lead to a decrease in non-standard pronunciations. However, he added that parents might find other ways to make their children's names unique and interesting, 'maybe [using] rare characters, maybe focusing more on katakana'. 'I strongly believe that the desire for individuality wins out in the end and these parents will find other ways to make their [children's] names unique, and then that will still annoy the old guard.'

Beautiful covers make Studio Ghibli vinyl soundtracks and image albums look as good as they sound
Beautiful covers make Studio Ghibli vinyl soundtracks and image albums look as good as they sound

SoraNews24

time2 days ago

  • Entertainment
  • SoraNews24

Beautiful covers make Studio Ghibli vinyl soundtracks and image albums look as good as they sound

Gorgeous artwork graces the jackets of LP releases of the work of Ghibli's greatest composer. Some audiophiles insist that vinyl recordings sound better than digital ones. You can make a pretty strong argument, though, that they sound better too, Because of their size and scratchable material, records need jackets, and those jackets can have beautiful artwork. Serving as stunning examples of that are these vinyl records for the anime films of Studio Ghibli, on offer from specialty shop Donguri Kyowakoku. There aren't just rectangular croppings of their respective movie posters or DVD covers, either, but artwork specially chosen for the LP jackets. Pictured above is the soundtrack for Princess Mononoke, which comes on two double-sided records containing 33 songs from Jo Hisaishi, the long-collaborating composer behind all of the Ghibli anime music we'll be looking at today, including Spirited Away. The perspective and sense of scale on the 21-song soundtrack's cover makes the bathhouse of the gods look both unsettling and intriguing, which describes the tone of many of the film's scenes. Ghibli's memorable anime architecture is also on display from a fresh angle in the jacket for the 26-piece Howl's Moving Castle soundtrack. Though Hisaishi has composed the scores for just about all of director Hayao Miyazaki's theatrical anime, he worked only one time with Isao Takahata when the late Ghibli co-founder was in the director's chair, making the 37-piece soundtrack for The Tale of the Princess Kaguya a once-in-an-artistic lifetime collaboration between the two. And last, we come to what was supposed to be Miyazaki's last feature-length anime, The Wind Rises, and its 32-piece soundtrack. All of the above soundtracks are two-record sets, although only the Princess Mononoke one uses both sides of both records, with the others using only one side of their second. Meanwhile, the Kiki's Delivery Service Soundtrack Music Collection is a more modestly sized one-disc, 21-piece selection of music from the only anime produced, directed, and written by Miyazaki. And if you want even more beautiful Ghibli record jacket art, it can be found on the covers for the film's 'image albums.' Image albums are what the Japanese music sphere calls musical compositions inspired by the setting, story, and characters of an animated work, but which aren't heard within the anime itself. In the case of the Kik's Delivery Service image album above, for example, Hisaishi's aim was to recreate the feeling of how Miyazaki described the setting to him, 'A vaguely European town, somewhere near the Mediterranean sea,' in musical form, in much the same way that the beautiful cover artwork of Kiki getting ready to depart her parent's house isn't taken directly from the film. That same philosophy is behind the image albums for Spirited Away , Howl's Moving Castle , and Princess Monoke . Each of the image albums are single-record, with 10 pieces of music and priced at 4,180 yen (US$29), as is the Kiki's Delivery Service Soundtrack Music Collection , while the two record soundtracks are 5,280 yen. Several of them were sold out and unavailable until recently, but they're all restocked and can be ordered through the Donguri Kyowakoku online store here. Source: Donguri Kyowakoku Top image: Donguri Kyowakoku Insert images: Donguri Kyowakoku (1, 2, 3, 4, 5, 6, 7, 8, 9, 10) ● Want to hear about SoraNews24's latest articles as soon as they're published? Follow us on Facebook and Twitter!

Ditch AI filters, consume real art
Ditch AI filters, consume real art

Express Tribune

time2 days ago

  • Entertainment
  • Express Tribune

Ditch AI filters, consume real art

If you're an artist or just someone who admires the effort that goes into drawing and animation, you must have strong feelings about the heaps of AI-generated art that's been plaguing social media for a long time now. The recent trend of AI-generated images that has beguiled netizens recreates the visual style of Studio Ghibli's signature 2D animation. And if there are any doubts as to where the studio's founder — Hayao Miyazaki — would stand, here are his views on machine-created art that resurfaced after OpenAI launched its update: "I strongly feel that this is an insult to life itself." In case you're not aware of what Studio Ghibli films are, I — first and foremost - express my deepest sympathies that you had to learn through this trend, but I am also happy to inform you that you've come to the right place. If your curiosity is pushing you to find out what life looks like through the Ghibli lens, you need not wait any longer. Here are four of the studio's films to introduce you to the painstakingly hand-drawn and remarkably emotive world of animation — or, if you're a fan, to trick you into a binge watch. 'Howl's Moving Castle' It has become culturally imperative to begin your Ghibli journey with this one. Howl's Moving Castle follows Sophie, a young woman cursed by a jealous witch to transform into an old lady due to the witch's affection for Howl, a vagabond wizard who crosses paths with Sophie in the beginning. As the curse makes our protagonist forget her identity, she accidentally moves in with Howl's motley crew and helps them out with domestic duties, oblivious to the fact that the solution to her problem is nearby. If the found-family trope is an easy way to your heart, this film will win you over no sweat while serving you an extra slice of tender romance. Although a stunningly serene film, it strikes a fine balance between wholesome moments and gut-wrenching reality that'll have you aching for more. 'Kiki's Delivery Service' If you like witchcraft in your media and are looking for more magic after Howl's Moving Castle, you'll find it all in Kiki's Delivery Service. This coming-of-age fantasy story follows Kiki, a young witch who heads out of home to fulfill her desire for self-exploration. Aside from flaunting the picturesque world of Studio Ghibli, this film is your reassurance that hardships are a necessary part of growing up on your own. From introducing animal companions to unexpected friends, it reminds you that every step out of your comfort zone is worth the anticipation. 'The Secret World of Arrietty' If you grew up adoring Thumbelina or illustrated tales of a similar nature, it might be time to indulge your inner child with this heartwarming film. The Secret World of Arrietty follows its titular character in a miniature world as she "borrows" from the world of the much-larger humans for a living. Everything seems to be working in her family's favour until they are discovered by the humans and must fend for themselves. Packing compelling visuals that every Ghibli film is decked with, this feature stands out for its immersive look into the world that exists around us, just much bigger. If you're in the mood of a story that champions hope and courage, you wouldn't want to miss this one. 'Spirited Away' Ever wondered what your most inexplicable dreams would look like onscreen? Spirited Away is your answer. It focuses on Chihiro, a ten-year-old girl who visits an amusement park with her family but soon realises that something is off, though her protests are dismissed by her parents. After a mysterious meal turns them into pigs, it is up to Chihiro to bring them back by stepping into the world of uncanny supernatural beings. Released at a time when animation was seen as a form of entertainment reserved only for children, Spirited Away would sooner be a kid's nightmare than a fond core memory to look back on. But for grownups who don't mind being unnerved, the film's appeal lies in its unsettling elements and melancholic storyline. Does hope prevail in the end? Find out for yourself.

Google DeepMind CEO's 'shout out' to chip engineers and dig at OpenAI CEO Sam Altman, Sundar Pichai responds with emoji
Google DeepMind CEO's 'shout out' to chip engineers and dig at OpenAI CEO Sam Altman, Sundar Pichai responds with emoji

Time of India

time3 days ago

  • Business
  • Time of India

Google DeepMind CEO's 'shout out' to chip engineers and dig at OpenAI CEO Sam Altman, Sundar Pichai responds with emoji

Google DeepMind CEO Demis Hassabis has highlighted the 'overwhelming' demand for Google's new AI models, Gemini 2.5 and Veo 3 , while also extending a public acknowledgment to the company's chip engineers . His comments seem to also contain a subtle jab at OpenAI CEO Sam Altman , a remark to which Google CEO Sundar Pichai responded with a simple emoji. Hassabis took to X (formerly Twitter) to announce the "off the charts" demand for Veo 3, Google's video generation AI. "The demand for Veo 3 has been off the charts! Millions of videos have been generated in the past few days alone, now available on mobile, and in more countries (including the UK! 🇬🇧). Try it out in the Gemini app," he noted. Google DeepMind CEO's shout out to engineers for keeping chips working Amidst this reported surge in usage, Hassabis specifically recognised the teams behind Google's infrastructure. "Amidst the massive demand for Gemini 2.5 and Veo 3 models, wanted to also give a big shout out to our world-class infrastructure, chip and SRE teams, who work tirelessly to keep our wonderful TPUs from melting, and without whose incredible work none of this would be possible," Hassabis stated. This acknowledgment of the hardware and infrastructure teams seems to be a subtle critique aimed at OpenAI's Sam Altman, who previously announced during Ghibli style trend, the company's processors started to melt. "it's super fun seeing people love images in chatgpt. but our GPUs are melting. we are going to temporarily introduce some rate limits while we work on making it more efficient. hopefully won't be long! chatgpt free tier will get 3 generations per day soon." Google CEO Sundar Pichai publicly reacted to Hassabis's post with an emoji, acknowledging the sentiment.

4 Studio Ghibli films to distract you from OpenAI's viral filter
4 Studio Ghibli films to distract you from OpenAI's viral filter

Express Tribune

time3 days ago

  • Entertainment
  • Express Tribune

4 Studio Ghibli films to distract you from OpenAI's viral filter

If you're an artist or just someone who admires the effort that goes into drawing and animation, you must have strong feelings about the heaps of AI-generated art that's been plaguing social media for a long time now. The recent trend of AI-generated images that has beguiled netizens recreates the visual style of Studio Ghibli's signature 2D animation. And if there are any doubts as to where the studio's founder — Hayao Miyazaki — would stand, here are his views on machine-created art that resurfaced after OpenAI launched its update: "I strongly feel that this is an insult to life itself." In case you're not aware of what Studio Ghibli films are, I — first and foremost — express my deepest sympathies that you had to learn through this trend, but I am also happy to inform you that you've come to the right place. If your curiosity is pushing you to find out what life looks like through the Ghibli lens, you need not wait any longer. Here are four of the studio's films to introduce you to the painstakingly hand-drawn and remarkably emotive world of animation — or, if you're a fan, to trick you into a binge watch. 'Howl's Moving Castle' It has become culturally imperative to begin your Ghibli journey with this one. Howl's Moving Castle follows Sophie, a young woman cursed by a jealous witch to transform into an old lady due to the witch's affection for Howl, a vagabond wizard who crosses paths with Sophie in the beginning. As the curse makes our protagonist forget her identity, she accidentally moves in with Howl's motley crew and helps them out with domestic duties, oblivious to the fact that the solution to her problem is nearby. If the found-family trope is an easy way to your heart, this film will win you over no sweat while serving you an extra slice of tender romance. Although a stunningly serene film, it strikes a fine balance between wholesome moments and gut-wrenching reality that'll have you aching for more. 'Kiki's Delivery Service' If you like witchcraft in your media and are looking for more magic after Howl's Moving Castle, you'll find it all in Kiki's Delivery Service. This coming-of-age fantasy story follows Kiki, a young witch who heads out of home to fulfill her desire for self-exploration. Aside from flaunting the picturesque world of Studio Ghibli, this film is your reassurance that hardships are a necessary part of growing up on your own. From introducing animal companions to unexpected friends, it reminds you that every step out of your comfort zone is worth the anticipation. 'The Secret World of Arrietty' If you grew up adoring Thumbelina or illustrated tales of a similar nature, it might be time to indulge your inner child with this heartwarming film. The Secret World of Arrietty follows its titular character in a miniature world as she 'borrows' from the world of the much-larger humans for a living. Everything seems to be working in her family's favour until they are discovered by the humans and must fend for themselves. Packing compelling visuals that every Ghibli film is decked with, this feature stands out for its immersive look into the world that exists around us, just much bigger. If you're in the mood of a story that champions hope and courage, you wouldn't want to miss this one. 'Spirited Away' Ever wondered what your most inexplicable dreams would look like onscreen? Spirited Away is your answer. It focuses on Chihiro, a ten-year-old girl who visits an amusement park with her family but soon realises that something is off, though her protests are dismissed by her parents. After a mysterious meal turns them into pigs, it is up to Chihiro to bring them back by stepping into the world of uncanny supernatural beings. Released at a time when animation was seen as a form of entertainment reserved only for children, Spirited Away would sooner be a kid's nightmare than a fond core memory to look back on. But for grownups who don't mind being unnerved, the film's appeal lies in its unsettling elements and melancholic storyline. Does hope prevail in the end? Find out for yourself. Have something to add to the story? Share it in the comments below.

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