Latest news with #GilletteFusion5
Time of India
29-06-2025
- Entertainment
- Time of India
Gillette's legacy, Hrithik's vision: The new era of men's grooming begins
For over a century, Gillette has been more than just a brand; it has been a steadfast companion in every man's journey towards self-improvement. From the crisp snap of a fresh blade to the smooth glide of a perfect shave, Gillette has consistently stood for the very best in men, empowering them not just to look good, but to feel good, to step out with an undeniable confidence that resonates from within. In today's dynamic landscape, the definition of "looking your best" has beautifully evolved. For some, it's the timeless allure of a chiselled jawline, flawlessly exposed by a clean-shaven look that speaks of discipline and classic elegance. For others, it's the artistic statement of a precisely sculpted beard, a testament to personal style and meticulous attention to detail. It is this evolving spirit of authenticity and personal expression that Gillette, a brand synonymous with men's grooming for over 100 years, proudly embraces in its newest collaboration. To effectively communicate that, no matter one's vision for personal style, Gillette has them covered, the brand has partnered with none other than the epitome of style and precision himself: Hrithik Roshan. This groundbreaking partnership introduces the Gillette Fusion5 razor – a single, sophisticated tool designed to help men achieve the immaculate clean shave and the perfectly defined beard shape. The Gillette Fusion5 isn't just a razor; it's an extension of your intent, engineered for unparalleled precision and comfort. Its advanced 5-blade shaving technology features blades spaced closer together, significantly lowering the pressure per blade for an incredibly smooth and irritation-free experience. A flexible comfort guard gently prepares the beard, ensuring an effortless glide. For those intricate details that define your unique style, the integrated precision blade expertly tackles tricky spots like sideburns, under the nose, and around facial hair, allowing for meticulous shaping. All of this is housed within an ergonomically designed handle, providing superior control and confidence with every stroke. For Hrithik Roshan, precision isn't just a professional standard; it's a personal philosophy that extends to every aspect of his life. Talking about his grooming routine, Hrithik said, "Grooming, for me is not just about looking good-it's about feeling confident and expressing who I am. Whether it's achieving a perfectly clean shave or a polished look for a sharp, well-defined beard, Gillette Fusion5 gives me the precision and versatility I need to own my style. I've always admired how Gillette consistently innovates to meet the evolving grooming needs of men, and I'm thrilled to partner with them on this initiative that celebrates individuality and encourages men to embrace every version of themselves." Abhishek Desai, Vice President & Category Head – Grooming, P&G India, said, 'At Gillette, we are committed to providing innovative grooming solutions that elevate the modern man's everyday confidence. We are delighted to welcome Hrithik Roshan to the Gillette Fusion5 family. His impeccable sense of style and dedication to perfection make him the perfect ambassador for Gillette Fusion5 — a product designed to deliver the perfect shave and perfect shape. Through this campaign, we aim to demonstrate how Fusion5 empowers men with precision grooming and effortless versatility. Together, we are celebrating the modern man's grooming journey.' Through this collaboration, Gillette India celebrates the multifaceted nature of new-age masculinity. It's about transforming grooming from a mere chore into a daily ritual of self-expression and empowerment. Gillette continues its legacy of providing men with the tools they need to not only solve everyday challenges but to confidently present their best versions – inside and out.
Indian Express
27-06-2025
- Entertainment
- Indian Express
With Gillette, Hrithik Roshan shows how everyday grooming can be a quiet form of self-expression
The sharp elegance of a clean-shaven face reflects classic refinement, while others showcase expertly crafted beards. This transformation goes beyond just appearances; it's an evolution of individuality and self-identity. With the Fusion5 razor positioned as the ultimate grooming tool for the modern man, Hrithik Roshan brings this metamorphosis to life in Gillette India's latest campaign. Fusion5 blends seamlessly into any routine whether it's a quick touch-up before a meeting or a meticulous shave for a night out. It helps men define not only their beard but also their confidence. Celebrating 100 years of heritage in men's grooming with Gillette Gillette's partnership with Hrithik Roshan feels effortless a natural fit between a brand built on precision and a man who defines style on his own terms. Hrithik's journey, from discovering confidence to embracing his unique identity, mirrors Gillette's belief: that looking your best starts with feeling at home in your own skin. For Hrithik, style isn't about sticking to a single look. Some days call for a clean shave; others demand a perfectly sculpted beard. But no matter the look, what shines through is confidence. That's what truly sets him apart. With the Gillette Fusion5 razor, switching between styles is effortless. Its precision-engineered design and smooth glide make it easy for Hrithik and every modern man to own every version of themselves. Abhishek Desai, Vice President & Category Head – Grooming, P&G India, said, 'At Gillette, we are committed to providing innovative grooming solutions that elevate the modern man's everyday confidence. We are delighted to welcome Hrithik Roshan to the Gillette Fusion5 family. His impeccable sense of style and dedication to perfection make him the perfect ambassador for Gillette Fusion5 a product designed to deliver the perfect shave and perfect shape. Through this campaign, we aim to demonstrate how Fusion5 empowers men with precision grooming and effortless versatility. Together, we are celebrating the modern man's grooming journey.' Known for his charm and versatility, Hrithik represents a new kind of masculinity one that's all about being yourself. Whether you prefer a clean shave or a well-groomed beard, Gillette reminds every man in India that your grooming choices are something to be proud of. Because looking good should never mean fitting in — it should mean feeling like yourself. One Razor, Endless Possibilities: Thoughtful Design That Gets You The Gillette Fusion5 is more than just a razor it's something that understands your everyday routine. Whether you like a clean-shaven look or prefer keeping a well-shaped beard, it gives you the freedom to choose what feels right for you. It's about making your everyday grooming feel easy and worth it. At the core are five finely spaced blades that work together to reduce pressure and give you a close, smooth shave no tugging, no irritation, just comfort. Then there's the Microfin Guard a small but powerful detail that gently stretches your skin and lifts hairs, helping avoid those annoying nicks and making each shave feel effortless. Need to tidy up the edges? The precision trimmer on the back is made for those moments when you want a sharper jawline, cleaner sideburns, or a well-defined beard. And because real life doesn't happen in perfect conditions, the ergonomic handle is designed to stay steady in your hand even in a steamy bathroom. It gives you control where it counts, moving with your face, not against it. The Gillette Fusion5 understands that grooming isn't just a task it's a ritual. One that starts your day, sets the tone, and helps you show up as your best self. Grooming That Grows With You The versatility of the Fusion5 is what makes it unique. Its features meet all your grooming needs, whether you're looking for a clean shave for a special occasion or a well-defined beard for daily wear. Fusion5 is more than just a razor; it's a grooming partner that changes with your routine to help you feel and look your best while creating your signature look each day. This philosophy is brought to life in Gillette's latest initiative with Hrithik Roshan, whose own journey of embracing individuality and confidence reflects how grooming can be a powerful expression of self. You may have already spotted Hrithik Roshan lighting up billboards across the country striking in bold orange, confident, and unmistakably himself. With more powerful stories and moments on the way, Gillette is inviting every man to join the movement to shape his look, own his style, and redefine what confidence means today. Disclaimer: This content is sponsored and does not reflect the views or opinions of IE Online Media Services Pvt Ltd. No journalist is involved in creating sponsored material and it does not imply any endorsement whatsoever by the editorial team. IE Online Media Services takes no responsibility for the content that appears in sponsored articles and the consequences thereof, directly, indirectly or in any manner. Viewer discretion is advised.
