Latest news with #Gimaguas
Graziadaily
2 days ago
- Entertainment
- Graziadaily
Kylie Jenner's Favourite Studded Bikini Comes From This Secret Spanish Brand
Gimaguas, Costa Maxi Dress Gimaguas, Bow-Embellished Top Gimaguas, Luna Midi Skirt Gimaguas, Saona Panelled Trousers Gimaguas, Maxi Casilda Canvas Bag Gimaguas, Bailarina Studded Flats Gimaguas, Diane Mini Dress Gimaguas, Kite Mini Dress There's no polite way to put it: some countries are simply more proficient at summer dressing, thanks largely to their meteorological advantage. While we in the UK persist with a heatwave uniform that sits somewhere between festival chic and a Sienna Miller-era boho remix - part practicality, part party girl - those closer to the equator have mastered the art of beach-adjacent dressing that translates seamlessly to city pavements. Case in point: Gimaguas, the Spanish label currently enjoying cult status among Gen Z (Kylie Jenner included). And honestly? The hype tracks. Translating to 'twins', Gimaguas was founded in 2018 by the twin sisters Claudia and Sayana Durany in Barcelona, where they still run the brand today. Their collections - produced locally in collaboration with Spanish artisans - sit somewhere between homespun charm and something a bit more beach ready. What exactly does Gimaguas look like? Those fluent in fashion shorthand will clock the Gisele-at-the-beach, circa 2002 energy immediately. For everyone else: imagine the brand's aesthetic as an amalgamation of Y2k surfer boy falls for surfer girl, and they raid each other's wardrobes before heading to a beach rave in Ibiza. Or, put differently: think skimpy silhouettes (for her and for him), cheeky details, delicate fabrics, sparkle-strewn separates, the perfect baby tee, and a near-religious devotion to the nano mini. In recent years, Gimaguas has quietly cemented its status as a Gen Z favourite - thanks in no small part to its studded Franca shoulder bag (ubiquitous on Instagram) and more of the great studded stuff, courtesy of its collaboration with the flip flop heavyweight, Havaianas. Most recently, the brand has gained the Jenner stamp of approval, as the youngest Kardashian-Jenner sister was spotted in a studded bikini by the brand - algorithm-approved, bien sûr. ©Instagram / @kyliejenner So, if you're still finding yourself in the midst of piecing together your perfect summer wardrobe, might we suggest you take a closer look at this Spanish staple? Chances are, you will most definitely find something to upgrade your hot weather essentials, at - a piece of good news - surprisingly commendable prices. 1. Gimaguas, Costa Maxi Dress 2. Gimaguas, Bow-Embellished Top 3. Gimaguas, Luna Midi Skirt 4. Gimaguas, Casilda Belt 5. Gimaguas, Saona Panelled Trousers 6. Gimaguas, Maxi Casilda Canvas Bag 7. Gimaguas, Bailarina Studded Flats 8. Gimaguas, Diane Mini Dress 9. Gimaguas, Swimsuit 10. Gimaguas, Kite Mini Dress Henrik Lischke is the senior fashion features editor at Grazia. Prior to that, he held the role of commerce writer at British Vogue, and was junior fashion editor at The Sunday Times Style. A first-class honours Fashion Journalism graduate from UAL: London College of fashion, Henrik is invariably on the lookout for the newest talent in fashion, that is driving the industry forward, and shining the spotlight on them whenever possible. He's also got a passion for interiors design and the arts. Follow Henrik on Instagram @henriklischke.
New York Post
19-05-2025
- Entertainment
- New York Post
Women are putting tacks in their flip-flops to mimic celeb-fave brand — but critics warn money-saving trend is ‘dangerous'
These shoes are really tack-y. It's safe to say this fashion fad is starting to stick. DIY fashionistas are setting off alarm bells by putting tacks in their flip-flops to imitate a viral celebrity couture trend, as seen in viral TikTok videos online. The spiked sandal hack was inspired by a collaboration between Spanish fashion firm Gimaguas and Brazilian footwear brand Havaianas, in which the latter's eponymous flip-flops were studded and sent to Kylie Jenner and various celebrities, the Daily Mail reported. The Barcelona-based label describes the footwear on their site as 'transforming our most treasured Havaianas styles using pieces from their archive, to complete our Summer Essentials.' 3 Fashion influencer Izzi Poopi creates this hot couture using thumb tacks and old Havaianas sandals. TikTok/izzipoopi Despite oodles of enticing pictures online, the enhanced Havaianas are not 'available for purchase.' But that didn't stop sartorially-minded MacGyvers from replicating the star-studded phenomenon using tacks, flip-flops and a little ingenuity. In one DIY tutorial with nearly 650,000 views, content creator Izzi Poopi demonstrates how she takes an old pair of Havaianas, which retail for $30, and sticks two rows of push pins around the edges like the footwear equivalent of a studded belt. 'These are so cool! I'm obsessed,' gushed the metallic makeover artist, who then took her newly-spangled shoes for a test run, presumably to see if they felt uncomfortable. She said they surprisingly didn't hurt at all, but warned viewers that leaving the beach cleats out in the sun for 'several hours' could result in the wearer 'f–king' burning their feet. 3 Some skeptics warned that the hot metal could burn the wearer's feet. sorapop – Another viral clip shows pin-fluencer @sofiagonzalezsv recreating the fad on the dirt-cheap by studding a pair of $4.99 flip-flops from Old Navy. Many impressed viewers lauded the sandal acupuncturists for getting their kicks, with one commenter writing, 'I love it, I think I will do the same thing with mine.' 3 Some fashionistas only studded the outer rim so the foot wouldn't contact the metal. TikTok/sofiagonzalezsv 'I did the same!' gushed another fad-shionista. 'I am loving this trend!! On my white ones, I mixed gold and silver thumb-tacks.' 'They should have just went ahead and released them, now they gotta sue the whole country,' quipped a third. Some skeptics deemed the hack pin-headed, as the metal could burn, pinch or come loose and give the wearer an inadvertent piercing. 'I would be so stressed for one to pop out and poke ouchhhhhh,' fretted one worrywart, while another commented, 'Looks dangerous and gorgeous.' 'I would recommend to glue the pins,' advised a third TikTok Samaritan. 'Does it look like the flip-flop is poked through if you remove them?' inquired one, to which Poopi replied, 'Yeah.' 'The metal after sitting in the sun is gonna BURN,' cautioned one, reiterating Izzi Poopi's warning about the 'hot' couture. In order to prevent an accidental sole-scorching, some footcover artists have taken to only studding the periphery and the edge of the flip-flop so that the trotter is not in direct contact with the metal.
Daily Mail
16-05-2025
- Entertainment
- Daily Mail
Dangerous new trend sees women putting thumbtacks in their flip flops to copy stars like Kylie Jenner
A dangerous new trend has women putting thumbtacks in their flip flops in an effort to recreate the unavailable Havaianas Gimaguas collaboration. The $30 flip flops were sent to VIPs like Kylie Jenner and other influencers, leaving regular folks desperate to get their hands on their own versions of the studded sandals. While the Gimaguas website has images of the studded flip flops, there's no link to buy from the Barcelona-based brand. The Gimaguas Instagram account explains it is 'transforming our most treasured Havaianas styles using pieces from their archive, to complete our Summer Essentials.' A content creator with the username Izzi Poppi went viral when she showed off her own DIY version. The creator took a pair of basic black flip flops from the brand, which retail for $30, and then put inexpensive silver thumbtacks on the sides, although she said she was worried her skin would get stuck on the sides, which could pinch and hurt. 'You let them sit in the sun for a couple of hours, then you f***ing burn your feet,' she joked while applying the push pins. Some of her 1.7 million followers were astounded by the simple and inexpensive hack, but others were worried it could potentially be dangerous. The $30 flip flops were sent to VIPs like Kylie Jenner and other influencers, leaving regular folks desperate to get their hands on their own versions of the studded sandals Izzi tried the 'ultimate test' to see if the sandals hurt, before calling the end result 'epic.' 'The metal after sitting in the sun is gonna BURN,' one person said. Another was worried the pins could move around, and suggested gluing them down. One summed up the craft project as 'dangerous and gorgeous.' Others worried that the pins would poke holes through the flip flops and ultimately destroy them or poke through and stab the wearer's feet. She is not the only content creator making her own version of the viral flip flops - others are flocking to TikTok to show off their inexpensive creations, with some putting the thumbtacks on the sides for a safer option. Some people are using Old Navy platform sandals for an even less expensive option, with fashion fans calling the project the 'DIY of the summer.' Old Navy flip flops retail for only $4.99 and a box of silver push pins cost $2.99 for 100. The popular Brazilian flip flop brand teamed up with Dolce&Gabanna again, after their first luxury flip flop collaboration sold out in 24 hours after it received Rihanna's stamp of approval That's not the only majorly viral Havaianas collaboration happening this summer. The wildly popular Brazilian flip flop brand teamed up with Dolce&Gabanna again, after their first luxury flip flop collaboration sold out in 24 hours after it received Rihanna's stamp of approval. For the collab, the duo is offering the design house's iconic animal prints, RiRi-coded furry straps and an all-new chunky silhouette. The flip flops have been a hit with celebrities over the years, with fans including Katie Holmes, Jennifer Lopez, Jennifer Aniston, and Gigi Hadid, who models for the brand. For now, it looks like shoppers should anxiously await the actual collaboration's release date - or buy the D&G collab, to avoid accidentally stabbing themselves on the beach this summer.
Business of Fashion
08-05-2025
- Business
- Business of Fashion
How Spain's Indie Fashion Scene Nailed Global Growth
During the two-week run of Spanish womenswear brand La Veste's pop-up in New York City, the brand's 'super fans' — as described by chief executive Sofia García-Gallardo — arrived in its wares from head to toe. Eager to get their hands on a pair of La Veste's striped pants or one of its scalloped shirts, they ended up selling out several items, including its parasol pants and knit capsule. The US is an increasingly important market for La Veste: Despite not having a permanent stateside store, 40 to 45 percent of its sales already come from the US market, with the average American order hovering around 2.1 pieces compared to 1.6 in Europe. The brand is one of a number of independent, digitally native Spanish labels, including jewellery maker Simuero and womenswear label Gimaguas, expanding into new territories and attracting customers with a laidback vibe and flourishes of colour. They've opened pop-ups in locations like Paris and Seoul, but many have also started to plant more permanent roots, opening physical retail locations in Paris, London and New York. In March, Spanish womenswear brand Paloma Wool opened its first flagship in SoHo, just a few blocks from where footwear label Flabelus is set to open its own store later this spring. While lesser-known than some of their European counterparts, like France's Sézane or Denmark's Ganni, Spanish brands have been growing more quickly than many of their regional peers. On the fashion wholesale platform Joor, sales of Italian brands declined and French labels posted modest gains in 2024, while Spanish brands, including the likes of Loewe and Castañer, saw their international wholesale business rise 13 percent in the same time frame, according to Amanda McCormick Bacal, Joor's global head of marketing. With a population just shy of 50 million, the Spanish market has its limits, and the local audience is often inclined to favour native high street giant Inditex — parent to brands like Zara and Bershka — over independent labels. Unlike their fast-fashion counterparts, local production is at the heart of many of these small brands' ethos, making it challenging to significantly lower their prices. Domestic sales to Spanish retailers on Joor dropped 16 percent from 2023 to 2024. Setting their sights further afield is one way for emerging brands to tap into higher spending power while maintaining the integrity of their products. It's also where they have been able to drum up more organic interest. 'It's a relaxed atmosphere, being close to the beach, to the sun and then having this culture of leaving on the weekends and trying not to stay in the city too much,' said Blanca Orbaneja, Gimaguas's art director. 'That's a big part of Spanish culture as opposed to the hustle of bigger cities like Paris, New York, London.' La Veste's first store opened in Paris in January. (AMBROISE TEZENAS/©Ambroise Tézenas) Sunny Disposition Spanish labels' unexpected, bright pieces are a welcome alternative to the minimalist wardrobe staples from many Scandinavian and French brands. 'When set against more uptight clothes, [Spanish brands] created a dynamic that felt fresh,' fashion influencer and writer Leandra Medine Cohen wrote in an email. The shift aligned with the end of the pandemic, which Rocío Gallardo, founder of Simuero, highlighted as a driver behind people's need to get out of the house and get closer to friends and nature, which 'for Spanish people … it's our thing,' she said. The surge in popularity of Spanish style hasn't stopped. Medine Cohen noted in her Substack newsletter, 'The Cereal Aisle,' last year that a number of Spanish brands — including Gimaguas and Maria de la Orden — were hosting pop-ups in New York. While 'that voluminous Cecilie Bahnsen dress with New Balance sneakers-look really defined the new, young style identity of the 2010s, this deliberately undone, body exposed, wrinkles unironed, can't-be-bothered-to-care vibe is now,' she wrote. As shoppers grow tired of online 'cores' and looking like everyone else, these brands have also maintained some of their if-you-know-you-know mystique, rooted in their niche communities and growth driven by word of mouth. While non-Spaniards will likely associate the country with vacation destinations like Ibiza, Mallorca, Barcelona and the south of Spain, Spanish style isn't limited to the beach. Another key style born out of Spain is known as 'Cayetana,' a look that connotes posh dressing with a playful, romantic twist: Think high-waisted trousers, ruffled white collars, quilted vests and low buns. Digitally Native — and Personal The uniting factor behind many of these emerging Spanish brands' success is the strong online communities they have built. 'They are all digitally native,' said La Veste's García-Gallardo. 'They started when Instagram more or less took power. They launched at the right moment … And also, if one does well, it catches the interest and [people] go to see the other one.' As these brands move from online to in-store, word of mouth has been a crucial driver. For Flabelus, which has quickly grown its wholesale and retail presence, it was 'the first and foremost way to get the brand out there,' said founder Beatriz de los Mozos. 'Someone found us in Mallorca, and she went back to the States and told all her friends, and they were like, 'Oh my gosh, I love this brand,'' said de los Mozos. 'And then they all followed the brand on Instagram, and started seeing the ads and recommended it to friends.' Flabelus's colourful footwear exemplifies the bright look that Spanish brand fans seek out. (Flabelus) Unlike French digital-native successes Polène or Sézane, where the founders keep a low profile, Spanish founders often have extroverted, open presences on social media, generating followings in the hundreds of thousands on their personal profiles, which constantly cross-reference their brands. De los Mozos appears in many Flabelus ads herself. La Veste's founders, Blanca Miró and María de la Orden, already had established follower bases when they launched the brand together, and wanted to continue to mindfully foster the relationship they had with their communities. According to García-Gallardo, the pair have been selective in terms of gifting and event invitations to ensure content about the brand reaches a curated target audience. 'We could have invited many people that have a lot of impact,' she said. 'But we prefer having a person who might have a small community, but really likes and follows the brand.' For Simuero, the brand's Instagram focuses on the craftsmanship that goes into each of its pieces. When the account had just 1,000 followers, a Selfridges buyer reached out, leading to its first wholesale account. Stylists followed — including one working for the Kardashians, which helped it gain traction in the US, now its second-largest market after Spain. Growth has been mostly organic; Gallardo briefly experimented with Instagram ads last year but ultimately pulled back. Instead, hosting pop-ups (it has staged several internationally, with plans for more in London and New York this year) and connecting with its community in-person has been Simuero's sweet spot. 'There's nothing like seeing people trying on your rings,' said Gallardo. She also teased plans to open a studio in Ibiza in two years where shoppers can collaborate on creating bespoke pieces of jewellery with the team, rooted in her goal of stimulating local jobs and craftsmanship. The brands are all intentional about growth, targeting expansion areas that allow for connecting with specific communities. Many of the brands, like Simuero and La Veste, also produce their wares exclusively in Spain, and controlling expansion enables them to stay close to production. Gimaguas' founders are opening their second permanent store in Madrid this month, with plans to open just a few additional brick-and-mortar locations — in addition to their pop-ups — to connect with their core shoppers abroad. La Veste, meanwhile, is focused on controlled growth in department stores like Le Bon Marché and Liberty, known for their curation of emerging labels. Gimaguas's April ephemeral store in Los Angeles. (Gimaguas) 'We don't want to be overexposed, and we don't aim to be in every corner of every store,' said García-Gallardo. Flabelus, on the other hand, has seen wholesale as a cornerstone of its commercial health, with 50 retailers in the US and Europe stocking the brand in its first year of business. Maintaining a balance between their own retail and e-commerce operations is key, however. The brand had opened 15 of its own stores by 2024, with plans for a total of 25 by the end of 2025. 'Growth has to come with profit,' said de los Mozos. 'If not, it doesn't make sense because in the end, you just have something very big, but useless.'
