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Business Wire
15-07-2025
- Business
- Business Wire
Woofie's Joins Forces with American Kennel Club to Elevate Dog Grooming Standards Nationwide
ASHBURN, Va.--(BUSINESS WIRE)-- Woofie's ®, a premier provider of personalized mobile pet care services, has announced a new nationwide collaboration with the American Kennel Club (AKC) to provide standardized grooming safety training and certifications to its franchise teams through the AKC S.A.F.E. (Safety, Assurance, Fundamentals, Education) Grooming Program. "We're providing pet parents with peace of mind. They can trust that their dogs are receiving the highest level of care and professionalism—values at the heart of everything Woofie's stands for," said Woofie's Co-Founder and President Amy Addington. Through this collaboration, Woofie's franchises across the country will complete the AKC Safety in the Salon courses, a comprehensive series of classes that cover best practices in pet care, health and safety protocols, accident prevention, sanitation, and handling of dogs with special needs. Upon completion, participating Woofie's locations will become AKC S.A.F.E. Groomers and Salons, pledging to uphold the AKC Groomer/Salon Oath that 'specifies a commitment to holding pet safety in the highest regard.' Certified locations will be listed on the AKC GroomerFinder and will post their certification seal to assure consumers that their Woofie's groomer is trained with the best safety practices with the AKC S.A.F.E. Grooming Certification Program. For over 140 years, the AKC has been the leading advocate for all dogs—promoting responsible dog ownership and championing canine health and welfare. In 2015, AKC created a AKC S.A.F.E. grooming education and credentialing program, setting the highest industry standards nationwide for safety, skill, and service. 'This collaboration between Woofie's and the American Kennel Club reflects Woofie's dedication to its clients and the communities they serve. By prioritizing groom safety across its franchises nationwide, Woofie's is setting a high standard for the level of care they deliver,' said Gina M. DiNardo, President and CEO, AKC. Woofie's Co-Founder and President Amy Addington said, 'The American Kennel Club is the gold standard in the canine world, and this relationship reflects Woofie's deep commitment to excellence. By ensuring all Woofie's grooming professionals are trained and certified through the AKC's S.A.F.E. program, we're providing pet parents across the country with peace of mind. They can trust that their dogs are receiving the highest level of care and professionalism—values that are at the heart of everything Woofie's stands for.' For over 21 years, Woofie's has been the trusted name in pet care, offering grooming, walking, sitting, and mobile spa services. The solid relationship with the AKC—the nation's leading authority on dog care, breed standards, and canine health—cements Woofie's dedication to enhancing industry best practices and advancing pet well-being nationwide. For more information, visit or learn more about the AKC S.A.F.E. Grooming Program at
Associated Press
27-05-2025
- Business
- Associated Press
AKC's "Everything We Do, We Do for Dogs" Brand Campaign Wins 14 Industry Awards
Campaign Honored with 6 Telly Awards and 8 Communicator Awards for Creative Excellence and Impact. NEW YORK, May 27, 2025 /PRNewswire/ -- The American Kennel Club (AKC) is proud to announce that its national brand campaign, 'Everything We Do, We Do for Dogs,' has been recognized with 14 prestigious creative awards, including 6 Telly Awards and 8 Communicator Awards, celebrating both outstanding execution and the powerful mission at the heart of the campaign. The campaign won awards in the following categories: Telly Awards Communicator Awards Produced in collaboration with its agency of record, Leap Group, the campaign was designed to elevate the AKC's voice and highlight its role as the leading authority on all things dog—from promoting responsible dog ownership to supporting canine health, events, and community programs. 'Everything We Do, We Do for Dogs' is more than just a campaign—it's a reflection of the American Kennel Club's unwavering commitment to the health, happiness, and well-being of all dogs. 'These awards are a powerful recognition of both the creative vision behind the campaign and the meaningful work we do every day to protect and celebrate dogs,' said Gina M. DiNardo, President and CEO of the American Kennel Club. 'Everything We Do, We Do for Dogs' launched in 2025 and continues to gain momentum across digital, social, and broadcast channels—resonating with dog lovers nationwide and strengthening the AKC's connection with current and future generations of dog owners. To view the award-winning campaign, click here. To learn more about AKC's work, visit About the American Kennel Club Founded in 1884, the American Kennel Club is a not-for-profit organization which maintains the largest registry of purebred dogs in the world and oversees the sport of purebred dogs in the United States. The AKC is dedicated to upholding the integrity of its registry, promoting the sport of purebred dogs and breeding for type and function. Along with its more than 5,000 licensed and member clubs and its affiliated organizations, the AKC advocates for the purebred dog as a family companion, advances canine health and well-being, works to protect the rights of all dog owners and promotes responsible dog ownership. More than 26,000 competitions for AKC-registered purebred and mixed breed dogs are held under AKC rules and regulations each year including conformation, agility, obedience, rally, tracking, herding, lure coursing, coonhound events, hunt tests, field and earthdog tests. Affiliate AKC organizations include the AKC Humane Fund, AKC Canine Health Foundation, AKC Reunite, the AKC Museum of the Dog, and the AKC Purebred Preservation Bank. For more information, visit AKC, American Kennel Club, the American Kennel Club seal and design, and all associated marks and logos are trademarks, registered trademarks and service marks of The American Kennel Club, Inc. Become a fan of the American Kennel Club on Facebook and follow us on Instagram @americankennelclub View original content to download multimedia: SOURCE The American Kennel Club, Inc.
