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Associated Press
3 days ago
- Business
- Associated Press
‘COME TOGETHER — A Community for Wine' Concludes Successful ‘Share & Pair Sundays' Spring Campaign: Announces Second Annual ‘Come Over October' Initiative
- Community-driven wine platform builds consumer global awareness and industry support - HELENA, Calif., June 5, 2025 (SEND2PRESS NEWSWIRE) — COME TOGETHER – A Community for Wine, a mission-driven company focused on wine advocacy, today announced the successful conclusion of its inaugural Share & Pair Sundays spring campaign while announcing plans for its highly anticipated second annual 'Come Over October' campaign this fall. Through both initiatives, the organization, founded by three wine industry leaders, has demonstrated the power of community-driven advocacy to reach consumers with positive messages about wine. SPRING SUCCESS SETS STAGE FOR FALL GROWTH The Share & Pair Sundays campaign achieved remarkable success throughout the spring season, generating over 122 million unique visitor impressions from 300+ media articles, reaching 4.5 million consumers through in-store activations across 500+ retail locations in 43 designated market areas, and creating 89,000+ social media impressions. The campaign brought together wine lovers nationwide, creating meaningful connections and shared experiences around wine appreciation through diverse activations ranging from winery events to retail partnerships. Building on this momentum, COME TOGETHER — A Community for Wine is preparing to launch its second annual Come Over October campaign, which promises to expand the community's reach and impact even further. 'The inspiration for these campaigns comes from a simple but powerful belief: wine is meant to bring people together,' said Karen MacNeil, reflecting on the campaign's origins. 'When we create spaces for authentic connection around wine, we're not just sharing bottles – we're connecting communities, cultures, and perspectives. That's the true spirit driving everything we do.' INDUSTRY SUPPORT FUELS COMMUNITY GROWTH The campaigns have garnered significant support from across the wine industry, with sponsors and partners recognizing the value of community-centered initiatives. Notable participants included premier wineries such as Far Niente, PEJU Winery, and J. Lohr Vineyards & Wines, retail partners such as Gary's Wine & Marketplace and Kroger through Constellation Brands, and regional wine organizations including Paso Robles Wine Country and Texas Fine Wine among many others. This broad coalition has been instrumental in the organization's ability to raise awareness on a global scale. 'The level of industry support we've witnessed has been truly remarkable,' noted Gino Colangelo, speaking to the broad coalition backing the initiatives. 'From small family wineries to major industry players, everyone understands that fostering genuine wine communities with wine drinkers benefits us all. This isn't just about marketing; it's about strengthening the entire wine ecosystem through community and authentic connections.' DEMONSTRATED SUCCESS ACROSS MULTIPLE CHANNELS The Share & Pair Sundays campaign's success was evident across diverse activation channels. Wineries like Peju Vineyards created dynamic 10-week culinary experiences featuring global flavors, while Far Niente Wine Estates aligned the campaign with their signature 'Il Dolce Far Niente' philosophy. Retail partners achieved significant results, with Constellation Brands and Kroger delivering over 4.4 million impressions and receiving nearly $12,000 in bonus media value. Regional wine organizations including Paso Robles Wine Country and Texas Fine Wine amplified the message through podcasts and social media, while cultural collaborations with nationally notable figures such as Italian chef and PBS personality, Lidia Bastianich brought additional depth and authenticity to the campaign. 'What we're seeing is unprecedented reach and resonance across all segments of the wine world,' explained Kimberly Noelle Charles, highlighting the campaigns' broad appeal. 'From over 122 million media impressions to 4.5 million in-store consumer touchpoints, we're narrowing the gap between industry insiders and passionate consumers in ways that create lasting value for everyone involved. The response from trade professionals has been overwhelming, but equally exciting is how these initiatives are connecting with everyday wine enthusiasts through everything from intimate winery experiences to major retail activations.' FALL PLANS INCLUDE HIGH-PROFILE EVENTS COME TOGETHER — A Community for Wine, has ambitious plans for the fall season, including a second Congressional Wine Caucus tasting, building on the success of previous legislative engagement efforts. The organization will also host press conferences in both New York City and Washington, D.C., to highlight the growing influence of community-driven wine advocacy. These events underscore the organization's commitment to elevating wine's role in cultural and policy discussions while maintaining its grassroots community focus. SPONSOR RECOGNITION AND SUPPORT Come Together extends gratitude to its 2025 sponsors, whose support has been essential to the campaigns' success. Foundational sponsors included: Freixenet Mionetto, Vineyards & Wines, Jackson Family Wines and Southern Glazer's Wine & Spirits. Benefactors included: Constellation Brands, Joseph Phelps Vineyards, The Wine Group and Total Wine & More. Sponsors included: Crimson Wine Group, Far Niente Wine Estates, the Napa Valley Vintners, Peju Napa Valley and Ponzi Vineyards. Media sponsors included: The Wine Enthusiast, Tasting Panel, Somm Journal, Wine Business Monthly, VinePair and Wine Industry Network. A complete listing of supporters can be found here: For more information on continued support, please visit here: The combination of financial support and industry partnerships has enabled the organization to pursue its mission of building meaningful wine communities while raising significant awareness among consumers for wine culture and appreciation. About COME TOGETHER — A Community for Wine COME TOGETHER — A Community for Wine is a dynamic community for wine enthusiasts dedicated to fostering connections, education, and appreciation within the wine world. Through innovative campaigns and community-driven initiatives, the organization brings together industry professionals, passionate consumers, and wine lovers of all backgrounds to celebrate wine's unique ability to create meaningful human connections. Founded by noted wine writer and author Karen MacNeil, along with leading wine industry marketers Gino Colangelo of Colangelo & Partners and Kimberly Noelle Charles, DipWSET of Charles Communications Associates, the mission-driven company shares the story of wine's historic and contemporary role as a beverage that uniquely brings people together. MEDIA CONTACTS: For further information please contact either Gino Colangelo [email protected] 646-403-0146 or Kimberly Noelle Charles [email protected] 415-701-WINE [9463] NEWS SOURCE: COME TOGETHER - A Community for Wine Inc. Keywords: Wines and Vineyards, COME TOGETHER A Community for Wine, community, hospitality, gather, friendship, Come Over October, napa wine, ST. HELENA, Calif. This press release was issued on behalf of the news source (COME TOGETHER - A Community for Wine Inc.) who is solely responsibile for its accuracy, by Send2Press® Newswire. Information is believed accurate but not guaranteed. Story ID: S2P126739 APNF0325A To view the original version, visit: © 2025 Send2Press® Newswire, a press release distribution service, Calif., USA. RIGHTS GRANTED FOR REPRODUCTION IN WHOLE OR IN PART BY ANY LEGITIMATE MEDIA OUTLET - SUCH AS NEWSPAPER, BROADCAST OR TRADE PERIODICAL. MAY NOT BE USED ON ANY NON-MEDIA WEBSITE PROMOTING PR OR MARKETING SERVICES OR CONTENT DEVELOPMENT. Disclaimer: This press release content was not created by nor issued by the Associated Press (AP). Content below is unrelated to this news story.
Yahoo
15-05-2025
- Business
- Yahoo
/C O R R E C T I O N -- Colangelo & Partners Public Relations/
In the news release, Colangelo & Partners Spirits Division Grows with New Clients, issued 12-May-2025 by Colangelo & Partners Public Relations over PR Newswire, we are advised by the company of an update to the 4th paragraph and an addition of a boiler plate. The complete, corrected release follows: Leading Wine, Spirits & Food Organization Named Agency of Record for Don Q Rum, Loca Loka Tequila, Barrel Global and SPYRT Worldwide NEW YORK, May 12, 2025 /PRNewswire/ -- Colangelo & Partners, a leading integrated communications agency specializing in wine, spirits and food brands, is excited to share it has become the agency of record for Don Q Rum, Loca Loka Tequila, Barrel Global and SPYRT Worldwide. Colangelo & Partners will engage consumers and the spirits industry through strategic media relations campaigns, influencer marketing and digital services. "Our spirits division is entrepreneurial and always focused on delivering for our clients' bottom line. We'll continue this approach with these dynamic new clients," says Colangelo & Partners president, Gino Colangelo. "Our growth in the spirits category, especially during these challenging economic times, is a testament to the great work our team continues to execute and the results we deliver." Don Q Rum is a premium Puerto Rican rum known for its smooth, clean taste and rich heritage dating back to 1865. Distilled by Destilería Serrallés, it's crafted using high-quality molasses and a five-time distillation process, which removes impurities for a refined finish. The brand offers a range of rums, from light and crisp white rum to complex aged varieties like Don Q Gran Reserva. Widely appreciated for its versatility, Don Q is a favorite in both classic cocktails and neat sipping. As Don Q's partner, Colangelo & Partners will focus their efforts on media relations and influencer marketing. Loca Loka Tequila is a premium tequila brand that fuses the vibrant cultures of India and Mexico, offering handcrafted expressions distilled from 100% highland agave in Jalisco, Mexico, and co-founded by Indian film actor Rana Daggubati, musician Anirudh Ravichander, and entrepreneur Harsha Vadlamudi. Colangelo & Partners and recently acquired WineGlass Marketing, LLC. will integrate media relations and influencer marketing with content creation and advertising. Barrel Global is a pioneering U.S.-based whiskey barrel company that allows enthusiasts and collectors to purchase full barrels of spirits from emerging distilleries. Founded by whiskey expert George Koutsakis, the platform offers a seamless process for clients to acquire, age, and bottle their own whiskey, with options spanning American Bourbon, Scotch and Tequila. Colangelo & Partners will also be working with Founder George Koutsakis' other brands InBarrel and Maltyverse. InBarrel offers consumers the opportunity to create bespoke tequila down to the label. Multiverse is a pioneering brand that merges the worlds of rare whisky and immersive storytelling. Each limited-edition release features a single cask whisky paired with a comic book illustrated by Carl Harrison, set in a futuristic narrative where whisky is a coveted commodity. SPYRT Worldwide is a U.S.-based importer and distributor specializing in award-winning Ukrainian wines, vodkas, and snacks. Founded in 2023 by U.S. and Ukrainian military veterans, the company emerged from a wartime safe house in Ukraine, aiming to introduce authentic Ukrainian products to the American market while supporting Ukraine's economic recovery. In alignment with their mission, SPYRT Worldwide dedicates a significant portion of their profits to humanitarian and military causes, supporting the liberation of the Ukrainian people. After Ukraine's triumph, these contributions will seamlessly transition to aid post-war reconstruction, demonstrating their commitment to Ukraine's enduring strength and revitalization. SPYRT Worldwide currently imports award-winning Ukrainian brands such as Hetman Vodka, Ukrainian Spirit, SHABO, Father's Wine, and Wataga. "Our team is thrilled to continue to grow by bringing these exciting new clients into our portfolio," adds Sara Gorelick, Vice President, Spirits and Junior Partner at Colangelo and Partners. "We pride ourselves on curating a client roster of innovative brands, and each of the additions have unique stories and products that we are excited to share." For more information on Don Q Rum and its portfolio, please visit more information on Loca Loka Tequila, please visit more information on Barrel Global, please visit more information on SPYRT Worldwide, please visit About Destilería SerrallésDestilería Serrallés is one of America's oldest family-owned businesses with a rum making tradition that spans 6 generations and 160 years. Based in Ponce, Puerto Rico, the distillery produces its flagship product, the award-winning Don Q rum brand, the #1 selling rum on the island. The Distillery has been awarded the "Green Award" from The Drinks Business, which recognizes leaders in environmental practices within the beverage industry, and more recently was recognized as "World Class Distillery" by World Spirits Awards. For additional information, visit us at and follow us on social media: and @donqrum. About Serrallés USASerrallés USA, based in Stamford CT, is the USA distribution company of Destilería Serrallés. Serrallés USA's portfolio includes: Don Q Gran Reserva XO, Don Q Reserva 7, Don Q Oak Barrel Spiced, Don Q Cristal, Don Q Gold, Don Q Coco, Don Q Limón, Don Q Pasión, Don Q Piña, Don Q Naranja and Don Q 151. Please visit us at and follow us on and @donqrum. About Loca Loka:Loca Loka is a joint venture between three partners - leading Indian film actor Rana Daggubati and renowned composer Anirudh Ravichander, along with seasoned entrepreneur Harsha Vadlamudi, founder and CEO, ironhill hospitality Pte Ltd, Singapore. The company made its first venture into the industry with Tequila last year in the USA market. Starting with the newly announced handcrafted tequila brand, the team plans to globally launch several others, each designed to appeal to a worldwide audience. Their mission is to craft exceptional spirits that appeal to a global audience and delight the palate along with narrating a story of cross-cultural collaboration with each brand. About Barrel GlobalBarrel Global provides whiskey lovers with the unique opportunity to own full barrels of bourbon, rye, and scotch from renowned distilleries worldwide. With a focus on transparency and accessibility, Barrel Global allows customers to purchase barrels before they are aged, storing them in secure warehouses until maturation. The company handles all logistics, including storage, sampling, and bottling, while offering collectors the option to sell or bottle their whiskey whenever they choose. Barrel Global is changing the landscape of whiskey ownership, offering a dynamic and customizable experience for enthusiasts. About SPYRT WorldwideSPYRT Worldwide is committed to dedicating a significant portion of its profits to humanitarian and military causes, actively supporting the liberation and safety of the Ukrainian people, reinforcing SPYRT Worldwide's unwavering commitment to the enduring strength and revitalization of the Ukrainian nation. About Colangelo & PartnersColangelo & Partners specializes in premium food, wine, and spirits brands, and has long-established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior as well as the route-to-market opportunities and challenges for wine and spirits companies. The agency focuses on "closing the loop" between creative communications programs, distribution, promotion, publicity, and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. For more information and a complete client list, visit About WineGlass MarketingHeadquartered in Napa, WineGlass Marketing is the premier full-service marketing agency for the adult beverage industry. With a 12-year track record of excellence, the agency provides comprehensive marketing solutions to domestic and international wine and spirits clients across digital and traditional platforms. Recognized by Inc. Magazine for two consecutive years as one of California's top 250 hyper-growth companies, WineGlass Marketing boasts an impressive portfolio of 12 Platinum, 25 Gold, and 14 Silver awards from international design competitions, highlighting their prowess in social media, web design, email marketing, photography, and print materials. WineGlass Marketing is located at 531 Jefferson Street in Napa and can be reached online at Media Contact:Andrew Quinziaquinzi@ View original content to download multimedia: SOURCE Colangelo & Partners Public Relations Error in retrieving data Sign in to access your portfolio Error in retrieving data Error in retrieving data Error in retrieving data Error in retrieving data
