Latest news with #GivingSignals™
Business Wire
2 days ago
- Business
- Business Wire
Wiland Expands MarketSignals™ Platform with Powerful New Brand and Category Signals Capabilities
NIWOT, Colo.--(BUSINESS WIRE)--Wiland, Inc., a leading provider of marketing data and predictive intelligence, today announced the addition of brand and category signals to its rapidly expanding MarketSignals™ platform. This new release brings powerful brand- and category-level insights to marketers seeking to optimize their strategies, conquer competitive challenges, and unlock growth across verticals such as retail, travel, dining, insurance, and more. 'With brand and category signals, we're giving marketers the clearest view yet into what drives consumer choice—insight that transforms targeting, retention, and growth strategies.' — Mike Gingell, CEO, Wiland Share Built from Wiland's immense consumer spending data—comprised of actual transactions from over 80 million individuals—brand and category signals deliver predictive signals for more than 220 top consumer brands and product categories. This expansion introduces granular, brand-specific elements such as purchase propensity, loyalty score, and lifetime value, giving marketers an unprecedented understanding of how their best customers—and their competitors'—behave across the marketplace. Wiland is adding new signals every two weeks and expects to increase coverage to over 500 brands and categories by the end of the year. 'With brand and category signals, we're empowering marketers with the clearest view yet of what drives consumer choice at the brand level,' said Mike Gingell, CEO of Wiland. 'This isn't just about knowing if someone is likely to shop at a specific retailer—it's about understanding the depth of that relationship, whether they're loyal, infrequent, or part of the moveable middle. These signals are transformative for marketers looking to personalize outreach, reduce churn, and drive smarter growth decisions.' Modeled from trillions of dollars in actual spend data, brand and category signals offer predictive insights in key behavioral dimensions—recency, frequency, and monetary value—across both brands and categories. These signals reveal: Who is buying from which brands How often they make purchases How loyal they are—or are not Whether they're currently in-market How much they are likely to spend over time Use cases range from uncovering brand conquesting opportunities and identifying competitive pressures, to segmenting audiences by customer value and loyalty. For example, a major brand can use brand and category signals to understand which of its loyal customers are shopping at competitors—or discover partnership opportunities through adjacencies. Unlike panels or opt-in loyalty data that reflect small slivers of consumer behavior, brand and category signals deliver insights across a vast, modeled universe of actual buyers. It enables brands to eliminate reliance on incomplete or unmatchable raw data and instead integrate high-performing predictive models directly into their analytics and AI systems. MarketSignals, which now includes FanSignals™, GivingSignals™, and TravelSignals™, continues to offer the most comprehensive and actionable view of consumer behavior across the U.S. economy. Every signal is built through Wiland's proprietary, fully automated modeling platform that assembles and refines data inputs with unmatched speed, precision, and scale. To learn more about Brand and category signals or the MarketSignals platform, visit ABOUT WILAND, INC. Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland's data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. The company's AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that drive success across all addressable marketing channels. For more information about Wiland, visit
Yahoo
04-02-2025
- Business
- Yahoo
Wiland Introduces GivingSignals™: A Solution to Elevate Nonprofit Fundraising Performance
Wiland launches GivingSignals™, a MarketSignals™ solution empowering nonprofits with predictive insights to optimize donor engagement and fundraising success NIWOT, Colo., February 04, 2025--(BUSINESS WIRE)--Wiland, Inc., the nation's leading provider of predictive marketing intelligence, today announced the launch of GivingSignals™, a groundbreaking and easy-to-use solution designed to help nonprofits optimize donor engagement and fundraising outcomes within their existing donor file. As the newest addition to the MarketSignals™ platform—Wiland's suite of advanced data-driven marketing solutions—GivingSignals delivers unparalleled insights that empower nonprofit organizations to reach the right donors, at the right time, with the right message. Fueled by Wiland's vast consumer database, the largest transactional database in the nonprofit industry, and proprietary data science, GivingSignals is a donor house file solution that enables organizations to refine their fundraising strategies with highly predictive intelligence. The solution offers both deterministic and probabilistic insights, helping fundraisers understand donor behaviors, preferences, and giving capacity of their existing donors like never before. By integrating these signals into their donor engagement efforts, nonprofit organizations can improve fundraising effectiveness, increase donor retention, and maximize lifetime value. "Wiland has long been a trusted partner to the nonprofit sector, and we are thrilled to introduce GivingSignals as part of our continued commitment to product leadership and innovation," said Mike Gingell, CEO of Wiland. "This solution represents a major leap forward in helping nonprofit organizations optimize their fundraising strategies with the same level of precision and sophistication that leading commercial brands use to engage their audiences." With GivingSignals, fundraisers gain access to powerful insights, including: Optimal Ask Amounts – Data-driven recommendations for the ideal ask string. Mid-Level and Major Donor Probability and Gift Capacity – Identify high-potential donors ready to elevate their support. Monthly Sustainer Propensity – Insights into donors most likely to commit to recurring giving. Seasonality Giving Preferences – Predict insights that determine the right time to engage donors, as well as the right time not to engage. Donor Advised Fund Propensity – Intelligence to connect with high-net-worth donors utilizing DAFs. Telemarketing and Online Channel Propensity – key indicators to help expand reach and targeting of channel-specific donors. Planned Giving Propensity – combines transactional giving behavior and key demographics to identify donors most likely to engage in legacy gift opportunities. "Fundraising today requires more than just great messaging—it requires precision," says Roger Hiyama, Executive Vice President of Nonprofit Solutions & Innovation at Wiland. "With GivingSignals, nonprofits can access an unprecedented level of intelligence that allows them to optimize donor engagement, reduce wasted effort, and drive greater financial support for their missions. GivingSignals are ready-made for immediate use and conveniently map to your existing donor fundraising programs. For more information about GivingSignals and how it can help your organization achieve greater fundraising success, visit ABOUT WILAND, INC. Wiland, Inc. is the marketing data and audiences company that leading brands and nonprofit organizations trust to help them develop and maintain robust customer and donor relationships that produce higher revenue, less advertising waste, and more profit. Wiland's data and audience products are informed by the largest set of detailed, individual-level spending signals ever assembled. The company's AI-enabled response prediction platform analyzes this vast information to deliver powerful insights and solutions that drive success across all addressable marketing channels. For more information about Wiland, visit View source version on Contacts Katherine Pattersonkpatterson@ 303.485.86867420 E. Dry Creek ParkwayNiwot, CO 80503 Sign in to access your portfolio
