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Apple's WWDC25 project codenames signal that glass is in and flat design is out
Apple's WWDC25 project codenames signal that glass is in and flat design is out

Phone Arena

time14 hours ago

  • Phone Arena

Apple's WWDC25 project codenames signal that glass is in and flat design is out

WWDC 2025 will be upon us tomorrow, and there's lots to look forward to. One of the most talked about reveals that one could expect is Apple's preview of a major visual overhaul across its operating systems—and with it, reveal two names that signal where the company's design philosophy is headed: Liquid Glass and Glasswing. According to Bloomberg's Mark Gurman, Liquid Glass is the name of Apple's new user interface style debuting with iOS 26 and rolling out across iPadOS, macOS, watchOS, tvOS, visionOS, and CarPlay later this year. The redesign brings a sleeker, more cohesive look with transparency, shimmer, and glass-like depth layered into toolbars and in-app controls. The goal is to create a unified visual identity across Apple's platforms while pushing the operating system design forward after more than a decade of flat second name, Glasswing , is what Apple is internally calling the iPhone it's developing for 2027. That model is expected to commemorate the iPhone's 20th anniversary with a radical new design featuring curved glass edges on all sides, ultra-thin bezels, and no cutout on the front display. The name references the glasswing butterfly, known for its nearly transparent wings, an image that aligns with Apple's long-term push toward visually seamless, glass-centric hardware. The Glasswing butterfly is the internal name for Apple's 2027 glass iPhone. | Image credit — Paulo Philippidis on Flickr The naming of both Liquid Glass and Glasswing suggests a strategic connection between Apple's software and future devices. Just as the flat design era coincided with the rise of larger iPhones and the Apple Watch, the Liquid Glass interface appears to be laying the groundwork for a new generation of Apple hardware that reflects its aesthetic. Alan Dye, Apple's vice president of human interface design, is expected to formally introduce Liquid Glass during WWDC. While exact UI details remain officially under wraps (though extensively leaked), the branding itself offers a glimpse into how Apple sees the next stage of its platform identity. These updates will come at a time when Apple is facing increasing pressure to innovate on other fronts, especially in artificial intelligence. While WWDC won't solve the AI gap, I believe Apple is betting that a more refined and integrated design language will keep users invested and prepare its users for what comes next. WWDC kicks off tomorrow, June 9th, where both Liquid Glass and Glasswing will take center-stage.

How Rudina Seseri stays ahead of the investing curve by being on the 'bleeding edge' of all things AI
How Rudina Seseri stays ahead of the investing curve by being on the 'bleeding edge' of all things AI

Business Insider

time13-05-2025

  • Business
  • Business Insider

How Rudina Seseri stays ahead of the investing curve by being on the 'bleeding edge' of all things AI

Rudina Seseri can spot an "AI-native" company from a mile away. Before ChatGPT sounded the starting gun on the artificial intelligence revolution, Seseri, the cofounder and managing partner of Glasswing Ventures, was already writing the first checks to machine-learning startups, arguing that data-hungry algorithms would define the next era of software. In the current hype cycle, every tech startup is dedicating resources to AI. But that doesn't mean the algorithms are doing the heavy lifting everywhere. Some teams grab an off-the-shelf model, wedge it into an otherwise ordinary software stack, and call it innovation. AI-native companies follow a fundamentally different blueprint. Their core architecture is designed around machine intelligence from day one. Founders say that Seseri on a cap table has become code for "the real deal." "Partnering with Glasswing instantly signals credibility," Philippe Rival, whose risk management platform Enlaye received an investment from the firm, said. "Everyone knows that if Glasswing is involved, it's a real AI-native company." Seseri has spent the better part of two decades investing and operating at the high-tech frontier. Before venture capital, Seseri was a senior manager in corporate development at Microsoft, where she led several acquisitions. She's backed fast-rising enterprise-tech plays, including in Reprise, whose interactive demo platform drew a $62 million Series B in 2022; Verusen, a materials intelligence suite that raised $25 million that same year; and Basetwo, which blends physics with AI to tune drug- and chemical-production lines and secured an $11 million Series A this January. Since 2018, the firm's assets have swelled to over $270 million across two funds. It's going back out for more; an SEC filing shows that Glasswing plans to raise a third fund. Seseri declined to comment on the fundraise. Seseri has stayed ahead of the curve by being the first to identify founders poised to disrupt enterprises from logistics to Big Pharma. Glasswing said last year that it was the first institutional investor in all of its portfolio companies. Founders have no shortage of investors to choose from. Seseri said that when a founder has multiple term sheets, she wins deals because of her expertise. "She is on the bleeding edge of everything with AI," Scott Matthews, the CEO of Verusen, said. Its cloud platform uses advanced data science and AI to clean, unify, and analyze the messy materials data in many manufacturers' enterprise systems. Fifteen years ago, Seseri was leading deals as a software investor at Fairhaven Capital, an early entrant in Boston's venture scene. One day, she waved Rick Grinnell, her mentor and one of the firm's founders, over to her desk. She had noticed something new about the companies she was meeting. With the increased availability of big data and ever-more powerful compute, founders were applying deep learning to tackle complex problems for businesses. "There's something happening and it's not big data," Seseri told Grinnell. "I'm telling you something has changed." He nudged Seseri to dig deeper. In 2016, Seseri and Grinnell left Fairhaven to start Glasswing, centered on what she called a "seismic shift" in technology. Forty percent of Fairhaven's limited partners signed on to back their initial fund. In 2022, the firm closed its second, slightly larger fund with $158 million. Perched on Newbury Street in Boston, Glasswing's offices function as a second home for its founders. Matthews and Verusen's founder, Paul Noble, recently sat with Seseri for two hours in a glass conference room, contemplating the company's architecture and future. Seseri is in the office five days a week. She spends hours on the phone, working her network to help founders hire, raise a round, or close a customer. That support often arrives before Glasswing even issues a term sheet. Seseri's track record puts her on speed dial for founders building at the frontier. "But at the end of the day," Seseri said, "we win deals because of how our founders support us and what they share with other founders."

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