Latest news with #GlossierYouFleur
Scottish Sun
25-04-2025
- Entertainment
- Scottish Sun
Eight beauty-editor-approved buys – including the new Glossier perfume and a posh make-up brush
All recommendations within this article are informed by expert editorial opinion. If you click on a link in this story we may earn affiliate revenue. PAY-DAY PICKS Eight beauty-editor-approved buys – including the new Glossier perfume and a posh make-up brush Click to share on X/Twitter (Opens in new window) Click to share on Facebook (Opens in new window) I'VE fully embraced spring this month - winter dragged on for far too long, so as soon as the clocks went back, my heavy knits and chunky boots got packed away. 9 These are my top picks of the month Credit: SUPPLIED Even when the weather isn't playing ball, Glossier You Fleur, £70 for 50ml EDP, has helped keep my spring spirit alive. 9 The fragrance has notes of apricot and cashmere Credit: GLOSSIER Glossier You Fleur, £70 for 50ml EDP It has a saltiness that immediately transports you to the beach, with fruity apricot and the comforting, warm woody, cashmere notes of the original Glossier You - I've been wearing it daily, and can still smell it on my clothes in the laundry basket! I'm a big believer in a pick-and-mix beauty routine - every brand has products it does really well, and others that are a bit of a flop, so I wouldn't recommend a multi-step routine from the same brand before, but the latest launch from Irish brand Sculpted By Aimee has turned that on its head. 9 Brighten and awaken tired eyes Credit: SCULPTED BY AIMEE Sculpted By Aimee Brighten Up Energising Eye Cream, £26 READ MORE IN BEAUTY RARING TO GO Rare Beauty has just launched another blush - but will this one go viral? There's not a single dud in the three-product strong Glow Collection - Sculpted By Aimee Energising Eye Cream, £26, has a cooling metal applicator that has been a godsend for my hayfever-riddled eyes and a super-lightweight consistency that feels instantly soothing on delicate undereye skin. 9 This serum stars calming niacinamide Credit: SCULPTED BY AIMEE Sculpted By Aimee LiquidGlo Brightening Essence, £24 Sculpted By Aimee LiquidGlo Brightening Essence, £24, is packed with my favourite skincare ingredient - niacinamide, which is an all-rounder that helps balance oil production, calm inflammation and reduce texture - in a water-like formula that's virtually weightless on skin and doesn't leave behind any sticky residue, so you can layer it with pretty much anything. 9 Clear and brighten your complexion Credit: SCULPTED BY AIMEE Sculpted By Aimee Hydrabright Illuminating Serum, £30 Finally, the star of the show, Sculpted By Aimee Hydrabright Illuminating Serum, £30, is the only vitamin C serum I've ever managed to use consistently. I often find they're greasy, and pretty much every one I've tried has caused my skin to break out, but it's been a month and my skin is looking better than ever - the only thing it's added is more glow! 9 This serum tackles numerous skin concerns Credit: THE INKEY LIST The Inkey List Exosome Hydro-Glow Complex, £20 I've also been using The Inkey List Exosome Hydro-Glow Complex, £20, morning and night since it launched at the start of the month. Founders Mark Curry and Colette Laxton told me it's the jack of all trades (and master of them too!) so will improve pretty much every skin concern, and make the rest of the products in my routine also work harder. I'm no scientist, so I can't confirm if that's true, but given the current state of my skin, I'm inclined to agree with them. Again, glow is a major focus, but as someone who usually runs from the word given my oily, spot-prone complexion, I'm happy to report the serum feels like silk without any sign of oiliness. 9 The new gen of mineral sunscreen is impressive Credit: ULTRA VIOLETTE Ultra Violette Future Fluid SPF50+ Superlight Mineral Skinscreen, £38 SPF is always the last step in my morning routine - if you're not already wearing it daily, let the recent sunny weather persuade you otherwise - and Ultra Violette Future Fluid SPF50+ Superlight Mineral Skinscreen, £38, has unexpectedly become my go-to. I say unexpectedly, as it's made from mineral sunscreen filters, which I thought I hated (they're often thick and oily) but this new gen is super-fluid, and absorbs almost instantly, so it doesn't interfere with my make-up. The White Lotus' Aimee Lou Wood reveals her exact make-up routine to get that signature glow and opens up on 'drawing attention' to her gap tooth 9 I've been wearing this SPF50 instead of foundation Credit: SUPERGOOP! Supergoop! Protec(Tint) Daily SPF Tint SPF50, £40 For days when I'm not wearing a full face of glam, I've been using Supergoop! Protec(Tint) Daily SPF Tint SPF50, £40, in place of foundation, thanks to the buildable coverage. It blends easily, so it's not at all patchy which can be a problem with some skin tints - plus, it has a slightly thicker, more hydrating consistency that leaves my skin feeling moisturised all day. 9 These brushes feature easy-grip handles and feather-soft bristles Credit: VICTORIA BECKHAM BEAUTY Victoria Beckham Beauty The Brush Collection, from £30 Victoria Beckham Beauty The Brush Collection, from £30, is the launch that has wowed me the most this month - inspired by calligraphy tools, the walnut handles are shaped to fit perfectly in your hand, and the bristles are densely packed to pick up pigment, while feeling feather-soft. To get the best value for money, I'd buy the double-ended versions first, but a word of warning: once you've bought one, you're going to want more, so it might be worth buying the Custom Brush Set, which is fully customisable - you have to pick at least three of the nine-strong collection to save 10%. Who doesn't love a discount?!
The Sun
25-04-2025
- Entertainment
- The Sun
Eight beauty-editor-approved buys – including the new Glossier perfume and a posh make-up brush
I'VE fully embraced spring this month - winter dragged on for far too long, so as soon as the clocks went back, my heavy knits and chunky boots got packed away. 9 Even when the weather isn't playing ball, Glossier You Fleur, £70 for 50ml EDP, has helped keep my spring spirit alive. It has a saltiness that immediately transports you to the beach, with fruity apricot and the comforting, warm woody, cashmere notes of the original Glossier You - I've been wearing it daily, and can still smell it on my clothes in the laundry basket! I'm a big believer in a pick-and-mix beauty routine - every brand has products it does really well, and others that are a bit of a flop, so I wouldn't recommend a multi-step routine from the same brand before, but the latest launch from Irish brand Sculpted By Aimee has turned that on its head. There's not a single dud in the three-product strong Glow Collection - Sculpted By Aimee Energising Eye Cream, £26, has a cooling metal applicator that has been a godsend for my hayfever-riddled eyes and a super-lightweight consistency that feels instantly soothing on delicate undereye skin. 9 Sculpted By Aimee LiquidGlo Brightening Essence, £24 BUY NOW Sculpted By Aimee LiquidGlo Brightening Essence, £24, is packed with my favourite skincare ingredient - niacinamide, which is an all-rounder that helps balance oil production, calm inflammation and reduce texture - in a water-like formula that's virtually weightless on skin and doesn't leave behind any sticky residue, so you can layer it with pretty much anything. BUY NOW Finally, the star of the show, Sculpted By Aimee Hydrabright Illuminating Serum, £30, is the only vitamin C serum I've ever managed to use consistently. I often find they're greasy, and pretty much every one I've tried has caused my skin to break out, but it's been a month and my skin is looking better than ever - the only thing it's added is more glow! The I nkey List Exosome Hydro-Glow Complex, £20 I've also been using The Inkey List Exosome Hydro-Glow Complex, £20, morning and night since it launched at the start of the month. Founders Mark Curry and Colette Laxton told me it's the jack of all trades (and master of them too!) so will improve pretty much every skin concern, and make the rest of the products in my routine also work harder. I'm no scientist, so I can't confirm if that's true, but given the current state of my skin, I'm inclined to agree with them. Again, glow is a major focus, but as someone who usually runs from the word given my oily, spot-prone complexion, I'm happy to report the serum feels like silk without any sign of oiliness. Ultra Violette Future Fluid SPF50+ Superlight Mineral Skinscreen, £38 BUY NOW SPF is always the last step in my morning routine - if you're not already wearing it daily, let the recent sunny weather persuade you otherwise - and Ultra Violette Future Fluid SPF50+ Superlight Mineral Skinscreen, £38, has unexpectedly become my go-to. I say unexpectedly, as it's made from mineral sunscreen filters, which I thought I hated (they're often thick and oily) but this new gen is super-fluid, and absorbs almost instantly, so it doesn't interfere with my make-up. The White Lotus' Aimee Lou Wood reveals her exact make-up routine to get that signature glow and opens up on 'drawing attention' to her gap tooth For days when I'm not wearing a full face of glam, I've been using Supergoop! Protec(Tint) Daily SPF Tint SPF50, £40, in place of foundation, thanks to the buildable coverage. It blends easily, so it's not at all patchy which can be a problem with some skin tints - plus, it has a slightly thicker, more hydrating consistency that leaves my skin feeling moisturised all day. Victoria Beckham Beauty The Brush Collection, from £30 Victoria Beckham Beauty The Brush Collection, from £30, is the launch that has wowed me the most this month - inspired by calligraphy tools, the walnut handles are shaped to fit perfectly in your hand, and the bristles are densely packed to pick up pigment, while feeling feather-soft. To get the best value for money, I'd buy the double-ended versions first, but a word of warning: once you've bought one, you're going to want more, so it might be worth buying the Custom Brush Set, which is fully customisable - you have to pick at least three of the nine-strong collection to save 10%. Who doesn't love a discount?! How To Save Money On Beauty Buys IF your purse is feeling tighter than ever before and you're looking to save cash on your make-up routine, have you ever thought of trying out beauty dupes? Here are five of the best recommended beauty buys that are almost identical to the posh versions, but at a fraction of the price. FACE BASE If you can't afford Charlotte Tilbury 's £52 Magic Cream, why not try a dupe that costs just £5.49 from Superdrug? TONE IT UP If Drunk Elephant's £62 Protini Cream is out of your price range, you'll need to check out the new dupe in Home Bargains. TINTING IT With Fenty's game-changer skin tint costing £29, a popular supermarket's affordable alternative might just be the thing for you. GET COVERED At £29 for a Tarte concealer, the new Primark dupe is much more affordable at just £3.50. SPRAY YAY For those wanting to smell fresh without the price tag, Aldi's new Prada and Chloe perfume dupes cost a fraction of the price.
Forbes
31-03-2025
- Entertainment
- Forbes
Glossier's Paris Pop-Up Shows Lasting Interest In Retail Experiences
Glossier's very first pop-up took place in London in 2017, before the brand had any permanent stores. Since then, it has opened eleven locations in the U.S. and one in London, yet pop-ups remain a core a strategy for deepening consumer interaction and brand appeal. Almost a decade after its first pop-up and widespread availability of its products, here's how Glossier pop-ups continue to captivate young beauty shoppers and strenghten brand equity: In order to avoid Glossier fatigue and escape predictability, the brand must always push its boundaries to design unique, differentiated retail experiences through its pop-ups. This time, a single product inspired the theme of the pop-up event: Glossier's new floral perfume, Glossier You Fleur. This mirrors last November's pop-up in London, designed to celebrate its iconic 'You' fragrance, which has enjoyed renewed popularity following a TikTok video viewed by 14 million users and liked over 600,000 times. Despite being very different visually, both pop-ups are similar as they are designed to stimulate senses and surprise visitors throughout the experience. For the Paris installation, the brand worked with Random Studio to design an immersive retail experience aimed at blurring the lines between nature and urban life. The result? A sensorial, poetic space where consumers wander around while interacting with elements of nature that remind them of this new fragrance launch. Purple flower petals are laid out throughout the space to echo the perfume's color codes, poems are displayed as shoppers walk by and flora is present throughout the path. Although rooted in nature rather than technology, the space features digital elements: 'we've developed an AI-powered fragrance experience where the space dynamically responds to your expressions and posture, crafting personalized poetry in real-time,' shared Random Studio on its website. As visitors arrived to the heart of the experience, the 'Fleur Pavillon', they are immersed in countless flower petals and are guided towards a poem displayed at the center of the space on a subtle screen. Visitors may not have focused on the poem itself too long, but they lingered to take photos and videos for their social media, a behavior that fuels Glossier's success. A two-day event. Limited capacity. Never seen before brand installations and visuals. Exclusive merchandising. These make for Glossier's secret sauce of exclusivity when it comes to its pop-up strategy. Shoppers come with friends, eager to experience the brand's latest temporary retail installation and share a moment of surprise, discovery and excitement. Exclusive merchandising like the Fleur tote bag or gardening gloves are available for purchase, while pretty drinks and snacks are offered to the first visitors. But where Glossier, a brand that owes its initial success to Instagram, excels, is in making an offline event so intrinsically connected to the online world. By creating such a visually beautiful space filled with such unique displays and immersion, visitors naturally want to capture the experience and share it on Instagram and/or TikTok. This allows millions of beauty shoppers worldwide to feel included in this exclusive experience and feel part of the Glossier community. As shared by Kyle Leahy, the brand's CEO, in a Forbes article: 'our stores' people-first approach to beauty, and attention to community and exploration, will resonate with shoppers deeply who are looking for a sense of connection with the brands they're giving time and money to.' In addition, this beauty community, which is interacting simultaneously online and offline, mirrors Glossier's ease at building a strong physical and digital brand strategy and blurring the lines between all consumer touchpoints and sales channels. What does this mean? The brand doesn't need to force QR codes or avatars into a physical experience to show that it can master 'high-tech' retail experiences. Instead, Glossier seamlessly integrated digital elements in the background to facilitate and elevate the consumer experience so visitors can be anchored and immersed into the space. It definitely helps to know that visitors naturally turn into content creators, posting about the pop-up online and instantly bridging the gap between online and offline brand ecosystem. There's no need to lure consumers into using their phones or scanning a screen to capture them as shoppers through digital channels later on - Glossier has already won their hearts, minds and wallets online but is using these pop-ups to strengthen long-term brand interaction and loyalty. Glossier's approach to physical retail is truly unique, and if the long wait and social media buzz generated by this Parisian pop-up tells us, it's that its strategy to engage with beauty consumers in a highly differentiated way through immersive, beautiful and exclusive retail experiences is not losing steam, especially in new markets. Through this retail strategy, Glossier reaffirms its advantage as a master of building a memorable, omnichannel, community-first beauty ecosystem.
