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Refinery29
05-06-2025
- Health
- Refinery29
14 The Ordinary Products Beauty Editors & Experts Can't Live Without
All linked products are independently selected by our editors. If you purchase any of these products, we may earn a commission. Since its inception nine years ago, The Ordinary has come to define affordable, no-nonsense skincare. Firmly committed to ingredient transparency and reasonable pricing, the brand consistently delivers innovative products at a fraction of the cost you would normally pay elsewhere. It's no wonder that each new launch and restock from the brand has become a highly anticipated event, with waitlists often stretching into the thousands (recent successes like the GF 15% Solution and Serum Foundation come to mind). Ahead, we've asked our community of beauty editors and experts to share their all-time favorite products from The Ordinary — the ones they'd gladly repurchase with their own money. Whether you're a longtime fan or new to the brand, these are the standout heroes that deserve a spot on your bathroom shelf. The Ordinary GF 15% Solution, $15.50 'I maintain that this serum ended my Botox obsession. Hear me out: the star ingredients are growth factors — a type of peptide or protein known to kickstart and encourage skin cell growth over time. Besides being used to heal wounds, they have another major skincare benefit: boosting collagen and elastin, the two things that make skin plump. Collagen-rich skin shows fewer fine lines and wrinkles. Don't get me wrong — those are totally natural and a normal part of aging, but I suspect mine are down to my own doing, thanks to too much sun exposure when I was younger, not to mention dehydration. (I'm terrible at drinking water.) This serum smooths my skin without making it feel tight, and since using it, I've noticed a significant difference in the depth of my forehead lines. They're more filled out, and my forehead is noticeably smoother, as are my under-eyes. I'm already on my third bottle and love layering it under sunscreen or a nourishing night cream before bed. Even better? It's nowhere near the price of Botox — and there are no needles involved.' — Jacqueline Kilikita, beauty director 'I've been using this milky toner religiously since last September and haven't looked back — my skincare routine would be nothing without it. I've tried a lot of hydrating toners over the years, and this one is by far my favorite. It delivers long-lasting hydration for my normal-to-dry skin type [thanks to squalane, an emollient that helps trap moisture in the skin]. Meanwhile, saccharomyces, a type of yeast ferment, gently exfoliates the skin and leaves a radiant glow. It also makes for the perfect skincare base before applying makeup.' — Vanese Maddix, contributing beauty writer The Ordinary Glycolic Acid 7% Exfoliating Toner, $8.70 'Full disclosure: my skin doesn't usually do well with chemical exfoliants. It almost always ends in irritated skin and rosacea-related flare-ups. Yet this glycolic acid toner from The Ordinary is one of the very few formulas that has never failed me. I've been steadily relying on this clever formula for improving my skin texture and achieving a radiant complexion. What I love most is that this water-based AHA exfoliator also features a Tasmanian pepperberry derivative, which is a plant extract that helps soothe the skin in the process, ensuring minimal irritation (if any).' — Denise Primbet, freelance beauty writer The Ordinary Retinal 0.2% Emulsion Serum, $14.90 'This is easily the best retinoid I've ever tried, especially for the price. I've gone through two tubes of this already and have the brighter, smoother skin to show for it. If you're a retinoid newbie, this may be a bit much to start with and might cause some purging [breakouts, redness, and sensitivity]. I didn't experience any irritation or flaking after integrating this product into my routine. In fact, I found this serum to be one of the gentler, high-strength retinal serums I've tried, thanks to synthetic oat analogues that soothe and calm the skin. I've seen a visible reduction in my dark spots and texture, and at just under $15, it easily beats products that cost quadruple.' — Karina Hoshikawa, senior writer 'I have fond memories of this product, as it was my go-to face cream when I lived and worked in Hong Kong at the start of my career. The city has a subtropical climate, so it's hot and humid for the majority of the year, and most moisturizers are just way too greasy in that type of weather. Not this formula, though. Ingredients like urea, ceramides, and fatty acids strengthen and moisturize the skin's natural barrier without clogging pores, while hyaluronic acid adds further hydration. I enjoy the airy, fast-absorbing texture so much that I also use this under my eyes, in place of heavier eye creams. The budget-friendly price was much appreciated when I was earning an entry-level paycheck, and it's still very much a staple for me now.' — Venus Wong, senior writer The Ordinary Glycolipid Cream Cleanser, $12.50 'Whenever I get to the bottom of this cleanser, I feel a bit sad — that's how good it is. It's one of the most gentle and moisturizing face washes I've tried (that'll be the glycolipids; more on them in a sec), yet it dissolves foundation, sunscreen, and even thick mascara in moments, leaving my skin clean but never squeaky. It manages all that without lathering, which usually dries my skin out and leaves it feeling like it might shatter. The star ingredients are glycolipids. Without taking you back to science class, a lipid is a fat that occurs naturally in the skin. Glycolipids are fats with carbohydrates attached, and they help care for the cells that form tissues like skin. In this cleanser, they soothe and moisturize — exactly what I want from a face wash. Better still? It's just $12.50, so I'm not too annoyed when my partner steals it from the shower.' — Jacqueline Kilikita, beauty director The Ordinary Serum Foundation, $7.50 Shop This 'I'll always have a soft spot for this serum foundation as it was one of the first I ever tried that matched my dark skin tone exactly. I have such fond memories of visiting The Ordinary's pop-up store years ago and being perfectly shade-matched. While I'm yet to try it again since its return, the brand has confirmed that the formula is the same as when it was discontinued back in 2022. From what I remember, it was one of the OGs of the no-makeup makeup look. It glides seamlessly onto the skin and feels incredibly lightweight. As someone who can't stand the feel of heavy foundation or skin tints, this serum formula is a dream. Here's hoping it becomes a permanent fixture in The Ordinary's product line.' — Vanese Maddix, contributing beauty writer The Ordinary Multi-Peptide Eye Serum, $25 'This is somewhat of a sleeper hit in The Ordinary's catalog. I'm solidly team eye serum, since they tend to be lighter in texture and absorb much more readily than a thicker cream. My main goal with my eye area is to hydrate and brighten; this serum does all that, and feels like heaven to apply. It feels so refreshing and cooling (I don't even leave it in the fridge!) when I gently tap it underneath my eyes, and it doesn't create a slip-and-slide effect for any makeup that goes over it. It's an easy, no-frills essential in my routine.' — Karina Hoshikawa, senior writer The Ordinary Salicylic Acid 2% Masque, $13.80 'I love putting on this charcoal and clay clarifying mask on a Sunday; it's part of my end-of-week reset ritual. This is a fast-acting product, due to salicylic acid [a gentle BHA that helps dissolve blackheads and dead skin cells]. I turn to this product every summer, when breakouts happen more often due to sweat and heat, and it always helps keep my skin in check. Of course, it's important to always follow with sunscreen.' — Tanyel Mustafa, senior writer The Ordinary Soothing & Barrier Support Serum, $17 'As someone who has rosacea and dry skin, focusing on barrier repair is a must when it comes to curating my skincare routine. I've sworn by this serum from The Ordinary for over a year now, and I still haven't found a formula that manages to soothe, hydrate, and nourish my skin as effectively. Not only does it have an aesthetically pleasing pink hue, but it genuinely does a great job at calming my redness and treating sudden flare-ups. It's also packed with my favorite barrier-loving ingredients like centella asiatica, ceramides, and niacinamide.' — Denise Primbet, freelance beauty writer The Ordinary UV Filters SPF 45 Serum, $19 'I've been using this sunscreen since it launched last month, and it's now a mainstay in my skincare lineup. It gives my skin a healthy, luminous finish without any uncomfortable tackiness, and it grips makeup beautifully, helping everything stay in place longer. The UV protection comes from chemical filters, so it actually disappears on all skin tones — a major upgrade from the brand's now-discontinued mineral sunscreen, which was known for its noticeable white cast! You might wonder why it's labeled SPF 45 instead of the more familiar SPF 50. According to The Ordinary, SPF ratings aren't just picked by brands — they're determined through lab testing. In this case, the formula tested at SPF 45, which they point out blocks only 0.2% less UVB rays than SPF 50. Basically, the difference is negligible. Just be sure to use enough; I aim for two finger-lengths worth of product to cover my face and neck.' — Jacqueline Kilikita, beauty director The Ordinary Squalane + Amino Acids Lip Balm, $9.50 'I'm shouting out this lip balm on behalf of myself and my husband. It's lightweight (a key factor for men, who simply can't cope with anything resembling a gloss) but really hydrates and smooths rough, cracked lips. I think it's more like a lip serum, personally, since the texture is much thinner than other balms in my rotation, which I love for the daytime. (I prefer something more occlusive at night.) I'd also be remiss not to mention the packaging, which I find positively adorable — also small purse/pocket friendly.' — Karina Hoshikawa, senior writer The Ordinary Squalane Cleanser, $10.50 Shop This 'A creamy, hydrating cleanser is the only way to go when you have dry, sensitive skin like mine. This one is by far my favorite. Once massaged into your hands, it applies like a buttery oil which effortlessly cleans my face of makeup, dirt, and grime (yes, even the most stubborn of products). It does so without leaving skin feeling parched or making me feel greasy, like I need to double cleanse, as many oil cleansers can do. Better yet, it's only $10.50. Who says you have to shell out big bucks for good quality skincare? Not The Ordinary!' — Esther Newman, affiliate writer The Ordinary 100% Organic Cold-Pressed Rose Hip Seed Oil, $10.90 'When I started my gua sha routine a couple of years ago, I searched far and wide for an inexpensive face oil, and this was the winner. It has the perfect consistency for the practice, since it has a rich consistency (but not too rich) and provides enough slip for the tool to glide over the entire face without absorbing too quickly. Rosehip seed oil is rich in antioxidants and omega fatty acids, which help slow the breakdown of skin cells from environmental stressors, such as pollution and UV damage. I tend to switch to this oil when I do gua sha in the winter, and notice my skin tone becoming more even as a result.' — Venus Wong, senior writer
Yahoo
16-05-2025
- Business
- Yahoo
Glycolic Acid Market to Reach USD 648.92 million by 2032
Growing demand for biodegradable ingredients and rising preference for chemical exfoliants in anti-aging skincare products are fueling glycolic acid market growth. Austin, May 16, 2025 (GLOBE NEWSWIRE) -- The Glycolic Acid Market Size was valued at USD 349.07 million in 2024 and is expected to reach USD 648.92 million by 2032, growing at a CAGR of 8.06% over the forecast period of PDF Sample of Glycolic Acid Market @ Widening Adoption of Active Ingredients Sparks Momentum in Global Glycolic-Based Skincare Innovations The glycolic acid market is growing at a swift pace due to increasing demand in cosmetics, skin care, and dermatology. Technological advancements have increased their efficiency in acne and aging skin management, and widened their consumer base. Glycolic Acid-infused toiletries saw rising approvals in 2023 as reported by the U.S. FDA, as did domestic production on the part of the EPA. Major players, including The Chemours Company and BASF, declared strategic capacity expansions and product launches from 2022 to 2024, adding to supply. There is greater consumer knowledge of healthy skin and less-invasive procedures, especially in the U.S. and Europe. The consumer demand for natural formulations has further led to the transition to eco-friendly, sugarcane-derived Glycolic Acid. Combined, these trends point to the market's growth and the ingredient's growing presence in upcoming skincare and beauty projects. The US Glycolic Acid Market Size was valued at USD 67.16 million in 2023, projected to reach USD 137.85 million by 2032, growing at a CAGR of 9.41% over the forecast period of 2024-2032. The U.S. Glycolic Acid market is due to the growing consumer awareness regarding the skincare and dermatological benefits of the product. According to the American Academy of Dermatology, Glycolic Acid helps combat acne as well as aging, the same things skincare aspires to do, which is another reason demand is increasing. Nationally ranked U.S. players, such as Ashland and The Chemours Company, have increased production to meet demand, driven by continued growth in domestic consumption and advancements in cosmetic formulation. Key Players: The Chemours Company CABB Group GmbH China Petrochemical Corporation (Sinopec) CrossChem Limited Phibro Animal Health Corporation Avid Organics Pvt. Ltd. Mehul Dye Chem Industries Zhonglan Industry Co., Ltd. Shandong Xinhua Pharmaceutical Co., Ltd. Saanvi Corp Glycolic Acid Market Report Scope: Report Attributes Details Market Size in 2024 USD 349.07 Million Market Size by 2032 USD 648.92 Million CAGR CAGR of 8.06% From 2025 to 2032 Base Year 2024 Forecast Period 2025-2032 Historical Data 2021-2023 Report Scope & Coverage Market Size, Segments Analysis, Competitive Landscape, Regional Analysis, DROC & SWOT Analysis, Forecast Outlook Key Segments • By Grade (Cosmetic Grade, Technical Grade)• By Application (Personal Care & Dermatology, Industrial, Household, Others) Key Drivers • Surging Demand in Skincare and Personal Care Products Drives Market Growth. Buy Full Research Report on Glycolic Acid Market 2025-2032 @ Global Compliance Landscape Governing Safe Use of Glycolic Acid in Consumer Products U.S. Food and Drug Administration has labelled Glycolic Acid as Generally Recognized As Safe (GRAS) when used in the typical cosmetic concentrations of 10% or less. The use of Glycolic Acid in cosmetic products is allowed up to concentrations of 10% for rinse-off products, and up to 5% for leave-on products by the European Commission's SCCS. In South Korea, glycolic acid is subject to use restrictions, which specify permissible concentration and labelling requirements for certain product types, including exfoliant and anti-aging products. The Environmental Protection Agency (EPA) invokes under the Toxic Substances Control Act (TSCA) to control harm such as exposure and safe manufacturing to support the needs for testing and were to gain information. Any product containing Glycolic Acid should also be subjected to dermatological and safety tests to be sold under REACH laws in the EU, so that your skin's well-being is protected. By Grade, the Cosmetic Grade Segment Dominated the Glycolic Acid Market in 2024 with a 67% Market Share This dominance is owed in no small part to the prevalent use of cosmetic-grade Glycolic Acid in skincare, for chemical peels, anti-ageing creams, and acne treatments. Cosmetic grade provides better purity and is required for sensitive skin areas. Large cosmetic companies such as Murad and Paula's Choice have expanded their lines of products with cosmetic-grade Glycolic Acid, resulting in higher demand from consumers. Moreover, the rising dermatological recommendations and FDA approvals for cosmetics further provide impetus to the market. The focus on safe and effective beauty ingredients in the U.S. and Europe also contributes to the growing interest in cosmetic-grade Glycolic Acid as compared to technical grade. By Application, Personal Care & Dermatology Dominated the Glycolic Acid Market in 2024 with a 54% Market Share Glycolic Acid demand in this segment is stimulated by increase in usage in the skin care routine for exfoliation, acne treatment, and anti-aging benefits. Brands such as Neutrogena and Olay introduced new Glycolic Acid products for various skin types making it more accessible. Growing consumer attention toward dermatological health and demand for minimally invasive cosmetic procedures are some other essential factors contributing to the market growth. Additionally, clinical research that demonstrates the effectiveness of Glycolic Acid in personal care has led to greater acceptance. Industrial and end-of-life applications are very critical as well, but rank below personal care owing to the very limited volume usage compared to personal care. Asia Pacific dominated the Glycolic Acid Market in 2024, Holding a 39% Market Share The domination of the region is attributed to the flourishing cosmetics and personal care industry in the region on back of growing disposable income, urbanization, beauty consciousness and changing consumer standards. Major skincare product demand has increased in countries including China, India and South Korea where Glycolic Acid types of skincare products are giving desired results. Factors to it leading the way in the global MRI systems market are the availability of prominent manufacturers and reduced cost of production in the region. Moreover, increase in R&D and product innovation investments in this region drive the market growth and adoption. North America Emerged as the Fastest Growing Region in the Glycolic Acid Market with a Significant Growth Rate in The Forecast Period Positive momentum is generated by strong consumer awareness, significant dermatological research, and stringent regulatory standards for product safety. In the U.S., the market is driven by the introduction of advanced Glycolic Acid delivery systems and formulations for sensitive skin. Prominent players, including Ashland and The Chemours Company, have increased their production and introduced new products in the region. Furthermore, rising consumer interest in non-invasive cosmetic procedures and science-based skincare products contributes to market growth. The robust healthcare infrastructure and higher disposable income in North America also favor this market growth. If You Need Any Customization on Glycolic Acid Market Report, Inquire Now @ Recent Developments March 2025: Brenntag partnered with PureTech to distribute formaldehyde-free Glycolic Acid solutions in North America, targeting clean beauty demand. June 2023: Chemours sold its Glycolic Acid business to PureTech for $137 million to focus on core operations and strategic of Contents – Major Key Points 1. Introduction 2. Executive Summary 3. Research Methodology 4. Market Dynamics Impact Analysis 5. Statistical Insights and Trends Reporting 6. Competitive Landscape 7. Glycolic Acid Market Segmentation, By Grade 8. Glycolic Acid Market Segmentation, By Application 9. Regional Analysis 10. Company Profiles 11. Use Cases and Best Practice 12. Conclusion Read Our Trending Reports: Bioresorbable Polymers Market Analysis by 2032 Vanillic Acid Market Report Size 2024-2032 Benzoic Acid Market Growth & Future Trends (2024-2032) Oxalic Acid Market - Global Research by 2032 About Us: SNS Insider is one of the leading market research and consulting agencies that dominates the market research industry globally. Our company's aim is to give clients the knowledge they require in order to function in changing circumstances. In order to give you current, accurate market data, consumer insights, and opinions so that you can make decisions with confidence, we employ a variety of techniques, including surveys, video talks, and focus groups around the world. CONTACT: Jagney Dave - Vice President of Client Engagement Phone: +1-315 636 4242 (US) | +44- 20 3290 5010 (UK)
Daily Mirror
26-04-2025
- Entertainment
- Daily Mirror
Viral skincare brand spills beauty industry secrets with display of $10m in cash
Iconic skincare brand The Ordinary releases their 'secret ingredient' in new campaign that calls out celebrity-endorsed skincare campaigns by displaying $10M in cash their New York City store The viral budget-friendly skincare brand The Ordinary 's latest campaign is taking aim at the beauty industry's reliance on celebrity endorsements by unveiling the industry's 'secret ingredient'. In their Soho, New York City, shopfront, the skincare company lifted the lid on this beauty secret by displaying a huge pile of dollars totalling $10 million. The Ordinary, a skincare brand known for its science-backed products at affordable prices, launched a bold and expensive marketing initiative in the heart of New York City on 25 April. A window-display, guarded by a bouncer, featured $10 million in dollar bills. It was accompanied by the message: 'The Secret Ingredient.' Exposing the hidden expenses associated with influencer marketing in the beauty industry, the window read: "This is the amount of money we'd have to add to the price of our products if we paid for a celebrity endorsement." This campaign is part of The Ordinary's broader strategy to emphasise transparency and accessibility in skincare. The brand stated: 'While some celebrity endorsements raise product prices by 30-100% or more, and some A-list stars charge up to $10 million for a single post, The Ordinary is creating a storefront that offers an artistic visual representation of what those inflated prices could cost consumers.' The Ordinary believe that the cost of getting products promoted by influencers should not then be passed on to the consumer. 'While the brand acknowledges the value of celebrities, it believes that they shouldn't contribute to the rising prices of essential skincare,' the statement continued. Despite not working with celebrities and influencers, the brand has been everywhere on Tiktok. The Ordinary gained popularity on social media for high-quality skincare at competitive prices, with products ranging from from best-selling Squalene Cleanser to their Glycolic Acid 7% Exfoliating Toner. It explained: 'Most people don't realise just how expensive this 'ingredient' can be. So, we're going to show them in the most visceral way possible. We're excited to bring this to life and challenge the industry to rethink the value of marketing.' Compared to other skincare brands, The Ordinary doesn't use celebrity endorsements. Instead, the brand focuses on the science behind their products by fully being transparent on their marketing. They often use ads featuring minimalistic text and scientific information, rather than celebrity endorsements. The Ordinary's affordable prices are also reflected on their minimal marketing costs. Unlike many luxury brands, the brand spends their time by primarily focusing on a well-researched and established research, as reported by Elle. Now, The Ordinary is calling on the beauty industry to reconsider how celebrity-driven marketing impacts the affordability of skincare for everyday consumers. In a world where social media influencers and celebrities are often seen as the ultimate authority on product recommendations, The Ordinary's campaign sparks a conversation about their role in shaping consumer behaviour. By making this bold statement, The Ordinary is encouraging consumers to focus on what really matters: the quality of the product, rather than the person promoting it. Their approach challenges the beauty industry's reliance on celebrity endorsements, emphasising that effective skincare should be accessible to everyone without breaking the bank. In addition to the storefront installation, The Ordinary is hosting an immersive pop-up experience titled 'The Secret Ingredient' in New York City. From April 25 to April 27, at 433 Broadway, New York, NY 10013, the event will offer visitors personalised skincare consultations, product trials, and educational sessions. The space is designed to spark a conversation about the real cost of influencer marketing in the beauty industry. Good thing is, the pop-up will offer valuable insight into creating an effective skincare routine without the Hollywood influence.
