Latest news with #GodrejPetCare
Time of India
29-05-2025
- Health
- Time of India
Godrej Ninja's new TVC celebrates the charm of the furry companions
HighlightsGodrej Pet Care, a subsidiary of Godrej Consumer Products Limited, has launched Godrej Ninja, a scientifically formulated pet food brand for dogs, starting its rollout in Tamil Nadu. The television commercial campaign for Godrej Ninja emphasizes the connection between gut health and stronger immunity in dogs, blending emotional storytelling with rational messaging. The campaign features a playful character known as the dog-doctor, designed to communicate scientific credibility in pet nutrition while maintaining warmth and charm to resonate with pet owners. Godrej Pet Care , a subsidiary of Godrej Consumer Products (GCPL), has introduced Godrej Ninja , a pet care brand offering scientifically formulated pet food for dogs . A TVC campaign has been launched in Tamil Nadu to support the rollout of Godrej Ninja across the state. The TVC is conceptualised and developed by Godrej Creative Lab, the in-house creative studio of GCPL. Chirag Aga, head of marketing, Godrej Pet Care (GPC), shared, 'While Ninja is currently available only in Tamil Nadu, this campaign marks the start of our journey to spotlight the vital link between gut health and stronger immunity in dogs. Our storytelling blends scientific credibility with emotional warmth—and of course, celebrates the irresistible charm of our furry companions.' The Godrej Ninja TVC balances emotional storytelling with rational messaging—anchoring on a pet dogs well-being, while subtly introducing the benefits of Ninja's nutrition. The ad's warm, cinematic style and vernacular script enhance authenticity, building trust in a relatively new brand. The narrative's focus on 'family' and 'care' ties in seamlessly with the ethos of pet parenting, which is fast evolving across urban and semi-urban India. The tagline 'More gut Power, Less Sick Days' reinforces nourishment and love—elements crucial in establishing a pet food brand's emotional relevance. Shalini Avadhani and Gaurav Kumar, lead creative strategists - creative Lab, Godrej Consumer Products, commented, 'We wanted communication to reflect our expertise in pet nutrition , but without sounding overly clinical. That's where the idea of the dog-doctor came in a playful character with human hands to bridge scientific credibility with warmth and charm. The dog-doctor champions the idea that every dog deserves a healthy gut, and that's exactly what Godrej Ninja delivers.' Watch the video here:
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Business Standard
21-04-2025
- Business
- Business Standard
India's pet care industry to touch Rs 10K cr by 2028: Godrej Pet Care chief
Early this month, GPC entered Tamil Nadu with Godrej Ninja-a pet care brand offering scientifically formulated pet food for dogs, designed to enhance gut health and immunity BS Reporter Chennai Listen to This Article India's pet care industry has the potential to touch Rs 10,000 crore by 2028, up from around Rs 6,000 crore now, said a top executive of Godrej Pet Care (GPC). Godrej Pet Care, a subsidiary of Godrej Consumer Products, had forayed into the pet care segment recently and is planning to invest around Rs 500 crore over the next five years. Early this month, GPC entered Tamil Nadu with Godrej Ninja—a pet care brand offering scientifically formulated pet food for dogs, designed to enhance gut health and immunity. 'The Indian pet care market has the potential to touch the Rs
